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Youplus

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Namestring
Youplus
Legal namestring
YOUPLUS Assurance SCHWEIZ AG
Websiteurl
youplus.ch
Company typeenum
Private
Founded yearint
1990
Descriptiontext

YOUPLUS Assurance SCHWEIZ AG is a privately held Swiss life insurance company headquartered in Pfäffikon, with a secondary office in Breganzona serving Italian-speaking Switzerland. Originally operating as Skandia Leben since 1990, the company rebranded to YOUPLUS between 2020 and 2021 and now manages an existing portfolio of life insurance and private pension contracts (pillar 3a and 3b) while distributing a current-generation product, my choice, which combines long-term systematic savings, disability income protection, and tax-advantaged investment exposure through Zugerberg Finanz Revo portfolios (Revo 1-6 and Revo Dividends strategy). The technology layer comprises a customer portal (uPortal), a partner portal for brokers, multi-language (DE/FR/IT) web presence, and standard web analytics tooling; no proprietary AI/ML capabilities are evidenced. Distribution is dual-channel: a broker/consultant network with dedicated hotline and partner portal, supplemented by direct customer service via phone and email. Revenue is generated on a recurring basis through insurance premiums on the in-force book and embedded fees within the investment-linked insurance wrapper.

Short descriptiontext

YOUPLUS Assurance SCHWEIZ AG is a privately held Swiss life insurer managing an in-force book of pillar 3a/3b policies and distributing the my choice pension-plus-disability product to Swiss residents via brokers and digital portals.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersPfäffikon, Switzerland
HQ citystring
Pfäffikon
HQ countrystring
Switzerland
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
life insurance services, private pension solutions, disability income insurance, wealth accumulation products, pillar 3a savings
NAICS code3 codes
  • 524113
  • 52411
  • 524114
SIC code1 code
  • 6311
Product category
Life Insurance
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Life Insurance Premiums
TypeSubscription Recurring
Description

YOUPLUS generates revenue through insurance premiums collected from existing life insurance policyholders. The company manages a portfolio of existing insurance contracts including pillar 3a/3b pension products and fund-linked life insurance.

youplus.ch
2Investment Management
TypeSubscription Recurring
Description

Revenue is generated through investment products offered via Zugerberg Finanz Revo portfolios (1-6) with dividend strategy. Fees are embedded in the investment products sold through the my choice insurance wrapper.

youplus.ch
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Pricing details1 tier
1my choice - flexible private pension solution
ModelSubscriptionBilling cadenceAnnual
Notes

Minimum 3 annual premiums of CHF 5,000 savings capital. Premium flexibility allows policyholders to define their own payment amounts. Premium suspension available for up to 2 years.

youplus.ch
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 record
1my choice
Description

A private pension and savings insurance solution offering flexible long-term wealth accumulation, disability income protection, and systematic savings with tax advantages. Features include flexible premium payments, 2-year premium suspension option, and Zugerberg Finanz Revo 1-6 investment portfolios with dividend strategy.

youplus.ch
Core offering1 text field

YOUPLUS Assurance SCHWEIZ AG is a Swiss life insurance company offering 'my choice', a flexible private pension and life insurance solution that combines long-term wealth accumulation with disability protection and tax-advantaged systematic savings. The product is available in standard and 'combi' variants, with investment options via Zugerberg Finanz Revo portfolios. The company also continues to manage a legacy portfolio of life insurance contracts (Produkte vor 2023) but no longer actively sells new policies.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

YOUPLUS Assurance SCHWEIZ AG is a Swiss life insurance company that offers a unified product platform centered on 'my choice' - a flexible life insurance and private pension solution combining long-term wealth accumulation, disability protection, and tax-advantaged systematic savings. The my choice product is available in standard and 'combi' variants, with investment management provided through Zugerberg Finanz Revo portfolios (Revo 1-6 and Revo Dividends strategy). The company continues to manage legacy products (Produkte vor 2023) sold prior to 2023 but no longer writes new insurance contracts. Customers access services through the uPortal customer and broker portals, with fund selection capabilities integrated into the product offering.

Product and service3 records
1my choice
CategoryLife Insurance and Private Pension
Description

A life insurance and private pension solution for Swiss residents that combines long-term wealth accumulation with tax-advantaged savings (pillar 3a/3b). Offers flexible premium payments, premium suspension up to 2 years, and investment options through Zugerberg Finanz Revo portfolios.

2my choice (combi)
CategoryLife Insurance and Disability Insurance
Description

An enhanced version of my choice that bundles disability income insurance as an add-on. Provides lump-sum coverage, waiting periods of 3/6/12/24 months, 5 risk classes, and premium suspension up to 2 years with a maximum of 2 interruptions allowed.

3Produkte vor 2023 (Legacy Insurance Products)
CategoryLegacy Life Insurance Portfolio
Description

Historical life insurance and investment products issued prior to 2023. The company continues to manage these existing contracts but no longer actively solicits new business for this portfolio.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Zugerberg Finanz
Strategic tierCoreTypeTechnology or Integration
Description

Zugerberg Finanz provides investment portfolio management services for YOUPLUS my choice products. The partnership offers Zugerberg Finanz Revo 1-6 investment portfolios with dividend strategy to insurance policyholders, providing unique investment opportunities with tax advantages within the insurance wrapper.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers3 records
1Helvetia Insurance
2Bâloise Group
TypeDirect peer
Description

Swiss-headquartered insurance and pensions group offering life insurance, pillar 3a/3b pensions, and disability cover across Switzerland, Germany, and other European markets. Comparable to YOUPLUS in product mix and Swiss private pension focus, with broader geographic reach.

3Swiss Life
TypeDirect peer
Description

Switzerland's largest dedicated life and pensions insurer, offering pillar 3a/3b products, fund-linked life, and disability coverage through a broker and direct channel. Directly comparable to YOUPLUS in product focus and Swiss market footprint, but at materially larger scale.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration2 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Youplus

Life Insuranceyouplus.ch

YOUPLUS Assurance SCHWEIZ AG is a privately held Swiss life insurer managing an in-force book of pillar 3a/3b policies and distributing the my choice pension-plus-disability product to Swiss residents via brokers and digital portals.

What Youplus does

YOUPLUS Assurance SCHWEIZ AG is a privately held Swiss life insurance company headquartered in Pfäffikon, with a secondary office in Breganzona serving Italian-speaking Switzerland. Originally operating as Skandia Leben since 1990, the company rebranded to YOUPLUS between 2020 and 2021 and now manages an existing portfolio of life insurance and private pension contracts (pillar 3a and 3b) while distributing a current-generation product, my choice, which combines long-term systematic savings, disability income protection, and tax-advantaged investment exposure through Zugerberg Finanz Revo portfolios (Revo 1-6 and Revo Dividends strategy). The technology layer comprises a customer portal (uPortal), a partner portal for brokers, multi-language (DE/FR/IT) web presence, and standard web analytics tooling; no proprietary AI/ML capabilities are evidenced. Distribution is dual-channel: a broker/consultant network with dedicated hotline and partner portal, supplemented by direct customer service via phone and email. Revenue is generated on a recurring basis through insurance premiums on the in-force book and embedded fees within the investment-linked insurance wrapper.

Youplus firmographics

Firmographics
Name
Youplus
Legal name
YOUPLUS Assurance SCHWEIZ AG
Website
https://youplus.ch
Company type
Private
Founded year
1990
Operating status
Operating
Headcount range
11–50 employees
Short description
YOUPLUS Assurance SCHWEIZ AG is a privately held Swiss life insurer managing an in-force book of pillar 3a/3b policies and distributing the my choice pension-plus-disability product to Swiss residents via brokers and digital portals.
Ownership category
akta.pro rank

Where Youplus is headquartered

Location

Headquarters

HQ city
Pfäffikon
HQ country
Switzerland
HQ region
Europe

Offices2 records

Markets served

Youplus business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Life Insurance Premiums: YOUPLUS generates revenue through insurance premiums collected from existing life insurance policyholders. The company manages a portfolio of existing insurance contracts including pillar 3a/3b pension products and fund-linked life insurance.
  2. Investment Management: Revenue is generated through investment products offered via Zugerberg Finanz Revo portfolios (1-6) with dividend strategy. Fees are embedded in the investment products sold through the my choice insurance wrapper.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualmy choice - flexible private pension solution

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Youplus product offering

Product offering

Core offering

YOUPLUS Assurance SCHWEIZ AG is a Swiss life insurance company offering 'my choice', a flexible private pension and life insurance solution that combines long-term wealth accumulation with disability protection and tax-advantaged systematic savings. The product is available in standard and 'combi' variants, with investment options via Zugerberg Finanz Revo portfolios. The company also continues to manage a legacy portfolio of life insurance contracts (Produkte vor 2023) but no longer actively sells new policies.

