LIFX
LIFX designs and sells Wi-Fi-connected smart lighting products — bulbs, fixtures, outdoor systems, and switches — for residential and small commercial consumers, differentiated by proprietary SuperColor LED technology, PolyChrome multi-zone color, and native Matter/smart home ecosystem support.
- Company typePrivate
- Founded2012
- HeadquartersRedwood City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What LIFX does
LIFX operates a hardware-only, product-led growth and direct-to-consumer business model with no subscription component. Products are sold one-time at $17.50–$249.99 retail through lifx.com (free shipping over $79, 20% off first order with WELCOME20), Amazon, Home Depot, and Ace Hardware in the US, with separate regional storefronts for Australia and Canada. The company serves residential consumers as its primary segment, alongside small commercial buyers (cafes, fitness studios, modern offices, retail displays) and smart home / DIY enthusiasts, all addressed with a horizontal segmentation strategy. Native integration with Amazon Alexa, Google Home, Apple HomeKit, Samsung SmartThings, and Matter protocol — combined with Wi-Fi direct (no hub) architecture — positions LIFX as an architecture-agnostic platform that competes on color quality, brightness, and ease of setup rather than on ecosystem lock-in.
LIFX firmographics
Firmographics- Name
- LIFX
- Legal name
- LIFX
- Website
- https://lifx.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LIFX designs and sells Wi-Fi-connected smart lighting products — bulbs, fixtures, outdoor systems, and switches — for residential and small commercial consumers, differentiated by proprietary SuperColor LED technology, PolyChrome multi-zone color, and native Matter/smart home ecosystem support.
- Ownership category
- akta.pro rank
LIFX industry classification
Industry- Product category
- Smart Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Wiring Device Manufacturing (33593), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)
- akta.pro secondary industries
- Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB), Lighting Controls & Smart Lighting Systems (BPABAGAC), Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
Keywords
Where LIFX is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LIFX business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Product Sales: One-time hardware sales of smart lighting products including bulbs, lightstrips, ceiling lights, outdoor lights, switches, and accessories. No subscription required. Products are priced at $17.50 to $249.99 retail. Revenue generated from direct e-commerce, retail partnerships, and bulk orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Smart Bulbs - A19/A21/BR30 (800-1600 Lumens) |
| One time/ perpetual license | Pay-as-you-go | Lightstrips & Neon Flex |
| One time/ perpetual license | Pay-as-you-go | Ceiling Lights |
| One time/ perpetual license | Pay-as-you-go | Lamps & Specialty Products |
| One time/ perpetual license | Pay-as-you-go | Switches & Dimmers |
| One time/ perpetual license | Pay-as-you-go | Outdoor Lighting |
| One time/ perpetual license | Pay-as-you-go | Bundles & Starter Kits |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
LIFX product offering
Product offeringCore offering
LIFX designs, manufactures, and sells Wi-Fi-connected smart LED lighting products, including smart bulbs, lightstrips, ceiling lights, downlights, outdoor lighting, smart switches and dimmers, lamps, and specialty products such as the Smart Mirror. All products connect directly to home Wi-Fi without a hub, leverage proprietary SuperColor LED and PolyChrome multi-zone technologies, and integrate natively with Alexa, Google Home, Apple HomeKit, Samsung SmartThings, and the Matter protocol. The company sells primarily direct-to-consumer through its own e-commerce site and major retail channels.
Product overview
LIFX is a smart lighting brand under Feit Electric offering a comprehensive portfolio of Wi-Fi-connected smart lights and accessories. The product line centers on the proprietary SuperColor LED technology, providing billions of colors, tunable whites (1500K-9000K), and up to 5x brighter RGB output than competitors. Products are architecture-agnostic (no hub required) and integrate natively with major smart home ecosystems (Alexa, Google Home, Apple HomeKit, SmartThings) and Matter protocol. The portfolio spans: standard bulbs (A19, A21, BR30, PAR38, Candle, Tube) ranging 130-1600 lumens; indoor fixtures including ceiling lights (15" and 26" capsule), downlight retrofits (4", 5-6", 6") and canless versions, lightstrips (40"-240"), Beam kits, and Neon Flex; outdoor solutions (permanent lights, path lights, spot lights, string lights, PAR38 flood, neon flex); and smart home infrastructure (Smart Switches, Smart Dimmer). The Luna lamp and Smart Mirror represent premium specialty products. All products share the LIFX app ecosystem with scheduling, scenes, effects (FX), and Matter support.
