Lech-Zürs Tourismus

What Lech-Zürs Tourismus does

Lech-Zürs Tourismus GmbH is the official destination marketing organization for the Lech and Zürs am Arlberg region in Vorarlberg, Austria. Founded as an Austrian private limited company (GmbH), it operates as a non-listed regional DMO that promotes and coordinates tourism for the area. The organization runs a unified digital platform (lechzuers.com) that aggregates seasonal content, real-time information (weather, webcams, road and slope status), and integrates with third-party booking infrastructure: Feratel Media Technologies' booking&more for accommodations, Table4U for restaurant reservations, and ski lift ticketing. Core product lines include the Lech Card summer guest pass, Ski Arlberg ski area access, year-round activity modules (winter sports, hiking, biking, golf), cultural offerings (Skyspace-Lech, Lechwelten convention center), and curated itineraries (Arlberg Trail, Der Grüne Ring).

The company serves international leisure tourists, with primary segments being winter sports enthusiasts (skiers, freeriders, families), summer outdoor travelers, and luxury and gourmet visitors. It also serves a B2B partner ecosystem comprising ski schools, hotels, restaurants, mountain huts, and cable car operators. Its business model combines destination marketing services funded through partner/membership contributions, marketplace commission revenue from booking integrations, and visitor service fees (Lech Card). The DMO employs between 11 and 50 staff and is headquartered at Dorf 164 in Lech am Arlberg. Its go-to-market is direct-to-consumer via website, owned social channels, newsletter, dedicated press/newsroom, podcast, and brochures, supplemented by flagship partnerships including American Express (cashless partner since 2019/20 at 40+ properties), sister resorts (Hakuba Happo, Beaver Creek, Kampen/Sylt), and the Best of the Alps consortium.

Name

Lech-Zürs Tourismus

Legal name

Lech-Zürs Tourismus GmbH

Website

https://lechzuers.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Lech-Zürs Tourismus GmbH is the official destination marketing organization for the Lech and Zürs am Arlberg ski region in Austria, promoting Austria's largest connected ski area to international tourists through a digital platform integrating accommodations, dining, activities, and the seasonal Lech Card.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Destination marketing
• Alpine ski tourism
• Visitor information
• Accommodation booking
• Guest card services

Headquarters

HQ city

Lech

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Tourism Marketing Services: Destination marketing organization providing tourism promotion services for Lech and Zürs am Arlberg region. Revenue supports regional tourism development and marketing activities.
2. Booking Commission Revenue: Online booking platform for accommodations generates commission revenue through partnership with Feratel Media Technologies and booking&more platform
3. Visitor Services: Information services, ticket sales, Lech Card program, and visitor support services

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Lech-Zürs Tourismus GmbH is the official destination marketing organization for the Lech and Zürs am Arlberg region in Austria. It provides tourism information, accommodation booking through the Feratel/booking&more platform, restaurant reservations via Table4U, the Lech Card summer guest pass, and promotion of winter and summer outdoor activities including skiing at Ski Arlberg and hiking.

Product overview

Lech-Zürs Tourismus GmbH operates a destination tourism platform for the Lech Zürs am Arlberg region in Austria, combining a unified web portal with interconnected service modules. The core offerings include the Ski Arlberg ski area (Austria's largest connected ski area), year-round outdoor activities (skiing, freeriding, hiking, biking, golf), and the Lech Card guest pass. Supporting services encompass accommodation booking via Feratel, restaurant reservations via Table4U, cable car access, event venues (Lechwelten), and cultural attractions like the Skyspace-Lech art installation. The platform is not a unified software product but rather a collection of interconnected tourism services and booking tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Lech Card
• Accommodation Booking Platform
• Restaurant Reservations
• Skyspace-Lech
• Lechwelten Convention Center
• Arlberg Trail
• Der Grüne Ring
• Bergbahnen (Cable Cars)

Quantifiable outcome

• Austria's largest connected ski area and 5th largest in the world
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• American ExpressflagshipGTM or Marketing Partner · 1 January 2019Preferred cashless partner since winter 2019/20. American Express cardholders can pay easily and cashlessly at over 40 partner properties including hotels, restaurants, and shops throughout Lech Zürs.
• Hakuba HappocoreStrategic or Co-development PartnerSister resort partnership connecting Lech Zürs with the Japanese ski destination Hakuba Happo. The partnership includes shared concepts at Schlegelkopf restaurant and joint marketing activities through the Sister Resort Party.
• Beaver CreekcoreStrategic or Co-development PartnerSister resort partnership with the Colorado ski resort Beaver Creek. Part of long-standing destination partnership network celebrating decades of collaboration.
• Kampen/SyltcoreStrategic or Co-development PartnerSister resort partnership with the German island destination Kampen/Sylt. Partnership developed over decades into long-standing friendship.
• Best of the AlpscoreGTM or Marketing PartnerConsortium of premier Alpine ski destinations for joint marketing and promotion of Alpine tourism. Member of leading high-altitude ski resorts.
• Vorarlberg TourismuscoreGTM or Marketing PartnerRegional tourism board partnership for marketing Vorarlberg as a destination. Co-branded promotional activities and presence on regional tourism platforms.
• Feratel Media Technologies AGcoreTechnology or IntegrationTechnology provider for online booking platform (booking&more). Provides booking infrastructure for accommodations, ticket sales, and visitor management systems.
• HEADminorGTM or Marketing PartnerSki equipment partner supplying equipment for sponsored athletes. Brand logo appears on partner/sponsor page.
• Land RoverminorGTM or Marketing PartnerAutomotive partner providing vehicle sponsorship for destination marketing activities and athlete transport.
• REMUSminorGTM or Marketing PartnerAutomotive/exhaust partner appearing on sponsor page with logo presence.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Skicircus Saalbach Hinterglemm Leogang: Austrian DMO and ski area marketing organization for the Skicircus Saalbach Hinterglemm Leogannnn region. Comparable as an Austrian ski DMO running integrated marketing, booking, and live information services for a major connected ski area.
• Kitzbühel Tourism: Austrian destination marketing organization for Kitzbühel, a premier Tyrolean ski resort. Comparable as a high-end Austrian ski DMO focused on winter sports, gourmet tourism, and international luxury travelers.
• Verbier Tourism: Swiss DMO for Verbier, a high-altitude luxury ski resort in the 4 Vallées. Comparable as an Alpine ski DMO with strong international (especially British) clientele, off-piste/freeride positioning, and premium accommodation mix.
• Mayrhofen Tourism: Austrian DMO for Mayrhofen in the Zillertal, a major international ski destination. Comparable as an Austrian ski DMO running visitor information, booking, and event marketing for a leading Alpine resort.
• Courchevel Tourisme: French DMO for Courchevel, one of the most luxury-positioned ski resorts globally. Comparable as a high-end European ski destination DMO targeting HNW international guests, with Michelin dining and luxury chalet/hotel inventory.
• Zermatt Tourism: Swiss destination marketing organization for Zermatt, a high-altitude Alpine ski and mountaineering destination. Directly comparable as a premium Alpine ski DMO marketing snow-sure skiing, luxury accommodation, and year-round activities to international visitors.
• St. Anton am Arlberg Tourismus: DMO for St. Anton am Arlberg, the other principal partner in the Ski Arlberg connected ski area that Lech-Zürs co-markets. Directly comparable in product (Alpine ski destination DMO), customer base (international ski tourists), and business model (visitor information, booking, marketing for an Austrian ski resort).
• St. Moritz Engadin Tourismus: Swiss DMO for St. Moritz/Engadin, one of the most luxury-positioned Alpine destinations. Comparable in premium positioning, HNW clientele, winter sports marketing, and integrated booking/visitor information model.

Others

• Feratel Media Technologies AG: Austrian technology vendor that powers Lech-Zürs' accommodation booking and live information systems. Adjacent as the infrastructure provider whose platforms underpin the DMO's core distribution capabilities.

Broad incumbents

• Aspen Chamber Resort Association: US destination marketing and resort association for Aspen, Colorado. Comparable as a destination organization for a luxury international ski resort, but in a different geography with broader scope including year-round resort community services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lechzuers
• Facebookfacebook.com/lechzuers
• Xx.com/lech_zuers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lech-Zürs Tourismus