AMS Performance
AMS Performance is a privately held automotive parts manufacturer in Batavia, Illinois, engineering turbo kits, engine components, and turn-key performance packages for turbocharged enthusiast vehicles across Nissan GT-R, Infiniti Q60, Lamborghini Huracan, Audi R8, and Toyota Supra platforms.
- Company typePrivate
- Founded2000
- HeadquartersWest Chicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What AMS Performance does
AMS Performance is a privately held automotive performance parts manufacturer, engine builder, and ECU calibration specialist founded around 2000 and headquartered in Batavia, Illinois. The company designs, engineers, and manufactures aftermarket performance parts for turbocharged vehicles, with primary focus on the Nissan GT-R (R35), Infiniti Q50/Q60 (VR30), Lamborghini Huracan, Audi R8 (V10), Toyota GR Supra, and Mitsubishi Evo platforms. Core technology spans twin turbo kits, VR38 forged shortblocks and billet blocks, fuel system components (Red Alpha injectors, HPFPs, flex fuel systems), intake manifolds, intake systems, drivetrain upgrades, and ECU/TCU calibration, with in-house engineering under the SnailWorks Engineering Team and an inventory of over 2,000 SKUs organized across the AMS, AMS Turbo, AMS Gearworks, Alpha, and Red Alpha sub-brands.
The business model combines direct-to-consumer e-commerce on amsperformance.com, a physical retail and service facility in Batavia, IL, and an authorized dealer network for wholesale distribution. Revenue streams include one-time performance parts sales (with products ranging from $39.99 accessories to $60,999.95 Stage 6 Billet Pro Mod short blocks and $8,099.85–$19,709.75 Alpha 6/7 GT-R twin turbo packages), installation and scheduled maintenance services for Audi R8 and Lamborghini Huracan V10 vehicles (1-, 2-, and 3-year service packages at $899.99–$3,799.99 plus pre-purchase inspections), and dyno-based ECU/TCU calibration services. Pricing is publicly disclosed across the catalog, including a 10% military discount on AMS-manufactured components.
AMS differentiates through race-proven engineering, holding world records in GT-R quarter mile performance (first 9, 8, 7, and 6-second passes; 7.06 @ 204 MPH Alpha 20X setup) and a 9.84 @ 130 MPH VR30-powered Q60 record. Technology partnerships include Garrett Motion (turbo cores), TiAL Sport (wastegates and blow-off valves), COBB Tuning and EcuTek (ECU/TCU calibration platforms), Manley Performance and Ferrea (engine internals), Nostrum High Performance (kinetic direct injectors), DriveShaft Shop (carbon driveshafts), King Bearings (race bearings), and an OEM partnership with INFINITI USA. Marketing is event-driven through drag racing participation at TX2K, GTR World Cup, FL2K, and World Cup Finals, supported by an AMS Bounty Program awarding $250–$1,000 credit for race finishes, content marketing on YouTube and the company blog, and active social media presence across Instagram, Facebook, Twitter/X, and LinkedIn.
AMS Performance firmographics
Firmographics- Name
- AMS Performance
- Legal name
- AMS Performance
- Website
- https://amsperformance.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AMS Performance is a privately held automotive parts manufacturer in Batavia, Illinois, engineering turbo kits, engine components, and turn-key performance packages for turbocharged enthusiast vehicles across Nissan GT-R, Infiniti Q60, Lamborghini Huracan, Audi R8, and Toyota Supra platforms.
- Ownership category
- akta.pro rank
AMS Performance industry classification
Industry- Product category
- Automotive Performance Parts Manufacturing
- NAICS
- Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Transmission and Power Train Parts Manufacturing (336350)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)
- akta.pro secondary industries
- Performance, racing & tuning parts distribution (CRAOANAH), Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD)
Keywords
Where AMS Performance is headquartered
LocationHeadquarters
- HQ city
- West Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AMS Performance business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Performance Parts Sales: Direct sale of over 2,000 performance parts including turbo kits, engine components, intake systems, exhaust, fuel system components, and maintenance items through e-commerce and dealer network
- Installation and Maintenance Services: Scheduled maintenance services for Audi R8 and Lamborghini Huracan V10 vehicles, including 1-year, 2-year, and 3-year maintenance packages, pre-purchase inspections, and transmission service
- ECU Calibration and Tuning: Dyno-based ECU and TCU calibration services for multiple platforms including GT-R, VR30, and V10 vehicles, with tuning appointment deposits required
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | R8/Huracan Scheduled Maintenance Services |
| Unit Pricing | Pay-as-you-go | VR38 Short Blocks |
| Unit Pricing | Pay-as-you-go | GT-R Performance Packages |
| Unit Pricing | Pay-as-you-go | Aftermarket Parts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
AMS Performance product offering
Product offeringCore offering
AMS Performance designs, manufactures, and sells aftermarket performance parts for turbocharged vehicles, including complete twin-turbo upgrade packages (Alpha series), engine short blocks and billet blocks, fuel-system components (high-pressure fuel pumps, direct injectors, flex-fuel kits), intakes, drivetrain and transmission upgrades, and supporting installation and dyno-based ECU/TCU calibration services. The portfolio spans 2,000+ SKUs targeting Nissan GT-R, Infiniti Q50/Q60, Lamborghini Huracan, Audi R8, Toyota GR Supra, Nissan Z, and Mitsubishi Evolution platforms.
