Redtree Solutions
Redtree Solutions is a privately held UK-based manufacturer representative serving semiconductor and electronic component suppliers across 20+ countries in EMEA and North America. With approximately 48 employees and 500+ active customers, it deploys local sales and field application engineers organized around four technology ecosystems.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Redtree Solutions does
Redtree Solutions Ltd is a privately held manufacturer representative company founded in 2006 in the United Kingdom, operating under parent Crest Holding BV. The company acts as an outsourced pan-EMEA and, since May 2024, North American sales channel for semiconductor and electronic component suppliers, with offices in 20+ countries including the UK, Ireland, France, Germany, Italy, the Netherlands, Israel, Turkey, and the Baltics, plus a San Jose entity. It employs approximately 48 people (per 2025 source) and claims to be the largest manufacturer representative company in EMEA, serving 500+ active customers across the electronics industry.
Redtree's offering is organized into four technology ecosystems: Sensor Fusion & IoT, Voice Recognition & Control, Motion Control & AR/VR, and ASIC/Foundry & Services. Its represented principals include Qorvo, MediaTek, Lantronix, Agile Analog, CoreHW, StarIC, Raltron, Avalanche Technology, GreenWaves, Finisar, Socionext, Sondrel, Cepton, UltraSoC, and others. The company earns commission-based revenue by deploying local native-speaking sales representatives and field application engineers who help customers identify optimized architectures using the supplier portfolio. It has added higher-value services over time, notably the RedASIC custom chip design service (built on Agile Analog configurable IP, announced 2020) which positions the firm beyond pure rep economics.
The company serves six core market segments: Communications, Mil/Aero, Industrial, Automotive, Computing, and Consumer. Growth in recent years has been driven by adding new linecard partners, expanding vertically (e.g., acoustic/haptic via GREWUS, RTLS via CoreHW, embedded compute via Lantronix), and inorganic geographic expansion through the 2024 acquisition of DK Technical Sales Consultants, which gave Redtree a foothold in Silicon Valley and exposure to Apple, Google, Meta, Microsoft, Tesla, Amazon, Cisco, and Lucid. The company has been recognized by Qorvo as both Representative Sales Person and Firm of the Year for its Infrastructure and Defense Products business in 2020.
Redtree Solutions firmographics
Firmographics- Name
- Redtree Solutions
- Legal name
- Redtree Solutions Limited
- Website
- https://redtree-solutions.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Redtree Solutions is a privately held UK-based manufacturer representative serving semiconductor and electronic component suppliers across 20+ countries in EMEA and North America. With approximately 48 employees and 500+ active customers, it deploys local sales and field application engineers organized around four technology ecosystems.
- Ownership category
- akta.pro rank
Redtree Solutions industry classification
Industry- Product category
- Semiconductor Sales Representation Services
- NAICS
- Management Consulting Services (54161), Computer Systems Design and Related Services (54151)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Assembly & Packaging Services (Wirebond/Flip-Chip/FCBGA) (HDAHADAA)
- akta.pro secondary industry
- DevOps, SRE & Platform Engineering Consulting (BPAHAEAK)
Keywords
Where Redtree Solutions is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
Redtree Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Manufacturer Representative / Commission Revenue: Redtree Solutions operates as a manufacturer representative (sales rep) company in the semiconductor and electronic components industry. They earn commission-based revenue by representing semiconductor manufacturers and helping partners develop strategic business in defined territories across EMEA and North America. The company connects customers with innovative technologies carefully selected for their needs.
Go-to-market motion4 records
Distribution channels1 record
Marketing channels4 records
Redtree Solutions product offering
Product offeringCore offering
Redtree Solutions is a pan-European manufacturer representative company for the semiconductor and electronic components industry. It connects semiconductor manufacturers with customers across 20+ countries in EMEA and North America, deploying local native-speaking sales representatives and an application engineering team that helps customers find optimized architectures for their electronic systems using partner solutions. The company organizes its supplier portfolio into four technology ecosystems: Sensor Fusion & IoT, Voice Recognition & Control, Motion Control & AR/VR, and ASIC, Foundry & Services.
Product overview
Redtree Solutions is a manufacturer representative company (not a product developer). It does not offer its own software products but rather represents various semiconductor manufacturers across Europe, Middle East, and North America. The company organizes its supplier portfolio into technology ecosystems: Sensor Fusion & IoT, Voice Recognition & Control, Motion Control & AR/VR, and ASIC/Foundry & Services. Redtree also provides access to partner tools such as the Silicon Motion SMART SELECTOR for parts selection. The company focuses on connecting customers with innovative semiconductor technologies through its network of supplier partners rather than developing proprietary products.
Differentiator
Problem solved
Functional benefit
Brands
- RedASIC: Custom chip design service offering ASIC and foundry services
Products and services
- Manufacturer Representative Services Sales representation services for semiconductor and electronic component manufacturers across 20+ countries in EMEA and North America. Local native-speaking sales representatives engage with 500+ active customers to drive strategic business development for supplier partners.
