HOM Furniture

Furniture Retailhomfurniture.com

Company typePrivate
Founded1973
HeadquartersCoon Rapids, United States
Headcount1,001–5,000
GTM typeB2C
OfferingServices

HOM Furniture firmographics

Firmographics

Name: HOM Furniture
Legal name: HOM Furniture Inc.
Website: https://homfurniture.com
Company type: Private
Founded year: 1973
Operating status: Operating
Headcount range: 1,001–5,000 employees
Ownership category
akta.pro rank

Where HOM Furniture is headquartered

Location

Headquarters

HQ city: Coon Rapids
HQ country: United States
HQ region: North America

Offices18 records

Markets served

HOM Furniture business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

Furniture and Home Furnishings Retail: Revenue generated from selling furniture, mattresses, flooring, area rugs, and home décor through company-owned retail showrooms. Products include living room, bedroom, dining, outdoor/patio furniture, kids furniture, and accent furniture.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

HOM Furniture product offering

Product offering

Core offering

HOM Furniture is a multi-brand furniture and home furnishings retailer operating 17 showrooms across the upper Midwest, selling living room, bedroom, dining, outdoor, kids, office, and entertainment furniture, along with mattresses, flooring, area rugs, and home décor. The company also offers interior design services, financing through the HOM Credit Card, delivery and assembly, and product customization, supported by an e-commerce website.

Product overview

HOM Furniture operates as a multi-brand furniture retail platform with a unified core offering of living room, bedroom, dining, outdoor, kids, office, and entertainment furniture, complemented by specialized mattress (Sleep Express), flooring (HOM Floors), and home décor (The Market) divisions. The company maintains multiple sub-brands including high-end Gabberts and commercial-focused DOCK 86, plus an acquired brand Hennen's Furniture, all served through 17 showrooms across the upper Midwest. Services include interior design consultations, 3D room visualization (See It In My Room), room planning tools, and product customization (Customize Me), with financing options through the HOM Credit Card. The HOM Floors division provides carpet, hardwood, luxury vinyl, and laminate flooring with professional installation, including a dedicated commercial flooring operation.

Differentiator

Problem solved

Functional benefit

Brands

Gabberts: Premium furniture retail brand operated as a separate showroom concept within HOM Furniture's portfolio.
DOCK 86
HOM Commercial Flooring
HOM Floors
Hennen's Furniture

Products and services

HOM Furniture (Core Retail Brand) Main furniture retail brand offering living room, bedroom, dining, outdoor, kids, office, and entertainment furniture, mattresses, flooring, area rugs, and home décor across 17 showrooms in the upper Midwest for individual consumers and households.
HOM Floors Flooring division offering carpet, hardwood, luxury vinyl, and laminate flooring with professional installation services for residential customers in the upper Midwest.
HOM Commercial Flooring Commercial flooring sales and installation division based in Anoka, MN, serving commercial and residential flooring projects across the upper Midwest with project coordinators and commercial flooring specialists.
Sleep Express (Mattress Department) Mattress-focused department within HOM Furniture stores carrying top national brands (Purple, Tempur-Pedic, Beautyrest, Aireloom, Casper, Helix, Avocado, PranaSleep, etc.) across memory foam, innerspring, hybrid, and adjustable bed categories.
The Market (Home Décor Department) Home décor department within HOM Furniture stores featuring the latest home décor trends and accessories.
HOM Baby Furniture Specialized furniture line for nurseries including convertible cribs and other baby furniture.
Interior Design Services In-store and in-home design consultation services helping customers select furniture and design solutions for their homes.
HOM Credit Card Store credit card offering special financing and exclusive in-store offers for HOM Furniture customers, issued through Synchrony.
Gabberts High-end / premium furniture sub-brand operated as a separate showroom concept within HOM Furniture's portfolio, featured at the Bloomington showroom alongside HOM Furniture and DOCK 86.
DOCK 86 Furniture brand operating within HOM Furniture showrooms, focused on a distinct market segment, showcased alongside HOM Furniture and Gabberts at the Bloomington showroom.
Hennen's Furniture Furniture retail brand acquired by HOM Furniture in 2025, continuing to operate as part of the HOM Furniture portfolio in the upper Midwest.
Customize Me Customization service allowing customers to personalize furniture products (fabric, finish, configuration, etc.) to their preferences before purchase.

