Allay

What Allay does

Allay, operating under the legal entity Haven Technologies, Inc., is a New York-based direct-to-consumer health and wellness company that designs, markets, and sells narrow-band green light therapy lamps intended primarily for migraine sufferers and people with light sensitivity (photophobia). The company was founded in 2019 by Harvard Medical School Professor Rami Burstein — who discovered the narrow-band green light wavelength through more than a decade of peer-reviewed research — together with three entrepreneur co-founders (Mark Severs, Ajay Kori, Jeff Sheely). The product line consists of two SKUs: the flagship portable Allay Lamp ($239 sale / $299 list) and the lower-priced Allay Desk Light ($89) for workspace use, both built around patented narrow-band green light technology developed with a NASA lighting engineer. The lamps emit only a precise narrow band of green light, claimed to produce smaller electrical signals in the brain than everyday or broad-spectrum green lights, and can switch between therapeutic green mode and standard white mode.

Allay generates revenue exclusively through one-time hardware sales via its own Shopify-powered e-commerce website (allaylamp.com), with no retail, wholesale, or marketplace channels, no subscription component, and no disclosed B2B contracts. The company targets migraine and headache sufferers as its primary persona, with secondary segments including health-conscious wellness consumers and individuals with general light sensitivity (dry eyes, post-concussion, screen strain). Go-to-market relies on content marketing (a company blog covering migraine science), influencer and blogger partnerships (Migraine Strong, The Migraine Diva, My Migraine Life), earned media placements in mainstream outlets (Vogue, Today Show, Oprah Magazine, Good Housekeeping, Yahoo News, Shape Magazine), and organic social (Instagram, Facebook, Twitter), supported by a 40-day money-back guarantee with free return shipping to reduce purchase friction. The company is privately held and bootstrapped, with no disclosed funding rounds, acquisitions, or institutional investors in the available data.

Name

Allay

Legal name

Haven Technologies, Inc.

Website

https://allaylamp.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Allay (Haven Technologies, Inc.) is a New York-based DTC health and wellness company that sells patented narrow-band green light therapy lamps — the flagship Allay Lamp and the Allay Desk Light — primarily to migraine sufferers and people with light sensitivity, generating revenue exclusively through one-time hardware sales on its Shopify storefront.

Ownership category

akta.pro rank

Product category

Consumer Light Therapy Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

LED Light Therapy Treatments (HSALADAJ)

akta.pro secondary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• Green light therapy
• Migraine relief devices
• Light therapy lamps
• Headache management
• Wellness lighting products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Allay Lamp Hardware Sales: One-time purchase of the flagship Allay Lamp at $239 (sale price) or $299 (regular price), generating revenue from direct consumer sales through their e-commerce platform.
2. Desk Light Hardware Sales: One-time purchase of the Allay Desk Light at $89, a more affordable, focused-area version of the green light therapy lamp for workspace use.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Allay designs and sells consumer light therapy lamps that emit a patented narrow band of green light discovered by Harvard Medical School neuroscientist Dr. Rami Burstein. The flagship Allay Lamp ($239–$299) and the compact Allay Desk Light ($89) deliver a precise green wavelength that creates smaller electrical signals in the brain, intended to reduce migraine pain, light sensitivity, and stress while improving sleep. Products are sold direct-to-consumer through the company's Shopify-powered e-commerce site with free shipping and a 40-day risk-free trial.

Product overview

Allay offers two core green light therapy products: the Allay Lamp (flagship portable lamp, $239-$299) for room-wide illumination during headaches and sleep improvement, and the Allay Desk Light ($89) for focused workspace lighting with built-in wireless charging. Both products utilize patented narrow-band green light technology discovered by Harvard neuroscientist Dr. Rami Burstein, which creates smaller electrical signals in the brain compared to everyday light, providing soothing relief for migraine and light sensitivity sufferers.

Differentiator

Problem solved

Functional benefit

Products and services

• Allay Lamp

Quantifiable outcome

• Relief reported in as little as 30 minutes of use
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Haven Technologies, Inc.coreOthersHaven Technologies, Inc. is the legal entity and parent company behind the Allay Lamp brand. The company is incorporated in New York and serves as the operating company for all business activities including product development, sales, and customer service.
• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform infrastructure powering the allaylamp.com website. All customer transactions, order processing, and payment handling are managed through Shopify's integrated commerce software.
• NASA Lighting EngineerminorStrategic or Co-development PartnerThe company worked with a creative engineer who designed and installed lights for NASA on the space station to help design the Allay Lamp. This engineer helped develop a light that delivers the precise band of green light needed at an affordable cost.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Philips (Signify): Signify, the parent of Philips Hue, is the global lighting incumbent with broad residential, commercial, and connected-lighting portfolios. Although not focused on migraine therapy, its scale, R&D, and distribution mean it could enter Allay's category through a Hue-branded wellness SKU and displace a small DTC player.
• LIFX: LIFX is a smart-lighting brand offering app-controlled color-tunable bulbs and light strips aimed at consumers building wellness and ambient environments. While not therapeutic, it competes for the same consumer discretionary lighting dollar and brings established retail and technology credibility Allay lacks.
• GE Lighting (a Savant company): GE Lighting sells a wide range of consumer and connected LED bulbs and fixtures, including wellness- and sleep-oriented SKUs. It is comparable to Allay as a general-lighting incumbent that could trivially launch a narrow-band or 'wellness' light SKU using its retail shelf space.

Direct peers

• Beurer: Beurer is a German health-and-wellness device maker with a dedicated light therapy lamp line distributed globally via retail and pharmacies. It is comparable to Allay as a broader wellness-device competitor entering the same narrow-band light therapy category from a much larger base.
• Carex Health Brands: Carex is a larger specialty health-products brand that markets therapeutic heat, light, and wellness devices including bright-light therapy lamps. It overlaps with Allay on therapeutic-lamp retail and condition-specific positioning, with deeper distribution across Amazon and medical-supply retailers.
• Northern Light Technologies (BoxLight): Northern Light Technologies makes BoxLight and other clinical-style bright light therapy boxes used for SAD and circadian disorders, often sold through healthcare channels. Like Allay, the company treats controlled-spectrum light as a therapy for specific conditions, though it focuses on the clinical/SAD segment.
• Circadian Optics: Circadian Optics is a DTC startup selling compact light therapy lamps targeting sleep, energy, and seasonal mood issues with a similar small-team, e-commerce-led model. It overlaps directly with Allay on consumer light therapy positioning, channel mix, and price-point strategy.
• Verilux: Verilux is a long-standing US manufacturer of light therapy lamps marketed for SAD, sleep improvement, and general wellness, sold direct-to-consumer through its own site. Like Allay, Verilux sells specialty lighting products that promise mood and sleep benefits from controlled-spectrum light, making it the closest existing consumer light-therapy brand.

Emerging players

• Apollo Neuroscience: Apollo sells a wearable that uses gentle vibrations to influence stress, focus, and sleep, positioned as a drug-free, science-backed wellness device. It is adjacent to Allay as a venture-backed, evidence-led consumer neuro-wellness brand pursuing overlapping use cases (stress, sleep, migraine) through a different modality.
• Neutrogena Light Therapy Acne Mask: Neutrogena's at-home LED light therapy mask brings clinical-style light therapy into the mainstream consumer beauty aisle. It is comparable to Allay as an emerging LED-light-therapy consumer product, validating that LEDs as at-home therapy is a real category, though it targets acne rather than migraine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/allaylamp
• Facebookfacebook.com/allaylamp
• Instagraminstagram.com/allaylamp
• LinkedInlinkedin.com/company/allay-lamp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allay