Naama

What Naama does

Naama Studios (legal entity Euraser UK Ltd) is a UK-headquartered clinical services company that operates laser tattoo removal and adjacent aesthetic clinics built around its proprietary LightSense® 800nm laser system. Founded in 2016 and commercially launched in 2022, the company runs a flagship studio at 109 Great Portland St, Marylebone, London, and a second studio in New York, serving adult consumers seeking to remove or fade unwanted tattoos and permanent makeup, including microblading and eyebrow PMU. The LightSense system, derived from physics research at Princeton University and refined through clinical trials, is FDA-cleared (21 CFR Part 11), CE-certified, and EU MDR compliant; it is differentiated by operating at extremely low energy with high pulse repetition, enabling treatments every 2-3 weeks (versus 6-8 week industry intervals) and safer treatment across Fitzpatrick skin types 1-6.

The company's service portfolio spans core laser tattoo removal (small to extra-large tattoo sizes, 15-60 minute sessions), permanent makeup removal, and a sub-brand called NAAMA Aesthetics offering doctor-led injectable treatments (Botox, Profhilo, Polynucleotides). Revenue is generated through direct-to-consumer session fees and multi-tier packages — pay-as-you-go, 3-pack (6-month validity), 5-pack (8-month validity), 10-pack (18-month validity), and a Full Removal Package (18-month unlimited sessions) priced by tattoo size and appointment duration. Go-to-market is direct, with bookings via website, phone, WhatsApp, and walk-in; customer acquisition is supported by content marketing, a £50-per-referral partner programme targeting tattoo artists and dermatologists, artist collaborations, and a charitable Second Chances Programme. The company holds UK CQC registration and Cyber Essentials certification, and operates with a clinical advisory board overseeing medical protocols; over 35,000 treatments have been completed to date.

The firm is a private limited company registered in England and Wales with no parent company disclosed; its only known institutional capital is a 2019 funding round of approximately $24.2 million led by OMERS Ventures. With 11-50 employees and two physical studios, Naama is at an early-to-growth stage in scaling a premium, clinically regulated service business internationally.

Name

Naama

Legal name

Euraser UK Ltd

Website

https://naamastudios.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Naama Studios (Euraser UK Ltd) operates premium laser tattoo removal clinics in London and New York, built on its proprietary FDA-cleared, CE-certified LightSense® 800nm laser technology, serving adult consumers seeking tattoo and permanent makeup removal, with adjacent doctor-led injectable aesthetics.

Ownership category

akta.pro rank

Product category

Laser Tattoo Removal Services

akta.pro primary industry

Permanent Makeup Removal & Correction Services (Saline/Laser/Color Correction) (HSALAKAJ)

akta.pro secondary industries

Brow & Lash Correction / Removal Services (PMU Removal/Color Correction) (HSALAIAL), Touch-Up & Maintenance Permanent Makeup Services (HSALAKAK)

Keywords

• Laser tattoo removal
• Permanent makeup removal
• Cosmetic aesthetics treatments
• Skin rejuvenation services
• Laser dermatology services

Headquarters

HQ city

Marylebone

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Laser Tattoo Removal Treatments: Revenue generated from laser tattoo removal sessions. Offers pay-as-you-go (single sessions valid 3 months), 3-pack (6 months validity), 5-pack (8 months validity), 10-pack (18 months validity), and Full Removal Package (18 months, unlimited sessions). Pricing based on tattoo size and appointment duration.
2. Permanent Makeup Removal: PMU removal services including microblading and eyebrow removal, priced at 30-minute session rates.
3. NAAMA Plus Aesthetics: Doctor-led injectable treatments including Anti-wrinkle (Botox), Profhilo, and Polynucleotides for skin rejuvenation and anti-aging.
4. Referral Partner Programme: Partners earn £50 per successful referral when clients book using their unique discount code.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

NAAMA Studios provides laser tattoo removal and permanent makeup (microblading/eyebrow) removal treatments delivered through its proprietary LightSense 800nm laser system at studios in London and New York. The company also sells doctor-led injectable aesthetic treatments (anti-wrinkle/Botox, Profhilo, Polynucleotides) under the NAAMA Aesthetics sub-brand, and runs a Second Chances charitable programme gifting removal sessions.

