B3 Init
B3 Init is a wholly-owned specialist subsidiary of Nasdaq Stockholm-listed B3 Consulting Group, delivering Open Source, DevOps, IT security, and AI-enabled consulting services to enterprise and public-sector clients across the Nordics.
- Company typePublic
- Founded2003
- HeadquartersStockholm, Sweden
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What B3 Init does
B3 Init is a wholly-owned specialist subsidiary of B3 Consulting Group AB, a Swedish IT and management consulting group listed on Nasdaq Stockholm Small Cap under ticker B3. B3 Init was acquired into the group in 2017 and focuses specifically on Open Source system development, DevOps, IT infrastructure, and IT security (including PKI and identity management). The subsidiary operates as part of a broader group of approximately 27 specialist companies that collectively deploy 900+ consultants across 12 locations in Sweden, Norway, and Poland.
B3 Init's service portfolio spans generative AI and automation, AI agents within the Microsoft ecosystem, cybersecurity aligned to DORA and NIS2, cloud services (Microsoft Azure, AWS, Google Cloud), system development, and infrastructure consulting using Microsoft, Fortinet, Cisco, HashiCorp, Red Hat, and Nexus technologies. Sister subsidiary Rebel and Bird has shifted to an Agentic-first strategy with an Output-As-A-Service (OaaS) subscription model, while B3 Now launched an AI consultant inside ServiceNow in April 2026. The group has committed 100,000 hours in 2026 to AI development, training, and implementation.
B3 Init generates revenue through professional-services consulting: specialized consultants are deployed to enterprise and public-sector clients on a project basis at quote-based, not publicly disclosed rates. The subsidiary serves financial services, healthcare, manufacturing, retail, energy, media, and government clients — named customers include Riksbanken, Skolverket, Epiroc, Sandvik, Coop, Preem, Catella, Kry, Filmstaden, and Humana. Go-to-market is direct enterprise field sales supported by 27 specialist subsidiary brands and a public corporate and investor-relations presence on b3.se.
B3 Init firmographics
Firmographics- Name
- B3 Init
- Legal name
- B3 Consulting Group
- Website
- https://b3.se
- Company type
- Public
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- B3 Init is a wholly-owned specialist subsidiary of Nasdaq Stockholm-listed B3 Consulting Group, delivering Open Source, DevOps, IT security, and AI-enabled consulting services to enterprise and public-sector clients across the Nordics.
- Ownership category
- akta.pro rank
B3 Init industry classification
Industry- Product category
- IT Consulting Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- DevOps Consulting & Transformation (BPAEAKAA)
- akta.pro secondary industry
- DevOps, SRE & Platform Engineering (CI/CD, IaC, Containers) (EDABAFAC)
Keywords
Where B3 Init is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices13 records
Markets served
B3 Init business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- IT Consulting Services: Professional consulting services delivered through specialized subsidiary companies. Consultants are deployed on client projects across strategy, technology implementation, and change management.
- Specialist Solutions: Specialized services across 27 specialist companies covering areas like AI, cloud, cybersecurity, system development, ServiceNow, and digital transformation.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
B3 Init product offering
Product offeringCore offering
B3 Init is a specialist subsidiary of B3 Consulting Group providing IT consulting services with deep focus on Open Source, DevOps, IT Security, System Development, and Cloud Infrastructure. The unit delivers expert consultants who help enterprises modernize, secure, and operate their technology environments, with notable expertise in PKI, IT security governance, and DevOps automation.
Product overview
B3 Consulting Group is a consulting company that combines strategy, technology, and change management to build intelligent, secure, and scalable operations. The company operates through approximately 27 specialist subsidiary companies, each focused on distinct technology domains. The core offerings include Generativ AI och automation (custom AI solutions and automation), Systemutveckling (system development across frontend, backend, apps, UX/UI, DevOps), Cloud Services (Microsoft Azure, AWS, Google Cloud optimization), and Säkerhet (cybersecurity with DORA/NIS2 compliance). Key specialized platforms include Sitevision CMS development (B3 Engage - Platinum Partner with accessibility certifications) and ServiceNow services. The AI portfolio includes AI-agenter i Microsoft (AI agents in Microsoft ecosystem), AI-konsult i ServiceNow (AI-powered ServiceNow consulting), and Rebel and Bird Agentic Services (Output-As-A-Service AI agent model). Other notable services span Business applications (Dynamics 365, Power Platform), Webb/design/e-handel (web development and e-commerce), Infrastructure (Microsoft, Fortinet, Cisco), and Finance & Transformation services.
Differentiator
Problem solved
Functional benefit
Brands
- Rebel and Bird: AI agent development and web development subsidiary of B3 Consulting Group, specializing in Agentic first strategy and Output-As-A-Service (OaaS) delivery model.
- B3 Engage
- B3 Now
Products and services
- Generativ AI och automation Consulting services helping enterprises integrate generative AI and automation into their workflows, including AI agent development and Microsoft AI implementations.
- Systemutveckling (System Development) Custom system development services delivered by specialist consultants covering backend, frontend, integration, and modern application engineering for enterprise clients.
- Cloud Services Cloud consulting covering strategy, migration, architecture, and managed cloud operations across major hyperscaler platforms for enterprise customers.
- Säkerhet (Cybersecurity) IT security consulting services including security architecture, PKI, identity and access management, governance, risk, and compliance for regulated enterprises.
- Infrastruktur (Infrastructure) Infrastructure consulting covering on-premise and hybrid infrastructure design, operations, and modernization aligned with enterprise IT strategies.
- ServiceNow Consulting Specialist ServiceNow implementation and advisory services, including AI consulting within the ServiceNow platform and workflow automation.
