MOTOO eG

What MOTOO eG does

MOTOO eG is an eingetragene Genossenschaft (registered cooperative) headquartered in Kall, North Rhine-Westphalia, Germany, operating a nationwide network of independent automotive workshops (Kfz-Betriebe) and car dealerships under the MOTOO brand. Founded in its current cooperative form in 2022 when 13 workshops acquired the brand rights after the original system provider ceased operations, the cooperative succeeded a workshop licensing system that had carried the MOTOO brand since 2005. Membership grew to over 60 Kfz-Betriebe within two years, and the cooperative targets further nationwide expansion. The cooperative is fully member-owned: Genossenschaftler supply equity capital, elect the Vorstand (Executive Board) and Aufsichtsrat (Supervisory Board), and reinvest all profits back into the cooperative. Differentiated positioning centers on MOTOO being "the only workshop chain truly owned by the workshops themselves," preserving entrepreneurial independence for member operators.

The cooperative's core offerings are organized around four pillars: (1) shared brand identity and quality standards across the network; (2) integrated digital procurement, including the motoo.n4.parts catalog built with N4 Automotive that connects members to European wholesalers and embeds TecAlliance OE technical data (TecDoc, TecRMI, recall campaigns, maintenance plans, repair data), plus the motoo.gettygo portal for comparing and ordering tires, rims, and complete wheels from approximately 200 suppliers on a single central invoice; (3) collective procurement of Kfz spare parts, technical equipment, training, and services through partnerships with IAM brands (Febi/Bilstein, LIQUI MOLY, Continental, TEXTAR, DENSO, VARTA/Clarios, ElringKlinger, Hengst, Eibach, BILSTEIN, NORMFEST, VEMO/VIEROL), wholesalers (Alliance Automotive Germany, WM SE, Schäferbarthold), and specialist service providers (Partslife, motovers insurance, Classic Trader); and (4) member support services including MOTOO Website Solutions (Stümpel Software Solutions) and MOTOO Reifenversicherung tire insurance through REKOGA (up to EUR 500 per tire). Distribution is exclusively domestic (Germany), with member workshops serving end consumers directly at their physical locations.

MOTOO eG monetizes through membership contributions (recurring subscription-equivalent capital from Genossenschaftler) and group purchasing/procurement arrangements with industry partners and wholesale distributors (transaction-fee economics). Pricing for membership is not publicly disclosed and is communicated in personal discussions with prospective members, with multi-year contract terms. The cooperative maintains a lean operating structure of approximately 7 employees and reaches the market through its website (motoo.de), trade press coverage in KFZ-Betrieb, FREIE WERKSTATT, Auto Service Praxis, and Krafthand, and direct outreach to prospective workshop members and industry partners via [email protected]. Leadership comprises Andreas Konrath (Vorstandsvorsitzender), Jan Knoll (Geschäftsführender Vorstand), and Frank Zeimet (Stellv. Vorstandsvorsitzender).

Name

MOTOO eG

Legal name

MOTOO eG

Website

https://motoo.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

MOTOO eG is a Germany-wide cooperative of independent automotive workshops (50-60+ Kfz-Betriebe), member-owned since 2022, providing shared branding, integrated parts and tire procurement platforms, training, and supplier partnerships to participating workshops.

Ownership category

akta.pro rank

Headquarters

HQ city

Kall

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Contributions: Genossenschaftler (member workshop operators) provide the equity capital of MOTOO eG through their membership contributions. Profits flow exclusively back into the cooperative.
2. Group Purchasing / Procurement: MOTOO eG bundles purchasing volume across member workshops and negotiates favorable terms with industry partners and wholesale distributors for Kfz parts, technical equipment, training, and other services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MOTOO eG is a registered cooperative (eingetragene Genossenschaft) of independent automotive workshops headquartered in Kall, Germany. It provides member workshops with collective procurement of automotive parts and tires, OE-quality technical data access for all vehicle makes, training programs, marketing and website solutions, tire insurance, and a shared brand identity. The cooperative aggregates purchasing power across approximately 50-60 independent workshops across Germany.

