What Neuro does

Neuro is a Las Vegas-based, privately held consumer packaged goods company founded in 2015 by Kent Yoshimura and Ryan Chen, operating in the functional gum and mints category. The company formulates nootropic chewing gum and meltaway mints using ingredients such as natural caffeine (40-100mg), L-theanine, GABA, B vitamins, melatonin, and a patented Cereboost American Ginseng extract, manufactured through a patented cold-compression process designed to preserve ingredient bioavailability versus heat-extruded alternatives. Its product portfolio spans four functional categories — Energy & Focus, Memory & Focus (caffeine-free), Calm & Clarity (GABA/L-theanine), and Sleep & Recharge (melatonin with calming botanicals) — sold primarily through DTC e-commerce (neurogum.com) with a 21%-discount subscription model, Amazon, thousands of US retail storefronts, and international shipping to 90+ countries.

The company monetizes through direct product sales at unit prices ranging from $24.99 to $29.99 per multi-pack, subscription auto-delivery with 21% recurring discounts, curated bundles (e.g., The Neuro Bundle, Focus & Rest) offering 10% savings, and a B2B wholesale program. Its go-to-market is product-led and influencer-driven, leveraging celebrity ambassadors (Steve Aoki as investor/ambassador, F1 driver Yuki Tsunoda, Olympic speed skater Apolo Ohno, World's Strongest Man Mitchell Hooper, comedian/padel athlete Andrew Schulz) and strategic partnerships (100 Thieves, Chess.com, Beast Philanthropy, PADI AWARE, High Fives Foundation). The brand claims over 3,000,000 customers and cumulative sales exceeding half a billion pieces, with a 406% year-over-year sales lift attributable to its 100 Thieves esports partnership. Neuro holds an angel investment from Steve Aoki (October 2024) and an $8.25M round from Pure Imagination Brands (February 2023), and maintains FDA-compliant, cGMP-certified manufacturing with third-party testing.

Name

Neuro

Legal name

Neuro

Website

https://neurogum.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Neuro is a Las Vegas-based functional gum and mint company founded in 2015 that sells nootropic products (caffeine, L-theanine, GABA, melatonin, Cereboost American Ginseng) for energy, focus, calm, and sleep directly to consumers, through retail, and wholesale.

Ownership category

akta.pro rank

Product category

Functional Confectionery

NAICS

Nonchocolate Confectionery Manufacturing (311340), Sugar and Confectionery Product Manufacturing (3113)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Sleep, Stress & Mood Support (HLAIADAG)

Keywords

• Functional confectionery
• Nootropic supplements
• Sugar-free gum
• Nootropic mints
• Cognitive enhancement

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (DTC E-commerce): Primary revenue stream from direct-to-consumer online sales through neurogum.com. Products sold as one-time purchases or subscription orders with 21% recurring discount. Revenue driven by gum and mints across five functional categories.
2. Subscription / Auto-Delivery: Subscription model offering 21% off, free shipping, and access to surprise extras. Customers select delivery frequency and products are automatically shipped. Subscribers can skip, pause, or cancel anytime through customer portal.
3. Retail/Wholesale Distribution: Products available in thousands of retail stores across the United States. Revenue generated through wholesale distribution alongside Amazon marketplace sales.
4. Bundles and Sets: Pre-curated product bundles offering 10% savings including The Neuro Bundle, Focus & Rest, Energy Duo, Rise & Focus, Energize & Unwind, Mind & Momentum, and specialty co-branded collections like Neuro x Beast Philanthropy.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Neuro manufactures and sells functional chewing gum and meltaway mints formulated with nootropic ingredients (caffeine, L-theanine, GABA, B vitamins, melatonin, Cereboost American Ginseng) for energy, focus, calm, and sleep support. Products are sugar-free, aspartame-free, vegan, non-GMO, gluten-free, and produced via a patented cold-compression process.