- RedASIC Custom Chip Design Service Custom ASIC design service combining Agile Analog configure IP with foundry partnerships, offered as part of the RedASIC ecosystem under the ASIC, Foundry & Services portfolio for customers needing tailored chip designs.
Companies that use Redtree Solutions
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles2 records
Redtree Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Redtree Solutions partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, major and minor.
- CoreHWcoreCoreHW, a leading provider of Advanced Semiconductor Integrated Circuit design services, IP, and RTLS solutions, partnered with Redtree to act as sales representative company across Pan-EMEA. Redtree represents CoreHW's comprehensive offering including ASIC and SoC design services, semiconductor IP, and RTLS solutions.
- GREWUS GmbHcoreStrategic partnership announced in March 2025 combining GREWUS's expertise in acoustic and haptic components with Redtree's industry knowledge and extensive customer relationships across EMEA. GREWUS provides customized solutions for automotive, commercial vehicle, e-mobility, white goods, consumer goods, and medical technology sectors, offering piezoelectric, electromagnetism, mechanics, acoustics, and haptics technologies.
- LantronixcoreLantronix selected Redtree Solutions as manufacturer's rep for its Open-Q family of embedded compute System-on-Module (SOM) and Development Kit solutions throughout Europe, Middle East and Africa (EMEA). Redtree leverages embedded connect expertise and expansive customer relationships to accelerate adoption of Lantronix's SOM solutions.
- DK Technical Sales ConsultantscoreRedtree acquired DK Technical Sales Consultants, a Silicon Valley-based representative firm, and established Redtree Solutions LLC in San Jose. DK Technical Sales has 25+ years experience selling semiconductor HW, SW and IP solutions across Silicon Valley's high-tech industries, working with Apple, Amazon, Cisco, Google, Meta, Microsoft, Tesla, and Lucid.
- StarIC Inc.coreStarIC, a world-class provider of premium analog/mixed-signal semiconductor IP and custom design solutions based in Toronto, Canada, appointed Redtree as its sales representative in Pan-Europe. StarIC expands Redtree's ASIC, Foundry & Services Ecosystem with silicon-proven IPs in High Speed Data Communications, Audio, MEMS Sensor interfaces, Power Management, Ultra-Low Power and High-Speed DAC/ADC, PLLs.
- ArkX LaboratoriesmajorArkX Laboratories appointed Redtree Solutions as the exclusive sales representative for its production-ready EveryWord voice solution in EMEA. ArkX provides advanced far-field voice-capture technology.
- Raltron ElectronicsmajorRaltron Electronics, a global leader in high performance frequency management components and antenna products, expanded its relationship with Redtree Solutions to serve as manufacturer's sales representative for crystals, oscillators, VCXO, TCXO, OCXO, VCO, LTCC filters, antennas, and RF cable assemblies across European territories.
- IC'AlpsmajorIC'Alps, a fast-growing French expert in ASIC design and supply, announced a strategic collaboration with Redtree for commercialization of ASIC services on the Israeli marketplace.
- SondrelmajorSondrel, a provider of ASIC design services, appointed Redtree Solutions as its local representative for the Israeli market to meet the greater demand for ASIC design resources.
- Avalanche TechnologymajorAvalanche Technology, the leader in next generation MRAM technology, entered into an agreement with Redtree to represent its discrete P-SRAM STT-MRAM non-volatile memories in EMEA.
- Kudelski IoTmajorRedtree Solutions represents Kudelski IoT security services and technologies across Europe, Middle East and Africa to expand and scale secure IoT ecosystems.
- Agile AnalogcoreRedtree signed an agreement with Agile Analog making its configure IP available as part of the RedASIC custom chip design service.
- Lumissil MicrosystemsmajorLumissil Microsystems, a division of ISSI, appointed Redtree as its manufacturer's representative for France, Russia, and Iberia on a limited product portfolio excluding connectivity.
- Cepton TechnologiesmajorCepton Technologies, a Silicon Valley lidar specialist, named Redtree Solutions as European technical sales representative to unleash lidar innovation in Europe.
- MediaTekcoreMediaTek collaborated with Redtree Solutions to maximize the growth opportunity for Rich IoT adoption in Europe, with Redtree covering 19 countries through its pan-European sales network.
- UltraSoCmajorUltraSoC, the leading provider of embedded analytics IP and software, appointed Redtree Solutions as its technical sales representative in Europe to support growing opportunities particularly within automotive and safety-critical applications.
- VidatronicmajorVidatronic appointed Redtree Solutions as the distributor of its proprietary power management and CMOS RF intellectual property cores and design services in European and Middle-Eastern marketplaces.
- FinisarcoreRedtree Solutions partnered with Finisar, the world's largest supplier of optical communication products, for Pan-EMEA sales representation.
- Socionext EuropemajorSocionext Europe appointed Redtree Solutions as representative for Northern Europe (Nordic, Benelux, Netherlands) and France, supporting their image signal processor and SoC solutions.
- Triad SemiconductorminorRedtree Solutions was named Pan-European representative of Triad Semiconductor.
- GreenWaves TechnologiesmajorGreenWaves Technologies selected Redtree as its pan-European representative to promote GAP8, the industry's first IoT processor - an ultra-low power smart IoT processor based on RISC-V for image, sound and motion sensor applications.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Redtree Solutions competitors and assessment
Company assessmentDirect peers
- EBV Elektronik (Avnet): Pan-European semiconductor distributor and manufacturer representative owned by Avnet. Directly comparable to Redtree as a franchise-based semiconductor rep covering EMEA, with a comparable mix of component manufacturers and design-in support.
- Anglia Components: UK-headquartered franchised semiconductor distributor and manufacturer's representative focused on EMEA. Comparable to Redtree in business model, supplier portfolio, and customer base across industrial, automotive, and consumer segments.
- Rhopoint Components: European franchised distributor and manufacturer's representative for electronic components, sensors, and semiconductors. Comparable to Redtree in operating as a commission-based rep organization with technical sales support across EMEA.
- MSC Technologies: European embedded computing and semiconductor distribution/representation business. Comparable to Redtree in providing franchise-based representation for semiconductor and embedded component manufacturers across EMEA.
- Glyn GmbH: German-headquartered franchised distributor of semiconductors, displays, and embedded modules for the EMEA market. Comparable to Redtree in acting as a manufacturer's representative with technical application engineering support and pan-European coverage.
Broad incumbents
- WPG Holdings: Asia-Pacific-headquartered broadline semiconductor distributor. Comparable to Redtree as a competing channel partner for the same semiconductor principals, though operating at much larger scale and primarily in APAC rather than EMEA.
- Future Electronics: Global broadline semiconductor distributor with strong EMEA presence and technical field application engineering. Comparable to Redtree as a channel competitor for the same semiconductor suppliers and end customers, though far larger and broader in scope.
Emerging players
- Rebound Electronics: European independent semiconductor distributor and supply-chain services provider. Comparable to Redtree in serving EMEA customers in the electronic components market, though with a stronger focus on franchised distribution and obsolescence/component services.
Others
- Raltron Electronics (in-house direct sales): Frequency management components manufacturer that appointed Redtree as a sales representative. Comparable to Redtree as a counterparty, illustrating the type of supplier-principal relationship model that defines the company's business.
- Qorvo: Major RF semiconductor supplier for which Redtree served as Representative Firm of the Year in 2020. Comparable to Redtree as a represented principal — illustrates the type of tier-1 supplier relationship that drives the rep business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Redtree Solutions social profiles
Digital presenceRedtree Solutions compliance and trust
Trust signalCompliance1 record
Redtree Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redtree Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Redtree Solutions subsidiaries and ownership
Company hierarchySubsidiaries1 record
Redtree Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redtree Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redtree Solutions
What does Redtree Solutions do?
Redtree Solutions is a pan-European manufacturer representative company for the semiconductor and electronic components industry. It connects semiconductor manufacturers with customers across 20+ countries in EMEA and North America, deploying local native-speaking sales representatives and an application engineering team that helps customers find optimized architectures for their electronic systems using partner solutions. The company organizes its supplier portfolio into four technology ecosystems: Sensor Fusion & IoT, Voice Recognition & Control, Motion Control & AR/VR, and ASIC, Foundry & Services.
Is Redtree Solutions a public or private company?
Redtree Solutions is a private company. It is classified as corporate owned and is currently operating.
When was Redtree Solutions founded?
Redtree Solutions was founded in 2006. It employs 11 to 50 people.
Where is Redtree Solutions based?
Redtree Solutions is headquartered in London, United Kingdom, in the Europe region.
How does Redtree Solutions make money?
One revenue line is on record: manufacturer Representative / Commission Revenue.
Who are Redtree Solutions's main competitors?
Direct peers on record are EBV Elektronik (Avnet), Anglia Components, Rhopoint Components, MSC Technologies and Glyn GmbH. Broad incumbents are WPG Holdings and Future Electronics. Rebound Electronics is listed as an emerging player. Others are Raltron Electronics (in-house direct sales) and Qorvo.
Does Redtree Solutions have an API?
No public API is recorded for Redtree Solutions.
What industry is Redtree Solutions in?
Redtree Solutions's product category is Semiconductor Sales Representation Services. Its primary akta.pro industry code is HDAHADAA, Assembly & Packaging Services (Wirebond/Flip-Chip/FCBGA), with a secondary code of BPAHAEAK, DevOps, SRE & Platform Engineering Consulting. Its NAICS code is 54161 and its SIC code is 8742.