Product overview

MOTOO eG is a cooperative network of independent automotive workshops operating under a unified brand since 2005. The offering centers on the MOTOO Workshop Network providing maintenance and repair services for all vehicle makes, owned democratically by member workshops. The network is supported by digital platforms including the motoo.n4.parts parts catalog (N4 Automotive integration) for OE and IAM parts procurement with DMS connectivity, the motoo.gettygo portal for comparing and ordering tires, rims, and parts from ~200 suppliers, and MOTOO Website Solutions for workshop web presence. Additional offerings include tire insurance (MOTOO Reifenversicherung) providing up to 500 euros coverage per tire, technical data access, spare parts procurement coordination, and continuing education programs through industry partnerships.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

28 partnerships are on record, tiered core and supporting.

• N4 AutomotivecoreTechnology or IntegrationMOTOO eG collaborated with N4 Automotive to create the motoo.n4.parts parts catalog, providing workshops with direct connection to all preferred wholesalers and suppliers in Europe. The platform includes TecAlliance OE technical data (TecDoc, TecRMI data, recall campaigns, maintenance plans, repair data).
• GettyGocoreTechnology or IntegrationStrategic partnership resulting in the motoo.gettygo portal where MOTOO members can compare and order tires, rims, complete wheels, and spare parts from around 200 suppliers on a central invoice.
• Stümpel Software Solutions GbRsupportingTechnology or IntegrationProvides complete web presence solutions for MOTOO member workshops including .de domain, website in MOTOO layout with directions, up to 25 email addresses, search engine registration with content review, and external webshop integration support.
• Munsteiner Werbetechnik GmbHsupportingTechnology or IntegrationSupplier of high-quality signage and design elements for MOTOO workshops, providing consultation, planning, production, delivery and installation.
• motovers GmbHsupportingOthersNationwide acting insurance broker for corporate customers in the mobility sector. One of the leading intermediaries for insurance solutions for automotive workshops and trade.
• Partslife GmbHsupportingOthersPartner for sustainable environmental and disposal solutions in the automotive sector, supporting MOTOO in complying with legal requirements and designing operational processes in an environmentally friendly manner including proper disposal of workshop waste, efficient recycling solutions, and occupational safety consulting.
• Classic Trader GmbHsupportingStrategic or Co-development PartnerPartnership with leading international marketplace for classic and youngtimer vehicles with integrated auction format. MOTOO members specializing in classic cars benefit from exclusive special conditions and direct access to a specialized classic car target group. Joint marketing and PR activities strengthen visibility.
• Ferdinand Bilstein GmbH + Co. KG (Febi)supportingStrategic or Co-development PartnerFebi is a pioneer in the independent aftermarket. As a conglomerate-independent family-owned traditional company, it offers over 48,000 technical wear parts for passenger cars and commercial vehicles.
• LIQUI MOLY GmbHsupportingStrategic or Co-development PartnerUlmer company specializing in the manufacture of additives, lubricants, and engine oils, belonging to the Würth Group. Provides workshops with first-class lubricants and additives as well as comprehensive solution concepts to increase efficiency and optimize workflows.
• TEXTAR BremstechnologiesupportingStrategic or Co-development PartnerOffers first-class OE brake technology for all current and future requirements of the global vehicle fleet, covering more vehicles than any other brake pad brand in the aftermarket.
• SONIC EquipmentsupportingStrategic or Co-development PartnerSpecialist for quality tools, filled tool carts and premium storage systems, selling in more than 65 countries worldwide with local teams and warehouses in Netherlands, Germany, Austria, France, Taiwan, Italy, Hong Kong and USA.
• DENSO Automotive Deutschland GmbHsupportingStrategic or Co-development PartnerSales office and R&D center in Eching for the 100% subsidiary of Denso Corporation, a leading supplier of modern automotive technology, systems and components including climate and engine cooling systems, generators, or interior filters.
• BILSTEINsupportingStrategic or Co-development PartnerSets benchmarks with high-performance single-tube and twin-tube shock absorber technologies, state-of-the-art air springs and revolutionary electronic systems, with over 60 years of series replacement and 50 years in motorsport experience.
• EibachsupportingStrategic or Co-development PartnerGlobally recognized leading manufacturer of high-quality suspension and chassis systems as well as technical special springs, with own production plants in Europe (Finnentrop, Germany), North America (Corona, CA, USA) and Asia (Taicang, China).