Product overview

YOUPLUS Assurance SCHWEIZ AG is a Swiss life insurance company that offers a unified product platform centered on 'my choice' - a flexible life insurance and private pension solution combining long-term wealth accumulation, disability protection, and tax-advantaged systematic savings. The my choice product is available in standard and 'combi' variants, with investment management provided through Zugerberg Finanz Revo portfolios (Revo 1-6 and Revo Dividends strategy). The company continues to manage legacy products (Produkte vor 2023) sold prior to 2023 but no longer writes new insurance contracts. Customers access services through the uPortal customer and broker portals, with fund selection capabilities integrated into the product offering.

Differentiator

Problem solved

Functional benefit

Brands

  • my choice: A private pension and savings insurance solution offering flexible long-term wealth accumulation, disability income protection, and systematic savings with tax advantages. Features include flexible premium payments, 2-year premium suspension option, and Zugerberg Finanz Revo 1-6 investment portfolios with dividend strategy.

Products and services

  • my choice A life insurance and private pension solution for Swiss residents that combines long-term wealth accumulation with tax-advantaged savings (pillar 3a/3b). Offers flexible premium payments, premium suspension up to 2 years, and investment options through Zugerberg Finanz Revo portfolios.
  • my choice (combi) An enhanced version of my choice that bundles disability income insurance as an add-on. Provides lump-sum coverage, waiting periods of 3/6/12/24 months, 5 risk classes, and premium suspension up to 2 years with a maximum of 2 interruptions allowed.
  • Produkte vor 2023 (Legacy Insurance Products) Historical life insurance and investment products issued prior to 2023. The company continues to manage these existing contracts but no longer actively solicits new business for this portfolio.

Companies that use Youplus

Customer profile

Segments2 records

Ideal customer profiles2 records

Youplus technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Youplus partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Zugerberg FinanzcoreTechnology or IntegrationZugerberg Finanz provides investment portfolio management services for YOUPLUS my choice products. The partnership offers Zugerberg Finanz Revo 1-6 investment portfolios with dividend strategy to insurance policyholders, providing unique investment opportunities with tax advantages within the insurance wrapper.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Youplus competitors and assessment

Company assessment

Peers

Direct peers

  • Bâloise Group: Swiss-headquartered insurance and pensions group offering life insurance, pillar 3a/3b pensions, and disability cover across Switzerland, Germany, and other European markets. Comparable to YOUPLUS in product mix and Swiss private pension focus, with broader geographic reach.
  • Swiss Life: Switzerland's largest dedicated life and pensions insurer, offering pillar 3a/3b products, fund-linked life, and disability coverage through a broker and direct channel. Directly comparable to YOUPLUS in product focus and Swiss market footprint, but at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Youplus social profiles

Digital presence

Youplus financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Youplus leadership team

Management profile

Number of profiles

Profiles1 record

Youplus funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Youplus M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youplus

What does Youplus do?

YOUPLUS Assurance SCHWEIZ AG is a Swiss life insurance company offering 'my choice', a flexible private pension and life insurance solution that combines long-term wealth accumulation with disability protection and tax-advantaged systematic savings. The product is available in standard and 'combi' variants, with investment options via Zugerberg Finanz Revo portfolios. The company also continues to manage a legacy portfolio of life insurance contracts (Produkte vor 2023) but no longer actively sells new policies.

Is Youplus a public or private company?

Youplus is a private company. It is classified as unknown and is currently operating.

When was Youplus founded?

Youplus was founded in 1990. It employs 11 to 50 people.

Where is Youplus based?

Youplus is headquartered in Pfäffikon, Switzerland, in the Europe region.

How does Youplus make money?

Two revenue lines are on record. Life Insurance Premiums are the primary driver. The others are investment Management.

Who are Youplus's main competitors?

Helvetia Insurance is listed as a peer. Direct peers are Bâloise Group and Swiss Life.

Does Youplus have an API?

No public API is recorded for Youplus.

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