Colon Cancer Coalition

What Colon Cancer Coalition does

The Colon Cancer Coalition is a 501(c)(3) nonprofit organization founded in 2004 and headquartered in Minneapolis, Minnesota, with a stated mission of saving lives through screening for colorectal cancer. The organization operates a portfolio of grassroots awareness and fundraising programs rather than technology products. Its flagship offering is the Get Your Rear in Gear 5K Run/Walk series — described as North America's largest event series dedicated to colorectal cancer — alongside the Tour de Tush annual bike ride, the Blue for CRC awareness campaign, and the Fundraise Your Way peer-to-peer fundraising platform. It also operates a giant inflatable colon rental program, Faces of Blue survivor stories, and a grants program funding local screening, education, and research initiatives.

The organization distributes its services through a community-based model anchored by 700+ events across the United States, Canada, and the Bahamas, with funds raised at local events reinvested directly back into those same communities. It has built a multi-stakeholder ecosystem of survivors, patients, caregivers, advocates, healthcare providers, board members, a Medical Advisory Council, and a Survivorship Council. Digital and partner offerings include a CancerIQ-powered cancer risk assessment survey, sponsored seats in The After Cancer app for survivor support, and a peer mentorship program via Cancer Hope Network. The organization also publishes medical advisory board-reviewed educational materials on screening, symptoms, family history, and genetics.

The revenue model is donation-driven across multiple streams: individual and memorial donations, corporate event sponsorships, event registration fees (with complimentary survivor registration), planned giving (wills, bequests, charitable gift annuities, retirement plans, real estate transfers), vehicle donations, and securities gifts. Cumulative mission-directed funding totals approximately $13M. The organization is governed by a board of directors with no parent company, private equity, or venture capital ownership. Operating status is active across North America.

Name

Colon Cancer Coalition

Legal name

Colon Cancer Coalition

Website

https://coloncancercoalition.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Colon Cancer Coalition is a 501(c)(3) nonprofit that runs North America's largest colorectal cancer 5K event series and a multi-stakeholder survivor, caregiver, and healthcare provider community, directing event-raised funds locally to screening, education, patient support, and research.

Ownership category

akta.pro rank

Product category

Nonprofit Health Advocacy

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industries

Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK), Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG)

Keywords

• Colorectal cancer awareness
• Cancer screening advocacy
• Nonprofit health events
• Patient support services
• Community fundraising events

Headquarters

HQ city

Edina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Fundraising: Individual donations, memorial/tribute donations, and general fundraising contributions from participants and supporters
2. Event Registration Fees: Registration fees for Get Your Rear in Gear events and Tour de Tush biking events
3. Sponsorships: Corporate sponsorships for national events and local community events
4. Planned Giving: Wills, bequests, stocks, mutual funds, charitable gift annuities, charitable remainder trusts, life insurance retirement plans, IRAs, real estate transfers
5. Vehicle Donations: Donated cars, trucks, and boats converted to support the mission
6. Securities Donations: Gifts of securities including stocks, bonds, mutual funds, and ETFs with potential tax advantages

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Colon Cancer Coalition is a 501(c)(3) nonprofit that runs grassroots awareness, fundraising, and patient-support programs focused on colorectal cancer. Its flagship offering is the Get Your Rear in Gear 5K run/walk event series, supplemented by the Tour de Tush bike ride, a year-round peer-to-peer fundraising platform, survivor peer-mentorship and app-based support programs, educational resources, and grant funding for local screening initiatives. Funds raised at events are reinvested locally to support screening access, education, patient/survivor support, and research.

Product overview

The Colon Cancer Coalition is a non-profit organization that offers a portfolio of awareness, fundraising, and support programs rather than a unified technology product. Core offerings include the Get Your Rear in Gear 5K run/walk event series (North America's largest colon cancer awareness event series), the Tour de Tush annual biking initiative, and Fundraise Your Way (a customizable year-round fundraising platform). Additional programs include Gearing Up the Coalition (community event organizing), Blue For CRC advocacy, Grants & Funded Programs for local initiatives, Tribute Memorials, and Peer Support/Mentorship through Cancer Hope Network. Digital tools include a CancerIQ-powered cancer risk assessment survey and The After Cancer app (partner app for survivor support). Educational resources encompass printable materials, the Faces of Blue Stories platform, and giant inflatable colon rentals. The organization does not operate a SaaS platform or sell technology products.

