What Boost Logic does

Boost Logic is a privately-held automotive aftermarket performance parts manufacturer founded in 2003 and headquartered in Austin, Texas (2310 Donley Dr, Suite B, Austin, TX 78758). The company designs, engineers, and sells high-end performance components for luxury and exotic vehicles, with core product lines including Formula Series titanium exhaust systems with proprietary Helmholtz resonance chambers, twin and single turbo kits (priced up to $28,999), forged aluminum 6061-T6 wheels, billet and carbon fiber intake manifolds, titanium hardware, and roll cages. Fitment coverage spans Lamborghini, Audi (R8), BMW (M-series), Porsche (992 GT3), Nissan (R35 GT-R, Z), Toyota Supra, Ferrari, McLaren, Mercedes, Bentley, Honda/Acura, Ford, and Corvette platforms. Engineering competencies center on CNC machining, titanium fabrication, precision frequency tuning for acoustic performance, and forced induction system design.

The company operates a direct-to-consumer e-commerce model through its own website (boostlogic.com, WooCommerce-powered) as its primary revenue channel, supplemented by a regional authorized dealer network for installation-oriented buyers and branded apparel/merchandise. Pricing spans entry-level accessories ($1.99 decals, $59.99 hoodies) to high-ticket performance systems ($28,999 twin turbo kits, $6,499 titanium exhausts, $9,199 BMW S58 single turbo kits). Customer segments include luxury and exotic vehicle owners, racing and drag enthusiasts, and the aftermarket tuner community, addressed through a horizontal segmentation approach across multiple vehicle platforms rather than a vertical specialization model. The company maintains two sub-brands: BL Wheels (forged wheels) and BL Moto (motorcycle performance parts).

Name

Boost Logic

Legal name

Boost Logic

Website

https://boostlogic.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Boost Logic is an Austin, Texas-based automotive aftermarket manufacturer founded in 2003 that designs, produces, and sells high-end performance parts—titanium exhausts, forged wheels, and turbo kits—for luxury and exotic vehicle owners, distributing via direct e-commerce and an authorized dealer network.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Performance Parts

NAICS

Motor Vehicle Transmission and Power Train Parts Manufacturing (336350)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industry

Fuel & Air Induction Systems Manufacturing (Injectors/Carburetion/Intake) (IMACAHAC)

Keywords

• Automotive performance parts
• Aftermarket exhaust systems
• Forged aluminum wheels
• Twin turbo kits
• Forced induction upgrades

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Performance Parts Sales: Revenue is generated through direct sales of automotive aftermarket performance parts including titanium exhaust systems, forged wheels, turbo kits, intercoolers, intake manifolds, downpipes, and related components. Products are sold at various price points from entry-level accessories to complete turbo kit systems priced at nearly $29,000. The company also generates revenue from branded apparel and merchandise including hoodies, t-shirts, hats, and decals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Boost Logic designs, engineers, manufactures, and sells aftermarket performance parts for luxury and exotic sports cars and supercars. Core product lines include Formula Series titanium exhaust systems, twin and single turbo kits, BL forged aluminum wheels, intercoolers, downpipes, billet/carbon fiber intake manifolds, titanium lug nuts, and roll bars for platforms such as Lamborghini, Audi R8, BMW M, Nissan GT-R/Z, Porsche 992 GT3/GT3RS, and Toyota A90 Supra.

Product overview

Boost Logic is an automotive aftermarket performance parts company founded in 2003 in Austin, Texas, specializing in high-horsepower vehicle modifications. The company operates as a single unified brand offering a comprehensive portfolio of performance parts rather than a platform-plus-modules architecture. The core product categories include: (1) Formula Series Titanium Exhaust Systems featuring OEM electronic valve control and Helmholtz resonance chambers for BMW, Nissan, and Porsche platforms; (2) Twin Turbo and Single Turbo Kits for Lamborghini, Audi R8, BMW, and Nissan GT-R platforms; (3) BL Forged Wheels product line encompassing multiple spoke designs (5.22, 5.23, 5.25, 10.22, 15.22, 15.24, 20.25, RS5.24, Mesh.22) in sizes 15"-26" for R35 GT-R, R8/Huracan, and other high-performance applications; (4) Drag Racing Wheels including 5-spoke and 10-spoke designs; (5) Engine Performance Components including downpipes, crossover pipes, titanium intakes, intake manifolds, and intercoolers; (6) Hardware and Accessories including titanium lug nuts and roll bars; and (7) Branded Apparel. The company also resells Yokohama ADVAN GT forged wheels. Products are distributed through the company's e-commerce platform and dealer network, with supported vehicle brands including Nissan, Lamborghini, Audi, Porsche, Toyota/Lexus, BMW, Ferrari, McLaren, Mercedes, Honda/Acura, Ford, Bentley, and Corvette.

