Domex Superfresh Growers

What Domex Superfresh Growers does

Domex Superfresh Growers, doing business as Superfresh Growers, is a sixth-generation, family-owned vertically integrated fresh fruit producer and marketer headquartered in the Yakima Valley of central Washington State. The company grows, harvests, stores, packs, ships, and transports fresh fruit — apples, pears, cherries, blueberries, apricots, and kiwi berries — supplying retailers, wholesalers, and food service operators globally, with products reaching nearly every US grocery store and major international retailers. Vertically integrated operations control quality from orchard to retail delivery, and production spans growing regions across Washington, Oregon, and Montana. The business runs as a B2B wholesale operation with no direct-to-consumer sales and does not publicly disclose pricing or revenue.

The product portfolio centers on a broad apple line (including proprietary Autumn Glory® plus Cosmic Crisp®, EverCrisp®, Pink Lady®, Honeycrisp, Ambrosia, Gala, Fuji, Granny Smith, Golden Delicious, Red Delicious, Braeburn, Jonagold), multiple pear varieties (d'Anjou, Bosc, Bartlett, Asian, Comice, Concorde, Forelle, Red Anjou, Red Bartlett, Seckel, Starkrimson), Dark Sweet and Rainier cherries, blueberries, apricots, and kiwi berries, with organic-certified counterparts marketed under the Superfresh Growers Organics® sub-brand. Orchard operations employ precision farming technology — solar-powered monitoring stations capturing soil moisture, soil and ambient temperature, solar radiation, humidity, and wind data — alongside Integrated Pest Management (IPM) that combines biological controls (lacewings, ladybugs, parasitic wasps, pheromone inhibitors), cultural practices, and chemical and mechanical methods. Conservative irrigation (sprinklers to misters) has cut water usage by nearly 60% in converted orchard blocks and shade systems reduce overhead cooling demand.

The company wholly owns operating subsidiaries Supercold (cold storage and warehousing) and Kershaw Fruit (fruit growing operations) and is led by CEO Robert Kershaw and President Conner O'Malley (appointed April 21, 2023). Key commercial and community partnerships include Norris Farms for blueberries, the University of Washington Foster School of Business for workforce development, and the Washington Apple Education Fund for scholarships. The company participates actively across IFPA, USA Pears, US Apple Association, Northwest Cherries, Washington Apple Commission, Yakima Valley Growers Shippers, and the Yakima Basin Storage Alliance. The enterprise is privately held, has no disclosed funding rounds, and operates without external investors as an independent family business.

Name

Domex Superfresh Growers

Legal name

Superfresh Growers

Website

https://superfreshgrowers.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

101–250 employees

Short description

Domex Superfresh Growers is a sixth-generation, family-owned vertically integrated producer of apples, pears, cherries, blueberries, apricots, and kiwi berries, supplying retailers, wholesalers, and food service operators globally from orchards in Washington, Oregon, and Montana.

Ownership category

akta.pro rank

Product category

Fresh Tree Fruit Production & Wholesale

NAICS

Fruit and Tree Nut Combination Farming (111336), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Fresh fruit production
• Organic apple supply
• Wholesale fruit distribution
• Vertically integrated orchards
• Premium pear varieties

Headquarters

HQ city

Yakima

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Fruit Wholesale: Superfresh Growers is a vertically integrated fruit company that grows, harvests, stores, packs, ships, and transports fresh fruits (apples, pears, cherries, blueberries, apricots, kiwi berries) to retailers, wholesalers, and food service customers worldwide. They do not sell directly to consumers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Domex Superfresh Growers is a vertically integrated fruit company that grows, harvests, stores, packs, ships, and transports fresh fruits — primarily apples, pears, cherries, blueberries, apricots, and kiwi berries — and sells them wholesale to retailers, wholesalers, and food service customers. The company markets multiple proprietary and licensed varieties (including Autumn Glory apples) under the Superfresh Growers brand, with a parallel Superfresh Growers Organics line covering certified organic versions of many offerings.

Product overview

Superfresh Growers is a sixth-generation family-owned fruit growing and marketing company that operates as a vertically integrated organization growing, harvesting, storing, packing, shipping, and transporting fresh fruits. The company's core product portfolio includes multiple apple varieties (Autumn Glory®, Cosmic Crisp®, EverCrisp®, Pink Lady®, Honeycrisp, Ambrosia, Gala, Fuji, Granny Smith, Golden Delicious, Red Delicious, Braeburn, Jonagold), pear varieties (d'Anjou, Bosc, Bartlett, Asian, Comice, Concorde, Forelle, Red Anjou, Red Bartlett, Seckel, Starkrimson), cherries (Dark Sweet and Rainier), blueberries, apricots, and kiwi berries. The portfolio is complemented by the Superfresh Growers Organics® sub-brand offering certified organic versions of many varieties. Additional offerings include sustainability programs, food safety resources, recipes, and trade resources including packaging and availability information.

Differentiator

Problem solved

Functional benefit

Brands

• Autumn Glory®: Proprietary apple variety with sweet, firm flesh and hints of cinnamon and caramel notes.
• Super Cherry™

Products and services

• Autumn Glory® Apple Proprietary apple variety with sweet, firm flesh featuring hints of cinnamon and subtle notes of caramel. Available October through June in conventional and October through March in organic. Sold wholesale to retailers, wholesalers, and food service customers.
• Cosmic Crisp® Apple Premium apple variety available year-round in conventional form, with late November through February organic availability. Sold wholesale to retailers, wholesalers, and food service customers.
• EverCrisp® Apple Apple variety available October through February in conventional form. Sold wholesale to retailers, wholesalers, and food service customers.
• Pink Lady® Apple Apple variety available November through July in conventional and November through May in organic. Sold wholesale to retailers, wholesalers, and food service customers.
• Honeycrisp Apple Popular apple variety available in both conventional and organic options. Sold wholesale to retailers, wholesalers, and food service customers.
• Ambrosia Apple Apple variety available October through May with size variations (S and L). Sold wholesale to retailers, wholesalers, and food service customers.
• D'Anjou Pears Versatile pear variety with wonderful flavor and texture, suitable for fresh and cooked dishes. Available September through July in conventional and September through June in organic. Sold wholesale to retailers, wholesalers, and food service customers.
• Bosc Pear Pear variety available September through April in conventional and September through February in organic. Sold wholesale to retailers, wholesalers, and food service customers.
• Dark Sweet Cherries Sweet cherries with mildly acidic finish and firm bite. Includes varieties such as Bing, Sweetheart, Coral, Skeena, Lapin, and Chelan. Available June through August. Sold wholesale to retailers, wholesalers, and food service customers.
• Rainier Cherries Golden-yellow cherries with rosy red blush, exceptionally sweet and delicate flavor with firm yellow flesh. Available June through mid-August (conventional) and June through July (organic). Sold wholesale to retailers, wholesalers, and food service customers.
• Blueberries Blueberries with intense sweet-tart flavors, packed with healthy nutrients. Grown in Southern Oregon with conventional availability June-July and organic availability June-August. Sold wholesale to retailers, wholesalers, and food service customers.
• Apricots Apricots with wonderful balance of sweet flesh and tart skin. Grown in Central Washington, available June through early August. Sold wholesale to retailers, wholesalers, and food service customers.
• Kiwi Berries Small, smooth-skinned kiwi fruits offered as part of the Superfresh Growers wholesale product portfolio. Sold wholesale to retailers, wholesalers, and food service customers.
• Super Cherry™ Proprietary Super Cherry™ branded cherry product offering launched as a new cherry product offering. Sold wholesale to retailers, wholesalers, and food service customers.
• Superfresh Growers Organics® Sub-brand offering certified organic versions of multiple fruit varieties. Fruit is certified organic after three years of growing using organically-approved practices. Sold wholesale to retailers, wholesalers, and food service customers.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• University of Washington's Foster School of BusinesscoreStrategic or Co-development PartnerSuperfresh Growers partners with the University of Washington's Foster School of Business to offer a free Business Certificate Program to the Yakima Valley. Working collaboratively with university staff, they helped craft the curriculum to gear it toward building employee leadership and business skills. This program is offered multiple times a year in Yakima and is open to all business associates throughout the community.
