Alamo Rent a Car
- Company typePrivate
- Founded1974
- HeadquartersMazatlán, Mexico
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
Alamo Rent a Car firmographics
Firmographics- Name
- Alamo Rent a Car
- Legal name
- TRADE MX, S.A.P.I. DE C.V.
- Website
- https://alamo.com.mx
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Alamo Rent a Car industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Leasing (532112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Corporate & Government Contract Car Rental (THADAAAJ)
- akta.pro secondary industries
- Local City / In-Town Car Rental (THADAAAC), Long-Term / Monthly Car Rental (THADAAAE)
Keywords
Where Alamo Rent a Car is headquartered
LocationHeadquarters
- HQ city
- Mazatlán
- HQ country
- Mexico
- HQ region
- Latin America
Offices7 records
Markets served
Alamo Rent a Car business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Vehicle Rental - Time and Distance: Core revenue from renting vehicles on a daily, weekly, or monthly basis. Customers pay for time (rental duration) and mileage (if not pre-selected unlimited mileage packages). Base rates vary by vehicle category, location, and season. Additional services include protection packages, fuel service options, and drop-off fees.
- Protection and Insurance Products: Revenue from selling protection packages including CDW/TP (Collision Damage Waiver - Theft Protection), TPL (Third Party Liability), PAI (Personal Accident Insurance), DP (Deductible Protection), and RAP (Roadside Assistance Protection). Prices vary by vehicle category and location.
- Additional Driver and Equipment Fees: Fees for additional services such as additional driver ($142.18 MXN/day), baby seats ($128.07 MXN/day), cross-border driving permits, and home delivery services.
- Corporate Account Programs: B2B corporate accounts with negotiated rates, priority service, and dedicated account management for businesses with vehicle rental needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Economy - Compact/Subcompact vehicles (Chevrolet Aveo or similar) |
| Unit Pricing | Pay-as-you-go | Intermediate category (Nissan Versa or similar) |
| Unit Pricing | Pay-as-you-go | SUV category (Nissan X-Trail or similar) |
| Unit Pricing | Pay-as-you-go | Full-size category (Chevrolet Aveo or similar) |
| Unit Pricing | Pay-as-you-go | Minimum Protection Package |
| Unit Pricing | Pay-as-you-go | Wide Protection Package (Recommended) |
| Unit Pricing | Pay-as-you-go | Premium Protection Package |
| Unit Pricing | Pay-as-you-go | Additional Driver Fee |
| Unit Pricing | Pay-as-you-go | Young Driver Surcharge |
| Unit Pricing | Pay-as-you-go | Cross-Border Driving Permit |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Alamo Rent a Car product offering
Product offeringCore offering
Alamo Rent a Car (operated in Mexico by TRADE MX, S.A.P.I. DE C.V. as an authorized franchisee of Enterprise Holdings) rents passenger vehicles on a daily, weekly, and monthly basis through 86 offices across 45 Mexican cities, including major airports and tourist destinations. The offering spans economy through SUV vehicle categories and is supported by a real-time internet booking engine, Pre Check-In digital registration, tiered protection packages, and additional services such as additional drivers, child seats, home delivery, and one-way rentals.
Product overview
Alamo Rent a Car operates as a car rental company with a platform-based service model consisting of its core car rental product supported by digital add-on modules. The core offering is the car rental service (Renta de Autos) providing vehicles across 86 offices in Mexico in three vehicle categories: Fullsize, Intermediate, and SUV. Digital add-on services include Pre Check-In for expedited counter service, a Corporate/Business Rental Program (Empresas) for business clients, and an online Reservation Management system for viewing and modifying bookings. The company also offers supplementary protection products including CDW-TP (Collision Damage Waiver/Theft Protection), TPL (Third-Party Liability), DP (Deductible Protection), PAI (Personal Accident Insurance), and RAP (Roadside Assistance Protection). Additional fee-based services include baby/child seats, additional driver authorization, home delivery, and one-way rental options. The portfolio is complemented by promotional campaigns (VERANO40, VERANO50) and travel content through the company blog.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Pre Check-In allows customers to save time at the counter by providing information in advance
- +1 more outcomes
Companies that use Alamo Rent a Car
Customer profileSegments3 records
Alamo Rent a Car technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Alamo Rent a Car partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Enterprise Holdings, Inc.coreEnterprise Holdings operates the global Alamo Rent-A-Car brand through its regional subsidiaries. The company provides global reservation administration and rental services through Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands. Alamo Mexico (TRADE MX, S.A.P.I. DE C.V.) is an authorized franchisee operating under this enterprise umbrella. Vanguard Trademark Holdings USA LLC owns the intellectual property including Alamo trademarks and patents.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Alamo Rent a Car competitors and assessment
Company assessmentDirect peers
- National Car Rental Mexico: Sibling brand under Enterprise Holdings operating in Mexico, often co-located with Alamo at airport counters. Targets overlapping leisure and corporate customers with similar fleet and digital booking capabilities, creating internal cannibalization risk.
- Thrifty Car Rental Mexico: Discount rental brand under The Hertz Corporation, often co-located with Hertz at Mexican airports. Directly competes with Alamo on price-sensitive leisure rentals in major tourist destinations.
- Enterprise Rent-A-Car Mexico: Flagship brand under the same Enterprise Holdings umbrella, operating in Mexican cities and airports with strong corporate positioning. Direct overlap with Alamo's customer segments and franchise network creates competitive cannibalization within the same parent system.
- Europcar Mexico: European rental brand operating in Mexican airports and cities with leisure and corporate offerings. Overlaps with Alamo on mid-tier vehicle categories, corporate accounts, and online booking experience.
- Sixt Mexico: European-headquartered premium rental brand expanding in Mexico with airport and city presence. Targets business and premium leisure travelers, overlapping with Alamo's higher-tier offerings and corporate accounts.
- Hertz Mexico: Operates car rental services at major Mexican airports and cities under the Hertz brand, offering daily, weekly, and monthly rentals plus loyalty programs. Directly competes with Alamo Mexico for leisure and corporate accounts across the same airport footprint.
- Mex Rent a Car: Mexican-rooted car rental company operating at airports and tourist destinations across Mexico. Targets overlapping leisure and corporate segments with comparable fleet categories and daily/weekly pricing.
- Avis Mexico: Rents passenger vehicles at Mexican airports and city locations with corporate and loyalty programs. Competes head-to-head with Alamo in the same tourist and business corridors on price, fleet, and service.
- Budget Mexico: Value-oriented car rental brand from Avis Budget Group operating at Mexican airports and tourist destinations. Competes directly with Alamo on price-sensitive leisure travelers and corporate accounts.
- Localiza Mexico: Brazilian car rental major with expanding Mexican operations including fleet leasing and daily rentals. Competes for both leisure and corporate accounts across Mexican cities with comparable digital booking and corporate program offerings.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alamo Rent a Car social profiles
Digital presenceAlamo Rent a Car compliance and trust
Trust signalCompliance1 record
Alamo Rent a Car financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alamo Rent a Car leadership team
Management profileNumber of profiles
Alamo Rent a Car funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alamo Rent a Car M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alamo Rent a Car
What does Alamo Rent a Car do?
Alamo Rent a Car (operated in Mexico by TRADE MX, S.A.P.I. DE C.V. as an authorized franchisee of Enterprise Holdings) rents passenger vehicles on a daily, weekly, and monthly basis through 86 offices across 45 Mexican cities, including major airports and tourist destinations. The offering spans economy through SUV vehicle categories and is supported by a real-time internet booking engine, Pre Check-In digital registration, tiered protection packages, and additional services such as additional drivers, child seats, home delivery, and one-way rentals.
Is Alamo Rent a Car a public or private company?
Alamo Rent a Car is a private company. It is classified as corporate owned and is currently operating.
When was Alamo Rent a Car founded?
Alamo Rent a Car was founded in 1974. It employs 1,001 to 5,000 people.
Where is Alamo Rent a Car based?
Alamo Rent a Car is headquartered in Mazatlán, Mexico, in the Latin America region.
How does Alamo Rent a Car make money?
Four revenue lines are on record. Vehicle Rental - Time and Distance is the primary driver. The others are protection and Insurance Products, additional Driver and Equipment Fees and corporate Account Programs.
Who are Alamo Rent a Car's main competitors?
Direct peers on record are National Car Rental Mexico, Thrifty Car Rental Mexico, Enterprise Rent-A-Car Mexico, Europcar Mexico, Sixt Mexico, Hertz Mexico, Mex Rent a Car, Avis Mexico, Budget Mexico and Localiza Mexico.
Does Alamo Rent a Car have an API?
No public API is recorded for Alamo Rent a Car.
What industry is Alamo Rent a Car in?
Alamo Rent a Car's product category is Car Rental Services. Its primary akta.pro industry code is THADAAAJ, Corporate & Government Contract Car Rental, with a secondary code of THADAAAC, Local City / In-Town Car Rental. Its NAICS code is 532111 and its SIC code is 7510.