What Crunch Pak does

Crunch Pak is a Washington-state-based fresh fruit snack producer founded in 2000 in the Wenatchee Valley, operating as a privately held company out of Cashmere, WA with a secondary shipping facility in Wenatchee, WA. The company processes apples at peak freshness and packages them primarily as pre-sliced, ready-to-eat products in peel-and-reseal bags, treating slices with a calcium ascorbate, ascorbic acid, and calcium carbonate blend to maintain color and shelf life without artificial preservatives. Beyond its core sliced-apple SKUs (Sweet, Tart, Mixed, Peeled, Organic in 12oz, 14oz, 24oz and 3lb formats), Crunch Pak has expanded into multi-component Snack Paks pairing apples with cheese, caramel, sausage, pretzels, and partner-brand inclusions, plus whole-fruit 3lb bags, 27.5oz Charfruiterie trays, fruit and vegetable purées, and bulk 3lb institutional SKUs.

The company's customer base spans two channels. The retail channel distributes mainstream grocery SKUs and licensed-character products (Disney, PAW Patrol, Bluey, Minions, Minecraft, Spongebob, Toy Story, Mickey & Friends, Stitch) through grocery and convenience stores, targeting families with children and health-conscious on-the-go consumers. The institutional food service channel supplies 3lb bulk bags directly to restaurants, schools, and other large-volume buyers that need pre-sliced fruit with consistent quality and portion control. Marketing is concentrated in organic social (Instagram, Pinterest, Facebook, TikTok), an email newsletter ("The Snack"), and a recipe content library, with cross-promotional partnerships such as the Fandango movie-reward program on Minions SKUs functioning as event-driven demand drivers around theatrical releases.

Crunch Pak generates revenue through physical product sales — fresh sliced apples and apple-based snack combinations — priced and sold via retail shelf placements, direct food service contracts, and limited-time event-tied promotions. Pricing is not publicly disclosed. The operating geography is limited to the United States, where Crunch Pak positions itself as a category-specific incumbent in fresh-cut sliced apples, leveraging proximity to premier apple growers for supply, licensing partnerships for consumer demand pull, and a vertically integrated two-facility footprint in Washington for production and distribution. Headcount is in the 501-1,000 range, consistent with meaningful production scale.

Name

Crunch Pak

Legal name

Crunch Pak

Website

https://crunchpak.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Crunch Pak is a Washington-based fresh fruit snack producer founded in 2000, slicing and packaging apples and apple-based combination snack products for U.S. retail consumers and institutional food service customers via licensed-character and private-label brands.

Ownership category

akta.pro rank

Product category

Fresh-cut Fruit Snacks

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Other Snack Food Manufacturing (311919)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

akta.pro secondary industries

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO), Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups) (CRAHAKAH)

Keywords

• Fresh sliced apples
• Fruit snack packs
• Licensed character snacks
• Food service fruit
• Ready to eat fruit

Headquarters

HQ city

Cashmere

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Fresh Fruit Product Sales: Crunch Pak generates revenue through the sale of pre-sliced fresh apples and snack products distributed through retail channels and food service. Products include sliced apples in various sizes (12oz, 14oz, 24oz), multi-packs, whole fruit, snack paks with accompaniments (cheese, caramel, pretzels), and charfruiterie trays.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Crunch Pak produces and packages pre-sliced fresh apples, whole apples with licensed character branding, and on-the-go Snack Paks that combine apples with accompaniments (cheese, caramel, pretzels, sausage, crackers). Products are distributed via U.S. retail grocery channels to consumer families and through bulk packaging to food-service operators including restaurants and schools.

