What Mediaplanet does

Mediaplanet Group is a private global content marketing company founded in 2002, headquartered in Stockholm with US operations in New York, and active across 14 countries including Austria, Belgium, Canada, the Czech Republic, Finland, Germany, Ireland, the Netherlands, Norway, Poland, Sweden, Switzerland, the United Kingdom, and the United States. The company operates a content campaign platform that produces themed editorial campaigns aligned with awareness dates and distributes them through partnerships with major newspaper publishers such as USA Today and the Los Angeles Times, supplemented by digital properties, PR Newswire distribution, and industry conferences. Campaign products span healthcare verticals (Blood Health, Women in Healthcare, Healthy Aging Revolution, Breast Health), sustainability (Sustainable Living), lifestyle (Pet Wellness), and social impact (Disability Empowerment, Women in Skilled Trades, Empowering Our Truckers), each integrating brand sponsors, celebrity advocates, expert insights, and storytelling.

The company reports serving more than 8,000 clients and employs between 101 and 250 people. Revenue is generated through campaign sponsorship fees paid by brands seeking alignment with cause-marketing themes; additional counterparties include healthcare advocacy organizations and industry associations that co-develop content. No public pricing is disclosed, and contract structures are project-based and quote-driven. The firm's growth model relies on launching recurring themed campaigns on a predictable cadence, deepening publisher partnerships, and expanding into adjacent verticals such as skilled trades and trucking.

Name

Mediaplanet

Legal name

Mediaplanet Group

Website

https://mediaplanet.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Mediaplanet Group is a global content marketing company that produces themed editorial campaigns distributed through major newspaper publishers, serving more than 8,000 brand sponsors, healthcare organizations, and industry associations across 14 countries.

Ownership category

akta.pro rank

Product category

Content Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

akta.pro secondary industries

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK), Branded Documentary & Purpose-Driven Content (MPADAEAJ)

Keywords

• Content marketing campaigns
• Sponsored editorial content
• Brand storytelling services
• Cause marketing campaigns
• Thematic content publishing

Headquarters

HQ city

Apfelberg

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sponsored Content Campaigns: Mediaplanet creates thematic content campaigns featuring brand sponsors who pay for visibility alongside editorial content. Brands like Lennox and Aiper sponsor Sustainable Living campaigns. Revenue is generated through campaign sponsorship fees.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mediaplanet creates and distributes themed content marketing campaigns that combine editorial content, brand sponsorships, celebrity advocates, and expert insights. Campaigns are published through major newspaper partners such as USA Today and Los Angeles Times, and distributed across print, digital, and conference channels to deliver awareness-driven content around health, sustainability, and social impact themes for more than 8,000 clients.

