E-Z Rent-A-Car

What E-Z Rent-A-Car does

E-Z Rent-A-Car (legal entity EZ RentACar, LLC) is a privately held U.S. car rental operator headquartered in Orlando, Florida, founded in 1994. The company rents sedans, SUVs, and vans through a direct-to-consumer model combining an online reservation website (e-zrentacar.com), a native mobile app, and physical walk-in rental locations across the United States, with international reach across 143 countries asserted via partner locations. Its product set spans eight vehicle classes — Economy, Compact, Intermediate, Standard, Premium, Luxury, Full Size, and SUV — priced on a per-rental (pay-as-you-go) basis by vehicle class and duration, with pricing not publicly disclosed and requiring a quote.

The company's core technology is a standard online reservation platform with a mobile app front-end and an E-Z Money loyalty/membership program that delivers exclusive offers and special pricing to repeat customers. Revenue is generated primarily from per-rental vehicle fees (transaction-based) with a secondary loyalty/subscription-style layer tied to E-Z Money. Marketing is direct: website, Facebook, Twitter, and an email newsletter, supported by a "lowest-price" positioning and an affiliation described as part of one of the largest U.S. car rental networks.

Public disclosures are limited: revenue, funding, leadership, and customer logo data are not available in the input. The website footer is dated 2020 and product/technology information reflects the marketing site rather than a deep platform architecture. As a result, descriptions of scale, fleet size, unit economics, and operational depth rely on self-reported claims rather than primary financial disclosure, and the company should be treated as a small-to-mid-sized independent operator with a price-leader positioning and a network-based international footprint.

Name

E-Z Rent-A-Car

Legal name

EZ RentACar, LLC

Website

https://e-zrentacar.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

E-Z Rent-A-Car is a privately held U.S. car rental operator based in Orlando, FL, renting sedans, SUVs, and vans through an online reservation platform, mobile app, and physical U.S. locations, with an E-Z Money loyalty program and partner-led reach across 143 countries.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Local City / In-Town Car Rental (THADAAAC)

akta.pro secondary industries

Premium & Luxury Vehicle Leasing (TLABAAAF), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Car rental services
• Vehicle leasing
• Rental fleet management
• Online car booking
• Rental loyalty programs

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Rental Fees: Primary revenue from renting vehicles to customers on a per-rental basis. Customers pay based on rental duration, vehicle class, and additional services or insurance options.
2. E-Z Money Membership Program: Loyalty program that provides members with exclusive offers and special pricing. While the program is free to join, it drives customer retention and repeat rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

E-Z Rent-A-Car rents vehicles to individual consumers and business travelers through an online reservation system, mobile app, and walk-in physical locations in the United States and partner locations worldwide. Its fleet spans eight classes — Economy, Compact, Intermediate, Standard, Premium, Luxury, Full Size, and SUV — priced by vehicle class and rental duration, with the free E-Z Money loyalty program offering member-exclusive discounts and special offers.

Product overview

E-Z Rent-A-Car is a car rental service offering a unified platform for reserving and renting vehicles. The portfolio consists of eight vehicle category products (Economy, Compact, Intermediate, Standard, Premium, Luxury, Full Size, and SUV rentals) that allow customers to select vehicles based on budget, passenger count, and trip requirements. Additionally, the E-Z Money membership program provides a loyalty layer with exclusive member-only offers and specials. The company positions itself as a budget-friendly option within one of the largest car rental networks in the United States, with operations spanning 143 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• E-Z MONEY: Loyalty/membership program offering exclusive members-only offers and specials

Products and services

• Vehicle Rental Service Short- and medium-term vehicle rental service offered to individual consumers, families, and business travelers across multiple vehicle classes (Economy, Compact, Intermediate, Standard, Premium, Luxury, Full Size, and SUV). Bookings are made online via e-zrentacar.com, through the mobile app, or at physical rental locations in the United States, with international pickup available through partner locations across 143 countries.
• E-Z Money Membership Program Free members-only loyalty program that delivers exclusive offers, instant benefits, special pricing, and discounts to renters who sign up and log in when booking. Members receive promotional communications via email and optional SMS.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Enterprise Rent-A-Car: Largest car rental company in the US and the operator E-Z Rent-A-Car references when describing itself as 'part of one of the largest car rental companies in the United States.' Both offer multi-class passenger vehicle rentals, loyalty programs, and broad US location footprints, but Enterprise operates at vastly greater scale with owned fleet and corporate accounts.
• Hertz Global Holdings: Major US car rental incumbent with airport and off-airport locations across multiple vehicle classes (Economy through Premium) plus a Gold Plus Rewards-style loyalty program comparable to E-Z Money. Direct competitor for the leisure and business-traveler segments E-Z targets.
• Avis Budget Group: US car rental incumbent operating Avis, Budget, and Payless brands across airport and local markets. Competes head-to-head with E-Z on multi-class passenger vehicle rentals to business and leisure travelers, with a loyalty program (Avis Preferred) analogous to E-Z Money.

Direct peers

• Sixt Rent a Car: German-headquartered car rental company actively expanding its US footprint with multi-class fleet (Economy through Luxury) and a strong value/leisure positioning similar to E-Z's 'lowest price in the industry' angle. Comparable digital booking platform, loyalty program (Sixt Express), and target customer overlap.
• Dollar Car Rental: Value-positioned US car rental brand (subsidiary of Hertz) operating airport/city locations with multi-class fleet and Dollar Express Rewards loyalty program. Directly comparable to E-Z on price-driven leisure customer targeting and product structure.
• Thrifty Car Rental: Value-tier US car rental brand within the Hertz family, multi-class fleet, loyalty program (BlueChip), and similar leisure/budget traveler focus as E-Z. Operates as a directly comparable smaller brand under a larger rental network - structurally analogous to E-Z's positioning.
• National Car Rental: Enterprise-owned car rental brand offering multi-class passenger vehicles with Emerald Club loyalty serving business and leisure travelers. Comparable airport/off-airport channel mix and corporate-account angle to E-Z's stated business-traveler segment.
• Alamo Rent A Car: Enterprise-owned value-positioned US car rental brand with multi-class fleet targeting leisure/family travelers, similar to E-Z's Family Vacationer segment. Comparable Insiders loyalty program and online reservation platform.
• Payless Car Rental: Discount-tier US car rental brand owned by Avis Budget, focused on budget-conscious leisure travelers with multi-class fleets. Closest analogue to E-Z's stated 'lowest price in the industry' positioning and customer base.

Emerging players

• U-Save Car & Truck Rental: Smaller franchise-based US car rental brand offering multi-class passenger vehicle rentals through independent locations. Comparable small-scale, multi-class, partner-network distribution model analogous to what E-Z's '143 countries' international partner network may operate like.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ezrentacar
• Facebookfacebook.com/ezrentacar
• LinkedInlinkedin.com/company/ez-rent-a-car

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-Z Rent-A-Car