- AI-agenter i Microsoft (AI Agents in Microsoft) Microsoft-focused AI agent consulting helping enterprises build, deploy, and govern AI agents within the Microsoft technology stack.
- AI-konsult i ServiceNow ServiceNow-focused AI consulting services delivered by specialist AI consultants to integrate AI capabilities into ServiceNow environments.
- Rebel and Bird Agentic Services Agentic AI services delivered via the Rebel and Bird subsidiary, providing advanced AI agent design and implementation for clients.
Companies that use B3 Init
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles1 record
B3 Init technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
B3 Init partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- HashiCorpcoreHashiCorp provides tools for infrastructure automation. B3 Init works with HashiCorp technologies including Terraform for Infrastructure as Code implementations.
- Holm SecuritycoreCybersecurity partner providing vulnerability assessment and security testing tools. B3 Init offers security services including penetration testing and security analysis.
- KeyfactorcorePKI and certificate management partner. B3 Init specializes in PKI solutions and secure identity management.
- Red HatcoreEnterprise open source solutions partner. B3 Init works with Red Hat technologies for enterprise infrastructure and cloud deployments.
- Nexus (Nu Nexus)coreIdentity and access management partner. B3 Cloud provides IAM specialist services using Nexus solutions.
- SitevisioncoreB3 Engage is a Sitevision Platinum Partner. They develop inclusive and scalable solutions in Sitevision CMS with IAAP certified experts (WAS, CPACC).
- ServiceNowcoreB3 Now is a ServiceNow partner helping clients realize the platform's full potential with right processes, technology and smart workflows.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
B3 Init competitors and assessment
Company assessmentBroad incumbents
- Atea: Leading Nordic IT infrastructure and services provider delivering hardware, software and consulting to enterprises and public sector; overlaps with B3 on infrastructure, networking and managed services delivery across the same geographies.
- Tieto (TietoEVRY): Large Nordic IT services and consulting firm serving banking, healthcare and public sector with cloud, data and software services — directly comparable in vertical focus (especially Nordic banks and government) though at materially greater scale than B3.
- Capgemini (Sweden / Nordics): Global consulting and technology services group with significant Nordic delivery for digital transformation, cloud and engineering — competes with B3 for the same enterprise and government modernisation mandates.
- Accenture (Sweden / Nordics): Global professional services firm with deep Nordic practice in strategy, technology and operations — competing head-to-head with B3 on large enterprise and public-sector digital transformation engagements.
- CGI Group (Sweden): Global IT and business consulting firm with a sizeable Swedish/Nordic practice serving government and regulated industries — directly comparable in public-sector and financial-services consulting engagements B3 wins.
Emerging players
- Consid: Fast-growing Swedish IT and digital consultancy with offices across Sweden and a growing Nordic footprint — emerging direct competitor in system development, cloud, and digital transformation services.
Direct peers
- Sogeti (Capgemini Sverige): Nordic technology and engineering consulting arm (part of Capgemini) delivering application services, cloud and testing — overlapping with B3's system development, cloud and digital engineering practices.
- Sigma Group (Sigma IT / Sigma Connectivity): Swedish publicly listed IT consultancy providing software development, embedded systems, AI and digital transformation to Nordic enterprise and public-sector clients — directly comparable in size, geographic footprint and offerings to B3.
- Knowit: Swedish-Norwegian IT and digital consultancy operating a multi-subsidiary model across the Nordics with practices in cloud, AI, cybersecurity and system development — the closest structural analogue to B3 Consulting Group.
- Softhouse (Softhouse Inploy): Swedish IT consultancy focused on system development, agile and DevOps for enterprise clients in the Nordics — closely overlapping with B3 Init's DevOps, system development and AI service lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
B3 Init social profiles
Digital presenceB3 Init financial estimates
Financial estimateRevenue estimate
Valuation estimate
B3 Init leadership team
Management profileNumber of profiles
Profiles4 records
B3 Init subsidiaries and ownership
Company hierarchySubsidiaries26 records
B3 Init funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B3 Init M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B3 Init
What does B3 Init do?
B3 Init is a specialist subsidiary of B3 Consulting Group providing IT consulting services with deep focus on Open Source, DevOps, IT Security, System Development, and Cloud Infrastructure. The unit delivers expert consultants who help enterprises modernize, secure, and operate their technology environments, with notable expertise in PKI, IT security governance, and DevOps automation.
Is B3 Init a public or private company?
B3 Init is a public company. It is classified as public and is currently operating.
When was B3 Init founded?
B3 Init was founded in 2003. It employs 501 to 1,000 people.
Where is B3 Init based?
B3 Init is headquartered in Stockholm, Sweden, in the Europe region.
How does B3 Init make money?
Two revenue lines are on record. IT Consulting Services are the primary driver. The others are specialist Solutions.
Who are B3 Init's main competitors?
Broad incumbents on record are Atea, Tieto (TietoEVRY), Capgemini (Sweden / Nordics), Accenture (Sweden / Nordics) and CGI Group (Sweden). Consid is listed as an emerging player. Direct peers are Sogeti (Capgemini Sverige), Sigma Group (Sigma IT / Sigma Connectivity), Knowit and Softhouse (Softhouse Inploy).
Does B3 Init have an API?
No public API is recorded for B3 Init.
What industry is B3 Init in?
B3 Init's product category is IT Consulting Services. Its primary akta.pro industry code is BPAEAKAA, DevOps Consulting & Transformation, with a secondary code of EDABAFAC, DevOps, SRE & Platform Engineering (CI/CD, IaC, Containers). Its NAICS code is 54151 and its SIC code is 7370.