• ElringKlingersupportingStrategic or Co-development PartnerAutomotive supplier providing innovative solutions for all drive types including optimized combustion engines, powerful hybrid engines and environmentally friendly battery and fuel cell technology. The Elring aftermarket brand offers everything in one: OE quality, functional reliability and comprehensive service including sales training and technical training, service information, and the Elring Academy.
• VARTA by ClariossupportingStrategic or Co-development PartnerProvides innovative and technologically advanced batteries designed to deliver optimal performance and longevity for every type of vehicle including heavy commercial vehicles, start-stop vehicles, and electric vehicles.
• ERNST-Apparatebau GmbHsupportingStrategic or Co-development PartnerFounded in 1919 in Hagen, offering vehicle-specific exhaust systems for passenger cars and transporters in the areas of mufflers and pipes, catalytic converters, diesel particulate filters as well as installation technology and repair solutions in premium quality.
• Hengst FiltrationsupportingStrategic or Co-development PartnerFamily company founded in 1958 in Münster, Westphalia, developing innovative solutions in filtration and fluid management with more than 3,700 employees at 26 locations worldwide. Series supplier for the international vehicle and engine industry and development partner for future-oriented drive and mobility concepts.
• Schlütter Turbolader GmbHsupportingStrategic or Co-development PartnerMaster distributor of new turbos from OE production facilities, enabling independent workshops to offer the same repair quality as contract workshops at significantly more attractive conditions of the free market.
• LAUNCH Europe GmbHsupportingStrategic or Co-development PartnerFounded in 2003, specialist for automotive workshop equipment based in Kerpen near Cologne, focusing on innovative technologies and high-quality workshop equipment for precise diagnostics and efficient repairs.
• NORMFESTsupportingStrategic or Co-development PartnerLeading provider of workshop equipment since 1948 with a portfolio of over 26,000 high-quality chemical and technical products offering tailor-made solutions for demanding vehicle maintenance and repair requirements.
• CONTINENTALsupportingStrategic or Co-development PartnerImportant partner for aftermarket and services solutions from a single source. As a global technology company and one of the leading automotive suppliers and tire manufacturers, Continental provides the right solution for workshop needs with a broad portfolio, appropriate technology, top OE quality and value-adding services.
• VEMO / VIEROLsupportingStrategic or Co-development PartnerFirst-class electronic spare parts with over 15,000 articles covering many European, American and Asian vehicle models. Special focus on sensors and switches including parking and distance sensors, steering angle sensors, mass air flow meters, and thermoswitches. Q+ seal indicates OE quality.
• VAICO / VIEROLsupportingStrategic or Co-development PartnerQuality brand for engine and transmission parts including intake manifold modules, bleed hoses, timing chain sets and cylinder head covers. With approx. 95% market coverage of the European vehicle fleet, VAICO also offers transmission filters, oil pans and housings in OE quality (Q+ seal).
• ACKOJA / VIEROLsupportingStrategic or Co-development PartnerDelivers high-quality spare parts for Korean and Japanese vehicles in OE quality, predominantly manufactured in Korea. Range includes precise repair solutions for many current and common Asian vehicle models including filters, drive components, cooling system parts, wiper systems, clutch kits, and central engine components.
• Alliance Automotive Group / Alliance Automotive Germany GmbH (AAGG)supportingChannel Partner/ Reseller/ DistributorAlliance Automotive Group is the second largest auto parts dealer in Europe and belongs to Genuine Parts Company (GPC), the world's largest automotive parts dealer. In Germany represented by Alliance Automotive Germany GmbH which has nationwide coverage through its distribution companies.
• SchäferbartholdsupportingChannel Partner/ Reseller/ DistributorSpecialized automotive wholesaler and 'return optimizer' providing optimal advantages to repair solutions and specialty parts, selected OE parts, free specialists as well as specialty and wholesale dealers with a special product portfolio focusing on German and French automotive brands.
• WM SEsupportingChannel Partner/ Reseller/ DistributorWith more than 175,000 catalogued articles, WM SE is one of the most powerful wholesalers for automotive parts, accessories, tires and workshop equipment throughout Europe, offering a comprehensive product range at over 90 locations for car trade and workshops around passenger cars, commercial vehicles and motorcycles.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/motoo-eg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOTOO eG