What Spike does

Spike (legal entity Spike95 Limited) is a UK-headquartered, vendor-independent testing and assurance partner focused exclusively on retail technology. The firm engages with enterprise retailers to de-risk large-scale platform transformations, continuous-release programmes and peak-trading events, providing end-to-end test governance that spans ERP (NetSuite, SAP, Dynamics 365), ecommerce (Salesforce Commerce Cloud, Shopify Plus), WMS, POS, CRM, payments and integration layers. Named clients include ASOS, Currys, Evri, Lovehoney, Mulberry, N Brown, Next, Not On The High Street, Ooni and Philip Morris International.

Its delivery model is anchored on two proprietary frameworks: FLOW (a four-phase methodology — Foundation, Logical, Operational, Working) that structures every engagement with defined deliverables and evidence-based decision points, and the Graded Test Approach (G0–G4), a risk-proportionate testing model that scales scrutiny from personal-utility tools to mission-critical systems. The productised service portfolio includes end-to-end and non-functional testing, test automation, UAT support, performance engineering tied to retail peak volumetrics, the Clarity Blueprint one-month diagnostic, and the Test Automation Health Check. Recent extension of the GTA specifically addresses testing of AI and vibe-coded systems.

Commercially, Spike operates as a pure professional services firm. Revenue is generated through project-based testing and assurance engagements and ongoing partnerships, with initial pipeline generated via "Clarity Calls" booked on the website, supported by thought-leadership content, case studies, the "ctrl_freaks" newsletter and industry events. The firm has 11–50 employees across three offices (London HQ, Manchester, Cape Town) and sells exclusively through direct enterprise sales into retail technology leaders, programme directors and QA heads.

Name

Spike

Legal name

Spike95 Limited

Website

https://wearespike.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Spike is a vendor-independent testing and assurance consultancy for enterprise retailers, delivering end-to-end test governance, performance engineering and UAT support across ERP, ecommerce and integration platforms via its proprietary FLOW methodology and Graded Test Approach (G0–G4).

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Testing and Assurance Services: Professional testing services including integration testing, performance engineering, UAT support, test automation, and end-to-end quality assurance for retail technology programmes. Revenue generated through project-based engagements and ongoing testing partnerships.
2. Consulting and Advisory: The Clarity Blueprint is a structured one-month engagement that surfaces delivery risk and provides strategic guidance on quality ownership and testing strategy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Spike is an independent testing and assurance partner for retailers, providing end-to-end quality assurance services across retail technology estates including ERP (NetSuite, SAP, Dynamics 365), ecommerce platforms (Salesforce Commerce Cloud, Shopify Plus), WMS, POS, CRM, payments, and integrations. The company delivers end-to-end testing, performance engineering, test automation, and UAT support, structured around its proprietary FLOW methodology and Graded Test Approach (G0-G4) risk-weighted framework.

Product overview

Spike is an independent testing and assurance partner for retailers, offering a portfolio of services built around their FLOW methodology (four-phase delivery approach) and Graded Test Approach (G0-G4 risk-scaled testing framework). Core services include end-to-end testing across retail technology estates (ERP, ecommerce, WMS, POS, CRM, payments, APIs), performance testing, test automation, and UAT support. Additional offerings include the Clarity Blueprint (one-month risk assessment engagement) and Test Automation Health Checks. The company focuses on retail tech platforms including NetSuite, Salesforce Commerce Cloud, Shopify Plus, and SAP, testing end-to-end journeys rather than isolated components.

Differentiator

Problem solved

Functional benefit

Products and services

• Testing and Assurance Services Independent end-to-end testing and assurance for retail technology programmes across ERP (NetSuite, SAP, Dynamics 365), ecommerce platforms (Salesforce Commerce Cloud, Shopify Plus), WMS, POS, CRM, payments, and integration layers. Includes integration testing, cross-supplier test governance, UAT support, test automation, and performance engineering.
• Clarity Blueprint Structured one-month consulting engagement that surfaces delivery risk, identifies blurred quality ownership, and determines what needs to change ahead of a major go-live. Designed for retail technology leaders planning significant platform change.
• Performance Testing for Peak Trading Non-functional testing covering performance, scalability, resilience, failure scenarios, and recovery, tied directly to retail peak trading patterns and real-world volumetrics (e.g., Black Friday, major promotions).
• UAT Support Service that reduces heavy, manual user acceptance testing by shifting assurance earlier, supporting acceptance with risk-based evidence, automation, and meaningful real-world user journeys.
• Test Automation Health Check Independent review of test automation maturity, providing an action plan to reduce risk, raise quality, illustrate potential cost savings, and identify improvements to delivery speed.

Quantifiable outcome

• Test cycle reduced from 12 weeks to 12 hours, saving £1.3m per year
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hexaware: IT services company with established testing services practice serving enterprise clients including retail. Comparable in retail testing domain though operates at significantly larger scale.
• Capgemini: Global SI with major retail practice and bundled testing services capability. Largest threat on enterprise deals given ability to offer testing bundled with implementation and platform services.
• GlobalLogic: Large Hitachi-owned digital engineering services firm with QA and testing practices serving enterprise clients. Comparable in serving large retail transformations though testing is one offering among many.
• Endava: Tech services firm with QA, testing and digital engineering practices serving enterprise retailers and consumer brands. Comparable retail client base and testing capabilities though wider service portfolio.
• Thoughtworks: Global tech consultancy with deep QA and engineering quality practices serving enterprise retailers. Larger scale with broader digital transformation offering but overlapping in technology quality assurance.
• Tata Consultancy Services (TCS): Global IT services major with dedicated testing services practice and significant retail vertical presence. Comparable in serving enterprise retail transformations at scale, with QA offerings as part of broader transformation portfolio.
• NTT Data: Global IT services firm with significant testing and quality engineering practices serving enterprise retailers. Comparable in retail technology assurance capabilities though testing is one of many offerings.

Direct peers

• Planit Testing: Specialist software testing consultancy with established retail and digital platform testing practices. Comparable in independent positioning, domain specialisation, and methodology-led service delivery model.
• Cigniti Technologies: Independent software testing services company with strong retail and digital platform testing practices. Directly comparable in offering independent QA and digital assurance to enterprise customers with similar methodology-led approach.
• Qualitest Group: Independent pure-play software testing and quality engineering firm serving enterprise clients across industries including retail. Closest analogue to Spike in positioning as a vendor-neutral testing specialist with methodology-led delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/spikeretail
• YouTubeyoutube.com/@spikeretail
• Facebookfacebook.com/spike95Ltd
• LinkedInlinkedin.com/company/spikeretail

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spike