The Golf Practice
The Golf Practice operates two TrackMan-equipped indoor golf training facilities in Highland Park and Lisle, Illinois, serving approximately 400 junior golfers, adult players, and families with year-round coaching, structured youth programs, and club fitting services.
- Company typePrivate
- Founded-
- HeadquartersHighland Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Golf Practice does
The Golf Practice is a privately held indoor golf training academy operating two facilities in the Chicago metropolitan area: a 13,000-square-foot site in Highland Park with 7 TrackMan simulators, and a newer 15,000-square-foot site in Lisle with 8 TrackMan simulators. The company serves a fragmented base of approximately 400 junior golfers (ages 3-18), adult recreational and competitive golfers, and North Shore and western-suburb families seeking year-round instruction in a market where winter weather limits outdoor practice. Service lines include private and group lessons, structured junior programs (Junior Essentials, High School Prep, M360 College Prep), summer camps, club fitting, regripping, adult leagues, and private events.
The technical core is TrackMan dual-radar launch monitor technology deployed at every bay (15 units total) and integrated with V1 high-speed video analysis. Short game infrastructure at Lisle includes a 4,600-square-foot Scotland-inspired area with Augusta-sand bunkers, custom WellPutt putting surfaces, 16 cup positions, and a contoured green complex rated at 11 on the Stimpmeter. Coaching is delivered under Hank Haney's cause-and-effect methodology, which emphasizes ball flight laws, fundamentals-first sequencing, and one-to-two corrections at a time, and is supported by claims of 3-5 stroke handicap reduction within 90 days for 15-20 handicap players.
The business model combines professional services (lessons, fittings, events) with subscription and multi-session recurring revenue (junior program blocks such as HS Prep 17u at $675 for 8 classes, summer camps, and unlimited indoor practice memberships). Distribution is entirely direct-to-consumer through the company website, online booking, and phone; no third-party resellers or channel partners exist. Marketing relies on SEO-targeted suburb pages, content/blog, Instagram, YouTube, and email. The company holds PGA Recognized Academy status and a partnership with U.S. Kids Golf. Ownership is not publicly disclosed and no institutional funding rounds are evidenced.
The Golf Practice firmographics
Firmographics- Name
- The Golf Practice
- Legal name
- The Golf Practice
- Website
- https://thegolfpractice.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Golf Practice operates two TrackMan-equipped indoor golf training facilities in Highland Park and Lisle, Illinois, serving approximately 400 junior golfers, adult players, and families with year-round coaching, structured youth programs, and club fitting services.
- Ownership category
- akta.pro rank
The Golf Practice industry classification
Industry- Product category
- Golf Instruction and Training Services
- NAICS
- Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industries
- Golf Training Aids & Swing Analytics Retail (CRAMAGAG), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
Keywords
Where The Golf Practice is headquartered
LocationHeadquarters
- HQ city
- Highland Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Golf Practice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Golf Lessons and Coaching: Private and group lessons with PGA-certified instructors. Lessons integrate TrackMan data with coaching. Structured programs for adults and juniors at multiple skill levels.
- Structured Junior Golf Programs: Tiered youth programs including Junior Essentials (ages 3-5, 6-8, 9-12), High School Prep (11u, 14u, 17u), and M360 College Prep. Programs run on academic calendar with 8-class sessions. Example: High School Prep 17u at $675 for 8 classes.
- Indoor Practice Memberships: Unlimited indoor practice access for members with TrackMan simulator availability. Membership provides cost-effective access for frequent practice between lessons.
- Club Fitting Services: Professional club fitting including junior club fitting to ensure proper equipment for developing golfers.
- Private Events: Facility rentals for private events including group outings, corporate events, and team building activities.
- Summer Golf Camps: Multi-day intensive camps held at Evanston, Winnetka, Highland Park, and Lisle locations during school breaks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | High School Prep 17u Program - 8-class session |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
The Golf Practice product offering
Product offeringCore offering
The Golf Practice operates two indoor golf training facilities (Highland Park and Lisle, Illinois) equipped with TrackMan dual-radar launch monitors, custom WellPutt putting surfaces, and Augusta-style short game areas. It sells private and group golf lessons, structured youth and adult programs (Junior Essentials, High School Prep, M360 College Prep), TrackMan simulator practice sessions and memberships, professional club fitting, regripping, and facility rentals for private and corporate events. The instructional system is built on the Hank Haney cause-and-effect coaching methodology integrated with TrackMan data and V1 video analysis.
Product overview
The Golf Practice is an indoor golf training academy operating two locations in the Chicago area (Highland Park and Lisle). The core offering consists of TrackMan-equipped golf simulator facilities for year-round training, with coaching programs built around Hank Haney's cause-and-effect teaching methodology. The product portfolio includes structured youth golf programs (Junior Essentials, High School Prep, Mastery 360) for junior golfers ages 3-18, adult golf lessons, club fitting, and practice memberships. Short game facilities include custom Wellputt putting surfaces and Augusta-style sand bunkers. The facilities integrate TrackMan launch monitor technology as a coaching tool to provide diagnostic data during lessons and practice sessions.
Differentiator
Problem solved
Functional benefit
Products and services
- Indoor Golf Training Facility - Highland Park 13,000 square foot indoor golf training facility on Chicago's North Shore equipped with 7 TrackMan simulators, custom Wellputt putting surface, over 3,000 sq ft of chipping and putting space, and bunkers with Augusta sand; serves as the primary coaching and practice location for North Shore golfers.
