Yapılır
Yapılır is a Turkish e-commerce retailer selling premium bathroom, kitchen, ceramic, paint, and construction chemical products from 40+ authorized brands via yapilir.com and two physical showrooms in Fethiye and Antalya Kaş.
- Company typePrivate
- Founded2023
- HeadquartersAntalya
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Yapılır does
Yapılır is a Turkish e-commerce retailer specializing in premium bathroom, kitchen, ceramic, paint, and construction chemical products, operating primarily through yapilir.com alongside two physical showrooms in Fethiye and Antalya Kaş. The company sells over 2,851 SKUs across more than 40 authorized brands — including Hansgrohe, Geberit, Duravit, Villeroy & Boch, Hüppe, Isvea, Teka, Vitra, and Jotun — to individual homeowners and professional contractors undertaking bathroom and kitchen renovations or new construction. Pricing spans from approximately 170 TL for basic accessories to 439,242 TL for complete premium bathroom systems, with 5% volume discounts, free shipping over 5,000 TL, 14-day returns, and installment financing up to 36 months via Fibabanka.
The business runs a horizontal direct-to-consumer retail model with no proprietary technology disclosed beyond standard e-commerce functionality and hCaptcha-based form security. Revenue is generated entirely through retail hardware sales, sourced directly from factories and authorized brand distributors to support competitive pricing. Pre-sales consultation is provided by in-house architects, interior designers, and technicians, with claims of 15,000+ happy customers and a headcount of 11-50 employees. Distribution is omnichannel but domestic-only within Turkey, combining yapilir.com, two showrooms, organic social media (Facebook, Instagram, LinkedIn, Pinterest), a content blog, and email newsletters.
Founded in 2023, Yapılır is privately held with no disclosed institutional investors, parent company, or external funding. Ownership commentary indicates an independent operation with no subsidiaries, spin-offs, or affiliated brands. Competitive positioning is anchored on authorized dealer status for premium international brands, expert consultation, and direct-sourcing cost advantages rather than any technological or AI differentiation.
Yapılır firmographics
Firmographics- Name
- Yapılır
- Legal name
- Yapılır
- Website
- https://yapilir.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yapılır is a Turkish e-commerce retailer selling premium bathroom, kitchen, ceramic, paint, and construction chemical products from 40+ authorized brands via yapilir.com and two physical showrooms in Fethiye and Antalya Kaş.
- Ownership category
- akta.pro rank
Where Yapılır is headquartered
LocationHeadquarters
- HQ city
- Antalya
Offices2 records
Markets served
Yapılır business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Revenue generated through direct online retail sales of bathroom, kitchen, ceramics, paint, and construction chemical products. Products are sourced directly from factories and authorized brand distributors, then sold to end consumers at competitive prices with various payment options including installment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with volume discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Yapılır product offering
Product offeringCore offering
Yapılır operates an e-commerce platform and physical showrooms selling premium bathroom, kitchen, ceramic, paint, and construction chemical products. The company functions as an authorized distributor and retailer of 40+ international and Turkish brands including Hansgrohe, Geberit, Duravit, Villeroy & Boch, Hüppe, Isvea, Teka, Vitra, and Jotun. It serves homeowners and contractors undertaking renovation and new construction projects across Turkey, complemented by installment financing through Fibabanka and insured shipping.
Product overview
Yapılır is a multi-category e-commerce platform specializing in premium bathroom, kitchen, and building materials. The platform offers over 2,851 products across six main categories: Banyo (bathroom products including bathtubs, jacuzzis, shower cabins, shower channels, concealed cisterns, control panels, bathroom furniture, washbasins, toilets, urinals, towel warmers, and bathroom ceramics), Mutfak (kitchen products including sinks and faucets), Seramik (ceramic tiles), Boya (paints), and Yapı Kimyasalları (construction chemicals). The platform integrates complementary services including installment payment options through Fibabanka, insured shipping for fragile items, physical showroom locations in Fethiye and Antalya Kaş, expert consultation services with architects and technicians, and an inspirational blog. Yapılır distributes products from over 40 international and local brands including Hansgrohe, Geberit, Duravit, Hüppe, Villeroy & Boch, Isvea, Teka, Creavit, Vitra, and Jotun.
Differentiator
Problem solved
Functional benefit
Products and services
- Banyo (Bathroom Products) Comprehensive bathroom product range including bathtubs, jacuzzis, shower cabins, shower channels, concealed cisterns, control panels, bathroom furniture, washbasins, toilets, urinals, towel warmers, and bathroom ceramics from premium brands. Targeted at homeowners and contractors undertaking bathroom renovations and new builds.
- Mutfak (Kitchen Products) Kitchen sinks, kitchen faucets, kitchen accessories, and kitchen ceramics for residential and commercial kitchens from brands including Teka, Artema, and Tema.
- Seramik (Ceramic Products) Floor tiles and pool ceramics for interior and exterior applications from brands such as Ege Seramik, Villeroy & Boch, and RealStone.
- Boya (Paint Products) Interior wall paints, wood paints, metal paints, spray paints, paint supplies, primers, and putties from brands including Jotun, Dyo, Hemel, and Hickson Decor.