Product overview

Crunch Pak is a fresh fruit snack company offering sliced apples and convenience snack products. Their product portfolio includes core sliced fruit offerings (Sweet, Tart, Mixed, and Peeled Apple Slices in various sizes including 14oz, 24oz, and 3lb bags, plus multi-packs), whole fruit with licensed character branding (PAW Patrol, Bluey, Minions), and a diverse Snack Pak line combining apples with various accompaniments like cheese, caramel, sausage, and crackers. The Snack Paks include both standard varieties (Apple & Cheese, Apples & Caramel, Apples & Grapes) and licensed character-themed options (Disney Princess, Mickey & Friends, Stitch, Spongebob, Minecraft, Toy Story, PAW Patrol Dino, Minions, Bluey). They also offer Charfruiterie trays for sharing and bulk Food Service products for institutional buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweet Apple Slices – 14oz Crisp, fresh sweet apple slices in easy peel-and-reseal 14oz bags, suitable for salads, baking, and on-the-go snacking. Targeted at retail consumer shoppers.
• Tart Apple Slices – 14oz
• Mixed Apple Slices – 14oz
• Peeled Apple Slices – 12oz
• Organic Apples – 12oz
• Apple Pak – 6 Pak
• Peeled Apple Pak – 6 Pak
• Organic Apple Pak – 5 Pak
• PAW Patrol Apples – 3lb
• Bluey Apples – 3lb
• Minion Apples – 3lb
• Bluey Organic Apples – 2lb
• Apples & Caramel
• Apple & Cheese Snack Pak
• Apples & Sausage Mini Snack Pak
• Disney Princess Snack Pak
• Apples & Chocolate Mini Snack Pak
• SpongeBob Snack Pak
• Apples & Grapes Mini Snack Pak
• Minecraft Lunch Pak
• Toy Story Snack Pak
• Reese's Mini Snack Pak
• Minions Mini Snack Pak
• Apples & Caramel Snack Pak
• PAW Patrol Dino Snack Pak
• Minion Snack Pak
• Bluey Snack Pak
• Mickey & Friends Snack Pak
• Disney Stitch Snack Pak
• Charfruiterie Tray
• Sweet Apple Slices – 3lb (Food Service)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• FandangominorGTM or Marketing PartnerCrunch Pak partners with Fandango to offer movie rewards with product purchases. When customers buy three qualifying Minions products, they receive a $5 Fandango movie reward, creating cross-promotional value between snack consumption and entertainment events.
• DisneycoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for Disney characters including Disney Princess, Mickey & Friends, and Stitch. Products feature branded packaging with licensed characters to appeal to children and drive retail sales.
• PAW Patrol (Spin Master)coreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for PAW Patrol characters including PAW Patrol Dino movie characters. Limited-time products tied to movie releases create event-driven demand.
• Bluey (Ludo Studio)coreOEM/ Whitelabel/ Licensing PartnerLicensing partnership featuring Bluey and Bingo characters on apple products and snack paks. Products include whole apples and snack paks with Bluey branding.
• Minions (Universal Pictures)coreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for Minions characters with Fandango movie reward promotion. Minion-themed products drive sales particularly around movie release windows.
• Mojang (Minecraft)coreOEM/ Whitelabel/ Licensing PartnerLicensing partnership featuring Minecraft branding on Lunch Paks and snack products targeting gaming-enthusiast children.
• Reese's (Hershey)minorOEM/ Whitelabel/ Licensing PartnerLicensing partnership featuring Reese's peanut butter cups in mini snack paks combined with fresh apple slices, creating a sweet treat crossover product.
• Cheez-It (Kellogg's)minorOEM/ Whitelabel/ Licensing PartnerPartnership inclusion of Cheez-It crackers in Minecraft Lunch Paks, combining Crunch Pak apples with partner brand crackers in combo snack offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Taylor Farms: The largest fresh-cut produce manufacturer in North America, producing pre-cut vegetables, fruits, and salads for retail and foodservice. Directly comparable to Crunch Pak in fresh-cut processing technology, multi-channel distribution, and retail/foodservice split.
• Fresh Express: A leading US fresh-cut salad and produce brand owned by Chiquita. Directly comparable as a fresh-cut processor serving retail grocery and foodservice customers with portion-controlled, shelf-stable packaged produce.
• Bolthouse Farms: Fresh-cut carrots, packaged salads, and refrigerated beverages marketed to health-conscious consumers. Comparable in fresh-cut produce manufacturing and consumer packaged goods positioning.
• Ready Pac Foods: Producer of fresh-cut produce, salads, and snack packs under brands like Ready Pac and Bistro. Directly comparable in fresh-cut fruit and vegetable snack pak formats targeting retail and foodservice.
• Earthbound Farm: Organic fresh produce brand offering pre-cut salads, fruits, and vegetables. Comparable as a fresh-cut organic producer selling through grocery retail with strong brand identity.
• Mott's: Iconic packaged fruit brand (applesauce, juice, fruit-flavored snacks) now owned by Keurig Dr Pepper. Comparable as an apple-based consumer packaged snack brand targeting families and kids.
• Mann Packing: Fresh-cut vegetable and vegetable snack producer (now part of Bonduel). Comparable in fresh-cut processing for retail grocery and foodservice channels, though vegetable-anchored.

Broad incumbents

• Dole Food Company: Global produce powerhouse offering fresh fruits, vegetables, and packaged products. Comparable through its fresh-cut fruit and Dole Packaged Foods divisions, though operating at significantly broader scale.
• Del Monte Foods: Major producer of canned fruits, vegetables, and packaged fruit snacks including fruit cups and chilled fruit. Overlaps with Crunch Pak in packaged fruit snacks for retail.

Regional players

• Stemilt Growers: Wenatchee, Washington-based grower and packer of apples, pears, and cherries, also offering fresh-cut fruit programs. Strongly comparable given shared Pacific Northwest origin and apple focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/crunchpakappleslices
• Instagraminstagram.com/crunchpak
• Pinterestpinterest.com/crunchpak
• TikToktiktok.com/@crunchpak
• Xx.com/crunchpak
• LinkedInlinkedin.com/company/crunch-pak

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crunch Pak