Astreas

What Astreas does

Astreas Nutrition is a privately held, direct-to-consumer performance nutrition company founded in 2019 and headquartered in Mountain View, California, operating at a very small scale (1–10 employees). It develops and sells premium chocolate-based nutritional products — the Astreas Energy Truffle for Earth retail and the Astreas Performance Spheres as the advanced, space-heritage variant — built on a formulation that combines bespoke French chocolate with branded nootropic and adaptogenic ingredients, specifically Cognizin citicoline, L-theanine from tea, and natural caffeine, intended to deliver sustained energy, cognitive focus, and mental clarity without a crash.

The company's core technology is its performance chocolate formulation, which it positions as the first chocolate specifically formulated for human performance to accompany a lunar mission in over fifty years, having flown aboard NASA's Orion spacecraft on the Artemis II mission (2026-04-09), been consumed aboard the International Space Station, and completed a maiden commercial space voyage aboard Virgin Galactic. The product is marketed to elite persona segments including astronauts, explorers, leading surgeons and neuroscientists, Olympians and national-level athletes, and students at named academic institutions (Harvard, MIT, Berkeley, University of Cambridge), as well as a broader premium consumer seeking a luxury performance ritual.

Astreas operates a single direct-to-consumer distribution channel — its Shopify-powered storefront at astreas.com — with no disclosed wholesale, retail, or marketplace presence. Monetization is through product sales with subscription/early-access and limited-drop mechanics offering VIP perks, and pricing is not publicly disclosed. The company has no disclosed funding rounds, revenue, or institutional investors in the available data, and is led by co-founder and CEO Shahreen Reza. The primary commercial narrative is anchored to its NASA/ISS/Virgin Galactic space heritage rather than to enterprise contracts, making it fundamentally a story-driven premium CPG brand at early-stage scale.

Name

Astreas

Legal name

Astreas Nutrition

Website

https://astreas.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Astreas Nutrition is a direct-to-consumer performance nutrition company selling premium chocolate truffles formulated with nootropics (Cognizin citicoline, L-theanine) and adaptogens, positioned for elite performers including astronauts, surgeons, Olympians, and top academic communities.

Ownership category

akta.pro rank

Product category

Performance Nutrition Chocolate

NAICS

Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352)

SIC

Sugar & Confectionery Products (2060), Bakery Products (2050)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Chocolate & Candy Snacks Manufacturing (AFAKAIAM)

Keywords

• Performance nutrition chocolate
• Nootropic chocolate truffles
• Functional energy truffles
• Space nutrition products
• Cognitive enhancement snacks

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Energy Truffles/Spheres: Direct-to-consumer sale of Astreas Performance Spheres (Energy Truffles) through the company's e-commerce platform. The product is positioned as a luxury performance nutrition item combining bespoke French chocolate with functional ingredients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Astreas crafts and sells luxury chocolate truffles formulated with functional nootropics and adaptogens — including Cognizin citicoline, L-theanine, and natural caffeine — designed to deliver sustained energy, mental clarity, and cognitive focus for elite performers. The company sells these products direct-to-consumer through its own e-commerce platform, with a flagship Performance Spheres variant that has flown aboard NASA's Artemis II Orion spacecraft and been consumed by astronauts on the International Space Station.

Product overview

Astreas is a performance nutrition company offering a single unified product line of luxurious chocolate-based nutritional supplements. The portfolio consists of two closely related products: the Astreas Energy Truffle (retail consumer product available for purchase on Earth) and the Astreas Performance Spheres (advanced formulation designed for astronauts and elite performers, with proven space heritage aboard NASA's Orion spacecraft and the International Space Station). Both products share the same core formulation combining bespoke French chocolate with nootropics, adaptogens, Cognizin citicoline, L-theanine, and natural caffeine to support energy and cognitive performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Astreas Energy Truffle A luxurious performance chocolate truffle combining bespoke French chocolate with functional nootropics and adaptogens (Cognizin citicoline, L-theanine from tea, and natural caffeine) designed to support focus, endurance, and cognitive performance for individual consumers.
• Astreas Performance Spheres An advanced nootropic chocolate formulation designed for sustained energy, mental clarity, and cognitive focus, featuring precise measures of Cognizin citicoline, L-theanine, and natural caffeine for smooth, steady energy without crash; space-validated aboard NASA's Artemis II Orion spacecraft and consumed by astronauts on the International Space Station.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• NASAflagshipStrategic or Co-development Partner · 9 April 2026Astreas Performance Spheres were selected to fly aboard NASA's Orion spacecraft during the Artemis II mission, marking the first chocolate specifically formulated for human performance to accompany a lunar mission in over fifty years. This partnership validates the scientific rigor and space-readiness of Astreas formulations.
• Virgin GalacticcoreStrategic or Co-development PartnerAstreas Spheres made their maiden commercial space voyage aboard Virgin Galactic, demonstrating the product's space compatibility and building credibility as a space nutrition brand.
• International Space Station ProgramcoreStrategic or Co-development PartnerAstreas Spheres have been consumed by astronauts aboard the International Space Station, providing real-world validation of the product's performance benefits in extreme environments.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Compartés Chocolatier: Luxury artisanal chocolate brand (founded by a Laurent-Perrier-trained chocolatier) selling premium truffles, including novel-flavor and functional SKUs, primarily DTC and select retail. Closest direct comparable to Astreas' luxury truffle format.
• Moon Juice: Premium wellness brand selling adaptogen and nootropic supplements and functional food/beverage products directly to consumers, competing for the same affluent, performance- and longevity-oriented shopper Astreas targets.
• Vosges Haut-Chocolat: Luxury chocolate brand with an explicit functional/ingredient-led positioning (superfoods, spices, adaptogens in chocolate). Overlaps with Astreas' positioning of chocolate as a functional delivery vehicle for elite performance.
• MUD\WTR: Direct-to-consumer functional beverage and food brand marketed for focus, energy, and clean performance using adaptogens and natural caffeine — same performance-nutrition wedge as Astreas, sold via Shopify DTC.
• NeuroGum: Functional nootropic brand (L-theanine, caffeine, B-vitamins) in a novel delivery format (gum) sold direct-to-consumer. Closely comparable in formulation philosophy and target user to Astreas' nootropic truffle concept.
• Bulletproof: Performance nutrition brand selling functional foods, beverages, and snacks (including chocolate products) with nootropics/adaptogens targeting cognitive performance. Most direct functional-nutrition comparable to Astreas' nootropic chocolate truffle positioning.

Broad incumbents

• Hershey Company: Diversified chocolate and confectionery incumbent with massive scale in R&D, distribution, and shelf. Represents the strategic threat of a major CPG launching a competing nootropic/functional chocolate line once the category matures.
• Mars, Incorporated: Global chocolate and confectionery incumbent whose portfolio (e.g., M&M's, Snickers, Dove) gives it unmatched retail and supply-chain leverage to enter functional chocolate if the nootropic-chocolate niche scales.

Emerging players

• Laird Superfood: Functional food and beverage brand built around plant-based performance ingredients, sold through DTC, retail, and foodservice. Comparable to Astreas in the functional-ingredient-as-luxury-routine narrative.
• GoMacro: Clean-label, plant-based functional snack bar brand with a health-and-performance positioning. Comparable to Astreas as a values-driven functional CPG brand targeting health-conscious, high-achieving consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tryastreas
• LinkedInlinkedin.com/company/astreas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astreas