Product overview

Mediaplanet is a global content publishing company that operates a platform-plus-campaigns architecture. The core Mediaplanet Content Platform enables the creation and distribution of themed editorial campaigns across major media outlets including USA Today and Los Angeles Times, reaching audiences across 14 countries. The company produces multiple distinct campaign products spanning healthcare verticals (Blood Health, Women in Healthcare, Healthy Aging Revolution, Breast Health), lifestyle (Sustainable Living, Pet Wellness), social impact (Disability Empowerment, Women in Skilled Trades), and industry advocacy (Empowering Our Truckers). Each campaign integrates brand partnerships, expert insights, and storytelling to deliver research-driven content to targeted audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Mediaplanet Content Platform Global content marketing platform that creates and distributes themed editorial campaigns across major newspaper publishers including USA Today and Los Angeles Times, reaching audiences in 14 countries. Used by brand sponsors seeking cause-marketing visibility and thought-leadership placement.
• Sustainable Living Campaign Themed content campaign focused on eco-conscious practices and sustainable living, featuring technology-driven solutions for sustainable homes including energy-efficient systems and smart resource management, distributed through the Los Angeles Times.
• Blood Health Campaign Themed content campaign to enhance awareness and innovation in hematology across the United States, focusing on blood cancer, rare blood disorders, and early detection, featuring personal stories and expert insights.
• Women in Healthcare Campaign Themed content campaign highlighting the impact, leadership, and challenges faced by women in the healthcare sector, emphasizing representation in leadership and clinical roles.
• The Healthy Aging Revolution Campaign Themed content campaign promoting a proactive approach to aging, emphasizing preventative care, education, and empowerment through health leaders and advocacy groups, distributed via USA Today.
• Disability Empowerment Campaign Themed content campaign raising awareness about accessibility, inclusive design, and assistive technologies to promote inclusion and challenge perceptions of disability.
• Women in Skilled Trades Campaign Themed content campaign addressing gender disparity and labor shortages in skilled-trade fields, promoting inclusivity and pathways for women in construction, electrical work, and welding.
• Breast Health Campaign Themed content campaign promoting awareness, detection, and treatment advances for breast cancer, featuring insights on innovative technologies and survivor support, distributed through newspapers and conferences.
• Pet Wellness Campaign Themed content campaign empowering pet owners with knowledge and tools to support their pets' health through expert insights, practical guidance, and support from animal-related organizations.
• Empowering Our Truckers Campaign Themed content campaign highlighting issues facing truck drivers in America including shortages, safety, and workforce diversity, distributed through print and digital media with support from industry associations.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Los Angeles TimescoreGTM or Marketing PartnerThe Los Angeles Times serves as the publishing partner for Mediaplanet's Sustainable Living campaign launched on Earth Day 2026. The campaign features brand sponsors Lennox and Aiper showcasing sustainable home technology solutions.
• USA TodaycoreGTM or Marketing PartnerUSA Today serves as the publishing partner for Mediaplanet's Healthy Aging Revolution campaign. The initiative unites health leaders, advocacy groups, and brands to promote proactive aging approaches.
• LennoxflagshipGTM or Marketing PartnerLennox is a featured brand sponsor in the Sustainable Living campaign, showcasing energy-efficient systems for sustainable homes as part of Mediaplanet's Earth Day campaign in the Los Angeles Times.
• AiperflagshipGTM or Marketing PartnerAiper is a featured brand sponsor in the Sustainable Living campaign, showcasing smart resource management solutions for sustainable homes.
• Healthcare Organizations (Blood Health Campaign)coreStrategic or Co-development PartnerVarious healthcare organizations partner with Mediaplanet's Blood Health campaign to enhance awareness and innovation in hematology, focusing on blood cancer, rare blood disorders, and early detection.
• Animal-Related OrganizationsminorStrategic or Co-development PartnerSeveral animal-related organizations and companies support the Pet Wellness campaign, providing expert insights and practical guidance for pet owners.
• Trucking Industry AssociationscoreStrategic or Co-development PartnerIndustry associations support the Empowering Our Truckers campaign, providing insights, stories, and solutions to highlight issues facing truck drivers including shortages, safety, and workforce diversity.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Outbrain: Content-discovery and native-advertising platform that monetizes publisher content through sponsored recommendations. Partially comparable to Mediaplanet on the brand-content monetization angle, but operating as a native-ad tech layer rather than a campaign studio.

Direct peers

• BBC StoryWorks: BBC Global News' commercial content studio producing purpose-driven branded editorial and video campaigns worldwide. Direct peer to Mediaplanet on purpose-driven, publisher-anchored branded storytelling at global scale.
• WSJ Custom Studios: The Wall Street Journal's branded-content studio producing sponsored editorial and multimedia content for advertisers. Comparable to Mediaplanet on reputation-anchored sponsored storytelling and enterprise advertiser targeting.
• Insider Studios (Business Insider): Business Insider's branded-content arm producing sponsored editorial features for advertisers. Closely comparable to Mediaplanet on the publisher-anchored sponsored-content model and use of editorial staff.
• T Brand Studio (The New York Times): NYT's custom-content studio producing sponsored storytelling and campaigns for brands. Direct peer in the premium publisher-anchored branded content space and a benchmark Mediaplanet implicitly competes with for advertiser attention.
• The Washington Post BrandStudio: WaPo's branded-content unit that builds sponsored editorial and multimedia campaigns for advertisers. Direct competitor in the premium US newspaper-anchored branded content category and overlapping with Mediaplanet's US campaign distribution.
• Forbes BrandVoice: Forbes' flagship branded-content studio that pairs advertisers with editorial narratives across the Forbes platform. Direct competitor to Mediaplanet in the sponsored-editorial/brand-storytelling category and the most recognized publisher-anchored content-marketing model.

Broad incumbents

• Bloomberg Media Studios: Bloomberg's branded-content studio producing sponsored editorial, video, and podcast content for B2B and financial brands. Comparable to Mediaplanet on sponsored editorial production, though oriented toward financial/enterprise audiences.
• The Atlantic Brand Partnerships: The Atlantic's commercial/branded-content team producing sponsored editorial across health, lifestyle and policy verticals. Comparable in scope and editorial-themed campaigns, though anchored to a single premium publication rather than a multi-publisher platform like Mediaplanet.

Others

• Cision / PR Newswire: Global press-release distribution and earned-media platform that Mediaplanet already uses for campaign announcements. Comparable as an enabling infrastructure provider in the sponsored-content distribution stack rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mediaplanet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediaplanet