Cement Association of Canada

What Cement Association of Canada does

The Cement Association of Canada (CAC) is the national trade association representing Canada's cement industry, headquartered in Ottawa with a regional office in Missississauga. CAC's membership comprises six vertically integrated cement producers — St Marys Cement (Votorantim Cimentos), Heidelberg Materials, Federal White Cement, St. Lawrence Cement, Ash Grove Cement (CRH), and Amrize Canada — which collectively operate 14 cement plants across five provinces and over 1,000 downstream facilities supporting more than 62,000 direct and indirect jobs. The association is funded by recurring membership dues and acts as the unified industry voice on industrial decarbonization, carbon pricing policy, infrastructure investment, and procurement standards.

CAC's product and program portfolio is built around technical content and policy advocacy rather than commercial products. Core offerings include the Speaking Concretely podcast; the Concrete Design Handbook (5th Edition, aligned with CSA A23.3-19 and the 2020 National Building Code); Engineering Bulletin 101 (EB101), in its 9th Canadian edition after 85+ years; the Concrete Pavements technical resource directory; the Concrete Carbon Conversations training program delivered with Concrete Ontario and the Concrete Council of Canada; and the Concrete Zero action plan, the industry roadmap to net-zero concrete by 2050. CAC also promotes technical pathways including Portland-Limestone Cement (GUL, up to 10% CO2 reduction), carbon capture utilization and storage (CCUS) for residual process emissions, and ECOCycle circular construction technology that reuses demolition material.

CAC generates revenue exclusively through membership dues from its six member companies and engages in policy advocacy and partnerships with GCCA, CAGBC, the Buy Clean Industry Alliance, the Pembina Institute, and federal/provincial governments. The association is led by President and CEO Adam Auer (appointed April 2022) and reorganized in June 2024 into three departments — Industrial Decarbonization and Sustainability, Construction Innovation, and Public Affairs and Advocacy — each led by a Vice President.

Name

Cement Association of Canada

Legal name

Cement Association of Canada

Website

https://cement.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Cement Association of Canada is the national trade association representing Canada's six vertically integrated cement producers, which operate 14 plants across five provinces. It is funded by membership dues and delivers policy advocacy, technical publications, training, and the Concrete Zero net-zero roadmap for the cement and concrete sector.

Ownership category

akta.pro rank

Product category

Cement Industry Trade Association

NAICS

Cement Manufacturing (327310), Professional Organizations (81392)

SIC

Cement, Hydraulic (3241)

akta.pro primary industry

Cement Manufacturing (Portland, Blended & Specialty) (IMADAAAG)

akta.pro secondary industries

Decarbonization Strategy & Marginal Abatement Cost Curve (MACC) Advisory (EUABAKAC), Supplier Engagement & Value-Chain Decarbonization Programs (EUABAKAE), Net-Zero Assurance & Readiness Assessments (limited assurance prep, audit support) (EUABAKAJ)

Keywords

• Cement industry advocacy
• Concrete technical publications
• Industrial decarbonization programs
• Sustainable construction training
• Cement industry association

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: CAC is funded by membership dues from six vertically integrated cement companies: St Marys Cement, Heidelberg Materials, Federal White Cement, St. Lawrence Cement, Ash Grove Cement, and Amrize Canada.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Cement Association of Canada (CAC) is the national trade association representing Canada's cement industry, serving as the unified voice of six vertically integrated member companies that operate 14 cement plants across five provinces. CAC delivers industry advocacy, technical publications, training programs, and sustainability initiatives — most notably the Concrete Zero action plan to achieve net-zero concrete by 2050. The association provides resources such as the Concrete Design Handbook, Engineering Bulletin 101, the Speaking Concretely podcast, and Concrete Carbon Conversations training for construction professionals.

Product overview

The Cement Association of Canada serves as the voice of Canada's cement industry, representing six member companies operating 14 cement plants across five provinces. Their product portfolio consists primarily of technical publications, educational resources, and industry initiatives rather than traditional commercial products. Key offerings include the Speaking Concretely podcast, the Concrete Design Handbook (5th Edition), Engineering Bulletin 101 on concrete mixture design, the Concrete Pavements Guide, and the Concrete Zero Action Plan for net-zero emissions by 2050. The association also provides training programs like Concrete Carbon Conversations and operates an Expertise Centre offering technical resources for sustainable, circular-economy construction and best design practices using concrete.

Differentiator

Problem solved

Functional benefit

Brands

• Speaking Concretely: The official podcast of the Cement Association of Canada that provides insights on the role of cement and concrete in the Canadian economy and daily life

Products and services

• Speaking Concretely Podcast Official podcast of the Cement Association of Canada hosted by President and CEO Adam Auer, covering the role of cement and concrete in the Canadian economy, sustainability initiatives, innovative technologies, and architectural achievements; distributed on Spotify, YouTube, Apple Podcasts, Amazon Music, and iHeartRadio.
• Concrete Design Handbook (5th Edition) Comprehensive reference guide for concrete structural design in Canada, aligned with CSA A23.3-19 and the 2020 National Building Code, including sustainability sections, updated seismic design requirements, and complete multi-storey building examples; for engineers, designers, and concrete specifiers.
• Engineering Bulletin 101 – Design and Control of Concrete Mixtures (EB101) Industry's primary reference on concrete technology for over 85 years (9th Canadian edition), covering cement manufacturing, concrete mixture design, and supplementary cementitious materials; for concrete producers, engineers, and materials specialists.
• Concrete Pavements Key Technical Resources Directory Updated technical resources directory supporting the design, planning, and installation of concrete pavements and roads, covering sustainability, conventional pavements, roller compacted concrete, and pervious concrete; for transportation and pavement engineers.
• Concrete Zero: Canada's Cement and Concrete Industry Action Plan to Net-Zero Transparent, accountable industry roadmap outlining the path to achieve net-zero concrete by 2050, developed by the Canadian cement and concrete industry; for policymakers, member companies, and construction sector stakeholders.
• Concrete Carbon Conversations Training Hands-on training session for architects, engineers, planners, contractors, ready-mixed concrete producers, and suppliers on lower carbon concrete implementation, delivered in partnership with Concrete Ontario and the Concrete Council of Canada.

Quantifiable outcome

• 62,000+ direct and indirect jobs supported
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered regional and core.

• Pembina InstituteregionalStrategic or Co-development Partner · 22 April 2026Pembina Institute appeared on Speaking Concretely podcast. The institute released Building One Canadian Economy report on accelerating lower carbon concrete adoption in Ontario and Alberta.
• Global Cement and Concrete Association (GCCA)coreStrategic or Co-development PartnerCAC works closely with GCCA on international decarbonization efforts. CAC President Adam Auer spoke at GCCA's London Climate Action Week Event. CAC participates in GCCA initiatives including the Concrete in Life photography competition and shares best practices on net-zero pathways.
• Canada Green Building Council (CAGBC)coreStrategic or Co-development PartnerCAC collaborates with CAGBC on sustainability initiatives. Sarah Petrevan, CAC's VP of Industrial Decarbonization, participates in CAGBC's Advisory Panel on Carbon Capture and Utilization and PCR development for cement products. CAC developed Concrete Zero in alignment with CAGBC priorities.
• Concrete OntarioregionalStrategic or Co-development PartnerCAC partners with Concrete Ontario to deliver Concrete Carbon Conversations training sessions, providing hands-on training for architects, engineers, planners, contractors, and concrete producers on lower carbon concrete.
• Concrete Council of CanadaregionalStrategic or Co-development PartnerCAC collaborates with the Concrete Council of Canada on industry-wide initiatives including the Concrete Carbon Conversations training program.
• Buy Clean Industry AlliancecoreStrategic or Co-development PartnerSarah Petrevan founded the Buy Clean Industry Alliance prior to joining CAC. Now at CAC, she remains active in the Alliance working to advance policy landscape for low carbon concrete procurement.
• Government of CanadacoreOthersCAC engages with the Government of Canada on industrial carbon pricing, Clean Technology Investment Tax Credits, CCUS Investment Tax Credits, and infrastructure investment. Supports government housing and infrastructure ambitions.
• Government of QuebeccoreOthersSupported Amrize plant modernization through Low-Carbon Economy Fund (LCEF), ÉcoPerformance program, and Support Measure for Decarbonization of Industrial Sector (MADI) from Quebec Carbon Market.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• CEMBUREAU: The European cement industry association, structurally analogous to CAC in representing cement producers and coordinating decarbonization policy across EU member states.
• Portland Cement Association: The US national trade association for the cement industry, performing the same advocacy, technical publication, and sustainability-coordination role as CAC but for American cement manufacturers.
• Global Cement and Concrete Association (GCCA): The international umbrella body for the cement and concrete industry; CAC is an active GCCA member and partner on net-zero pathways, making GCCA the closest global peer.
• Concrete Ontario: Provincial partner association delivering Concrete Carbon Conversations training alongside CAC; represents ready-mix concrete producers in Ontario and operates as a closely aligned industry body.
• National Ready Mixed Concrete Association (NRMCA): US trade association for ready-mixed concrete with overlapping mandate on sustainability certification, technical resources, and policy advocacy for concrete industry decarbonization.
• Cement Industry Federation (Australia): Australian national cement industry association coordinating decarbonization, advocacy, and technical standards; directly comparable to CAC in mandate and structure.
• Concrete Council of Canada: Partner association collaborating with CAC on Concrete Carbon Conversations and industry-wide sustainability initiatives for the broader Canadian concrete value chain.

Broad incumbents

• Canada Green Building Council (CAGBC): National green-building body whose Advisory Panel on Carbon Capture includes CAC's VP Sarah Petrevan; adjacent industry-association peer shaping low-carbon procurement policy that affects CAC members.

Emerging players

• Buy Clean Industry Alliance: Coalition advancing low-carbon construction procurement in Canada, founded by CAC's current VP Sarah Petrevan; an emerging policy counterpart with shared stakeholder base.

Others

• Pembina Institute: Canadian clean-energy think tank that publishes reports on lower-carbon concrete adoption and appears on CAC's podcast; functions as an influential adjacent policy stakeholder rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLha9a8svRBi3gwF0onS9GSSOzFq3JMsCV
• Facebookfacebook.com/CementCanada
• LinkedInlinkedin.com/company/cement-association-of-canada
• Instagraminstagram.com/cementcanada
• Xx.com/CementCanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Cement Association of Canada