Ultimax

What Ultimax does

Ultimax Inc. is a Denver-Aurora, Colorado-based B2B manufacturer specializing in custom point-of-purchase (POP) displays, retail signage, and visual merchandising solutions for consumer brands and retailers. Founded in 1998 by Raji Alatassi, who continues to lead the company as President, Ultimax operates as a single-source design-to-delivery provider serving national chains, mid-market brands, and SMB customers in retail, food and beverage, cannabis/CBD, convenience stores, and limited-service restaurants. Named customers include Anheuser-Busch, 7-Eleven, Coors, PepsiCo, Shads Advertising, High Level Health, and Alta Convenience, indicating enterprise-grade project work despite a small direct headcount.

The company's core technology stack is conventional wide-format industrial printing and fabrication equipment: UV Flatbed printers, UV Roll-to-Roll printers (CMYK and white), CNC routing, laser cutting, heat bending, bonding, and acrylic/polishing finishing. Ultimax distinguishes itself through G7 Master Grayscale Qualified Facility certification from Idealliance, exclusive U.S. distribution partnerships with MICROPACK Latam/Americas (Modushelf, Magnetic Display, Ready Box) and RedBox (Magnetic and FlashDisplay tool-free systems), and a sustainable product line branded Greenovate offering PVC-free and recycled-material alternatives. The company is also a member of the DreamScape Print Provider Network for premium media.

Ultimax operates a sales-led, project-based revenue model. Customers enter through a 'Get a Quote' CTA on the website and progress through consultation, custom design, prototyping (including SolidWorks 3D), in-house production, kitting/assembly, warehousing, and multi-location fulfillment. Pricing is quote-based and not publicly disclosed; revenue streams span custom display manufacturing (project-based), kitting/fulfillment services, wholesale wide-format printing, and graphic design/prototyping. Distribution is direct B2B shipment from the Colorado facility to customer locations nationwide, with no third-party channel intermediaries identified.

Name

Ultimax

Legal name

Ultimax Inc.

Website

https://ultimaxinc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Ultimax Inc. is a Denver, Colorado-based B2B manufacturer of custom point-of-purchase displays, retail signage, and visual merchandising solutions, serving enterprise brands and retailers across food and beverage, convenience, cannabis, and retail verticals through in-house wide-format printing, fabrication, and kitting/fulfillment.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Display Manufacturing: Design, production and manufacturing of custom point-of-purchase displays, retail signage, plastic fabrication, and visual merchandising solutions. One-time project-based revenue from custom builds.
2. Kitting and Fulfillment Services: Packaging, assembly, warehousing, inventory management, and multi-location shipping/fulfillment services for displays and promotional materials.
3. Wide Format Printing: Wholesale large format printing services for indoor and outdoor applications, banners, signs, wall coverings, floor graphics, and window treatments.
4. Graphic Design and Prototyping: Custom design services including graphic design, Solidworks, 3D prototyping, structural design, and pre-press services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ultimax designs, fabricates, and fulfills custom point-of-purchase (POP) displays, retail signage, plastic-fabricated merchandising components, wide-format printed graphics, and retail kitting/fulfillment programs. The company serves retail brands, consumer packaged goods (CPG) marketers, and agencies needing turnkey in-store visual merchandising solutions from concept through shipping to retail locations.

