Revival Cycles
Revival Cycles is an Austin-based custom motorcycle fabrication shop and parts retailer founded in 2008, serving enthusiast riders via bespoke builds ($7K-$60K), a proprietary Revival Signature Parts line, and the annual Handbuilt Show expanding to LA in 2026.
- Company typePrivate
- Founded2008
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Revival Cycles does
Revival Cycles is an Austin, Texas-based custom motorcycle fabrication shop and parts retailer founded in 2008. The company designs and builds bespoke motorcycles, with commissioned builds priced in a $7,000 to $60,000 range, and operates a proprietary Revival Signature Parts line comprising more than 147 SKUs spanning approximately $2 to $564 per part, sold direct-to-consumer via a Shopify e-commerce store and an Austin retail showroom.
The business also services air-cooled Porsches, leveraging existing fabrication expertise to capture revenue from an adjacent niche automotive enthusiast segment. Beyond build and parts revenue, Revival operates the annual Handbuilt Show, a community-focused motorcycle and maker event anchored in Austin and expanding to Los Angeles in 2026, with xTool signed as the 2026 title sponsor. Leadership is led by founder Alan Stulberg (CEO) and Geoff Peveto (CCO); the company is privately held with 11-50 employees.
Commercially, Revival's revenue mechanics combine high-margin parts sales across a long-tail enthusiast customer base, lower-volume but high-ticket custom motorcycle commissions, niche Porsche service work, and event-driven brand and community monetization through the Handbuilt Show. Capital structure reflects a primarily bootstrapped operation with a single disclosed funding round of approximately $535,440 in 2015; no AI/ML capability is disclosed across product, design, or operations.
Revival Cycles firmographics
Firmographics- Name
- Revival Cycles
- Legal name
- Revival Cycles
- Website
- https://revivalcycles.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Revival Cycles is an Austin-based custom motorcycle fabrication shop and parts retailer founded in 2008, serving enthusiast riders via bespoke builds ($7K-$60K), a proprietary Revival Signature Parts line, and the annual Handbuilt Show expanding to LA in 2026.
- Ownership category
- akta.pro rank
Where Revival Cycles is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Revival Cycles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Parts & Accessories Sales: E-commerce sales of motorcycle parts including Revival Signature Parts, Motogadget products, Antigravity Batteries, Domino controls, and third-party electrical components. Revenue from apparel, accessories, and merchandise through online store.
- Custom Motorcycle Sales: Sale of custom-built motorcycles including client commission builds and shop builds. Featured inventory includes high-end custom motorcycles priced from $7,000 to $60,000.
- Workshop Services: Motorcycle repair, restoration, and customization services. Also offers Porsche air-cooled service and custom work including electric air conditioning installations.
- Event Merchandise & Ticketing: Handbuilt Show merchandise sales including apparel, accessories, and event-related products. The Handbuilt Show is an annual event in Austin, TX with Los Angeles expansion planned for 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Revival Signature Parts - electrical components and wiring kits |
| Unit Pricing | Pay-as-you-go | Motogadget Products - digital controls and electronics |
| Unit Pricing | Pay-as-you-go | Custom Motorcycles for Sale |
| Unit Pricing | Pay-as-you-go | Apparel & Accessories |
| Unit Pricing | Pay-as-you-go | Handbuilt Show Merchandise |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Revival Cycles product offering
Product offeringCore offering
Revival Cycles builds custom motorcycles and fabricates specialty electrical and wiring components for vintage and custom motorcycle applications. The company sells its own Revival Signature Parts line alongside curated third-party electrical brands (Motogadget, Antigravity, Domino, Euro Motoelectrics) through an online storefront and Austin retail showroom, and provides restoration, neo-retro transformation, and custom build services.
Product overview
Revival Cycles is a custom motorcycle shop and parts retailer based in Austin, TX, operating both a fabrication workshop and an e-commerce store. The product portfolio consists of Revival Signature Parts (their proprietary line of electrical components, wiring kits, connectors, and hardware) alongside third-party motorcycle parts, tools, and accessories sourced from brands like Motogadget, Antigravity Batteries, Rick's Motorsport Electrics, Euro Motoelectrics, Domino, Tommaselli, Biltwell, IWISS, and Park Tool. The company offers custom motorcycle builds and restoration services, organizes The Handbuilt Show annual event, provides technical DIY guides, and sells moto-inspired apparel. They also operate Porsche air-cooled vehicle services and vehicle storage in downtown Austin.
Differentiator
Problem solved
Functional benefit
Brands
- Revival Signature Parts: The company's proprietary brand of motorcycle electrical parts, wiring kits, connectors, fuse blocks, and accessories.
- The Handbuilt Show
Products and services
- Revival Signature Parts Proprietary line of motorcycle electrical components, wiring kits, connectors, fuse blocks, battery cable kits, and hardware designed and branded by Revival Cycles for custom builds and retrofits. Sold directly to DIY builders and restoration customers.
- Custom Motorcycle Builds Bespoke motorcycle construction and restoration services featuring custom fabrication, electrical system design, and finish work for client-commissioned builds. Pricing ranges from $7,000 to $60,000 depending on scope and base platform.
- Porsche Air-Cooled Service & Custom Work Specialized service and custom work for air-cooled Porsche vehicles offered by Revival Cycles, including electric air conditioning installation, maintenance, and bespoke modifications for owners of vintage Porsches.