Companies that use HOM Furniture

Customer profile

Segments1 record

Ideal customer profiles2 records

HOM Furniture technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

HOM Furniture partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Hennen's FurnituremajorOthersHOM Furniture's acquisition of Hennen's Furniture. This represents an expansion of HOM Furniture's retail footprint in the upper Midwest.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

HOM Furniture competitors and assessment

Company assessment

Broad incumbents

Rooms To Go: One of the largest U.S. furniture retailers operating showroom-based model across the South and East Coast with comparable package-based merchandising of room sets. Significant competitive pressure on HOM's overall positioning.
Ethan Allen: National premium furniture retailer with company-owned design centers and custom manufacturing. Competes with HOM's Gabberts premium sub-brand in upper price tiers with similar interior design services model.
Ashley Furniture HomeStore: Largest U.S. furniture retailer with both manufacturing and retail operations. Competes directly with HOM on broad living room, bedroom, and mattress categories through company-owned stores and franchisees in HOM's geography.
Bob's Discount Furniture: Fast-growing national furniture chain expanding aggressively across the Midwest with showroom-led model and value-price positioning. Directly comparable business model and competitive threat to HOM.

Emerging players

Wayfair: Dominant online furniture and home furnishings retailer; represents the structural e-commerce threat to HOM's showroom-led model and increasingly overlaps on furniture categories where HOM competes.
Sleep Number: Vertically integrated mattress retailer with strong Midwestern roots and showroom model that competes head-to-head with HOM's Sleep Express mattress offering on premium and tech-enabled beds.

Direct peers

Raymour & Flanigan: Large multi-brand regional furniture retailer operating showrooms across the Northeast with similar in-store design services, broad assortment strategy, and comparable $1B+ revenue scale to where HOM could grow.
American Freight Furniture: Discount furniture retailer with value-price positioning and multiple store locations across the Midwest, competing with HOM on price-sensitive mattress and bedroom categories.
Slumberland Furniture: Regional furniture retailer with overlapping Midwestern store footprint and similar showroom-led sales model selling living room, bedroom, and mattress products. Directly comparable regional competitor to HOM.

Others

Stickley (L. & J.G. Stickley): Premium wood furniture manufacturer whose brand HOM carries in showrooms; relevant as both a supplier partner within HOM galleries and as an indirect competitor at the premium end of the assortment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

HOM Furniture compliance and trust

Trust signal

Compliance1 record

HOM Furniture financial estimates

Financial estimate

Revenue estimate

Valuation estimate

HOM Furniture leadership team

Management profile

Number of profiles

HOM Furniture subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

HOM Furniture funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

HOM Furniture M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOM Furniture

What does HOM Furniture do?

Is HOM Furniture a public or private company?

HOM Furniture is a private company. It is classified as family owned and is currently operating.

When was HOM Furniture founded?

HOM Furniture was founded in 1973. It employs 1,001 to 5,000 people.

Where is HOM Furniture based?

HOM Furniture is headquartered in Coon Rapids, United States, in the North America region.

How does HOM Furniture make money?

One revenue line is on record: furniture and Home Furnishings Retail.

Who are HOM Furniture's main competitors?

Broad incumbents on record are Rooms To Go, Ethan Allen, Ashley Furniture HomeStore and Bob's Discount Furniture. Emerging players are Wayfair and Sleep Number. Direct peers are Raymour & Flanigan, American Freight Furniture and Slumberland Furniture. Stickley (L. & J.G. Stickley) is listed as an others.

Does HOM Furniture have an API?

No public API is recorded for HOM Furniture.