Favero Electronics

What Favero Electronics does

Favero Electronics S.r.l. is an Italian designer and manufacturer of electronic devices for sports and leisure, with its commercial focus concentrated on cycling power meter pedals sold under the Assioma brand. Founded in 1978 and headquartered in Arcade (Treviso) at the foot of the Dolomites, the company operates a vertically integrated manufacturing facility that produces its entire Assioma portfolio, claiming more than 30 years of experience in electronics design. The product line spans two generations: the first-generation Assioma DUO, UNO, and DUO-Shi pedals (external pod architecture, $399 starting price), and the second-generation Assioma PRO family — PRO RL (Look Kéo compatible), PRO RS (Shimano SPD-SL compatible, 2025 expansion), and PRO MX (Shimano SPD for MTB/gravel). All products are built on a proprietary IAV Power System that uses gyroscope-based instantaneous angular velocity measurement to deliver ±1% accuracy across all pedaling styles, complemented by Active Temperature Compensation, IP67 waterproof resin-sealed pedal axles, integrated rechargeable batteries (up to 160 hours), and dual-sided power measurement with cycling dynamics metrics (PCO, Power Phase, Rider Position, Pedal Smoothness, Torque Effectiveness).

The business model is straightforward hardware sales priced $399-$789 per pedal set, with a smaller bePRO line serving indoor training bikes. Favero operates a direct-to-consumer e-commerce channel (cycling.favero.com) shipping globally with free shipping to 100+ countries in five languages (EN, FR, IT, ES, DE), alongside a worldwide authorized reseller network of bike shops and cycling retailers. The company monetizes a connected accessory ecosystem — ANT+/Bluetooth compatibility with Garmin Edge, Bryton, Zwift, Strava, TrainerRoad, Bkool, The Sufferfest, and Rouvy — rather than selling software or subscription services. Customer segments are horizontal across road cyclists (primary), off-road/gravel cyclists, and indoor trainers. The company is privately held, family-owned (per the Favero surname and absence of disclosed external capital), with registered share capital of €100,000 and no disclosed subsidiaries, acquisitions, or external funding events.

Name

Favero Electronics

Legal name

Favero Electronics S.r.l.

Website

https://cycling.favero.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Favero Electronics is an Italian manufacturer that designs and assembles Assioma power meter pedals for cyclists — road, MTB/gravel, and indoor — selling globally through DTC e-commerce and resellers at $399-$789 with proprietary IAV measurement and IP67 sealed electronics.

Ownership category

akta.pro rank

Product category

Cycling Power Meters

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Cycling & Micromobility Products Distribution (CRAOAJAF)

Keywords

• Cycling power meters
• Power meter pedals
• Bike power measurement
• Cycling electronics manufacturing
• Cycling performance devices

Headquarters

HQ city

Arcade

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Power Meter Pedal Sales: One-time hardware sales of power meter pedals across multiple product lines (Assioma PRO RL/RS/MX and Assioma first generation). Revenue from spare parts, accessories, cleats, and replacement sensors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Favero Electronics designs and manufactures cycling power meter pedals under the Assioma brand, sold both direct-to-consumer and through a global reseller network. Its product lines include the second-generation Assioma PRO (RL for Look-compatible road, RS for Shimano SPD-SL road, MX for Shimano SPD MTB/gravel) and the first-generation Assioma (DUO, UNO, DUO-Shi), plus the bePRO power meter for indoor training bikes. All products use the proprietary IAV Power System with gyroscope-based strain gauge measurement (rated ±1% accuracy), rechargeable lithium batteries, IP67 waterproof construction, ANT+/Bluetooth connectivity, and integration with cycling computers and indoor training platforms.

Product overview

Favero Electronics specializes in power meter pedals for cycling under the Assioma brand, featuring two generations of products. The Second Generation (Assioma PRO line) includes three models: PRO RL (Look Kéo compatible), PRO RS (Shimano SPD-SL compatible), and PRO MX (Shimano SPD compatible for MTB/gravel). The First Generation includes Assioma DUO (dual-sided), UNO (single-sided), and DUO-Shi (Shimano body compatible) models. All products feature rechargeable lithium batteries, ANT+ and Bluetooth connectivity, IP67 waterproof ratings, and are manufactured in Italy. The company also offers the bePRO single-sided power meter product line.

Differentiator

Problem solved

Functional benefit

Brands

• Assioma: Line of power meter pedals for cycling, available in multiple generations: first-generation Assioma (DUO, UNO, DUO-Shi) and second-generation Assioma PRO (PRO RL, PRO RS, PRO MX).
• bePRO

