What Yuvarla does

Yuvarla is a rounding-up donation feature embedded exclusively within the Papara electronic payment platform, operating in Turkey. The service automatically rounds up Papara Card transactions to the nearest Turkish Lira and directs the decimal difference as a micro-donation to a civil society organization (NGO) selected by the user. Users activate Yuvarla through the Papara app or website's donation menu, selecting a recipient organization that can be changed at any time. The feature eliminates friction in charitable giving by operating passively on every purchase, requiring no additional apps, accounts, or active donation decisions from the user.

Technically, Yuvarla is a single-purpose, rule-based transaction processing layer that applies a deterministic rounding algorithm to Papara Card payments. There is no API, SDK, or standalone technical infrastructure documented; the feature is fully integrated into Papara's existing payment processing flow. Papara — a member of BKM, MasterCard, and Visa, and licensed under Turkish Law No. 6493 as an electronic money institution — provides the card infrastructure, regulatory framework, and user distribution. Papara does not charge any commission or service fee on donations routed through Yuvarla, ensuring 100% of the rounded amount is transferred directly to the selected organization.

Yuvarla does not operate as an independent commercial entity. The service has no disclosed revenue model, no pricing structure, and no monetization mechanism. It is operated by Papara Elektronik Para A.Ş., the parent legal entity, and functions as a value-add CSR-oriented feature within the Papara ecosystem rather than a standalone business. Founded in 2014 with minimal early-stage funding ($45,636) and 1-10 employees, Yuvarla's strategic significance lies in enhancing Papara's brand differentiation and customer engagement in the Turkish fintech market rather than generating independent financial returns.

Name

Yuvarla

Legal name

Papara Elektronik Para A.Ş.

Website

https://yuvarla.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Yuvarla is a rounding-up donation feature embedded within the Papara electronic payment platform in Turkey, automatically converting spare change from Papara Card transactions into donations to user-selected civil society organizations.

Ownership category

akta.pro rank

Product category

Charitable giving and micro-donation services

SIC

Finance Services (6199)

akta.pro primary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

akta.pro secondary industry

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)

Keywords

• Micro-donation feature
• Rounding-up donations
• Charitable payment feature
• Civil society donations
• Spare change giving

Headquarters

HQ city

Istanbul

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Yuvarla is a rounding-up donation feature that operates within the Papara electronic payment platform. When a Papara Card user makes a purchase, the transaction amount is automatically rounded up to the nearest whole Turkish Lira, and the decimal difference is donated to a user-selected civil society organization. The feature is activated from the donation menu inside the Papara app or website, with 100% of donations transferred directly to the chosen organization and no commission charged.

Product overview

Yuvarla is a single-purpose donation feature integrated within the Papara payment platform. The product works exclusively with Papara Card, automatically rounding up purchase amounts to the nearest Turkish lira and directing the decimal difference as a donation to the user's selected civil society organization. Yuvarla functions as a feature within Papara's ecosystem rather than a standalone product.

Differentiator

Problem solved

Functional benefit

Products and services

• Yuvarla A rounding-up donation feature that automatically rounds Papara Card transaction amounts to the nearest whole Turkish Lira and directs the decimal difference as a donation to a user-selected civil society organization. It is targeted at Turkish consumers who use Papara Card for everyday purchases and want a passive, low-friction way to make recurring micro-donations, with 100% of donations transferred to the chosen NGO.

Quantifiable outcome

• 100% of donated amounts transferred directly to civil society organizations with no commission or service fee charged by Papara

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PaparacoreOEM/ Whitelabel/ Licensing PartnerYuvarla is embedded and distributed exclusively through Papara's electronic payment platform. Yuvarla operates as a feature within the Papara ecosystem, leveraging Papara's card infrastructure, user base, and payment processing. Papara Card users can activate Yuvarla in their donation settings. Papara does not charge any commission or service fee on donations made through Yuvarla.

Recent moves4 records

Expansion highlights2 records

Direct peers

• Daffy: Daffy is a U.S.-based charitable giving platform that enables recurring and automated donations to nonprofits, including rounding-style micro-contributions. It is directly comparable to Yuvarla as a fintech-mediated recurring donation feature for end consumers.

Broad incumbents

• Starling Bank: Starling Bank offers a 'Round Up' feature in the UK that donates rounded-up spare change from card transactions to charitable causes. As a licensed incumbent bank, it competes with Yuvarla on the same embedded donation mechanic from within a broader banking product.
• GoFundMe: GoFundMe is the largest consumer-facing donation and fundraising platform globally. It is comparable to Yuvarla as a destination for consumer-driven charitable giving, though it relies on active donation flows rather than passive rounding.
• PayPal Giving Fund: PayPal Giving Fund enables donations to charities through PayPal's payment platform, with pass-through to verified nonprofits. It mirrors Yuvarla's model of charitable giving integrated into an established payment ecosystem.
• Benevity: Benevity is a corporate social responsibility and workplace giving platform used by large enterprises to facilitate employee donations and matching. While primarily B2B, it overlaps with Yuvarla in enabling structured, recurring charitable flows through a payment-adjacent layer.

Emerging players

• Acorns: Acorns pioneered the spare-change rounding-up mechanic in fintech, channeling rounded-up amounts into investment accounts. While the destination (investment vs. charity) differs, the core transaction-rounding infrastructure and UX pattern are highly comparable to Yuvarla.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/yuvarla
• YouTubeyoutube.com/c/Paparatr
• Facebookfacebook.com/yuvarla
• LinkedInlinkedin.com/company/papara
• Instagraminstagram.com/papara

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yuvarla