Differentiator
Problem solved
Functional benefit
Products and services
- A19 SuperColor Smart Bulb Standard A19 form factor Wi-Fi smart bulb with SuperColor technology, 1100 lumens, billions of colors, tunable whites from 1500K to 9000K, Matter support, E26 base, no hub required. Available in 800 lumen and other lumen variants for residential consumers.
- A21 SuperColor 1600 Lumens Smart Bulb LIFX's brightest indoor-rated A21 bulb at 1600 lumens (100W equivalent), 210-degree beam angle, 90+ CRI, full SuperColor engine, Wi-Fi direct, Matter support.
- BR30 SuperColor Smart Bulb BR30 flood form factor smart bulb rated IP65 for indoor/outdoor use, 1100 lumens, 200-degree beam angle, operating range from -22°F to 104°F.
- PAR38 SuperColor Flood Light Outdoor-rated PAR38 flood light at 1600 lumens (150W equivalent) designed for outdoor weatherproof fixtures.
- SuperColor Candle Bulb Decorative candle-form smart bulb with PolyChrome multi-zone technology, available in E12 and E26 base options for chandeliers and decorative fixtures.
- SuperColor Tube E26 Bulb T10L tube-form decorative bulb with PolyChrome technology, 190 lumens, E26 screw base.
- Everyday Smart Bulb Simplified A19 smart bulb with tunable white only (2700K-6500K), 800 lumens, 90+ CRI, 8.8W, Matter supported, positioned as an entry-level product.
- SuperColor Ceiling Light Round ceiling fixtures available in 15-inch (2850 lumens white trim / 2500 lumens black trim) and 26x13-inch capsule form factors (5200 / 5000 lumens), featuring PolyChrome Technology with independent uplight/downlight controls.
- SuperColor Downlights Recessed downlights in 4-inch, 5-6 inch, and 6-inch variants, offered as retrofit (E26 screw base) and canless (direct junction box wiring) versions. SuperColor technology with 800-1200 lumens, Matter enabled.
- SuperColor Lightstrip Kits Flexible LED lightstrips in 40-inch, 80-inch, and 120-inch lengths with multizone color lighting, 700-2100 lumens, cut-to-fit capability for accent and ambient lighting.
- SuperColor Beam Kit Modular beam lighting system available in 4-piece and 6-piece kits for architectural accent lighting applications.
- Neon Flex Flexible cuttable neon-effect LED strip available in 6.5ft and 16ft lengths for indoor and outdoor use, SuperColor technology, shapeable into custom designs.
- Outdoor SuperColor Permanent Lights Year-round outdoor permanent lighting system (50ft kit) with 30 RGBW eave lights (2700 lumens), IP67 rated, 1500K-9000K white range, extendable up to 200ft.
- Outdoor Path Lights
Quantifiable outcome
- Energy consumption reduction of up to 70% compared to traditional incandescent bulbs
- +2 more outcomes
Companies that use LIFX
Customer profileSegments3 records
Ideal customer profiles3 records
LIFX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature6 records
LIFX partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Feit ElectriccoreLIFX is a brand of Feit Electric. At CES 2026, LIFX and parent company Feit Electric unveiled new smart lighting products together. Feit Electric is a global lighting manufacturer.
- Amazon AlexacoreNative integration with Amazon Alexa for voice control, routines, and light alarms. LIFX products appear in Alexa apps and support Alexa voice commands.
- Google Home / Google AssistantcoreNative integration with Google Home ecosystem for voice control, scheduling, and smart home automation. Full Works With Google Home certification.
- Apple HomeKit / Apple HomecoreNative Apple HomeKit support for iOS/macOS integration, Siri voice control, and Apple Home app compatibility. Matter-enabled products work with Apple Home.
- Samsung SmartThingscoreNative integration with Samsung SmartThings hub and ecosystem for unified smart home control across multiple device types.
- Matter Protocol ConsortiumcoreLIFX products are Matter-enabled, supporting the new universal smart home standard for cross-platform interoperability. Matter 1.3 support on newer products.
- Cree LightingminorListed as 'Friends of LIFX' on the LIFX website, indicating a friendly/affiliate relationship within the lighting industry.
- Universal Security InstrumentsminorListed as 'Friends of LIFX' on the LIFX website, indicating a friendly relationship within the home products industry.
- Good Earth LightingminorListed as 'Friends of LIFX' on the LIFX website, indicating a friendly relationship within the home products industry.
- Home DepotcoreMajor retail distribution partnership making LIFX products available through Home Depot stores and online for national consumer access.
- Ace HardwareminorRegional hardware store chain distribution partnership for local market accessibility.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
LIFX competitors and assessment
Company assessmentDirect peers
- Wyze: Direct-to-consumer smart home brand with a value-tier smart bulb line; competes with LIFX on Wi-Fi-direct, no-hub smart lighting at materially lower prices.
- Nanoleaf: Smart lighting brand specializing in decorative and modular panels plus Matter-enabled bulbs; competes with LIFX in color/multi-zone lighting and premium DTC smart home aesthetics.
- Philips Hue (Signify): Signify's premium Wi-Fi/Bridge smart lighting brand; directly competes with LIFX across bulbs, lightstrips, and fixtures, and is the most cited premium benchmark for SuperColor positioning.
- Govee: Fast-growing smart lighting brand with overlapping coverage in lightstrips, neon flex, and outdoor permanent lights; competes on price-performance and feature velocity with LIFX's SuperColor line.
- TP-Link Kasa / Tapo: TP-Link's consumer smart home brands (Kasa, Tapo) selling Wi-Fi-connected bulbs, lightstrips, and switches; compete with LIFX across price points and ecosystem integrations.
- GE Cync (Savant Systems): GE lighting brand under Savant offering Wi-Fi and Matter smart bulbs, switches, and fixtures; overlaps directly with LIFX's residential smart lighting and smart switch categories.
- Sengled: Smart lighting competitor with broad bulbs, lightstrips, and outdoor offerings including Wi-Fi-direct models that compete directly with LIFX's no-hub value proposition.
Broad incumbents
- Lutron: Established lighting controls incumbent (Caseta, RA) with premium dimmers, switches, and shades; competes with LIFX's smart switch/dimmer line at the installed-controls end of the market.
- Amazon Basics Smart Lighting: Amazon's first-party smart bulb and fixture line leveraging the Alexa ecosystem and aggressive pricing; competes with LIFX at the value end of Wi-Fi smart lighting and is also a sales channel via LIFX's own Amazon storefront.
Emerging players
- Eve Systems: HomeKit/Thread/Matter-focused smart home brand with a growing lighting portfolio (Eve Light Switch, Eve Flare); overlaps with LIFX on Apple HomeKit integration and Matter-native positioning in a smaller product set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LIFX social profiles
Digital presenceLIFX financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIFX leadership team
Management profileNumber of profiles
Profiles10 records
LIFX funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIFX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIFX
What does LIFX do?
LIFX designs, manufactures, and sells Wi-Fi-connected smart LED lighting products, including smart bulbs, lightstrips, ceiling lights, downlights, outdoor lighting, smart switches and dimmers, lamps, and specialty products such as the Smart Mirror. All products connect directly to home Wi-Fi without a hub, leverage proprietary SuperColor LED and PolyChrome multi-zone technologies, and integrate natively with Alexa, Google Home, Apple HomeKit, Samsung SmartThings, and the Matter protocol. The company sells primarily direct-to-consumer through its own e-commerce site and major retail channels.
Is LIFX a public or private company?
LIFX is a private company. It is classified as corporate owned and is currently operating.
When was LIFX founded?
LIFX was founded in 2012. It employs 11 to 50 people.
Where is LIFX based?
LIFX is headquartered in Redwood City, United States, in the North America region.
How does LIFX make money?
One revenue line is on record: hardware Product Sales.
Who are LIFX's main competitors?
Direct peers on record are Wyze, Nanoleaf, Philips Hue (Signify), Govee, TP-Link Kasa / Tapo, GE Cync (Savant Systems) and Sengled. Broad incumbents are Lutron and Amazon Basics Smart Lighting. Eve Systems is listed as an emerging player.
Does LIFX have an API?
Yes. LIFX offers a public HTTP API that allows developers to control LIFX lights over the LAN or cloud. The API supports REST calls for controlling power, color, effects, and scenes. Also available is the LIFX LAN Protocol for local network control. Developer documentation is at api.developer.lifx.com/reference/introduction.
What industry is LIFX in?
LIFX's product category is Smart Lighting. Its primary akta.pro industry code is HSAPAQAC, Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels), with a secondary code of CRACAGAB, Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail. Its NAICS code is 3351 and its SIC code is 3640.