Products and services

• Assioma PRO RL Dual-sided road cycling power meter pedals compatible with the Look Kéo cleat system. Features PRO Technology with power sensors built into the pedal axle, carbon-fiber reinforced technopolymer body, 130g per pedal weight, dual-sided left/right power measurement, IP67 waterproof construction, integrated rechargeable battery providing up to 160 hours per charge, and simultaneous ANT+ and Bluetooth (up to 3 BLE connections) connectivity. Designed for competitive and recreational road cyclists who require precise structured-training data.
• Assioma PRO RS Dual-sided road cycling power meter pedals compatible with the Shimano SPD-SL cleat system (SM-SH10, SM-SH11, SM-SH12). Features carbon-fiber reinforced technopolymer body with stainless steel contact surface, 124.8g per pedal weight, IP67 waterproof rating, dual-sided left/right power measurement, ANT+ and Bluetooth connectivity, and up to 160 hours of battery life per charge. Targeted at road cyclists running Shimano SPD-SL cleats.
• Assioma PRO MX Dual-sided MTB and gravel power meter pedals compatible with the Shimano SPD cleat system (SM-SH51, SM-SH56). Features a stainless steel axle containing the power meter, an aluminum 6061-T6 pedal body for impact resistance, 195.3g per pedal weight, IP67 waterproof rating, ANT+ and Bluetooth connectivity, and rechargeable battery. Designed for MTB XC, gravel, and cyclocross riders who require accurate power measurement under harsh off-road conditions.
• Assioma DUO First-generation dual-sided cycling power meter pedals compatible with the Look Kéo cleat system. Uses external pod technology based on 8 strain gauges around the pedal axle, delivering ±1% measurement accuracy with oval-chainring-compatible IAV Power calculation and Active Temperature Compensation. 151.5g per pedal weight, IP67 waterproof rating, 50+ hours battery life, ANT+ and Bluetooth connectivity. Targets road cyclists seeking an entry-level price point.
• Assioma UNO First-generation single-sided cycling power meter pedal compatible with the Look Kéo cleat system. Uses external pod technology with power sensors on one pedal only, providing cost-effective entry into power-based training for road cyclists. 151.5g per pedal weight, 50+ hours battery life. Suitable for cyclists who want a lower-cost upgrade from non-power pedals.
• Assioma DUO-Shi First-generation dual-sided power meter pedals designed for use with Shimano pedal bodies including PD-R8000, PD-R7000, PD-6800, PD-R550, and PD-R540. Features external pod technology with factory calibration, ±1% accuracy, oval-chainring compatibility, ANT+ and Bluetooth connectivity. Targeted at riders who already own compatible Shimano pedals and want to add power measurement without replacing the pedal body.
• bePRO Power Meter Single-sided power meter for cycling with ANT+ connectivity, providing power measurement for indoor and outdoor training. Targeted at indoor training bikes and spin bikes where direct pedal installation is not feasible, and at cyclists needing a non-pedal-based power measurement solution.
• Assioma Spare Parts and Accessories Replacement and upgrade parts for Assioma power meter pedals, sold separately under the Assioma brand. Includes spare pedal bodies ($67-$130), replacement power meter sensors ($286-$396), replacement power meter pedals ($353-$463), cleats ($10-$17), magnetic connectors ($33), charging cables ($14-$17), and repair/greasing kits ($12-$33). Lets customers service, refresh, or swap configurations on existing Assioma systems.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• LookcoreTechnology or IntegrationAssioma PRO RL pedals are 100% compatible with Look Keo cleat system. Favero has developed proprietary Favero Look-compatible cleats with 30% superior grip compared to standard cleats.
• ShimanocoreTechnology or IntegrationAssioma PRO RS is 100% compatible with Shimano SPD-SL cleats (SM-SH10, SM-SH11, SM-SH12). Assioma PRO MX is compatible with Shimano SPD cleats (SM-SH51, SM-SH56).
• GarmincoreTechnology or IntegrationAssioma power meters are compatible with Garmin Edge cycling computers. IAV Cycling Dynamics metrics (PCO, PP, RP) are available on select Garmin devices including Edge 520 Plus, 530, 540, 820, 830, 840, 1030, 1040 series.
• ZwiftcoreTechnology or IntegrationAssioma is compatible with Zwift indoor training platform for virtual cycling and structured workouts.
• StravacoreTechnology or IntegrationAssioma power data syncs with Strava for activity tracking and performance analysis.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SRM: SRM is the original and most established crank-based power meter brand, long used in professional cycling. Comparable to Favero as a high-precision specialist, though focused on crank spider/PM units rather than pedals.
• Stages Cycling: Stages is a leading manufacturer of crank-arm and pedal-based power meters for road, MTB and indoor cycling. Directly comparable to Favero as a specialist power-meter brand competing on accuracy, durability and ecosystem compatibility.
• Quarq (SRAM): Quarq, owned by SRAM, manufactures crank-based power meters widely used in pro road and mountain biking. A direct competitor in cycling power measurement, though its products are crank- rather than pedal-based.
• 4iiii Innovations: 4iiii manufactures crank-based and pedal-based power meters (including PRECISION and Podiiiium) for road, MTB and triathlon. Directly comparable as a specialist power-meter hardware vendor with similar ANT+/Bluetooth ecosystem positioning.
• Power2Max: Power2Max manufactures spider-based power meters popular with Campagnolo and road bike custom builders. A specialist direct peer in the high-accuracy cycling power-meter category.
• Wahoo Fitness: Wahoo offers the Powrlink ZERO pedal-based power meters alongside its KICKR trainers and ELEMNT cycling computers. Directly competes with Assioma on pedal power meters and competes across the broader connected-cycling ecosystem.

Others

• Shimano: Shimano owns the SPD-SL and SPD cleat standards that Assioma PRO RS and PRO MX are built around. Not a power-meter competitor per se, but a dominant ecosystem participant whose cleat standards define Favero's compatible install base.
• Look Cycle: Look is the originator of the Kéo cleat standard used by Assioma PRO RL pedals. Not a direct power-meter competitor, but a critical compatibility partner and adjacent pedal-system incumbent.

Broad incumbents

• Garmin: Garmin offers Rally and Vector pedal-based power meters as part of its much larger Edge cycling computer and multisport fitness ecosystem. Directly competes with Assioma on pedal-form-factor power meters while leveraging an installed base of Garmin head units.

Emerging players

• Magene: Magene is a Chinese connected-fitness brand offering power meters, smart trainers and cycling computers at aggressive price points. An emerging direct competitor in pedal-based power meters and indoor training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Favero_cycling?reload=9
• Instagraminstagram.com/favero_electronics
• Facebookfacebook.com/favero.cycling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Favero Electronics