Ice Factor
- Company typePrivate
- Founded2007
- HeadquartersDundee, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Ice Factor firmographics
Firmographics- Name
- Ice Factor
- Legal name
- Integrity Marketing Solutions LLC
- Website
- https://icefactor.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ice Factor industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industry
- Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)
Keywords
Where Ice Factor is headquartered
LocationHeadquarters
- HQ city
- Dundee
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ice Factor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Experiential Marketing Services: Ice Factor generates revenue by providing full-service experiential marketing programs including event management, campaign development, mobile marketing tours, guerrilla marketing, brand ambassador staffing, sampling programs, and trade show activations. Programs are sold as project-based or ongoing retainer engagements with clients including AT&T, T-Mobile, H&R Block, and Baylor University. Revenue is derived from service fees covering strategy, staffing, equipment, logistics, and execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing through RFP/quote process |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
Ice Factor product offering
Product offeringCore offering
Ice Factor is a full-service experiential marketing agency that designs and executes face-to-face consumer engagement campaigns for enterprise brands. It sells turnkey programs spanning event management, campaign development, mobile marketing tours, guerrilla marketing, brand ambassador staffing, sampling, trade show activations, and sponsorship marketing. Programs are delivered using the agency's owned fleet of proprietary branded equipment (Segways, scooters, go-karts, ICE-Karts, Holo-Scooters, Human Billboard backpacks) and a nationwide in-house trained brand ambassador network.
Product overview
Ice Factor is a full-service experiential marketing agency (not a software platform) that designs and executes guerrilla marketing, event marketing, and brand activation campaigns. The company operates its own fleet of branded equipment including Segways, go-karts, scooters, and sampling vehicles as core assets for mobile activations. The portfolio spans service modules (strategy & campaign development, tours & mobile campaigns, experiential activations, brand ambassador programs, trade shows & sponsorship, and innovation & digital marketing) supported by proprietary branded equipment (Go-Kart Media, Holo-Scooter Media, Human Billboard Media, Photo Mosaic Wall, ICE-Kart Media, and Backpak Billboard). The agency provides turnkey solutions combining strategy, staffing, and execution for single and multi-market campaigns across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Marketing Services Full-service experiential marketing agency offering that provides enterprise brands with turnkey face-to-face consumer engagement campaigns, including guerrilla marketing, ambush marketing, event management, mobile marketing tours, brand ambassador staffing, sampling programs, trade show activations, retail events, PR events, and data collection. Sold on a project or retainer basis via the RFP/quote process.
Quantifiable outcome
- 74% of consumers generate positive opinions from experiential programs
- +8 more outcomes
Companies that use Ice Factor
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles3 records
Ice Factor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Ice Factor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- General Services Administration (GSA)coreICE Factor holds a General Services Administration (GSA) contract (2017-2022), enabling them to serve as an approved vendor for federal government agencies. This contract status provides access to government procurement channels and establishes credibility as a vetted vendor.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Ice Factor competitors and assessment
Company assessmentBroad incumbents
- Wasserman: Wasserman is a sports-and-culture marketing agency executing brand experiences, partnerships, and live-event activations. Comparable to Ice Factor on multi-market consumer-experience work for telecom, F&B, and media clients, though broader in scope.
- Jack Morton Worldwide: Jack Morton is a global brand-experience agency (IPG) building events, exhibits, and large-scale experiential programs for enterprise clients. Overlaps with Ice Factor on brand activations but operates at significantly broader scale and across larger portfolios.
- Octagon: Octagon is a sports-and-experiential marketing agency (IPG) producing multi-market campaigns, sponsorships, and brand experiences. Overlaps with Ice Factor on mobile tours, sampling, and on-the-ground activations, particularly for telecom and consumer brands.
- The Marketing Arm: The Marketing Arm is an Omnicom agency delivering experiential, sponsorship, and shopper-marketing programs for major brands. Comparable to Ice Factor on field activations and event execution but operates as part of a broader full-service marketing portfolio.
Direct peers
- George P. Johnson Experience Marketing: George P. Johnson is one of the largest dedicated experiential marketing agencies, executing brand experiences, events, and multi-market activations for global brands. Competes directly with Ice Factor in the brand-activation and live-experience category, with broader scale and global reach.
- Mosaic Group: Mosaic Group (formerly part of Publicis) is an experiential and shopper-marketing agency specializing in multi-market campaigns, sampling, and brand-ambassador staffing. Closely mirrors Ice Factor's service modules across strategy, field execution, and reporting.
- MKG: MKG is a New York-based experiential marketing agency delivering brand activations, events, and consumer engagements for enterprise clients. Directly comparable to Ice Factor in offering turnkey experiential campaigns, mobile tours, and brand-ambassador programs for Fortune 500 brands.
- GMR Marketing: GMR Marketing is a Wisconsin-headquartered experiential and sports-marketing agency running multi-market activations, brand-ambassador programs, and fan-experience campaigns. Comparable to Ice Factor in deploying field teams across multiple cities, often for telecom and CPG clients.
- Sparks: Sparks is an experiential marketing and brand-engagement agency running trade shows, events, and mobile tours for consumer-facing brands. Directly comparable as a peer-sized experiential agency with overlapping service modules and similar client verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ice Factor social profiles
Digital presenceIce Factor compliance and trust
Trust signalCompliance1 record
Ice Factor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ice Factor leadership team
Management profileNumber of profiles
Profiles4 records
Ice Factor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ice Factor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ice Factor
What does Ice Factor do?
Ice Factor is a full-service experiential marketing agency that designs and executes face-to-face consumer engagement campaigns for enterprise brands. It sells turnkey programs spanning event management, campaign development, mobile marketing tours, guerrilla marketing, brand ambassador staffing, sampling, trade show activations, and sponsorship marketing. Programs are delivered using the agency's owned fleet of proprietary branded equipment (Segways, scooters, go-karts, ICE-Karts, Holo-Scooters, Human Billboard backpacks) and a nationwide in-house trained brand ambassador network.
Is Ice Factor a public or private company?
Ice Factor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ice Factor founded?
Ice Factor was founded in 2007. It employs 1 to 10 people.
Where is Ice Factor based?
Ice Factor is headquartered in Dundee, United States, in the North America region.
How does Ice Factor make money?
One revenue line is on record: experiential Marketing Services.
Who are Ice Factor's main competitors?
Broad incumbents on record are Wasserman, Jack Morton Worldwide, Octagon and The Marketing Arm. Direct peers are George P. Johnson Experience Marketing, Mosaic Group, MKG, GMR Marketing and Sparks.
Does Ice Factor have an API?
No public API is recorded for Ice Factor.
What industry is Ice Factor in?
Ice Factor's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of BPAFAGAF, Brand Activations & Pop-Ups (Retail/Street/Guerrilla). Its NAICS code is 54183 and its SIC code is 7311.