Product overview

Ultimax is a single-source custom visual solutions provider offering a comprehensive portfolio of display and signage products and services. The core offering includes POP (Point of Purchase) Displays, Retail Signage Solutions, Outdoor Signage, and Sustainable Products (Greenovate line). Supporting services encompass Plastic and Acrylic Fabrication, Kitting and Fulfillment, Visual Merchandising, Wide Format Printing, and Graphic Design and Prototyping. Through partnerships with MICROPACK Latam/Americas and RedBox, Ultimax also offers proprietary modular display systems including Modushelf, Magnetic Display, Ready Box, and FlashDisplay. The company specializes in custom design, production, and end-to-end fulfillment for industries including retail, food and beverage, cannabis, and convenience stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Point-of-Purchase (POP) Displays Bespoke point-of-purchase display units engineered for retail environments; designed, fabricated, and shipped to retail brands and CPG companies for in-store product merchandising and promotions.
• Retail Signage Custom retail signage solutions for in-store branding, wayfinding, and promotional campaigns; produced for retail chains and brand marketers.
• Plastic Fabrication Services Custom plastic fabrication of merchandising components and display hardware used in retail POP and signage programs; delivered to retail brand clients.
• Wide-Format Printing Large-format digital printing for retail graphics, banners, backdrops, and signage, produced under G7 Master color certification standards.
• Graphic Design Services In-house graphic design and prepress services for retail POP, signage, and print campaigns; targeted at retail brands and their agencies.
• Kitting and Fulfillment Multi-SKU kitting, assembly, and retail fulfillment services that bundle display, signage, and merchandise components for direct-to-store distribution to retail chains.

Quantifiable outcome

• 99% on-time delivery rate
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• MICROPACK Latam/AmericascoreStrategic or Co-development Partner · 15 May 2024Strategic partnership bringing MICROPACK's innovative POP display products (Modushelf, Magnetic Display, Ready Box, and others) to the US market. Ultimax provides production, logistics and distribution capabilities while MICROPACK contributes cutting-edge display and merchandising solutions. The partnership enables retailers to access diverse merchandising solutions that enhance strategies and optimize space utilization.
• RedBoxcoreStrategic or Co-development PartnerPartnership for patented Magnetic and Flash Display systems - corrugated displays that ship flat and pop open in seconds without tools, solving the classic display assembly problem. These displays are marketed as easy-to-assemble, lightweight and durable solutions for trade shows, retail spaces and events.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Pactiv Evergreen: Major food service and merchandising packaging manufacturer with display and signage capabilities. Significantly larger incumbent competing for retail and food/beverage customer spend that overlaps with Ultimax's accounts.
• Smurfit Westrock: Large paper and packaging conglomerate with retail display and merchandising solutions serving global CPG brands. Significantly larger incumbent offering integrated packaging and in-store display capabilities.
• HP Inc. Large format printing hardware and services provider whose HP Latex and PageWide XL presses are widely used in commercial print shops like Ultimax. Competes in adjacent service segments (managed print services, retail graphics services).
• Menasha Corporation: Large packaging and retail merchandising solutions provider serving CPG brands with in-store displays, signage, and supply chain services. A much larger incumbent competing for the same enterprise POP accounts that Ultimax targets.
• TricorBraun: Large global packaging distribution company with display and merchandising offerings. Incumbent in the same retail and CPG accounts where Ultimax competes for branded display and signage work.
• Roland DGA: Wide format inkjet printer and printer/cutter manufacturer whose equipment is used in sign, display, and graphics shops comparable to Ultimax. Adjacent incumbent in the production technology stack for retail display manufacturing.

Direct peers

• Vomela Companies: Commercial printing, signage, and visual merchandising provider offering brand activation, retail graphics, and large format printing. Direct overlap with Ultimax's core custom display and large-format print offerings for retail and brand customers.
• Frank Mayer and Associates: Custom in-store display and digital merchandising manufacturer serving retail and consumer brands with design-to-fulfillment services. Closely comparable business model to Ultimax - both provide end-to-end custom POP displays, prototyping, and multi-location fulfillment for enterprise brands.
• Displaycraft: Custom retail POP displays, signage, and store fixture provider with design, fabrication, and fulfillment capabilities. Operates in the same niche as Ultimax serving consumer brands and retailers with custom point-of-purchase solutions.
• The Imagine Group: Marketing execution and visual merchandising solutions provider producing retail displays, signage, in-store graphics, and fulfillment services. Comparable custom POP and signage manufacturing business serving multi-location brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/UltimaxInc
• Facebookfacebook.com/ultimaxinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultimax