VIEROL

What VIEROL does

VIEROL AG is a German family-owned specialist distributor and developer of automotive aftermarket parts, headquartered in Oldenburg, Lower Saxony, and founded in 1977 by Jürgen R. Viertelhaus. The company supplies more than 60,000 SKUs across electronic components, engine and transmission parts, emission-reducing components, and electric/hybrid vehicle components through three quality brands: VEMO (electronic components, registered 1998), VAICO (engine and transmission, registered 1999), and ACKOJA (Asian vehicle replacement parts, registered 2016). Its product lines include the EXPERT KITS+ repair-solution kits and the digital EXPERT KIT-FINDER identification tool (launched June 2025). The company holds ISO 9001:2015 certification through DEKRA (recertified in June 2026) and is certified as a TecAlliance Premier Data Supplier (2022).

VIEROL distributes primarily through its own B2B e-commerce platform (vierol-shop.de, relaunched with 30,000+ products in 2022) and via wholly-owned regional subsidiaries in Singapore (VIEROL Asia Pte., Ltd., 2001), Shanghai (VIEROL Shanghai Co., Ltd., 2006), and Warsaw (VIEROL Polska Sp. z o.o., 2023). Its customer base consists of importers, specialist dealers, and independent workshops in more than 125 countries; it serves this base with an enterprise field-sales motion, regional sales teams organized by country and product group, and indirect channel partnerships. Distribution is supported by a 12,500 m² climate-neutral automated logistics center (Werk II, Rastede, opened 2021), a 3,000 m² headquarters, and the VIEROL Academy (opened 2018).

The revenue model is B2B one-time parts sales with quote-based pricing that is not publicly disclosed. Beyond product sales, VIEROL pursues brand-building through motorsport partnerships (DTM since 2024, FK-Performance racing team from 2026), customer/prosumer events (KARLS BUSINESS LOUNGE opened May 2025; Motorworld Global Preferred Partnership effective January 2026), customer magazine (VDRIVE), trade shows (Automechanika), and regional sports sponsorships in Northwest Germany. Under CEO Mirja Viertelhaus-Koschig (since January 1, 2016, succeeding her father who moved to the Supervisory Board), the company describes itself as profitable, capital-strong, and strategically well-positioned, with no external private-equity or venture-capital ownership disclosed.

Name

VIEROL

Legal name

VIEROL AG

Website

https://vierol.de

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

VIEROL AG is a German family-owned specialist distributor of automotive aftermarket parts, supplying more than 60,000 electronic, engine, transmission, and electric/hybrid components across its VEMO, VAICO, and ACKOJA brands to importers, specialist dealers, and independent workshops in over 125 countries through a B2B e-commerce platform and three regional subsidiaries.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)

Keywords

• Automotive spare parts
• Engine management components
• Vehicle electronics parts
• Automotive aftermarket supply
• Transmission repair kits

Headquarters

HQ city

Oldenburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Parts Sales: Sale of automotive spare parts under VEMO, VAICO, and ACKOJA brands to importers and specialist dealers worldwide through B2B online shop and direct sales
2. E-commerce Platform: VIEROL operates its own B2B e-commerce platform vierol-shop.de serving automotive professionals directly
3. International Export: Export operations to over 125 countries through subsidiaries in Asia (Shanghai, Singapore) and Europe (Poland)

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

VIEROL AG supplies more than 60,000 high-quality automotive spare parts in over 125 countries, specialising in electronic components, engine management parts, and engine and transmission components. Products are sold under three owned brands — VEMO (electronics), VAICO (engine/transmission) and ACKOJA (Asian vehicles) — and packaged as EXPERT KITS+ complete repair solutions for workshops. Distribution is handled via the B2B vierol-shop.de e-commerce platform, regional subsidiaries in Shanghai, Singapore and Warsaw, and a network of importers and specialist dealers.

Product overview

VIEROL AG is an internationally successful specialist for electronic components and engine management in the automotive sector, offering more than 60,000 high-quality vehicle parts to over 125 countries. The company operates three quality brands—VEMO (electronic components), VAICO (engine and transmission components), and ACKOJA (Asian automotive parts)—supported by its B2B e-commerce platform VIEROL Shop. The product portfolio encompasses conventional vehicle parts from engine and transmission to emission-reducing components, as well as modern electric and hybrid vehicle components. Repair solutions are delivered through the EXPERT KITS+ line, which provides comprehensive sets for specific repair tasks including transmission maintenance, timing belt replacement, and gearbox service.

Differentiator

Problem solved

Functional benefit

Brands

• VEMO: Quality brand specializing in electronic components for the automotive aftermarket.
• VAICO
• ACKOJA
• EXPERT KITS+

Products and services

• VEMO VIEROL's owned quality brand for vehicle electronic components, including automatic air conditioning units and sensors, sold to importers, specialist dealers and workshops worldwide.
• VAICO VIEROL's owned quality brand for engine and transmission components, including EXPERT KITS+ repair solutions, targeted at professional workshops and parts distributors.
• ACKOJA VIEROL's owned quality brand for Asian-vehicle replacement parts, broadening the company's coverage of Asian automotive applications in the aftermarket.
• EXPERT KITS+ Complete repair kit product line bundling every part and consumable needed for a specific repair job, designed to improve efficiency in independent workshops.
• VIEROL Shop (vierol-shop.de) VIEROL's own B2B online shop offering more than 60,000 VEMO, VAICO and ACKOJA branded parts to automotive professionals worldwide.

Quantifiable outcome

• Supplying more than 60,000 vehicle parts to customers in over 125 countries worldwide
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• FK-Performance Racing TeamcoreGTM or Marketing Partner · 10 April 2026Partnership with successful racing team from Bremen. VIEROL supports the team with specially developed EXPERT KITS+ performance editions. VAICO brand livery on BMW M4 GT3 EVO. Technical partnership to translate racing experience into product development for aftermarket.
• Motorworld GroupcoreStrategic or Co-development Partner · 25 November 2025VIEROL becomes Global Preferred Partner effective January 1, 2026. Partnership includes brand presence at five Motorworld locations (Cologne, Munich, Mallorca, Stuttgart, Zurich), customer and community events, presentation of VAICO DTM GT3 Porsche at Motorworld Mallorca. Both share passion for mobility, technology, and automotive culture.
• Motoo eGmajorStrategic or Co-development Partner · 1 August 2025Strategic partnership launched August 2025 to strengthen independent workshop community. Motoo relies on VAICO transmission expertise and VEMO electric mobility expertise.
• Dennis FetzerminorGTM or Marketing Partner · 29 April 2025Partnership with young racing driver Dennis Fetzer competing for HRT Ford Performance in Ford Mustang GT3. Supports VAICO's commitment to international motorsport.
• Hugo SchwarzeminorGTM or Marketing Partner · 23 April 2025Partnership continuation with 18-year-old racing driver Hugo Schwarze, who competes in British Formula 3 Championship (GB3).
• German Ice Hockey Federation (DEB)minorGTM or Marketing Partner · 24 September 2024Official partner for three years starting 2024. Group logo on back and sleeves of German women's national ice hockey team.
• VfL OldenburgminorGTM or Marketing Partner · 19 September 2024Official Premium Partner in junior and top-class handball sport from 2024/25 season. Supports development of VfL Oldenburg Talents.
• DTM (Deutsche Tourenwagen Masters)coreGTM or Marketing Partner · 10 April 2024Official partner of the DTM racing series since 2024. VIEROL brand visible at DTM events with eight events and 16 races across Germany, Netherlands, and Austria. Partnership reflects shared values of performance, innovation, and passion for automotive technology.
• DAV (German Foreign Trade and Transport Academy)minorGTM or Marketing Partner · 18 September 2023Official sponsor sharing knowledge of trade and global logistics. Plans to open seminar room on 'Evolution of Mobility' topic.
• EWE Baskets OldenburgmajorGTM or Marketing Partner · 19 May 2022VIEROL is main sponsor of the basketball team, expanding from exclusive partner to main sponsor from 2022/2023 season. Logo visible on team jerseys.
• DEKRAcoreOthersCertification partner for ISO 9001:2015 quality management. Both DEKRA and VIEROL are partners of the DTM racing series.
• Baskets4Life e.V.minorGTM or Marketing PartnerNorthwest sponsor of the basketball foundation, supporting social projects and youth talent development.
• FC RastedeminorGTM or Marketing PartnerRegional sponsor as main and jersey sponsor of football team.
• TuS EverstenminorGTM or Marketing PartnerMain and jersey sponsor of football teams.
• VfB OldenburgminorGTM or Marketing PartnerRegional football sponsorship supporting club football.

Scale indicators9 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• MEYLE (Wulf Gaertner Autoparts): German family-owned IAM parts manufacturer and distributor selling MEYLE, MEYLE-HD and MEYLE-PD brands to international workshops, with a similar mid-sized, brand-led, B2B aftermarket profile to VIEROL.
• Dorman Products: US-listed IAM specialist selling tens of thousands of proprietary automotive replacement parts, including electronic and engine-management categories, to professional installers and distributors worldwide.
• FAI Automotive: UK-based IAM parts distributor with a broad proprietary range of engine, transmission and chassis components, comparable in scope to VIEROL's VAICO brand and oriented to European independent workshops.
• febi bilstein (Bilstein Group): German aftermarket parts specialist operating a single proprietary brand across steering, suspension, engine and transmission components for the IAM, with comparable catalogue breadth and B2B workshop focus to VIEROL's VAICO and VEMO brands.
• RHIAG Group: Swiss-headquartered IAM distributor supplying proprietary and partner brands of vehicle parts to workshops and trade customers across multiple European countries, comparable channel and customer mix to VIEROL.
• Herth+Buss: German mid-sized IAM distributor with proprietary product lines covering engine, electrical and chassis components for passenger cars and commercial vehicles, serving workshops and trade customers across Europe.
• SWAG (Bilstein Group brand): German aftermarket parts brand within the Bilstein Group covering chassis, engine and drivetrain components for European vehicles, directly comparable to VIEROL's VAICO engine and transmission focus.

Broad incumbents

• NTN-SNR (NTN Europe): Major European IAM division of Japanese bearing maker NTN, distributing wheel bearings, drivetrain and engine components to workshops globally; overlaps with VIEROL's mechanical replacement-parts portfolio and global reach.
• Bosch Automotive Aftermarket: Global OE and IAM division of Bosch, offering diagnostics, spare parts and workshop services across all major vehicle systems, including electronic components directly competitive with VIEROL's VEMO range.
• Schaeffler / Continental aftermarket divisions: Large OE-Tier-1 suppliers with extensive IAM product portfolios (LuK, INA, FAG, ContiTech, ATE) covering engine, drivetrain, electronics and chassis components that overlap with VIEROL's brands but operate at much greater scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/vierol_ag
• Facebookfacebook.com/vierolag
• LinkedInlinkedin.com/company/vierol-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIEROL