Berkshire Hathaway HomeServices Verani Realty

What Berkshire Hathaway HomeServices Verani Realty does

Berkshire Hathaway HomeServices Verani Realty, operating locally as the Spencer-Hughes Office, is a privately held residential real estate brokerage serving the New Hampshire Lakes Region. The firm is an independently owned and operated franchisee of BHH Affiliates, LLC, itself a Berkshire Hathaway affiliate, and was founded in 2004 as Spencer-Hughes Real Estate before transitioning from the Prudential network to the Berkshire Hathaway HomeServices brand in 2013. It operates from three physical offices on Lake Winnipesaukee (Wolfeboro headquarters, Alton Bay, and the Weirs Channel in Laconia) and is led by Associate Broker Robert "Bob" Hughes, who has more than 20 years of experience in the regional market.

The firm's core offering is a traditional full-service brokerage: agents represent buyers and sellers of primary residences, vacation homes, luxury estates, waterfront properties, and land across 18+ Lakes Region communities. The technology stack is consumer-web rather than proprietary: a property search platform built and hosted by Union Street Media integrates with PrimeMLS for listing distribution, and adds map search, automated listing alerts via user accounts, a mortgage calculator powered by the Federal Reserve Economic Data (FRED) API, and Matterport/YouTube virtual tours on select listings. Marketing and lead management are supported by Fluency (digital advertising automation) and third-party CRMs.

The business model is standard residential brokerage economics: commissions on closed transactions, typically in the 5-6% range split between buyer- and seller-side agents, with brokerage take reduced by agent splits and Berkshire Hathaway HomeServices franchise fees. Customer segments are individuals and families buying or selling homes in the Lakes Region, with vertical specialization in waterfront and luxury sub-segments. The firm does not publicly disclose revenue, headcount is reported at 1-10 employees, and there are no funding rounds, M&A activity, or AI/ML capabilities in evidence.

Name

Berkshire Hathaway HomeServices Verani Realty

Legal name

BHH Affiliates, LLC

Website

https://spencerhughes.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Berkshire Hathaway HomeServices Verani Realty (Spencer-Hughes Office) is a private NH Lakes Region residential real estate brokerage franchisee offering buying, selling, and listing services for primary homes, vacation properties, luxury estates, and waterfront real estate across 18+ communities around Lake Winnipesaukee.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Property listing services
• Buyer representation
• Seller representation
• Lakes region properties

Headquarters

HQ city

Wolfeboro

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Traditional real estate brokerage earning commissions on property transactions. Agents represent buyers and sellers in residential real estate transactions, with the firm operating under the Berkshire Hathaway HomeServices franchise umbrella.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Berkshire Hathaway HomeServices Verani Realty's Spencer-Hughes office is a residential real estate brokerage representing buyers and sellers in New Hampshire's Lakes Region (including Lake Winnipesaukee, Wolfeboro, Alton Bay, Laconia, and surrounding towns). Services include buyer representation with advanced MLS property search tools, seller representation with market analysis and a Client Services Program, specialty representation for waterfront, luxury, and vacation properties, and supporting tools such as virtual tours and mortgage calculations, all delivered by licensed agents across three physical offices.

