The Center for Health & Wellbeing

What The Center for Health & Wellbeing does

The Center for Health & Wellbeing (CHWB) is a privately held, single-location integrative medicine practice founded in 1999 and headquartered at 3636 5th Ave in San Diego, California. The practice operates with 11–50 employees and 15+ licensed providers organized into a multi-disciplinary team spanning naturopathic doctors (NDs), nurse practitioners (NPs), a chiropractor (DC), licensed acupuncturists and Doctors of Acupuncture & Oriental Medicine (L.Ac, DAOM), massage therapists (MT), licensed marriage and family therapists (LMFT), and a medical doctor (MD). CHWB is affiliated with the UC San Diego Center for Integrative Health and accepts major insurance plans including Anthem Blue Cross, Blue Cross/Blue Shield, Cigna, Aetna, Health Net, and United Healthcare.

CHWB's service portfolio covers Primary Care/Family Medicine, Naturopathic and Holistic/Homeopathic Medicine, BioTE and other Bioidentical Hormone Replacement Therapy, PRP facials, IV Nutritional Therapy (including Myers' Cocktail and vitamin infusions), NAD IV Therapy, Acupuncture and Traditional Chinese Medicine, Chiropractic Treatment, Weight Management/FirstLine Therapy and a 14-day Spring Clean Eating/Detox program ($159, normally $199), MFT Counseling, and Massage Therapy (medical massage, Tui Na, myofascial release, lymphatic drainage, cranial sacral). Service delivery combines in-person clinic appointments with telehealth video consultations hosted on the Greenway Health platform, enabling remote visits across primary care, specialty, chronic disease management, pain management, and mental health. Clinical modalities include FDA-approved (since 2011) Pulsed Magnetic Field Therapy (a Nobel Prize-winning technique for treatment-resistant neurological depression), BioTE pellet-based hormone optimization, and regenerative medicine/PRP protocols.

Revenue is generated through fee-for-service clinical consultations billed across multiple specialties (a subscription/recurring service stream by nature of ongoing patient care), cash-based IV therapy and supplement sales with new-patient (50% off) and established-patient (20% off) discounts, and structured program-based services (e.g., the Spring Clean Eating/Detox program). Distribution is overwhelmingly direct-to-patient — phone and online booking for in-clinic visits, supplemented by telehealth — with a multi-channel marketing stack (80+ blog articles, Facebook, Instagram, YouTube, Twitter, LinkedIn) and community-driven earned media via the San Diego Union Tribune Readers' Poll. Customers are individual patients and families, primarily in San Diego and surrounding Southern California counties.

Name

The Center for Health & Wellbeing

Legal name

The Center for Health and Wellbeing

Website

https://chwbonline.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Center for Health & Wellbeing is a San Diego-based private integrative medicine practice founded in 1999, offering naturopathic, chiropractic, acupuncture, IV therapy, hormone replacement, mental health, and primary care services across a single Hillcrest clinic plus telehealth to Southern California patients.

Ownership category

akta.pro rank

Product category

Integrative Medicine Practice

NAICS

Offices of Other Health Practitioners (6213), Ambulatory Health Care Services (621), Offices of Chiropractors (62131)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industries

Primary Care & General Medicine Virtual Care (HLALAAAA), Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Integrative medicine practice
• Naturopathic healthcare services
• Bioidentical hormone therapy
• IV nutritional therapy
• Chiropractic acupuncture care

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Clinical Services Revenue: The practice generates revenue through fee-for-service clinical consultations across multiple specialties including naturopathic medicine, primary care, acupuncture, chiropractic, massage therapy, IV nutritional therapy, hormone replacement, and mental health counseling. Insurance is accepted from major providers.
2. IV Therapy and Supplement Sales: Revenue from IV nutritional therapy treatments (Myers' Cocktail, NAD IV therapy, vitamin infusions) and nutritional supplement products. Cash pricing is available for uninsured services, with special discounts for new patients (50% off first nutritional IV) and established patients (20% off first nutritional IV).
3. Program-based Services: Structured health programs such as the 14-day Spring Clean Eating/Detox program priced at $159 (normally $199), including nutritional supplements, personalized nutrition plan, weekly educational content, and body composition testing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Center for Health & Wellbeing is a San Diego-based integrative medicine practice delivering coordinated clinical services that bridge conventional Western medicine with evidence-based complementary and alternative therapies. Its core offerings include primary care/family medicine, naturopathic medicine, BioTE bioidentical hormone replacement therapy, IV nutritional therapy, NAD IV therapy, PRP facials, chiropractic treatment, acupuncture and Traditional Chinese Medicine, massage therapy, weight management programs such as FirstLine Therapy, MFT counseling, and holistic/homeopathic medicine, delivered via in-person clinic visits and telehealth.

