ARORA

What ARORA does

ARORA, operating as Southern Legacy of Life, is a nonprofit organ procurement organization (OPO) designated to serve the state of Arkansas. Founded in 1987 and headquartered in Little Rock, the organization serves as the regulated bridge between organ, eye, and tissue donors and patients awaiting transplants within its federally assigned donation service area. It maintains the Arkansas Donor Registry, coordinates donor referrals and case management with hospitals statewide, and provides compassionate support services to donor families including grief resources and communication preference management. ARORA also conducts community education and outreach programs to encourage donor registration.

The organization operates from two physical locations: a regional headquarters at 1300 Wilson Rd in Little Rock and a secondary office in Fayetteville at 237 E. Millsap Road, providing coverage across central and northwest Arkansas. Its service portfolio spans organ donation, tissue and eye donation, and birth tissue programs, with hospital-facing resources including referral processes, donor case roles documentation, and recovery coordination workflows. ARORA distributes its services through direct hospital engagement, a self-service online donor registry, and a Workplace Partner Program engaging Arkansas businesses. Community-facing marketing is delivered through Facebook, a content-rich website at sll.org, and local events such as the Inaugural Matthew P. Zuerlein Golf Classic.

ARORA is a private nonprofit entity with no disclosed parent company, investors, or board composition. Walt Nickels serves as Director of Clinical Services. The organization produces an annual report (2024-2025 edition available) and offers career and volunteer pathways. There is no public disclosure of revenue, pricing, funding rounds, patents, technology stack, or AI capabilities in the source data.

Name

ARORA

Legal name

Southern Legacy of Life

Website

https://arora.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

ARORA (Southern Legacy of Life) is a nonprofit organ procurement organization designated to serve Arkansas, coordinating organ, eye, and tissue donation between hospitals, donor families, and transplant recipients statewide from offices in Little Rock and Fayetteville.

Ownership category

akta.pro rank

Product category

Organ Procurement Services

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

Keywords

• Organ procurement services
• Tissue donation coordination
• Donor registry management
• Hospital referral coordination
• Donor family support

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels4 records

Core offering

ARORA (operating as Southern Legacy of Life) is a designated Arkansas organ procurement organization that coordinates organ, eye, tissue, and birth tissue donation between donors, hospitals, and transplant recipients. The organization maintains the Arkansas Donor Registry, manages hospital donor referrals and case coordination, and provides grief support and educational resources to donor families.

Differentiator

Problem solved

Functional benefit

Products and services

• Organ Donation Coordination Services Statewide coordination of organ donation from identification and referral through recovery and placement with transplant centers, provided to Arkansas hospitals and medical professionals.
• Tissue and Eye Donation Services Recovery and placement of donated tissue and eye donations for transplant and research, coordinated with Arkansas hospitals and donor families.
• Birth Tissue Donation Program Program enabling birth tissue donation, coordinated with Arkansas hospitals and birthing parents, to recover and place birth tissue for medical use.
• Arkansas Donor Registry State-level organ, eye, and tissue donor registry enabling Arkansas residents to register their donation decision online.
• Hospital Resources and Referral Service Operational resources and a referral intake for hospitals and medical staff to initiate donor cases and access case-roles and responsibilities documentation.
• Donor Family Support Services Compassionate support, grief resources, statewide resource directories, child resources, and communication preference management for families of organ, eye, and tissue donors.
• Workplace Partner Program Partnership offering for Arkansas businesses and organizations to support employee donation education, registration drives, and community engagement.
• Community Donation Education Public-facing education on the donation process, including a 'Myths & Facts' resource, donation journey walkthrough, and storytelling from recipients.

Quantifiable outcome

• Stories of life restored - recipient testimonials demonstrate transplant outcomes enabling recipients to resume normal activities

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Arkansas HospitalscoreStrategic or Co-development PartnerClose partnerships with hospitals and medical professionals across Arkansas to coordinate donor referrals, manage donor cases, and facilitate organ and tissue recovery processes.
• Workplace PartnerscoreChannel Partner/ Reseller/ DistributorArkansas businesses and organizations that partner with Southern Legacy of Life for workplace donation education programs, employee engagement, and community outreach initiatives.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• LifeNet Health: Nonprofit organ and tissue procurement organization serving Virginia; directly comparable operating model covering organ recovery plus tissue banking and distribution.
• Southwest Transplant Alliance: Designated OPO serving much of Texas; comparable as a large-scale southern OPO operating organ, eye, and tissue recovery plus community and workplace partner programs.
• Louisiana Organ Procurement Agency (LOPA): Louisiana's designated OPO operating organ, tissue, and eye recovery under the same federal designation, sharing southern U.S. demographic and registry-growth dynamics with ARORA.
• Mid-America Transplant Services: Designated OPO serving parts of Missouri, Illinois, and Arkansas — direct regional peer with overlapping service territory and the same federal designation model.
• LifeShare of Oklahoma: Oklahoma's designated OPO; directly comparable as a small-population, neighboring-state organ and tissue donation nonprofit with the same regulatory framework.
• Gift of Hope Organ & Tissue Donor Network: Designated OPO serving Illinois and northwest Indiana; comparable in running a statewide hospital referral network, donor family services, and donor registry operations.
• Mid-South Transplant Foundation: Designated OPO covering Tennessee; operates the same federally-regulated organ and tissue recovery model in a neighboring southern state with comparable demographic profile.
• LifeShare Carolinas: Designated OPO serving North and South Carolina; comparable as a multi-county southern U.S. OPO running hospital referral, donor family services, and community education.

Broad incumbents

• Donate Life America: National 501(c)(3) that manages the Donate Life brand and national donor registry infrastructure; comparable as the umbrella nonprofit shaping public donation messaging that ARORA's registry channels feed into.

Others

• Association of Organ Procurement Organizations (AOPO): National trade association representing all 56 U.S. OPOs including ARORA; relevant as the industry body setting standards, advocacy, and CMS performance benchmarks that govern ARORA's operating environment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/donatelifearkansas
• Xx.com/donatelifear
• LinkedInlinkedin.com/company/arora

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARORA