What Castle Media Group does

Castle Media Group, operating as Castle Megastore, is a US-based omnichannel specialty retailer of adult toys, lingerie, sexual wellness products, and adult novelties. Founded in 1987 and headquartered in Phoenix, Arizona, the company is privately held under the corporate entity CMGI, Inc. and has operated continuously for over 37 years. The product portfolio spans vibrators (12+ subcategories), dildos, anal toys, lubricants, fetish and BDSM gear, lingerie, male and female sex toys, couples' toys, massage wands, sex dolls, and bedroom accessories, with retail price points from approximately $5 to $1,000. The company carries premium third-party brands (Womanizer, We-Vibe, Lelo, Lovense, Kiiroo, Fleshlight) alongside 25+ Castle Exclusives private-label sub-brands including Anvil, Black Rhino, Kink Leatherworks, Pump Maxx, and Velskin Sex Toys.

The business operates a dual-channel go-to-market combining multiple brick-and-mortar retail locations (with store locator and curbside pickup) and a direct-to-consumer e-commerce platform built on Shopify at castlemegastore.com. The e-commerce experience includes customer accounts, wishlists, product reviews, and standard transactional features, with free shipping offered on orders above $69 and a free gift with purchases over $75. The company maintains an active content marketing presence through the Royal Rendezvous blog and operates branded accounts on Instagram, Facebook, Pinterest, YouTube, and Twitter/X, all positioned as top-of-funnel discovery channels.

The revenue model is straightforward one-time unit purchases of physical goods to individual consumers; no subscription or recurring revenue mechanism is visible. Customer segments are organized horizontally across female consumers, male consumers, and couples, with no B2B or enterprise channel. The company holds no disclosed patents, no strategic partnerships, no institutional funding, and no parent company, and operates exclusively in the US market. The primary structural moat is the 37-year brand equity of Castle Megastore combined with an extensive proprietary private-label portfolio and a multi-store physical footprint that is uncommon among independent adult retailers.

Name

Castle Media Group

Legal name

CMGI, Inc.

Website

https://castlemegastore.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Castle Media Group (dba Castle Megastore) is a US-based omnichannel adult retailer selling toys, lingerie, and sexual wellness products since 1987, operating multiple physical stores and a Shopify DTC e-commerce site under legal entity CMGI, Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: One-time product purchases through both physical retail locations and e-commerce platform. No subscription model is visible; customers purchase individual items at listed prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Castle Media Group (doing business as Castle Megastore) is a multi-channel retailer of adult toys, lingerie, personal stimulators, lubricants, fetish and BDSM gear, and adult novelties sold through its own e-commerce website and brick-and-mortar stores. The product mix combines an in-house Castle Exclusives private label with third-party premium brands, and the business monetizes one-time retail purchases supported by discreet shipping, free shipping thresholds, and a content-driven marketing funnel.

Product overview

Castle Megastore is an online e-commerce platform for adult toys and sexual wellness products, offering a single unified retail experience. The product portfolio includes extensive vibrator categories (bullet, clitoral, dual action, egg, G-spot, massage wands, mini, panty, rabbit, realistic, thrusting, and traditional), dildos & dongs (glass, suction cup, harness compatible, strapless), anal toys, lubricants (water-based, silicone, mineral oil, flavored, anal, hybrid, warming, cooling), fetish & BDSM gear (sex machines, restraints, electro stimulators), lingerie, male and female sex toys, couples toys, and the Castle Exclusives private label brand. The platform provides discreet shipping, free gifts with purchases over $75, free shipping on orders over $69, and curbside pickup options.

Differentiator

Problem solved

Functional benefit

Brands

• Castle Exclusives: Private label brand featuring Castle-branded adult toys and products including Anal Ecstasy, Anvil, Blacklist, Black Rhino, Black Silk, Essentials for Lovers, Cat Line, Champions, Colorfuls, C-Ware, Dazzle, Ecliptic, Fetish Pleasure Play, Kink Leatherworks, Klean EZ, Le Line, Mighty Pleasure Products, NFlatables, Nipple Wear, Omotion, Pinnacle Male, Pretty Pleasures, Pump Maxx, Real Sex Creations, Sly Serpent, Spank Provocateur, Velskin Sex Toys, and White Rhino.

