Iron & Resin
Iron & Resin is a Ventura, California-based direct-to-consumer apparel brand, founded in 2012, that designs and sells durable workwear, waxed canvas outerwear, and motorcycle-inspired clothing for men and women through its own e-commerce site, flagship store, and wholesale partners.
- Company typePrivate
- Founded2012
- HeadquartersVentura, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Iron & Resin does
Iron & Resin is a privately held, direct-to-consumer apparel brand founded in 2012 and headquartered in Ventura, California, designing and selling durable workwear, outerwear, and motorcycle-inspired clothing for men and women. Its core products center on waxed cotton canvas jackets (including the flagship Rambler Jacket and Cruiser Jacket), duck canvas workwear (The Range Collection), denim and corduroy shirts, work pants and overalls, and basic tees, with select SKUs manufactured in the USA. Material selection is the company's primary technical differentiator: it sources premium waxed canvas from Halley Stevensons, uses heavyweight duck canvas (e.g., 18oz in the Tatham Overalls), and emphasizes construction details such as YKK hardware, reinforced stitching, and patina-developing fabrics intended to improve with age.
The company operates a multi-channel go-to-market built around a Shopify-powered DTC storefront at ironandresin.com shipping to 150+ countries, a flagship community retail store called the Iron & Resin Garage in Ventura, CA, and a B2B wholesale program for third-party retailers. Pricing follows a one-time unit-purchase model with no subscription, ranging from $45 basic tees to $995 limited-edition outerwear, with free US economy shipping over $99, 30-day exchanges, and Shop Pay Installments financing. Customer segments span men's lifestyle and workwear enthusiasts (primary), women's apparel, the motorcycling community, and tradespeople; retention is supported by the Million Mile Club loyalty program (1 point per dollar), a Repair or Replace guarantee, and a content ecosystem comprising a blog, the Shop Talk podcast, Music Monday playlists, and event-driven brand experiences (e.g., Wheels and Waves, in-store book signings). The brand is founder-led by Thom Hill (Founder, President, and CEO), has 1-10 employees, no disclosed institutional funding, and is positioned explicitly against mass-produced disposable fashion.
Iron & Resin firmographics
Firmographics- Name
- Iron & Resin
- Legal name
- Iron & Resin
- Website
- https://ironandresin.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Iron & Resin is a Ventura, California-based direct-to-consumer apparel brand, founded in 2012, that designs and sells durable workwear, waxed canvas outerwear, and motorcycle-inspired clothing for men and women through its own e-commerce site, flagship store, and wholesale partners.
- Ownership category
- akta.pro rank
Iron & Resin industry classification
Industry- Product category
- Heritage Workwear & Lifestyle Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)
- akta.pro secondary industries
- Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)
Keywords
Where Iron & Resin is headquartered
LocationHeadquarters
- HQ city
- Ventura
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Iron & Resin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Direct E-commerce Sales: Iron & Resin generates revenue primarily through direct online sales via their Shopify-powered e-commerce platform at ironandresin.com. Customers purchase apparel, outerwear, and accessories at listed prices with options for standard and expedited shipping. The brand offers free economy shipping on orders over $99 in the contiguous US and provides Shop Pay Installments for flexible payment options.
- Physical Retail Sales: Revenue is generated through the company's flagship retail store (Iron & Resin Garage) located in Ventura, CA, where customers can purchase products in person.
- Wholesale Distribution: The brand supplies products to third-party retailers through a wholesale program, with an application process available on their website for interested retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level basic apparel starting at $45 |
| Unit Pricing | Pay-as-you-go | Mid-range shirts and casual apparel $59-$99 |
| Unit Pricing | Pay-as-you-go | Premium outerwear and jackets $129-$339 |
| Unit Pricing | Pay-as-you-go | High-end luxury outerwear $350-$995 |
| Unit Pricing | Pay-as-you-go | Sale and clearance items at discounted prices |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Iron & Resin product offering
Product offeringCore offering
Iron & Resin designs, manufactures, and sells durable men's and women's workwear, outerwear, and lifestyle apparel — including waxed canvas jackets, duck canvas workwear, denim jeans and shirts, corduroy shirts, henleys, tees, and motorcycle-inspired riding gear. Products are sold directly to consumers through a Shopify-powered e-commerce platform and a flagship retail store (Iron & Resin Garage) in Ventura, CA, with select products also distributed via wholesale to third-party retailers.