Product overview
AMS Performance is a high-performance automotive parts manufacturer and engineering company specializing in turbocharged vehicle performance. The company operates under multiple sub-brands including AMS Performance (core parts), AMS Turbo (turbocharger division), and AMS Gearworks (transmission services). Their product portfolio centers on Alpha-branded performance packages and turbo kits for premium vehicles including Nissan GT-R, Lamborghini Huracan, Audi R8, Infiniti Q50/Q60, Toyota Supra, and Mitsubishi Evolution. Key product lines include complete turn-key performance packages (Alpha 6, 7, 9, 10 series), twin turbo kits, VR38 engine short blocks and billet blocks, fuel system components (Red Alpha injectors, fuel pumps, flex fuel kits), intake systems, drivetrain upgrades, and professional services including ECU calibration and scheduled maintenance. The company stocks over 2,000 parts and maintains an in-house dyno tuning facility for calibration services.
Differentiator
Problem solved
Functional benefit
Brands
- AMS Turbo: Turbocharger systems and upgrade components for high-performance vehicles
- AMS Gearworks
- Alpha
- Red Alpha
Products and services
- Nissan GT-R ALPHA 6 Performance Package Complete twin turbo upgrade package for the Nissan R35 GT-R capable of producing 1275–1800 WHP, including kit-specific turbos, 3.5-inch downpipes, carbon fiber intakes, and 4-inch turbo inlets, sold direct and through authorized dealers.
- Nissan GT-R ALPHA 7 Performance Package Higher-tier twin turbo package for the Nissan R35 GT-R featuring enhanced components to support higher horsepower targets than the Alpha 6, sold as a complete integrated kit.
- Alpha 10 Huracan & R8 Twin Turbo Package Complete turn-key twin turbo system for the Lamborghini Huracan and Audi R8 V10 producing 1025+ HP on 100 octane fuel, including ECU and TCU tuning, launch control, and capable of mid-9-second quarter mile runs.
- Alpha V10 Turbo Kit Bolt-on twin turbo kit for Lamborghini Huracan (2015–2019) and Audi R8 (2017–2019) supporting 800–1600 horsepower, featuring Garrett GTX turbos, TiAL wastegates, and a comprehensive hardware package.
- Alpha R35 GT-R Turbo Kits Complete line of R35 GT-R twin turbo kits featuring kit-specific turbos, CNC billet aluminum engine mounts, 3.5-inch stainless downpipes, 4-inch carbon fiber intakes, and TiAL wastegates, capable of 7-second quarter mile times.
- VR38 Short Blocks (Stage 0–6) Complete line of VR38 engine short blocks ranging from Stage 0 (stock replacement) to Stage 6 Billet Pro Mod, supporting builds from street use to 3,000+ HP applications, priced from approximately $10,400 to $61,000.
- VR38 Billet Block Premium billet aluminum VR38 engine block designed for extreme high-horsepower applications as part of the Omega-Spec engine program.
- MKV Supra Carbon Fiber Air Intake System Enclosed cold air intake system for the Toyota GR Supra featuring hand-laid carbon fiber construction, 90mm intake piping (26.5% larger cross-section than factory), dry media filter, and a 25% reduction in pressure drop.
- VR30 Cold Air Intake Replacement Air Filters Replacement air filters for VR30DDTT engines in Infiniti Q50/Q60, designed for use with the AMS Performance VR30 cold air intake system, priced at $129.95.
- Red Alpha VR30DDTT Kinetic Direct Injectors High-performance direct fuel injectors developed in partnership with Nostrum High Performance, featuring CFD-optimized kinetic particle break-up technology, supporting 1100+ whp on gasoline and 800+ whp on E85 for VR30-equipped vehicles.
- Red Alpha High Pressure Fuel Pump (RA405 / RA338) Upgraded high-pressure fuel pumps replacing factory VR30 units; the RA405 supports 800+ HP E85 builds and the RA338 supports 500–600 HP applications.