Differentiator

Problem solved

Functional benefit

Brands

• BL Wheels: A product line of forged wheels for high-performance vehicles including GTR, R8, and Huracan applications.
• BL Moto

Products and services

• Formula Series Titanium Exhaust Systems Premium titanium exhaust systems featuring OEM electronic valve control, Helmholtz resonance chambers, and precision frequency tuning, available for BMW G80/G82 M3/M4, Nissan Z/RZ34/400Z, and Porsche 992 GT3/GT3RS platforms. Pricing ranges from $3,499 to $6,499.
• A90 Supra Teardrop Single 4" Titanium Exhaust Titanium exhaust system for Toyota A90 Supra featuring teardrop single 4-inch design with quad pipe muffler section, utilizing OEM valves and signature quad tune design for enhanced B58 engine sound.
• Titanium Center Muffler Delete Titanium center muffler delete for Porsche 991 GT3, part of the exhaust component lineup for high-performance Porsche applications.
• Lamborghini Performante EVO Twin Turbo Kit Twin turbo kit for Lamborghini Performante EVO/STO/Sterrato platforms, including custom turbo charger, external wastegates, custom intake systems, and intercooler piping. Priced from $28,999.
• Lamborghini/Audi R8 Twin Turbo Kit Twin turbo charging system for Lamborghini and Audi R8 platform vehicles, expanding forced induction options for these mid-engine sports cars.
• BMW S58 Single Turbo Kit Single turbo upgrade kit for BMW S58 engine found in M2, M3, and M4 vehicles, starting at $9,199.
• BL Ultimate Race Intercooler for R35 GT-R High-performance race intercooler for Nissan R35 GT-R (09+), designed for maximum cooling efficiency in high-boost applications.
• Billet and Carbon Fiber Intake Manifold Precision-machined performance intake manifold for Lamborghini Huracan and Audi R8 platform, available in billet aluminum or carbon fiber construction.
• BL 10.22 Forged Wheels Multi-spoke forged aluminum wheels (10-spoke design, 22-inch) featuring knurled bead seat to reduce tire slippage, forged from aircraft-grade 6061-T6 aluminum, available in sizes 17"-26" with optional beadlock and magnesium upgrades.
• BL 5.22 Spoke Forged Wheels 5-spoke forged wheel design in 22-inch size, part of the BL forged wheel lineup for various vehicle fitments.
• BL 5.23 Spoke Forged Wheels 5-spoke forged wheel with 23-inch sizing, designed for high-performance applications with available fitments for R35 GT-R and R8/Huracan platforms.
• BL 5.25 Forged Wheels 5-spoke forged wheel design with 25-inch sizing, available for R35 GT-R and 2017+ R8/Huracan fitments.
• BL 15.22 Forged Wheels 15-spoke forged wheels in 22-inch size featuring lightweight scalloped double beadlocks with aggressively knurled inner surface to prevent tire slip. Weight: 20 lbs. Available for R35 GT-R and 2017+ R8/Huracan fitments.
• BL 15.24 Forged Wheels 15-spoke forged wheel with 24-inch sizing, available for R35 GT-R and 2017+ R8/Huracan platforms.
• BL 20.25 Forged Wheels 20-spoke forged wheels in 25-inch size, available for multiple vehicle platforms including R35 GT-R and 2017+ R8/Huracan.
• BL RS5.24 Forged Wheels RS5.24 spoke design forged wheels in 24-inch size for high-performance vehicle fitments.
• BL Mesh.22 Forged Wheels Mesh-pattern forged wheels crafted from aircraft-grade 6061-T6 forged aluminum. Sizes range from 17" to 22", available in any bolt pattern and color. Features knurled bead seat for drag racing applications with optional beadlock upgrades.
• 5 Spoke Drag Wheels Specialized drag racing wheels for Nissan R35 GT-R. Available in 15", 17", 18" sizes with features including ARP bolts, metal valve stems, and 2-tone black/machined finish. Beadlock options available with titanium hardware.
• 10 Spoke Drag Wheels 10-spoke drag wheel design in 15", 17", and 18" sizes for drag racing applications.
• BL T16.23 Wheels Performance wheel design in T16.23 configuration for various vehicle applications.
• YOKOHAMA ADVAN GT Wheels Yokohama ADVAN Racing GT forged wheels in gloss black finish, specifically fitted for Audi R8 and Lamborghini Huracan. Second forged wheel under the ADVAN Racing brand with superior strength and light weight for race conditions.
• G80/G82 M3/M4 Downpipes Aftermarket downpipes for BMW G80 M3 and G82 M4. Options include standard downpipes ($999) and versions with 200 Cell catalytic converters ($1,499). Weight: 17 lbs.
• G80/G82 M3/M4 3" Crossover Pipe 3-inch crossover pipe for BMW G80 M3 and G82 M4, complementing the exhaust system lineup. Price: $399.
• BMW M3/M4 3" Titanium Intakes 3-inch titanium intake system for BMW G80/G82 M3/M4, starting at $1,799. Provides increased airflow for performance applications.
• Huracan/R8 Titanium Acorn Style Lug Nuts CNC-machined Grade 5 Titanium (Ti-6Al-4V) lug nuts for Lamborghini Huracan and Audi R8. Available in Hex or Multi-Point styles in colors: Raw, Blue, Black, Gold. Set of 20 lug nuts. M14x1.5 thread, $475.
• WPM BMW G80 M3 Bolt in Roll Bar Tig-welded roll bar constructed from Docol R8 steel for BMW G80 M3. Features 1.75x.093 and 1.5x.083 tubing, passes through rear seat opening with minimal trimming. Powder coating included. $2,645.
• Apparel/Merchandise Brand apparel including logo hoodies, t-shirts (Logo, BLGTR, Worldwide, Texas, Triple Threat, Hot Tank, Retro, Bull Font, Racing Helmet), flex fit hats, beanies, decals, banners, and flags, priced $1.99–$59.99.

Quantifiable outcome

• Weight reduction of 51 lbs on BMW M3/M4 (from 86 lbs factory exhaust to 35 lbs BL titanium exhaust)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Armytrix: Manufacturer of valvetronic exhaust systems and performance parts for luxury and exotic platforms. Comparable to Boost Logic's OEM-valve-integrated, drone-free exhaust philosophy.
• Akrapovič: Slovenia-based manufacturer of premium titanium exhaust systems and performance parts for high-end and exotic vehicles. Direct competitor to Boost Logic's Formula Series titanium exhausts across supercar platforms.
• Capristo Exhaust: German manufacturer of high-end stainless steel and carbon/titanium exhaust systems for Ferrari, Lamborghini, McLaren, and other exotics. Overlaps directly with Boost Logic's exotic exhaust line.
• Novitec: German tuning house specializing in Lamborghini, Ferrari, McLaren, and Maserati performance upgrades including aero, wheels, exhaust, and supercharger kits. Closest direct competitor to Boost Logic's forced-induction exotic vehicle programs.
• Fabspeed Motorsport: US-based aftermarket performance parts manufacturer with deep exotic car catalog (Porsche, Ferrari, Lamborghini, McLaren). Competes with Boost Logic across exhaust, intake, and engine performance categories.
• iPE (Intelligent Performance Engineering): Taiwanese manufacturer of valvetronic exhaust systems for exotic and luxury European sports cars. Directly comparable in target customer, technology, and price positioning to Boost Logic's exhaust line.
• HRE Performance Wheels: US-based manufacturer of premium forged and flow-formed aftermarket wheels for sports, luxury, and exotic vehicles. Direct competitor to BL Wheels in the high-end forged wheel category.
• Vossen Wheels: Miami-based forged and custom aftermarket wheels targeting luxury and exotic applications. Competes directly with BL Wheels in premium forged wheel SKU range and exotic platform fitments.

Emerging players

• AMS Performance: US-based tuner specializing in high-horsepower forced induction and engine builds for Nissan GT-R, Toyota Supra, and other Japanese performance platforms. Partial overlap with Boost Logic's tuner-community segment (Supra, GT-R).

Broad incumbents

• Rotiform Wheels: Established US aftermarket wheel brand with broader catalog coverage across tuner, Euro, and domestic segments. An adjacent incumbent that sells into some of the same enthusiast channels as BL Wheels but at lower price tiers and broader fitment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BoostLogic
• LinkedInlinkedin.com/company/boost-logic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boost Logic