Product overview
Iron & Resin is a Ventura, California-based apparel brand offering a diverse portfolio of durable everyday wear and outerwear. The core product lineup centers on waxed canvas jackets (notably the flagship Rambler Jacket and Cruiser Jacket series), denim shirts and jeans, corduroy shirts, workwear pants and overalls, and basic t-shirts. The brand organizes products into themed collections including The Range Collection (duck canvas workwear), The Moto Collection (armored motorcycle outerwear), and a Women's Gear line. Supporting the core apparel offerings is the Million Mile Club loyalty program. All products emphasize quality craftsmanship, durability, and timeless style designed to outlast fast-fashion trends.
Differentiator
Problem solved
Functional benefit
Products and services
- Waxed Canvas Outerwear Collection
Quantifiable outcome
- Product ratings averaging 4.9 stars across major items (Herman Shirt: 36 reviews, Saddleback Shirt: 57 reviews, Topock Henley: 53 reviews)
- +2 more outcomes
Companies that use Iron & Resin
Customer profileSegments4 records
Ideal customer profiles4 records
Iron & Resin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Iron & Resin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VAHNAminorIron & Resin collaborated with VAHNA to create the INR X VAHNA Armored Cruiser Jacket, a purpose-built motorcycle riding jacket combining Iron & Resin's lifestyle aesthetic with VAHNA's armored protection technology. This collaboration represents a product co-development partnership targeting the motorcycling community seeking both style and safety.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Iron & Resin competitors and assessment
Company assessmentBroad incumbents
- Filson: Established heritage outdoor/workwear brand with a much broader product portfolio and deeper wholesale distribution. Comparable on outdoor workwear and waxed cotton canvas outerwear categories.
- Carhartt: Mass-market workwear incumbent with substantially larger scale, broader distribution, and deeper wholesale penetration. Overlaps with Iron & Resin's workwear and outerwear categories at lower price points.
- Red Wing Heritage: Heritage workwear and footwear brand with similar Americana positioning and durability-led narrative. Comparable on workwear aesthetic and premium positioning, though footwear-anchored.
Direct peers
- 3sixteen: Heritage denim and workwear brand with comparable direct-to-consumer approach, made-in-USA production, and curated seasonal drops.
- Rogue Territory: Heritage denim and workwear brand with made-in-USA production and similar craftsmanship narrative. Comparable on premium denim, shirting, and small-batch apparel.
- Buck Mason: American heritage menswear DTC brand with similar premium basics, Americana positioning, and curated catalog. Overlaps with Iron & Resin's standard collection and women's gear positioning.
- Relwen: Heritage menswear brand with technical/outdoor crossover, similar premium pricing, and curated collections. Overlaps with Iron & Resin's outerwear and lifestyle categories.
- Flint and Tinder (by Huckberry): Heritage workwear brand from Huckberry with comparable made-in-USA, durability-focused positioning. Direct overlap on workwear, denim, and outerwear categories.
- Freenote Cloth: Heritage menswear brand with made-in-USA production, premium shirting, denim, and outerwear. Closely aligned on aesthetic, materials, and price positioning.
- Taylor Stitch: Heritage workwear and lifestyle apparel DTC brand with a similar 'made-to-last' ethos, online-first retail, and premium price positioning. Closest direct peer to Iron & Resin's core apparel proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Iron & Resin social profiles
Digital presenceIron & Resin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iron & Resin leadership team
Management profileNumber of profiles
Profiles1 record
Iron & Resin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iron & Resin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iron & Resin
What does Iron & Resin do?
Iron & Resin designs, manufactures, and sells durable men's and women's workwear, outerwear, and lifestyle apparel — including waxed canvas jackets, duck canvas workwear, denim jeans and shirts, corduroy shirts, henleys, tees, and motorcycle-inspired riding gear. Products are sold directly to consumers through a Shopify-powered e-commerce platform and a flagship retail store (Iron & Resin Garage) in Ventura, CA, with select products also distributed via wholesale to third-party retailers.
Is Iron & Resin a public or private company?
Iron & Resin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Iron & Resin founded?
Iron & Resin was founded in 2012. It employs 1 to 10 people.
Where is Iron & Resin based?
Iron & Resin is headquartered in Ventura, United States, in the North America region.
How does Iron & Resin make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are physical Retail Sales and wholesale Distribution.
Who are Iron & Resin's main competitors?
Broad incumbents on record are Filson, Carhartt and Red Wing Heritage. Direct peers are 3sixteen, Rogue Territory, Buck Mason, Relwen, Flint and Tinder (by Huckberry), Freenote Cloth and Taylor Stitch.
Does Iron & Resin have an API?
No public API is recorded for Iron & Resin.
What industry is Iron & Resin in?
Iron & Resin's product category is Heritage Workwear & Lifestyle Apparel. Its primary akta.pro industry code is CRAMANAF, Riding Jackets, Pants & Suits Retail (Leather/Textile), with a secondary code of IMAOAFAG, Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands). Its NAICS code is 458110 and its SIC code is 5600.