• Washington Apple Education Fund (WAEF)coreStrategic or Co-development PartnerIn collaboration with WAEF, Superfresh Growers annually awards up to $25,000 in scholarships to employees and their children to assist them in furthering their education.
• Yakima Greenway FoundationminorStrategic or Co-development PartnerAn additional pathway connecting Yakima to the city of Naches was made possible through the mile-long pathway of land that was donated by Superfresh Growers. The company also partnered with Yakima Greenway for Earth Month community cleanup activities including pruning overgrown trees and spreading mulch.
• YWCAminorStrategic or Co-development PartnerSuperfresh Growers partnered with YWCA in celebration of International Women's Day through a volunteering initiative. The YWCA has been at the forefront of empowering women, and the Superfresh Growers team contributed through various activities and programs that support women and girls.
• Union Gospel Mission's Madison HouseminorStrategic or Co-development PartnerLocal community youth center offers summer and after-school programs that provide a safe haven for youth. A legacy of giving time and financial support runs deep with the Superfresh Growers team.
• Norris FarmscoreStrategic or Co-development PartnerSuperfresh Growers and Norris Farms partnered on blueberries, expanding their berry production capabilities.
• International Fresh Produce Association (IFPA)minorOthersIndustry association partnership for fresh produce industry representation and advocacy.
• USA PearsminorOthersIndustry marketing partnership for pear promotion.
• US Apple AssociationminorOthersIndustry association membership for apple industry advocacy.
• Northwest CherriesminorOthersRegional cherry industry marketing and promotion association.
• Yakima Valley Growers ShippersminorOthersLocal industry association helping guide growers, packers, and shippers in their business decisions.
• Washington Apple CommissionminorOthersState marketing and promotion organization for Washington apples.
• Yakima Basin Storage AllianceminorOthersWater storage advocacy organization ensuring water resource management for agricultural operations in the Yakima Basin.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stemilt Growers: Family-owned, vertically integrated grower-packer-shipper of apples, pears, and cherries headquartered in Wenatchee, Washington. Operates the same orchard-to-retail model in the same PNW region with overlapping retail customers, making it the closest direct competitor.
• Rainier Fruit Company: Selah, Washington-based grower, packer, and shipper of apples, pears, and cherries serving domestic and export markets. Competes head-to-head with Superfresh on volume, varietal mix, and retail/wholesale channels from the same growing region.
• CMI Orchards: Wenatchee-based grower and marketer of apples, pears, and cherries selling through the same retail and export channels. Competes directly with Superfresh on branded and proprietary apple programs including Daisy Girl organics.
• Chelan Fresh Marketing: Chelan, Washington-based cooperative that grows, packs, and markets apples, pears, and cherries to retailers and wholesalers. Closely comparable PNW grower-shipper with overlapping customer base and varietal mix.
• Sage Fruit Company: Yakima, Washington-based sales arm that markets apples, pears, and cherries for multiple PNW growers to retail and wholesale customers. Direct competitor for Superfresh's retail and foodservice accounts in overlapping SKUs.
• Washington Fruit & Produce Co. Yakima-headquartered grower, packer, and shipper of apples, pears, and cherries, including proprietary varieties. Competes with Superfresh on the same Yakima Valley supply base and US/global retail accounts.
• Honeybear Brands: Minnesota-based apple grower-packer-marketer sourcing from multiple US growing regions to supply retail and wholesale customers. Competes with Superfresh on branded apple programs and retail relationships, though its footprint is less PNW-concentrated.

Emerging players

• Crunch Pak: Cashmere, Washington-based processor that slices and packages apples and other fruit for retail produce and foodservice channels. Operates downstream from a similar PNW apple supply base and competes for retailer shelf space and snack-produce budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/superfreshgrowers
• Facebookfacebook.com/superfreshgrowers
• Instagraminstagram.com/superfreshgrowers
• TikToktiktok.com/@superfreshgrowers
• Pinterestpinterest.com/superfreshgrwrz
• Xx.com/superfreshgrwrz
• LinkedInlinkedin.com/company/860409

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domex Superfresh Growers