- Red Alpha Low Pressure Fuel Pump In-tank fuel pump upgrade for Infiniti Q50/Q60 that supplies fuel from the gas tank to the high-pressure fuel pump and injectors in the engine bay.
- Red Alpha Flex Fuel Kit v2 Complete flex-fuel conversion system allowing Infiniti Q50/Q60 to run on any mixture of gasoline and ethanol (E0–E100), with an ethanol content sensor and automatic ECU adjustment.
- R35 GT-R Main Stud Kit Premium L19 alloy steel main studs for the R35 GT-R achieving 50% higher clamp loads than stock, designed for high-horsepower engine builds.
- Alpha GR6 Deep Transmission Pan & Pickup Relocation Kit Transmission upgrade for the R35 GT-R that relocates the GR6 oil pickup to prevent fluid starvation during high-G launches and adds nearly 2 quarts of fluid capacity.
- 3 Port Boost Control Solenoid Kit Electronic 3-port boost control solenoid kit for Alpha R35 GT-R turbo kits, enabling precise boost pressure management.
- R35 GT-R 4 BAR MAP Sensor Upgrade Upgraded manifold absolute pressure (MAP) sensor for high-boost R35 GT-R applications supporting increased horsepower targets.
- Infiniti Q60+Q50 Red Alpha Carbon Fiber Driveshafts Carbon fiber and aluminum AWD driveshafts developed in partnership with DriveShaft Shop for Infiniti Q50/Q60 Red Alpha vehicles, optimizing power delivery to the wheels.
- Billet V10 Intake Manifold Precision-machined billet aluminum intake manifold for Lamborghini Huracan and Audi R8 V10 engines, featured as a flagship product for the V10 platform.
- Mitsubishi Lancer Evolution Front Motor Mount Polyurethane front motor mount insert for Mitsubishi Lancer Evolution VII/VIII/IX that reduces transmission movement and improves shifting and throttle response, available in 70A (Street/Black) and 90A (Race/Red) durometer ratings.
- ECU Calibration Services Professional engine calibration and dyno tuning services for Audi R8, Lamborghini Huracan, Infiniti Q50/Q60, Nissan GT-R, and Toyota Supra using Cobb AccessPort, EcuTek, Syvecs, and MoTeC systems, requiring a tuning appointment deposit.
- R8 & Huracan Scheduled Maintenance Scheduled maintenance program for Lamborghini Huracan and Audi R8 featuring 1, 2, and 3-year service packages covering engine oil, filters, and comprehensive inspections using OEM tools and Lamborghini ODIS diagnostic software, priced at $899.99–$3,799.99.
- R8/Huracan Pre-Purchase Inspection Service Comprehensive 30+ point inspection conducted by motorsports technicians for Audi R8 and Lamborghini Huracan vehicles, evaluating engine, transmission, fuel system, electrical, and chassis components, priced at $599.95.
- AMS Turbo Sub-brand (Turbocharger Division) AMS-branded dedicated turbocharger division offering turbo upgrade kits and turbo-related components for high-performance vehicles, marketed as a standalone sub-brand of AMS Performance.
- AMS Gearworks Sub-brand (Drivetrain Division) AMS-branded drivetrain and transmission-focused division offering DCT transmission services and components for V10 vehicles, marketed as a standalone sub-brand of AMS Performance.
Quantifiable outcome
- First 9, 8, 7, and 6 second quarter mile passes in GT-R class - proving extreme reliability at high horsepower
- +6 more outcomes
Companies that use AMS Performance
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
AMS Performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AMS Performance partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Nostrum High PerformancecoreJoint development partnership for Red Alpha VR30DDTT Kinetic Direct Injectors. Nostrum contributed specialized fuel system technology including proprietary kinetic particle break-up nozzle designs and CFD optimization. AMS provides testing, validation, and motorsports application expertise.
- Manley Performance ProductscoreClose collaboration on specially designed engine components for Alpha program including pistons with larger pins and connecting rods. Components designed specifically for high-horsepower Alpha applications.
- Garrett Motion (Turbochargers)coreGarrett supplies turbocharger cores (GTX Series, G Series) for Alpha turbo kits. Garrett cores used in V10 twin turbo kit, R35 GT-R turbo kits, and other applications.
- TiAL SportcoreTiAL supplies wastegates and blow off valves for Alpha turbo kits, including 38mm wastegates for GT-R applications.
- COBB TuningcoreJoint development of speed density system for GT-R. COBB AccessPort used for ECU and TCU calibration on GT-R platforms. Close partnership for calibration system development.
