MARTY Sports

What MARTY Sports does

MARTY Sports is a French manufacturer and direct distributor of sports equipment founded in 1979 and headquartered at Saint-Clément-de-la-Place near Angers, in the Pays de la Loire region. The company designs, produces, and installs a broad catalog of sports infrastructure — including football, basketball, handball, rugby, volleyball, badminton, and tennis goals and posts; World Athletics-certified athletics equipment (pole vault and high jump landing systems, hammer and discus cages, hurdles); and supporting facility equipment such as tribunes, locker rooms, scoreboards, storage, and protective netting. Manufacturing uses steel and aluminum inputs at the Angers-area facility, with proprietary products including the Super SAM 325 mobile basketball goal used at Accor Arena and La Défense Arena, and the Arbre à Basket multi-user installation.

The company sells primarily through an enterprise field-sales motion — direct to French municipalities, sports clubs, schools, and event organizers — supplemented by an e-commerce storefront with publicly listed unit pricing and bundled packages (e.g., the Football Pack 2025 at €10,990 ex-VAT). Revenue is generated predominantly through one-time hardware sales with occasional installation and after-sales service components, and pricing is quote-based for large custom projects (e.g., Stade Marie-Parilly athletics installations). Customer segments are diversified across municipalities, clubs, educational institutions, and federations; FFBB Technical Partnership, World Athletics certification, and ten-year-plus relationships with clubs such as UFAB49 anchor the strategic side of the book. International activity is opportunistic (Switzerland, Canada, Congo), and the company maintains a second regional sales office in Saint-Péray for the South-East French market. Leadership is associated with Laurent Martinez, and ownership appears to be private and independent with no disclosed institutional investors, funding rounds, or M&A activity.

Name

MARTY Sports

Legal name

MARTY Sports

Website

https://martysports.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

MARTY Sports is a French manufacturer founded in 1979 that designs, produces, and installs sports equipment — including goals, World Athletics-certified athletics gear, and facility infrastructure — selling directly to municipalities, sports clubs, schools, federations, and event organizers across France, with select international projects.

Ownership category

akta.pro rank

Product category

Sports Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

akta.pro secondary industries

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG), Team Sports Equipment & Apparel Distribution (CRAOAJAA)

Keywords

• Sports equipment manufacturing
• Athletic facility equipment
• Competition sports goals
• Athletics track equipment
• Sports infrastructure supply

Headquarters

HQ city

Saint-clément-de-la-place

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Sports Equipment Sales: Direct sales of manufactured sports equipment including goals, posts, nets, benches, tribunes, storage solutions, displays, and separators. Products are sold to municipalities, clubs, schools, and event organizers with pricing listed for individual items and bundled packages. Revenue is primarily one-time with occasional recurring maintenance/service components.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MARTY Sports designs, manufactures, and installs sports equipment and facility infrastructure for over 20 disciplines, including football, basketball, handball, rugby, volleyball, tennis, badminton, athletics, and martial arts. Core products are goals, posts, nets, athletics landing systems, throwing cages, coach shelters, tribunes, locker room furniture, storage, scoreboards, and protective separations, all built in steel and aluminum at the company's facility near Angers, France. Offerings span from mass-market municipal equipment to competition-grade gear certified by World Athletics and used at top venues such as Stade de France, Accor Arena, and the Paris 2024 Olympic Games.