- Custom Motorcycles for Sale Inventory of pre-owned, restored, and custom-built motorcycles available for purchase through the Revival Cycles online store and Austin showroom, including consignment bikes and shop-built customs priced from $7,000 to $60,000.
- The Handbuilt Show Annual custom motorcycle showcase and event organized by Revival Cycles, featuring builder submissions, vendor booths, sponsor activations, and cultural programming for the custom motorcycle community, with merchandise sales and a planned Los Angeles expansion in 2026.
- Curated Third-Party Motorcycle Parts & Tools Retail Catalog of 147+ specialty motorcycle parts and tools sourced from 15+ premium third-party brands (Motogadget, Antigravity Batteries, Domino, Euro Motoelectrics, Rick's Motorsport Electrics, Biltwell, Park Tool, IWISS), covering electrical systems, wiring, lighting, controls, gauges, batteries, charging systems, and maintenance tools, sold direct-to-consumer through the e-commerce storefront.
- Apparel & Accessories Moto-inspired apparel and accessories sold under the Revival Cycles brand and Handbuilt Show, including t-shirts ($12.99-$36), hoodies ($65), enamel pins ($3), bandanas ($9.99+), mugs ($22), and socks ($18).
Quantifiable outcome
- Featured builds displayed at major events including Quail Motorcycle Gathering and The Handbuilt Show
- +1 more outcomes
Companies that use Revival Cycles
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Revival Cycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Revival Cycles partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- xToolminorxTool became title sponsor of The Handbuilt Show (March 27-29, 2026 at Circuit of the Americas, Austin, TX), marking xTool's debut into motorcycle and custom fabrication culture. At the event, xTool showcased its MetalFab and F2 Ultra tools with live laser welding demonstrations, engraving, and prototyping applications aimed at fabricators, builders, and metalworking shops.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Revival Cycles competitors and assessment
Company assessmentDirect peers
- Deus Ex Machina: Global custom motorcycle shop, apparel brand, and event organizer (Deus Ex Machina "The Temple of Enthusiasm"). Directly comparable to Revival's combination of custom builds, branded apparel, and community events, with a similarly multi-city retail/cafe model.
- Roland Sands Design: Custom motorcycle builder and parts/apparel retailer founded by racer Roland Sands. Closely comparable to Revival in combining neo-retro custom builds, a proprietary parts line, and branded riding/lifestyle apparel sold direct-to-consumer.
- Classified Moto: Norfolk, VA-based custom motorcycle shop known for neo-retro builds and fabrication. Direct peer in the small-shop custom build + parts + content space, though without Revival's scale of proprietary parts or event business.
- Droog Moto: Custom motorcycle and fabrication shop that sells signature parts, builds, and apparel. Direct peer to Revival in the custom-build shop + signature parts + DTC apparel combination, with a similar neo-retro aesthetic.
- Bolt Motor Co. San Diego-based custom motorcycle shop building neo-retro and scrambler-style bikes with a parts catalog. Directly comparable as a competing small-shop custom builder and parts retailer focused on vintage-modern conversions.
- Purpose Built Moto: Australian custom motorcycle shop and parts retailer producing neo-retro builds with proprietary parts and content-driven marketing. Directly comparable as an internationally operating small-shop custom builder with branded parts.
- Walt Siegl Motorcycles: Boutique custom motorcycle builder specializing in high-end Italian and bespoke builds. Comparable as a small-scale, high-ticket ($30K+) custom motorcycle workshop competing for the same affluent enthusiast commissioning segment.
Emerging players
- Iron & Resin: Moto-lifestyle apparel and gear brand with roots in custom riding culture. Comparable to Revival's apparel/event/community strategy, though primarily a clothing brand rather than a build shop.
Others
- Motogadget: German manufacturer of digital motorcycle instruments and the mo.Unit electrical control system. Revival is a major North American distributor/integrator of Motogadget products and a content authority around them, making Motogadget the key upstream technology partner.
- Bike EXIF: Leading custom motorcycle media and showcase platform. Comparable to Revival's content/library strategy and the editorial authority that supports its brand; Bike EXIF represents the media-side counterpart to Revival's builder-side brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key highlights3 records
Customer concentration
Revival Cycles social profiles
Digital presenceRevival Cycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revival Cycles leadership team
Management profileNumber of profiles
Profiles2 records
Revival Cycles funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revival Cycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revival Cycles
What does Revival Cycles do?
Revival Cycles builds custom motorcycles and fabricates specialty electrical and wiring components for vintage and custom motorcycle applications. The company sells its own Revival Signature Parts line alongside curated third-party electrical brands (Motogadget, Antigravity, Domino, Euro Motoelectrics) through an online storefront and Austin retail showroom, and provides restoration, neo-retro transformation, and custom build services.
Is Revival Cycles a public or private company?
Revival Cycles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Revival Cycles founded?
Revival Cycles was founded in 2008. It employs 11 to 50 people.
Where is Revival Cycles based?
Revival Cycles is headquartered in Austin, United States, in the North America region.
How does Revival Cycles make money?
Four revenue lines are on record. Parts & Accessories Sales are the primary driver. The others are custom Motorcycle Sales, workshop Services and event Merchandise & Ticketing.
Who are Revival Cycles's main competitors?
Direct peers on record are Deus Ex Machina, Roland Sands Design, Classified Moto, Droog Moto, Bolt Motor Co., Purpose Built Moto and Walt Siegl Motorcycles. Iron & Resin is listed as an emerging player. Others are Motogadget and Bike EXIF.
Does Revival Cycles have an API?
No public API is recorded for Revival Cycles.