Product overview

NAAMA Studios operates as a tattoo and permanent makeup removal studio built around its proprietary LightSense® laser technology, developed from Princeton University physics research. The company offers three core services: laser tattoo removal, permanent makeup removal, and NAAMA Aesthetics injectable treatments (Botox, Profhilo, Polynucleotides). The LightSense® system, which is FDA-cleared and CE-certified, uses extremely low energy with precise spot size to safely treat all skin types with minimal pain. NAAMA also runs a charitable Second Chances programme and a referral partner programme. Treatments are available at London and New York studio locations.

Differentiator

Problem solved

Functional benefit

Brands

• NAAMA Aesthetics: Doctor-led injectable treatments including Botox, Profhilo, and Polynucleotides for skin rejuvenation and anti-aging.

Products and services

• Laser Tattoo Removal Professional laser tattoo removal treatment powered by the proprietary LightSense 800nm laser, overseen by medical experts and delivered via a fully personalised plan based on tattoo size, ink colour and Fitzpatrick skin type. Sold per session or via multi-session packages, with more than 35,000 successful treatments reported.
• Permanent Makeup Removal Clearance of permanent cosmetics including microblading and eyebrows using the LightSense 800nm laser, requiring less downtime and allowing more frequent treatment sessions than conventional lasers. Eyeliner removal is not offered.
• NAAMA Aesthetics (NAAMA Plus Injectables)
• Second Chances Programme

Quantifiable outcome

• Over 35,000 successful tattoo removal treatments with highly unlikely scarring
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• MeganDotArtminorStrategic or Co-development Partner · 1 January 2022Artist collaboration featuring tattoo artist MeganDotArt. Collaboration includes dedicated blog post and potential co-marketing initiatives to reach tattoo art enthusiasts.
• Luke JinksminorStrategic or Co-development Partner · 1 January 2022Artist collaboration with tattoo artist Luke Jinks. Partnership includes blog content and community engagement activities.
• Referral PartnerscoreChannel Partner/ Reseller/ DistributorReferral partner programme allowing tattoo artists, dermatologists, and other professionals to refer clients and earn £50 per successful referral. Partners receive unique discount codes to share with referred clients who receive £50 off first session.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Removery: Removery is the largest dedicated laser tattoo removal chain in the US, operating over 100 studios. It is the most direct competitor to NAAMA, offering similar laser tattoo removal services to individual consumers across multiple geographies.
• Aston Laser Clinic: Aston Laser Clinic is a UK-based laser tattoo and skin treatment provider. As a London-area competitor with overlapping services, it competes directly with NAAMA's London studio for the same consumer base.
• Dr. Tattoff: Dr. Tattoff is a US-based laser tattoo removal clinic chain with multiple West Coast locations. It offers similar tattoo removal services and competes for the same consumer use case.
• New Look Laser Tattoo Removal: New Look Laser Tattoo Removal operates multiple Texas-based clinics offering laser tattoo removal. It is a regional direct competitor in the same core service category as NAAMA.
• Clean Canvas Lasers: Clean Canvas Lasers is a US-based dedicated tattoo removal studio chain. It competes directly with NAAMA in the laser tattoo removal specialty category.

Broad incumbents

• LaserAway: LaserAway is a large US aesthetics chain offering laser hair removal, tattoo removal, skin rejuvenation, and injectables. It competes with NAAMA's tattoo removal service and more broadly with the NAAMA Aesthetics offering.
• Sk:n Clinics: Sk:n is a large UK aesthetics and skin treatment clinic chain offering laser treatments, injectables, and dermatology. It competes with NAAMA in the broader UK aesthetics and clinical skin services market.

Peers

• Ideal Image:

Others

• Cynosure: Cynosure is a medical aesthetics laser manufacturer (PicoSure, PicoSure Pro). It supplies the underlying laser technology to many tattoo removal clinics and represents both a competitor (in the equipment space) and a potential technology partner to NAAMA.

Emerging players

• Tatt2Away: Tatt2Away offers a non-laser tattoo removal method (Trans Epidermal Pigment Release). It represents an emerging alternative technology that could partially divert demand from laser-based services like NAAMA's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NAAMAstudios

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naama