- Yapı Kimyasalları (Construction Chemicals) Silicone and sealants, plaster and grouts, insulation materials, adhesives and tapes, ceramic adhesives, and cleaning products from brands such as Weber, Akfix, and Würth.
- Alışveriş Kredisi (Shopping Credit) Installment payment option through Fibabanka AlışGidiş, offering up to 36-month installments for eligible purchases on the platform.
Companies that use Yapılır
Customer profileSegments2 records
Ideal customer profiles2 records
Yapılır technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Yapılır partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- HansgrohecoreAuthorized dealer and reseller of Hansgrohe products including faucets, showerheads, bathroom accessories, sinks, and kitchen faucets. 670+ Hansgrohe products available.
- GeberitcoreAuthorized dealer and reseller of Geberit products including concealed cisterns, flush plates, wall-hung toilets, and bathroom systems. 147+ Geberit products available.
- DuravitcoreAuthorized dealer and reseller of Duravit bathroom products including toilets, sinks, bathtubs, and bathroom furniture. 155+ Duravit products available.
- Villeroy & BochcoreAuthorized dealer and reseller of Villeroy & Boch premium ceramics including tiles and bathroom fixtures.
- HüppecoreAuthorized dealer and reseller of Hüppe shower cabins, shower channels, and bathroom accessories. 81+ Hüppe products available.
- IsveacoreAuthorized dealer and reseller of Isvea bathroom products including toilets, sinks, and concealed cisterns. 173+ Isvea products available.
- TekacoreAuthorized dealer and reseller of Teka kitchen sinks and kitchen faucets. 67+ Teka products available.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Yapılır competitors and assessment
Company assessmentDirect peers
- Koçtaş: Turkey's largest home-improvement chain, carrying overlapping bathroom, kitchen, paint, ceramics, and construction-chemical categories with both showroom and e-commerce presence. Most direct large-scale competitor to Yapılır's assortment.
- Tekzen: Turkish home-improvement and DIY retailer with multi-category building materials, tools, bathroom, and kitchen assortments sold through stores and online — directly comparable operating model and product mix.
- Bauhaus Turkey: German-origin home-improvement chain operating in Turkey with broad bathroom, kitchen, paint, and construction-chemical categories. Comparable in assortment breadth and show-then-buy shopping experience.
- Praktiker Turkey: Turkish home-improvement chain selling building materials, bathroom, kitchen, paint, and DIY products via stores and e-commerce — overlapping assortment and customer base with Yapılır.
- Hepsiburada: Turkey's largest general e-commerce marketplace, listing premium bathroom and kitchen brands alongside mass-market home products. Represents the platform-scale competitive threat Yapılır faces online.
- Trendyol: Major Turkish e-commerce platform carrying home, bathroom, kitchen, paint, and building-materials categories. Competes with Yapılır for both premium-brand traffic and renovation-driven basket purchases.
- Yapı Sepeti: Turkish online retailer focused on construction and building materials, including bathroom and kitchen categories. Closest pure-play online specialist competing for the same renovation customer.
- Vepa Yapı Market: Turkish building-materials and home-products retailer with comparable mix across bathroom, kitchen, paint, and construction categories. Regional competitor with similar assortment strategy.
Broad incumbents
- Vitra (Eczacıbaşı): Turkey's largest domestic bathroom and ceramics brand, with its own retail network and direct consumer storefronts. Acts as both a supplier-competitor and a downstream retailer in overlapping categories.
Emerging players
- Creavit: Turkish bathroom manufacturer (toilets, sinks, concealed cisterns) sold through Yapılır and competing channels. Partially overlaps with Yapılır's assortment as a competing mid-tier Turkish brand rather than full assortment competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Yapılır social profiles
Digital presenceYapılır financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yapılır leadership team
Management profileNumber of profiles
Profiles1 record
Yapılır funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yapılır M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yapılır
What does Yapılır do?
Yapılır operates an e-commerce platform and physical showrooms selling premium bathroom, kitchen, ceramic, paint, and construction chemical products. The company functions as an authorized distributor and retailer of 40+ international and Turkish brands including Hansgrohe, Geberit, Duravit, Villeroy & Boch, Hüppe, Isvea, Teka, Vitra, and Jotun. It serves homeowners and contractors undertaking renovation and new construction projects across Turkey, complemented by installment financing through Fibabanka and insured shipping.
Is Yapılır a public or private company?
Yapılır is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yapılır founded?
Yapılır was founded in 2023. It employs 11 to 50 people.
Where is Yapılır based?
Yapılır is headquartered in Antalya.
How does Yapılır make money?
One revenue line is on record: retail Product Sales.
Who are Yapılır's main competitors?
Direct peers on record are Koçtaş, Tekzen, Bauhaus Turkey, Praktiker Turkey, Hepsiburada, Trendyol, Yapı Sepeti and Vepa Yapı Market. Vitra (Eczacıbaşı) is listed as a broad incumbent. Creavit is listed as an emerging player.
Does Yapılır have an API?
No public API is recorded for Yapılır.