- Indoor Golf Training Facility - Lisle State-of-the-art 15,000 square foot indoor golf training facility equipped with 8 TrackMan simulators, over 5,000 sq ft of short game and putting practice space, Scotland-inspired design, and Augusta sand bunkers; serves the Lisle, Naperville, Wheaton, and Hinsdale communities.
- TrackMan Simulator Practice Sessions
Quantifiable outcome
- 3-5 stroke handicap reduction in 90 days for 15-20 handicap golfers; 2-3 strokes for 10-15 handicap range
- +3 more outcomes
Companies that use The Golf Practice
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
The Golf Practice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Golf Practice partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Professional Golfers' Association (PGA)coreThe Golf Practice operates as a PGA-recognized academy, indicating formal recognition of its instructional standards and coaching quality. This affiliation provides credibility for the academy and access to PGA resources and methodologies.
- U.S. Kids GolfcoreOfficial partnership with U.S. Kids Golf provides specialized youth development resources, curriculum support, and competitive pathways for junior golfers in the academy programs.
- Hank HaneycoreInstructional methodology built on Hank Haney's cause-and-effect coaching principles. Haney is a renowned golf instructor with a documented 30+ year track record including a six-year coaching partnership with Tiger Woods during which Woods won six major championships.
- Runningfish Web Design & Digital MarketingminorWebsite design and digital marketing partner responsible for the company's web presence and online marketing infrastructure.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
The Golf Practice competitors and assessment
Company assessmentDirect peers
- GOLFTEC: The largest U.S. indoor golf instruction chain, operating hundreds of bays with launch monitor technology (originally Swingbyte, now Foresight/TrackMan) and a standardized coaching curriculum. Most directly comparable to TGP in business model, technology stack, and PGA-certified instruction focus, but at vastly greater scale.
- Five Iron Golf: Urban indoor golf concept combining simulator bays with bar/food service and instruction. Comparable to TGP's indoor bay-based business and Chicago market presence, though Five Iron leans more entertainment-driven and less academy-focused.
- X-Golf America: Indoor golf simulator and instruction franchise with U.S. locations, offering TrackMan-equivalent ball-flight analysis, lessons, and leagues. Directly comparable on indoor technology-led instruction and multi-site model.
- Club Champion: National club fitting and building retailer with indoor fitting studios. Comparable to TGP's club fitting service line and data-driven, in-bay fitting approach, though Club Champion is fitting-only with no instruction.
Broad incumbents
- Topgolf: The largest tech-enabled golf entertainment operator in the U.S., with multi-level venues combining ball-tracking, instruction, F&B, and events. Comparable on the indoor simulator/analytics and event-hosting elements, but Topgolf is entertainment-first, not a coaching academy.
Regional players
- Indoor Golf Design / Local Chicagoland Indoor Golf Studios: A collection of smaller, locally owned indoor golf studios in the Chicago suburbs offering simulator bays and basic lessons. Closest competitive set in TGP's immediate geographic footprint, though typically without TGP's depth of TrackMan-integrated coaching and junior programming.
Emerging players
- Drive Shack / Puttery: Puttery is Drive Shack's indoor putting-focused entertainment concept with food and beverage. Comparable to TGP's indoor facility, private event hosting, and Chicagoland presence, but more entertainment-oriented with limited instructional depth.
- Hank Haney Golf: Hank Haney's branded instruction business, including online coaching, schools, and the cause-and-effect methodology TGP has adopted. Comparable through shared coaching framework, though Hank Haney Golf is more digital/remote and less facility-bound than TGP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Golf Practice social profiles
Digital presenceThe Golf Practice compliance and trust
Trust signalCompliance2 records
The Golf Practice financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Golf Practice leadership team
Management profileNumber of profiles
Profiles1 record
The Golf Practice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Golf Practice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Golf Practice
What does The Golf Practice do?
The Golf Practice operates two indoor golf training facilities (Highland Park and Lisle, Illinois) equipped with TrackMan dual-radar launch monitors, custom WellPutt putting surfaces, and Augusta-style short game areas. It sells private and group golf lessons, structured youth and adult programs (Junior Essentials, High School Prep, M360 College Prep), TrackMan simulator practice sessions and memberships, professional club fitting, regripping, and facility rentals for private and corporate events. The instructional system is built on the Hank Haney cause-and-effect coaching methodology integrated with TrackMan data and V1 video analysis.
Is The Golf Practice a public or private company?
The Golf Practice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Golf Practice founded?
The Golf Practice was founded in -1. It employs 11 to 50 people.
Where is The Golf Practice based?
The Golf Practice is headquartered in Highland Park, United States, in the North America region.
How does The Golf Practice make money?
Six revenue lines are on record. Golf Lessons and Coaching is the primary driver. The others are structured Junior Golf Programs, indoor Practice Memberships, club Fitting Services, private Events and summer Golf Camps.
Who are The Golf Practice's main competitors?
Direct peers on record are GOLFTEC, Five Iron Golf, X-Golf America and Club Champion. Topgolf is listed as a broad incumbent. Indoor Golf Design / Local Chicagoland Indoor Golf Studios is listed as a regional player. Emerging players are Drive Shack / Puttery and Hank Haney Golf.
Does The Golf Practice have an API?
No public API is recorded for The Golf Practice.
What industry is The Golf Practice in?
The Golf Practice's product category is Golf Instruction and Training Services. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of CRAMAGAG, Golf Training Aids & Swing Analytics Retail. Its NAICS code is 611620 and its SIC code is 8200.