Differentiator

Problem solved

Functional benefit

Brands

• Get Your Rear in Gear: North America's largest 5K run/walk event series dedicated to fighting colorectal cancer at a grassroots level.
• Tour de Tush
• Blue For CRC
• Fundraise Your Way

Products and services

• Get Your Rear in Gear

Quantifiable outcome

• 90% of colorectal cancers are treatable when diagnosed in early stages
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cancer Hope NetworkcoreStrategic or Co-development PartnerPartnership to provide peer mentor and mentorship opportunities for colorectal cancer patients and caregivers. Patients and caregivers can be paired with trained mentors who have undergone similar cancer journeys. Support is available from pre-diagnosis through treatment and into survivorship. Mentors receive training and ongoing support.
• The After CancercoreStrategic or Co-development PartnerPartnership to bring support directly to post-treatment survivors by sponsoring seats in The After Cancer app. The app provides group sessions, educational content, community spaces, lifestyle habits support, side effects management, mental health tools, and risk-reduction approaches for colorectal cancer survivors.
• CancerIQcoreTechnology or IntegrationPartnership to provide a free 5-minute evidence-based cancer risk assessment survey for colon cancer. The clinical-grade HIPAA-compliant tool generates personalized risk profiles with recommendations for reducing and managing personal cancer risk.
• MediaplanetminorGTM or Marketing PartnerFeatured as a contributor in Mediaplanet's Digestive Health campaign distributed nationally in USA TODAY and online, promoting gut health, colorectal cancer awareness, and early screening.
• Duke Cancer Institute Community Outreach Engagement and EquitycoreImplementation/ SI/ Consulting PartnerGrant recipient providing funding to North Carolina patients who are uninsured, underinsured and undocumented who would otherwise not have the means to pay for a colonoscopy and/or endoscopy. Part of Get Your Rear in Gear - Raleigh event funding.
• Boston Public Health CommissioncoreImplementation/ SI/ Consulting PartnerGrant recipient conducting a longitudinal effort in Boston to reduce stigma and increase colon cancer screening rates for disproportionately impacted Black and Latinx communities. Part of Get Your Rear in Gear - Boston event funding.
• Operation AccesscoreImplementation/ SI/ Consulting PartnerGrant recipient providing resources to raise awareness and provide treatment to prevent colon cancer for hundreds of people in Northern California through GI medical volunteers and staff. Part of Get Your Rear in Gear - San Francisco Bay Area event funding.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Susan G. Komen: A leading disease-specific nonprofit (breast cancer) known for its large-scale community event fundraising model. Comparable as a benchmark for the Coalition's grassroots, event-driven, disease-specific fundraising playbook even though the disease focus differs.
• LIVESTRONG Foundation: A cancer survivorship-focused nonprofit with programs supporting patients and survivors across cancer types. Comparable because it shares the Coalition's survivor-support and quality-of-life orientation but addresses a broader cancer survivorship population.
• Prevent Cancer Foundation: A national nonprofit focused on cancer prevention and early detection across multiple cancer types. Comparable as a broader prevention-focused incumbent that overlaps with the Coalition's screening-promotion mission but serves a wider disease set and research/grant portfolio.
• American Cancer Society: The largest U.S. cancer nonprofit, funding research, education, advocacy, and patient services across all cancer types. Comparable as a broad incumbent in the same disease-awareness and donor-dollar pool that the Coalition competes in, but operates a much wider portfolio beyond colorectal cancer.

Others

• National Comprehensive Cancer Network: An alliance of leading academic cancer centers that issues clinical guidelines and patient resources. Relevant as an adjacent ecosystem organization whose patient-facing educational outputs and guidelines overlap with the Coalition's educational content mission.
• Cancer Hope Network: A nonprofit providing one-on-one peer mentor support to cancer patients and caregivers across many cancer types. Listed as a strategic partner of the Coalition and relevant as an ecosystem peer because both organizations operate peer-support programs for cancer patients and caregivers.
• American College of Gastroenterology: A professional medical society for gastroenterologists that produces patient education, screening guidance, and public-awareness campaigns. Comparable as an adjacent, enabling organization whose CRC screening recommendations and patient education directly support the Coalition's awareness mission.

Direct peers

• Colorectal Cancer Alliance: The largest U.S. nonprofit specifically dedicated to colorectal cancer, focused on screening, patient support, and research funding. Closely comparable to the Colon Cancer Coalition because both organizations concentrate exclusively on CRC awareness, screening access, and survivor support rather than serving a broader cancer agenda.
• Fight Colorectal Cancer: A CRC-focused advocacy and patient-support nonprofit combining policy work, patient education, and research funding. Directly comparable to the Coalition because both organizations serve the same patient/survivor/caregiver base and address colorectal cancer awareness and early-detection messaging.

Emerging players

• Stupid Strong: A smaller gastrointestinal-cancer-focused nonprofit emphasizing awareness, screening, and patient support. Comparable as a niche, emerging player in the same GI-cancer awareness space with overlapping screening-promotion messaging but a smaller geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ColonCancerCoalition
• Xx.com/coloncancercoal
• LinkedInlinkedin.com/company/coloncancercoalition

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colon Cancer Coalition