Product overview

Berkshire Hathaway HomeServices Verani Realty operates as a real estate brokerage offering a unified property listing platform for New Hampshire's Lakes Region. The core offering is a comprehensive MLS-based property search platform (Property Listing Search Platform) integrated with user account management for saving favorites and receiving notifications. Supporting services include Buyer Services (property browsing and automated alerts), Seller Services (market analysis and the Client Services Program), and Market Analysis Tools. The company specializes in distinct sub-brands including Luxury Homes Listings and Waterfront Property Listings for the region. Key platform features include Map Search, Mortgage Calculator (powered by FRED API), and Virtual Tours through Matterport and YouTube integration. The company leverages Union Street Media for website maintenance and digital marketing, and integrates with Google, Facebook, and other third-party platforms for analytics and user authentication.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Services Buyer representation service including property search, advanced MLS search tools, automatic new-listing notifications, and guided transactions for individuals and families buying residential properties in the Lakes Region.
• Seller Services Seller representation service offering a free market analysis of Lakes Region homes and the Client Services Program that supports marketing and selling homes faster and at higher prices for residential property owners.
• Market Analysis Tools Market analysis service that provides estimates of property values in the Lakes Region to help buyers and sellers understand current local market conditions before buying or listing.
• Lake Winnipesaukee Real Estate Services Residential real estate brokerage services focused on the New Hampshire Lakes Region, including Lake Winnipesaukee, Wolfeboro, and surrounding areas, leveraging over 20 years of local market expertise across primary residences, vacation homes, and luxury waterfront estates.
• Waterfront Property Representation Specialized buyer and seller representation for waterfront homes, lake access properties, and waterfront lots across the New Hampshire Lakes Region.
• Luxury Homes Representation Premium buyer and seller representation for luxury properties, including high-end waterfront estates and listings in exclusive neighborhoods across the Lakes Region.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Union Street MediacoreTechnology or IntegrationUnion Street Media created and maintains the company's consumer-facing real estate website, providing digital marketing services, website hosting, and technical support. They also handle data collection, privacy compliance, and site analytics.
• FluencysupportingTechnology or IntegrationDigital advertising operating system used by the company to manage client marketing campaigns and advertising delivery.
• Third-Party CRMssupportingTechnology or IntegrationCustomer Relationship Management platforms used to manage client interactions, leads, and ongoing customer engagement throughout the real estate transaction process.
• PrimeMLScoreTechnology or IntegrationMultiple Listing Service provider for New Hampshire real estate listings. The company's properties are listed on PrimeMLS, which distributes data to member brokerages and public-facing real estate portals.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Verani Realty: The parent/partner franchise organization in New Hampshire under the Berkshire Hathaway HomeServices banner. Most directly comparable as a NH-based residential brokerage sharing the same Verani brand umbrella, MLS integration, and franchise infrastructure.

Broad incumbents

• Berkshire Hathaway HomeServices: The national BHHS franchise network. Comparable as the brand and operating platform the subject firm is built on; provides the franchise model, marketing resources, and referral infrastructure that the Spencer-Hughes office utilizes.
• Coldwell Banker: Major national residential real estate brokerage franchise competing directly for the same Lakes Region buyer/seller pool, with luxury subdivision overlap. Operates offices throughout NH and competes for similar listings and agent recruits.
• RE/MAX: One of the largest residential brokerage franchise networks globally, with significant presence in NH. Competes in the same primary-residence, waterfront, and vacation-home segments the Spencer-Hughes office serves.
• Keller Williams Realty: Large agent-centric residential brokerage with regional market centers across New England. Comparable as a competing franchise model targeting the same buyer and seller segments, including luxury and second-home buyers.
• Century 21: Established national residential brokerage franchise with NH offices. Competes for traditional residential listings and vacation-home clients in the Lakes Region.
• Sotheby's International Realty: Luxury-focused international real estate franchise with active New England and lake-region presence. Most comparable on the high-end waterfront/estate sub-brand that the Spencer-Hughes office targets.
• Better Homes and Gardens Real Estate: National residential brokerage franchise with affiliated NH offices. Competes for similar suburban, vacation, and mid-to-high-tier residential listings in the Lakes Region.

Emerging players

• Compass: Tech-enabled national brokerage aggressively expanding into luxury and second-home markets. Adjacent competitor threatening the firm's listing-side economics with proprietary tech, agent equity programs, and consumer-direct tools.
• eXp Realty: Cloud-based brokerage with low-overhead agent model expanding across New England. Comparable as a competitor reducing traditional office-based brokerage cost structures, including in NH's vacation-home markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BHHS.SpencerHughes
• Xx.com/spencerhughesre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Hathaway HomeServices Verani Realty