Product overview

The Center for Health & Wellbeing is a San Diego-based integrative medicine practice offering a coordinated portfolio of 15+ health services that bridge conventional medicine and alternative therapies. The core offerings include Primary Care/Family Medicine, Naturopathic Medicine, Bioidentical Hormone Therapies (BioTE BHRT), IV Nutritional Therapy, NAD IV Therapy, PRP Facials, Chiropractic Treatment, Acupuncture and Traditional Chinese Medicine, Weight Management programs including FirstLine Therapy, MFT Counseling, Massage Therapy, and Holistic/Homeopathic Medicine. Telehealth Services serve as a delivery platform enabling remote consultations. All services emphasize the integrative medicine philosophy focusing on whole-person care—body, mind, and spirit—with a strong patient-provider partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care/Family Medicine
• BioTE Bioidentical Hormone Replacement Therapy
• PRP Facials
• Naturopathic Medicine
• IV Nutritional Therapy
• NAD IV Therapy
• Holistic and Homeopathic Medicine
• Chiropractic Treatment
• Acupuncture and Traditional Chinese Medicine
• Weight Management / Diet Nutrition
• MFT Counseling
• Massage Therapy
• FirstLine Therapy
• Telehealth Services

Quantifiable outcome

• Over a decade of operation bridging conventional and alternative medicine
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• UC San Diego Center for Integrative HealthcoreStrategic or Co-development PartnerCHWB is affiliated with UCSD's Centers for Integrative Health, as evidenced by the UCSD affiliate logo displayed on the practice's website. Providers participate in UCSD-organized events and community outreach programs, including the 2017 inauguration event featuring TED-style talks, cooking demonstrations, meditation, and yoga sessions celebrating the integration of alternative medicine with Western science.
• Alex Roher, MDminorStrategic or Co-development PartnerListed as a recommended partner on the CHWB recommended partners page. Dr. Roher is listed among the recommended medical providers alongside other partner practitioners.
• Ahmad Kabakibi, MDminorStrategic or Co-development PartnerListed as a recommended partner on the CHWB recommended partners page. Dr. Kabakibi is listed among the recommended medical providers.
• Melissa LeBlanc, RNminorStrategic or Co-development PartnerListed as a recommended partner on the CHWB recommended partners page. Melissa LeBlanc is listed among the recommended nursing providers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Amen Clinics: Multi-location integrative brain health and psychiatry practice combining brain imaging, psychiatry, and complementary therapies. Comparable for blending conventional and alternative modalities and accepting insurance for specialty care.
• Parsley Health: Direct-to-consumer integrative and functional medicine membership practice combining primary care, nutrition, and health coaching. Comparable to CHWB's whole-person care model with a stronger virtual-first delivery approach.
• Whitaker Wellness Institute: Outpatient integrative medicine clinic offering IV nutrient therapy, bioidentical hormones, acupuncture, and lifestyle medicine. Comparable outpatient multi-modality model with emphasis on chronic disease reversal.
• Riordan Clinic: Long-standing nonprofit integrative/orthomolecular medicine clinic offering naturopathic care, IV nutrient therapy, and chronic disease management. Comparable to CHWB in modality mix and whole-person integrative philosophy.
• Eleven Eleven Wellness Center: Dr. Frank Lipman's NYC-based integrative medicine practice combining functional medicine, acupuncture, IV therapy, and nutrition. Direct comparable to CHWB for offering a multi-modality integrative care experience under one roof.
• UltraWellness Center: Dr. Mark Hyman's integrative and functional medicine practice combining conventional primary care with nutrition and lifestyle therapeutics. Closely mirrors CHWB's model of insurance-accepting integrative medicine under a strong personal/brand identity.
• The Hoffman Center: Integrative medicine practice in New York offering naturopathic medicine, IV therapy, bioidentical hormones, and chronic illness protocols. Closely comparable to CHWB in service portfolio and patient segment (complex chronic illness).

Emerging players

• Fountain Life: Premium preventive and longevity medicine membership offering advanced diagnostics, IV therapy, and integrative protocols. Adjacent to CHWB in integrative services with a more cash-pay, luxury-oriented positioning.

Broad incumbents

• Cleveland Clinic Center for Integrative & Lifestyle Medicine: Hospital-based integrative medicine program offering acupuncture, integrative primary care, and lifestyle medicine within a major academic health system. Represents the institutional incumbent moving into CHWB's category.
• Andrew Weil Center for Integrative Medicine (University of Arizona): Academic integrative medicine center combining clinical services, physician fellowship training, and research. Comparable in integrative care delivery and represents the academic-system competitor shaping the broader field.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chwb_sandiego
• YouTubeyoutube.com/channel/UCdH4_EQ9SJ9HhEuJspBvSpw
• Facebookfacebook.com/chwbonline
• LinkedInlinkedin.com/company/the-center-for-health-wellbeing
• Instagraminstagram.com/chwb.sandiego

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Center for Health & Wellbeing