What Coldwell Banker Lifestyles does

Coldwell Banker Lifestyles (legal entity: Country Houses, LLC) is a privately held, independently owned regional real estate brokerage operating as a franchisee of Coldwell Banker Real Estate LLC. Founded in 1939 and headquartered at 370 Main Street, New London, NH, the firm operates eight offices across New Hampshire, Vermont, and Western Maine (Sunapee, New London, North Conway, Hanover, Lincoln, Concord, Littleton, Quechee), serving residential buyers and sellers, commercial property clients, luxury buyers, and lifestyle-property seekers (waterfront, ski, mountain, golf, 55+, historic, log homes).

The company's product surface is built around a Property Search Platform that aggregates listings from PrimeMLS (NH/VT) and Maine IDX, allowing horizontal search by location, price, property type, and lifestyle criteria. It is augmented by a proprietary CB Estimate home valuation tool, a Move Meter location-comparison utility, the ListTrac zip-code-targeted digital marketing service for sellers, 3D Matterport virtual tours, a Video Library, a quarterly Realty Magazine publication, a Mortgage Calculator using FRED interest-rate data, and a Global Luxury sub-brand for high-value transactions. Distribution combines direct agent-led sales across the office network, the self-serve web portal, MLS feeds, and a multi-channel social and content marketing presence (Facebook, Instagram, YouTube, Pinterest, LinkedIn, email).

The business model is a traditional transaction-based commission model: agents earn commissions on closed residential and commercial real estate transactions, with rates negotiated per deal rather than publicly disclosed. The firm segments customers horizontally into use-case groups (residential, commercial, luxury, lifestyle-property seekers) and earns no SaaS, subscription, or platform-style recurring revenue. Pricing for ancillary services such as CB Estimate is free, while ListTrac is positioned as a seller-side marketing enhancement. Revenue, headcount trends, and funding history are not disclosed in the available data.

Name

Coldwell Banker Lifestyles

Legal name

Country Houses, LLC

Website

https://thecblife.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

101–250 employees

Short description

Coldwell Banker Lifestyles (Country Houses, LLC) is a privately held Coldwell Banker franchisee brokerage operating eight offices across New Hampshire, Vermont, and Western Maine, serving residential buyers and sellers, commercial clients, luxury buyers, and lifestyle-property seekers via a commission-based agent model.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Luxury real estate services
• Commercial property brokerage
• Home valuation tools
• Real estate marketing services

Headquarters

HQ city

New London

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property sales transactions. Agents represent buyers and sellers in residential and commercial real estate transactions across NH, VT, and Maine markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Coldwell Banker Lifestyles is a regional real estate brokerage providing buyer and seller representation across New Hampshire, Vermont, and Western Maine. The company offers residential, commercial, luxury, and lifestyle property services supported by an online property search platform, proprietary home valuation tools (CB Estimate), targeted digital marketing for sellers (ListTrac), 3D Matterport virtual tours, and multiple regional office locations staffed by licensed agents.

Product overview

Coldwell Banker Lifestyles is a regional real estate brokerage operating across New Hampshire, Vermont, and Western Maine, functioning as a single unified platform with multiple integrated tools and services. The core product is the Property Search Platform, which powers property discovery and listing searches. This platform is enhanced by the CB Estimate home valuation tool (using proprietary algorithms), the Move Meter location comparison tool, the ListTrac targeted digital marketing service for sellers, 3D Matterport virtual tours, a Video Library, Realty Magazine (quarterly publication), and the Global Luxury sub-brand for high-value properties. The company operates multiple physical office locations serving various regional markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform Comprehensive real estate listing search platform enabling buyers to search properties by location, price, bedrooms, bathrooms, type, and lifestyle criteria across New Hampshire, Vermont, and Maine. Buyers can save favorites, set up automated alerts, and view detailed listing information.
• CB Estimate Home Valuation Proprietary home valuation tool providing estimated market values of properties using a proprietary algorithm based on aggregated third-party data and public records. Offered free to homeowners as a seller lead generation and pricing service.
• ListTrac Targeted Digital Marketing Seller digital marketing service that analyzes zip-code-level online traffic data to identify the most interested buyers for a given property and delivers targeted digital advertising campaigns aimed at converting that demand.
• Global Luxury Real Estate Services Dedicated luxury real estate sub-brand focused on high-value property transactions including luxury mountain homes, luxury waterfront homes, luxury ski homes, and luxury golf homes, serving high-net-worth individuals in the tri-state region.
• Commercial Real Estate Brokerage Commercial real estate representation services for buying, selling, and leasing commercial properties including car washes, convenience stores, gas stations, restaurants, retail businesses, and warehouses in the tri-state region.
• Residential Buyer & Seller Representation Full-service residential real estate brokerage providing licensed agent representation for buyers and sellers of single-family homes, condos, luxury homes, vacation homes, and waterfront properties across New Hampshire, Vermont, and Western Maine.

Quantifiable outcome

• Serves regions with 50+ Lake Sunapee listings, 70+ Lake Winnipesaukee listings, 260+ Maine waterfront listings, 310+ NH waterfront listings

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Coldwell Banker Real Estate LLCcoreChannel Partner/ Reseller/ DistributorColdwell Banker Lifestyles operates as an independently owned and operated franchise of the Coldwell Banker brand. The company has licensed rights to use the Coldwell Banker name, logo, and service marks. Each franchise is independently owned and operated, affiliated with but not owned by Coldwell Banker Real Estate LLC.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Compass: Tech-forward national brokerage pursuing aggressive agent recruitment and market share in luxury and lifestyle markets; represents the scaled-tech competitive threat to traditional regional franchise brokerages like Coldwell Banker Lifestyles.
• Redfin: Tech-enabled national brokerage with consumer-facing platform and lower-fee models; exerts competitive pressure on local brokerages by capturing consumer mindshare in property search and reducing traditional agent dependency.

Direct peers

• Better Homes and Gardens Real Estate (BHGRE): Lifestyle-branded franchise brokerage positioned in the residential and lifestyle segments; a direct franchise-system peer competing for agents in lifestyle-property markets similar to Coldwell Banker Lifestyles.
• Berkshire Hathaway HomeServices Verani Realty: Large regional real estate brokerage operating across New Hampshire and Northern New England under the Berkshire Hathaway HomeServices franchise; directly competes with Coldwell Banker Lifestyles in residential brokerage, luxury, and lifestyle property segments across overlapping geographies.
• RE/MAX Premier (New Hampshire): Regional RE/MAX-affiliated brokerage serving New Hampshire markets with residential sales, luxury, and lifestyle property specialization; competes head-to-head for agents and listings in the same tri-state catchment.
• Keller Williams Realty (NH/VT franchises): Agent-centric real estate brokerage with New Hampshire and Vermont franchises operating with a similar sales-led model; competes for agents, sellers, and lifestyle buyers in overlapping New England markets.
• Sotheby's International Realty (Northeast affiliates): Luxury-focused international brand with affiliated brokerages in New Hampshire and Vermont; directly competes in the high-end and lifestyle property segments (waterfront, ski, mountain) that are core to Coldwell Banker Lifestyles' mix.
• Century 21 Circa Real Estate: National franchise brokerage serving New England residential markets including New Hampshire and Vermont; a comparable mid-tier franchise competitor for traditional residential transaction volume.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCajH-hj_CbYJa7h3PCg0V5g?view_as=subscriber
• Facebookfacebook.com/cblifestylesre
• LinkedInlinkedin.com/company/coldwell-banker-lifestyles
• Instagraminstagram.com/cblifestyles
• Pinterestpinterest.com/cblifestylesre/pins

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Lifestyles