Products and services

• Vibrators Extensive vibrator collection for individual adult consumers, including bullet, clitoral, dual action, egg, G-spot, massage wand, mini, panty, rabbit, realistic, thrusting, and traditional vibrators.
• Dildos & Dongs Wide selection of dildos for adult consumers, including glass, jelly, silicone, suction cup, double-ended, harness compatible, and strapless strap-on dildos.
• Anal Toys Anal pleasure products for adult consumers, including anal beads, anal dildos, anal tails, butt plugs, glass butt plugs, and enema/anal douche equipment.
• Lubricants and Intimate Care Lubricants and adjacent intimate care products for adult consumers, including water-based, silicone-based, mineral oil-based, flavored, anal, hybrid, warming, and cooling lubricants, plus sex toy cleaners, condoms, sexual enhancers, and health supplements.
• Fetish & BDSM Gear Kink, bondage, and fetish products for adult consumers, including sex furniture, sex machines, restraint kits, collars and leashes, body harnesses, blindfolds and masks, electro stimulators, crops, floggers, paddles, spreader bars, and specialty items such as speculums and urethral plugs.
• Lingerie Women's intimate apparel and lingerie for adult consumers, including lingerie sets, bodysuits, babydolls, bridal lingerie, chemises, panties, plus size options, hosiery, costumes, and roleplay outfits.
• Male Sex Toys Products for male adult consumers, including ball stretchers, chastity cages, cock rings, masturbators, penis pumps, penis sleeves, prostate stimulators, and sex dolls.
• Female Sex Toys Products for female adult consumers, including Kegel balls, clitoral pumps, nipple accessories, massager wands, and oral stimulators.
• Couples Sex Toys Products designed for partner play for adult couples, including vibrating cock rings, panty vibrators, couples vibrators, and romantic accessories.
• Sex Dolls Realistic sex dolls and male torso sex dolls for adult consumers seeking intimate companionship products.
• Castle Exclusives (Private Label Brand) Castle Megastore's own private-label brand of adult toys and sexual wellness products, including sub-lines such as Anal Ecstasy, Anvil, Black Rhino, Black Silk, Essentials for Lovers, Kink Leatherworks, Pump Maxx, Real Sex Creations, Velskin Sex Toys, and others, sold alongside third-party brands.
• Sex Essentials Intimate wellness accessories and bedroom essentials for adult consumers, including bedroom accessories, massage oils, scented candles, sex kits, sexual position aides, and pheromone perfumes.
• Massage Wands Body massagers and wand vibrators for adult consumers, including Magic Wand, Lovense Domi 2, Lelo Smart Wand, Le Wand, Doxy, and various mini wand options.
• Castle Megastore eGift Card Digital gift cards sold on the Castle Megastore platform for use toward purchases on the website.
• Castle Megastore E-commerce Platform (and Physical Retail Stores) The Castle Megastore retail platform, combining the castlemegastore.com e-commerce storefront with brick-and-mortar stores, offering product reviews, wishlist, account functionality, curbside pickup, and nationwide discreet shipping for adult consumers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Good Vibrations: Massachusetts-based sexual wellness retailer founded in 1977 with a mission-driven, education-first approach. Comparable in long operating history, premium product curation, and dual retail/e-commerce model serving a similar educated-consumer segment.
• Stockroom: US fetish, kink, and BDSM specialty retailer operating since 1989. Comparable in deep assortment within Castle's fetish/BDSM gear category, long operating history, and dual retail-and-online model serving enthusiast and beginner customers.
• Lovehoney: Global sexual wellness retailer operating online and through physical stores across multiple geographies. Directly comparable in product breadth (vibrators, lingerie, BDSM), premium brand assortment (Lelo, Womanizer), and omnichannel model, but at significantly larger scale and with international reach.
• Babeland: Boutique US sexual wellness retailer founded in 1993 with strong educational positioning. Comparable to Castle in dual physical-and-online retail model, curated premium assortment, and emphasis on sexual wellness education through owned content.
• PinkCherry: US-focused online sexual wellness retailer offering a wide assortment of premium and value brands. Comparable in e-commerce-led model, broad product portfolio, and competitive pricing strategy targeting female and male consumers across all major adult toy categories.
• Adam & Eve: Long-standing US sexual wellness retailer (founded 1971) operating online, through catalog, and brick-and-mortar. Closely comparable in product breadth, premium and budget pricing tiers, and dual-channel strategy; likely a meaningful scale benchmark for Castle given similar US focus and store footprint.

Others

• Dame Products: Direct-to-consumer sexual wellness brand selling vibrators and accessories, products also distributed through Castle Megastore as a third-party retailer. Illustrative of the manufacturer-DTC competitive trend that pressures Castle's premium-brand retailer positioning.
• LELO: Premium Swedish sexual wellness brand sold through Castle Megastore and other retailers as well as direct. Comparable as a category-leading premium brand whose growing DTC channel is structurally relevant to Castle's assortment and margin trajectory.

Broad incumbents

• Spencer's Gifts: US mall-based novelty retailer selling gag gifts, home décor, and adult novelties. Comparable as a competitor for the adult product consumer wallet but operates in a much broader gift/novelty category; adult segment is a meaningful but minority share of revenue.

Emerging players

• Honey Play Box: DTC subscription-based sexual wellness brand targeting primarily female consumers. Comparable as a competitor for the same female sexual wellness customer but differentiates through subscription and curated discovery model versus Castle's transactional assortment approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/castlemegastore
• YouTubeyoutube.com/castlemegastore
• Facebookfacebook.com/CastleMegastore
• Instagraminstagram.com/castle_megastore
• Pinterestpinterest.com/castlemegastore
• LinkedInlinkedin.com/company/castle-megastore-group-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castle Media Group