Product overview

Neuro is a functional gum and mints brand offering nootropic products designed to enhance mental clarity, energy, focus, calm, and sleep. The core product line consists of four main product families: Energy & Focus™ (available in regular 40mg caffeine and extra strength 100mg caffeine formulations, in both gum and mints formats); Memory & Focus™ (caffeine-free gum with Cereboost ginseng); Sleep & Recharge™ (meltaway mints with melatonin in regular and extra strength); and Calm & Clarity™ (mints with GABA and L-theanine for non-drowsy relaxation). Products are offered individually, in various bundles, and through limited-edition collaborations. All products utilize a patented cold-compression manufacturing process to preserve ingredient bioavailability.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 406% year-over-year sales lift through 100 Thieves esports partnership on Instagram
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Beast Philanthropy (MrBeast)flagshipStrategic or Co-development Partner · 29 May 2026Limited-edition co-branded tins with 100% of proceeds donated. Neuro committed to donate up to $500,000 to fund units deployed across Texas, Kenya, Massachusetts, Nigeria, and Ukraine. Partnership combines product sales with humanitarian impact.
• 100 ThievescoreGTM or Marketing Partner · 27 February 2026Esports organization partnership targeting gamers with Instagram giveaways. Partnership drove a 406% year-over-year sales lift, demonstrating strong ROI from esports marketing.
• Yuki TsunodaflagshipGTM or Marketing Partner · 5 May 2025Formula One driver for Red Bull Racing joined Neuro Gum as brand ambassador in a high-octane global partnership. Tsunoda uses Neuro Memory & Focus gum and endorses the brand across his racing and lifestyle activities.
• Chess.comcoreGTM or Marketing PartnerStrategic brand partnership with millions of chess players worldwide. Goal to inspire learning, mental sharpness, and connect chess communities globally to keep minds growing through the game.
• PADI AWARE FoundationcoreStrategic or Co-development PartnerOcean conservation partnership through limited-edition Whale Shark tins. Supports safeguarding oceans and empowering communities to take meaningful environmental action.
• High Fives FoundationcoreStrategic or Co-development PartnerAthlete injury prevention foundation providing resources, guidance, and hope for athletes overcoming challenges. Since 2009, has helped over 1,000 athletes. Aligns with Neuro's athletic performance positioning.
• Team Red, White & BlueminorStrategic or Co-development PartnerVeterans organization connecting veterans with their communities through physical and social activities. Part of Neuro's broader community giving and cause marketing initiatives.
• Apolo OhnocoreGTM or Marketing PartnerOlympic gold medalist speed skater serves as ambassador representing Neuro's mindset of excellence and peak performance. From Olympic gold to mastering mindset, Ohno exemplifies the focus Neuro products support.
• Andrew SchulzcoreGTM or Marketing PartnerComedian, father, and professional Padel athlete serves as ambassador for Energy & Focus products. Represents the brand's versatility across performance, entertainment, and everyday life.
• Mitchell HoopercoreGTM or Marketing PartnerWorld's Strongest Man competitor and ambassador for Energy & Focus products. Uses Neuro for training, competitions, and daily activities, demonstrating broad applicability of cognitive enhancement.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chewsy: Chewsy is a DTC all-natural chewing gum brand selling plastic-free, sugar-free gum. Compared to Neuro, both sell natural chewing gum through DTC e-commerce with subscription options; Chewsy is the format peer without Neuro's nootropic functional positioning.
• Simply Gum: Simply Gum is a natural chewing gum brand selling plant-based, plastic-free gum. Direct format peer to Neuro's Energy & Focus gum - both target the natural-ingredient chewing gum buyer through DTC channels, with Neuro layering functional ingredients on top.
• Olly: Olly makes functional gummy supplements for sleep, stress, energy, and beauty sold through mass retail and DTC. Closest format-mate to Neuro, since both deliver supplement-style functional ingredients in a chewable, non-pill format with similar mass-market wellness positioning.
• SmartyPants Vitamins: SmartyPants is a chewable gummy vitamin brand sold in mass retail (Target, Costco, Amazon). Comparable to Neuro as a chewable functional-supplement DTC-plus-retail brand targeting health-conscious adult consumers with clean-label claims.

Broad incumbents

• AG1 (Athletic Greens): AG1 is a leading daily foundational nutrition supplement brand with strong DTC, retail, and subscription presence. Operates in the same daily-functional-supplement category as Neuro but at broader scale and in powder format; representative incumbent in DTC functional nutrition.
• Onnit: Onnit is a supplements and nootropics brand (including Alpha Brain) sold through DTC and Amazon. Comparable as a functional nootropics brand targeting cognition/focus, though Onnit operates in pill/powder format rather than chewable delivery.
• Care/of: Care/of is a personalized vitamin and supplement brand sold through DTC subscription with quiz-driven product recommendations. Comparable as a DTC-subscription functional supplement brand; Neuro's product quiz and subscription model mirror the Care/of playbook in a different format.
• 5-hour Energy: 5-hour Energy is the dominant functional caffeine shot brand sold in mass retail. Comparable as a functional, pocket-portable caffeine supplement for on-the-go consumers; Neuro's Energy & Focus gum and mints compete for the same use occasion through a chewable format.

Emerging players

• Recess: Recess is a functional sparkling water brand positioned for calm and focus with adaptogens and hemp. Compares to Neuro as a wellness-forward functional beverage targeting the same cognitive-wellness consumer, though Recess is beverage-format and Neuro is gum/mint-format.
• Nuun: Nuun is a functional hydration tablet brand sold in DTC, mass retail, and sports channels. Comparable as a portable-functional-supplement brand targeting active/wellness consumers with clean-label claims; represents the adjacent functional-supplement-in-tablet-format peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Neurogum
• Facebookfacebook.com/getneuro
• Instagraminstagram.com/neurogum
• TikToktiktok.com/@neurogum
• Xx.com/neurogum

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neuro