- EcuTekcorePartnership for VR30 ECU calibration using EcuTek software. AMS involved in EcuTek flex fuel development program. EcuTek TCU calibration software used for Q50/Q60 platforms.
- INFINITI USAcoreOEM partnership providing Q50 and Q60 development vehicles. AMS components featured in INFINITI USA Motorsport Catalog. Joint SEMA concept car project. AMS intakes available for order with new Q50 & Q60 vehicles.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
AMS Performance competitors and assessment
Company assessmentDirect peers
- T1 Race Development: Direct competitor in the GT-R and Supra performance space, offering turbo kits, built engines, and tuning. Closely matches AMS's platform focus and target customer of high-horsepower JDM enthusiasts and drag racers.
- Boost Logic: Direct competitor specializing in high-horsepower Nissan GT-R twin turbo systems and engine builds. Competes head-to-head with AMS on the R35 platform at the same horsepower tiers, serving the same enthusiast and racer customers.
- Cobb Tuning: Direct competitor and technology partner; jointly developed GT-R speed density system. Both sell ECU tuning software and a wide range of performance parts with overlapping platforms (Subaru, Mitsubishi, Nissan). Closest comparable peer in business model and customer base.
- ETS Extreme Turbo Systems: Direct competitor offering turbo kits and fabricated exhaust/manifolds for Subaru, Mitsubishi, and other turbo platforms. Highly comparable aftermarket manufacturer model with installation services and tuning.
- Active Autowerke: Direct peer focused on BMW performance with supercharger kits, ECU tuning, and fabrication services. Comparable specialty tuner/manufacturer model serving an enthusiast and racing customer base.
- APR (Autotech Group): Direct peer - well-established VW/Audi performance brand offering ECU tuning, intake, downpipe, and turbo upgrades. Similar vertically-integrated model with strong brand recognition and OEM-adjacent engineering rigor.
- RacingLine: Direct peer focused on VW/Audi performance parts and tuning - similar model of comprehensive performance packages, brand-led engineering, and motorsport validation. Comparable business model with international reach.
Broad incumbents
- HKS: Incumbent Japanese aftermarket manufacturer with broader product portfolio (turbochargers, exhausts, electronics) for multiple platforms. Larger and more internationally established, with broader vehicle-platform coverage.
- GReddy (Trust): Incumbent Japanese aftermarket performance manufacturer offering turbo kits, intercoolers, exhausts, and electronics across many platforms. More diversified catalog and global reach than AMS.
- Garrett Motion: Incumbent turbocharger OEM and supplier whose cores (G-Series, GTX) AMS integrates into Alpha kits. Larger overall company but competes indirectly in the high-performance turbo aftermarket. Also a key supplier partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AMS Performance social profiles
Digital presenceAMS Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMS Performance leadership team
Management profileNumber of profiles
Profiles1 record
AMS Performance subsidiaries and ownership
Company hierarchySubsidiaries2 records
AMS Performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMS Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMS Performance
What does AMS Performance do?
AMS Performance designs, manufactures, and sells aftermarket performance parts for turbocharged vehicles, including complete twin-turbo upgrade packages (Alpha series), engine short blocks and billet blocks, fuel-system components (high-pressure fuel pumps, direct injectors, flex-fuel kits), intakes, drivetrain and transmission upgrades, and supporting installation and dyno-based ECU/TCU calibration services. The portfolio spans 2,000+ SKUs targeting Nissan GT-R, Infiniti Q50/Q60, Lamborghini Huracan, Audi R8, Toyota GR Supra, Nissan Z, and Mitsubishi Evolution platforms.
Is AMS Performance a public or private company?
AMS Performance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMS Performance founded?
AMS Performance was founded in 2000. It employs 11 to 50 people.
Where is AMS Performance based?
AMS Performance is headquartered in West Chicago, United States, in the North America region.
How does AMS Performance make money?
Three revenue lines are on record. Performance Parts Sales are the primary driver. The others are installation and Maintenance Services and ECU Calibration and Tuning.
Who are AMS Performance's main competitors?
Direct peers on record are T1 Race Development, Boost Logic, Cobb Tuning, ETS Extreme Turbo Systems, Active Autowerke, APR (Autotech Group) and RacingLine. Broad incumbents are HKS, GReddy (Trust) and Garrett Motion.
Does AMS Performance have an API?
No public API is recorded for AMS Performance.
What industry is AMS Performance in?
AMS Performance's product category is Automotive Performance Parts Manufacturing. Its primary akta.pro industry code is IMACANAN, Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers), with a secondary code of CRAOANAH, Performance, racing & tuning parts distribution. Its NAICS code is 3363 and its SIC code is 3714.