Product overview

MARTY Sports is a French manufacturer of sports equipment offering a comprehensive portfolio of products across multiple sports disciplines. The product range includes goals for team sports (football, basketball, handball, rugby, volleyball), athletics equipment certified by World Athletics, court equipment (tennis, badminton), and facility equipment (tribunes, locker rooms, storage, scoreboards). The company operates on a platform model where core equipment lines are complemented by specialized competition-grade products and bundled packages like the Football Pack. Manufacturing is conducted in facilities near Angers, France, with products designed for both institutional (schools, municipalities) and competitive sports applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Goals Aluminum senior, minime, and mobile football goals for 11-a-side play, conforming to EN748 and FFF standards, featuring reinforced aluminum profiles with shot-blasted and powder-coated finishes for outdoor durability. Sold to clubs, municipalities, and federations.
• Basketball Goals Full range of basketball goals including mobile telescopic models, competition goals, outdoor goals, and 3x3 basketball goals compliant with FFBB standards, featuring adjustable height systems. Includes the proprietary Super SAM 325 with automatic DSF system used at Accor Arena, La Défense Arena, and Roland Garros.
• Handball Goals Competition-standard handball goals in aluminum with multiple mounting options (anchoring, wall-mounting, folding) and color combinations. Used in school, club, and federation competition facilities.
• Rugby Goals Competition rugby goals available in heights from 8m to 18m with 100mm or 120mm diameter aluminum construction for outdoor pitches. Supplied to European Rugby Challenge Cup venues including Groupama Stadium and Stade Bollaert.
• Volleyball Posts and Nets Volleyball posts and net systems for competition and school use, featuring aluminum construction with adjustable tension systems.
• Badminton Posts and Equipment Competition-grade badminton posts including autostable high-competition models, fixed-height competition posts, and accessories compliant with FFBAD standards. Supplied to European Badminton Championships.
• Tennis Posts Competition tennis posts in round aluminum construction for outdoor courts, featuring durable powder-coated finish.
• Athletics Equipment (World Athletics Certified) Complete range of athletics equipment certified by World Athletics including pole vault landing systems, high jump landing mats, hammer throw cages, discus cages, hurdles, steeplechase water jumps, and starting blocks. Installed at Stade Marie-Parilly and Stade OFFARD.
• Sautoirs (Pole Vault and High Jump Landing Systems) World Athletics certified modular pole vault and high jump landing systems including Flexy monobloc models and modular competition systems.
• Hammer and Discus Cages IAAF-certified hammer throw and discus cages in galvanized steel with articulated or fixed bases, designed for robust construction and weather resistance in outdoor athletics facilities.
• Coach Shelters (Technical Areas) Aluminum coach and technical area shelters for football pitches, available in Euro height models with various sizes and capacity options, compliant with FFF standards.
• Tribunes and Bleachers Stadium bleachers and tribunes in PVC shell models with 2-row, 3-row, and 4-row configurations, custom color options, and mounting supports. Installed at Stade Fernand Fournier (Arles) with 1,472 PVC shells.
• Locker Room Equipment Complete locker room furniture including central benches, wall-mounted benches, coat hooks, equipment bags, and medical room furniture for sports facilities.
• Storage and Equipment Racks Storage solutions including cabinets, equipment carts, and ball racks for sports facilities.
• Scoreboards and Displays Indoor and outdoor scoreboard displays, manual scoreboards, and advertising displays for various sports facilities.
• Separations and Barriers Indoor and outdoor separation systems including ball stop nets (pare-ballons), safety barriers, and wall protections for sports facilities.
• Combined Handball/Basketball Goals Multi-sport combined goals for handball and basketball with folding mechanisms and half-moon panel designs, enabling school and gym facilities to support both sports with a single structure.
• Basketball Trees (Arbre à Basket) Innovative multi-user Arbre à Basket structures allowing multiple players to train simultaneously, combining sport functionality with aesthetic urban design for municipal and rooftop installations. Featured in the Agence Nationale du Sport Plan 5000 program.
• Football Pack 2025 Turnkey football equipment package (ref: FPACK) bundling senior and minimes goals, high-resistance nets, fixings, aluminum coach shelters, and corner posts, priced at EUR 10,990 excl. VAT. Targeted at clubs and municipalities needing a complete football facility outfit in a single purchase.
• Dojo and Martial Arts Equipment Tatami mats for judo and martial arts dojos, providing shock-absorbing flooring for training and competition spaces.
• Dance Bars and Equipment Wall-mounted and freestanding dance bars for dance studios and gymnastics facilities, supporting ballet and dance training.
• Climbing Walls Indoor climbing wall equipment and structures for sports halls and climbing facilities.
• Corner Flags and Posts PVC corner flags and posts for football pitches, including 4cm diameter posts with fluorescent orange flags for maximum visibility on the pitch.

Quantifiable outcome

• Over 45 years of experience since 1979
• +2 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• FFBB (Fédération Française de BasketBall)coreStrategic or Co-development PartnerMARTY Sports is a Technical Partner of the French Basketball Federation (FFBB). They provide competition-grade basketball goals and equipment for national championships, cup finals, and FFBB-affiliated events.
• UFAB49 | Union Féminine Angers BasketcoreGTM or Marketing PartnerMajor partner of UFAB49 women's basketball club for over 10 years. MARTY Sports supports the club with equipment and visibility, aligning with their commitment to women's sports and local community engagement.
• SC Beaucouzé FootballminorGTM or Marketing PartnerKit sponsor of SC Beaucouzé Football's senior R1 men's team, with MARTY Sports logo appearing on match shirts.
• World AthleticscoreTechnology or IntegrationMARTY Sports holds World Athletics certification for athletics equipment, meaning their athletics products meet the international federation's standards for competition use.
• Ligue de Rugby des Pays de la LoireminorGTM or Marketing PartnerPartnership with the regional rugby league in Pays de la Loire, supporting rugby activities in the region.
• Angers SCOminorGTM or Marketing PartnerPartnership with Angers SCO football club, with logo visible on club materials and support for the club's sports activities.
• SSBB (Syndicat Sportif du Basket)minorGTM or Marketing PartnerListed as a partner organization, indicating collaboration in the basketball sports ecosystem.
• Union Sport et CycleminorGTM or Marketing PartnerListed as a partner, representing the sports and cycling industry federation in France.
• ANDIISSminorOthersListed as a partner organization in the sports sector.
• AEFA (Athletisme)minorGTM or Marketing PartnerListed as a partner, potentially related to athletics (AEFA: Association des Entraineurs Français d'Athlétisme).
• Rennes AthléminorGTM or Marketing PartnerListed as a partner athletics club in Rennes.
• Agence Nationale du SportminorGTM or Marketing PartnerThe Plan 5000 équipements de sport initiative supported by the Agence nationale du Sport subsidizes sports infrastructure projects up to 80%. MARTY Sports' Arbre Basket has been featured in this program.
• Sport Plus ConseilminorImplementation/ SI/ Consulting PartnerEvent organizer that trusted MARTY Sports for All-Star Game LNB equipment installation at Accor Arena.
• Gil VillainminorImplementation/ SI/ Consulting PartnerIndependent installer who has worked with MARTY Sports on several high-profile event installations including the All-Star Game and NBA Paris.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Schelde Sports: Dutch manufacturer of team sports goals, nets, and field equipment (football, basketball, handball, hockey). Closely comparable to MARTY in product range and target customer base (clubs, federations, municipalities), with a similar focus on competition-grade certified equipment.
• Gill Athletics: US manufacturer of track and field athletics equipment (hurdles, cages, implements, starting blocks) with deep federation relationships. Directly comparable to MARTY's World Athletics-certified athletics line and the regulatory/federation certification model.
• Bison Products: US manufacturer of basketball, volleyball, and indoor sports equipment including goals, backstops, and gymnasium apparatus. Directly comparable to MARTY's indoor team sports product range, with similar emphasis on institutional and competition-grade buyers.
• Porter Athletic: US-based manufacturer of athletic equipment, team sport goals, and indoor sport apparatus. Directly comparable to MARTY's broad team sports plus indoor athletics portfolio, with a focus on institutional buyers.
• Gared Sports: US-based manufacturer of team sports goals, nets, and athletic equipment. Comparable to MARTY in product breadth (team sports plus athletics) and institutional customer focus, though scaled to the larger North American market.
• Trigon Sports: US manufacturer of team sports goals, bleachers, and facility equipment. Comparable to MARTY in providing both competition-grade sports equipment and supporting facility hardware (seating, storage) to schools, municipalities, and clubs.
• Harrod Sport: UK-based manufacturer of team sports goals, athletics equipment, nets, and court equipment. Directly comparable to MARTY's product portfolio and serves a similar federation, school, and municipal customer base across European markets.
• AAE (Aluminum Athletic Equipment): US manufacturer specializing in aluminum athletics and team sports equipment. Comparable to MARTY's aluminum-construction manufacturing model and athletics product line, serving schools, colleges, and competition venues.

Regional players

• Norrenbrock Technik: German manufacturer of sports goals and equipment for football, handball, and indoor sports. Comparable to MARTY as a German-speaking European peer with similar institutional customers and a manufacturing-led business model.
• Casal Sport: Spanish manufacturer and distributor of sports equipment including goals, athletics equipment, and facility fittings. Comparable to MARTY as a Southern-European counterpart with overlapping municipal and federation customers, though operating primarily in Iberia and Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marty_sports
• Facebookfacebook.com/martysports
• LinkedInlinkedin.com/company/marty-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARTY Sports