Mental Management Systems
- Company typePrivate
- Founded1976
- HeadquartersFlower Mound, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Mental Management Systems firmographics
Firmographics- Name
- Mental Management Systems
- Legal name
- Mental Management Systems LLC
- Website
- https://mentalmanagement.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Mental Management Systems industry classification
Industry- Product category
- Mental Performance & Sports Psychology Training
- NAICS
- Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143), Management Consulting Services (54161)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Wellness Program Design & Accountability Coaching (HSADAGAC)
- akta.pro secondary industries
- Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Where Mental Management Systems is headquartered
LocationHeadquarters
- HQ city
- Flower Mound
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mental Management Systems business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others
Revenue model
- Product Sales: Physical and digital books (With Winning in Mind, Freedom Flight, Attainment, Parenting Champions), merchandise (shirts, hoodies), and performance journals sold through e-commerce storefront.
- Coaching Services: Personalized coaching sessions with Lanny Bassham ($300-$400) and Troy Bassham ($200-$700). Includes free 20-minute consultation for lead generation.
- Online Courses: Digital courses available through Thinkific platform including Fundamentals of Mental Management, Running a Mental System, and Mastering Self-Image Change.
- Patreon Membership: Monthly subscription at $30/month (With Winning in Mind Gold app) offering audio programs, over 100 articles, complete CD catalog, videos, and monthly Zoom meetings with staff.
- Webinars: Live and recorded webinars such as Training to Win with Troy Bassham ($225).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Core books and publications |
| Unit Pricing | Pay-as-you-go | Coaching Sessions |
| Subscription | Monthly | Patreon Membership |
| One time/ perpetual license | Pay-as-you-go | Webinars |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| One time/ perpetual license | Pay-as-you-go | Performance Analysis Workshop |
| One time/ perpetual license | Pay-as-you-go | Merchandise |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Mental Management Systems product offering
Product offeringCore offering
Mental Management Systems delivers a proprietary mental training methodology developed by Olympic Gold Medalist Lanny Bassham since 1976. The company sells foundational and specialized books, online courses (via Thinkific), a Patreon membership with audio programs, personalized one-on-one coaching sessions, and webinars. The system teaches athletes, military personnel, and business professionals how to control their minds under pressure, build a winning self-image, and achieve consistent performance.
Product overview
Mental Management Systems is a mental performance training company founded by Olympic Gold Medalist Lanny Bassham, offering a portfolio of books, coaching services, webinars, and online courses designed to help athletes, business professionals, and performers achieve consistency and excellence under pressure. The core offering consists of the foundational book 'With Winning in Mind' (the core training system for controlling your mind under pressure) supplemented by specialized books including 'Attainment – The 12 Elements of Elite Performance', 'Freedom Flight – The Origins of Mental Power', 'Fore The Mind – The Mental Program for Golf', and 'Parenting Champions'. The product line extends to 'Performance Analysis – The Ultimate Performance Journal' for daily tracking and self-image building, personalized coaching sessions with Lanny and Troy Bassham, the 'Training to Win Webinar' series, and online courses delivered via Thinkific. The company also offers branded merchandise and gift cards. All offerings are powered by the proprietary Mental Management System methodology developed since 1976.
Differentiator
Problem solved
Functional benefit
Products and services
- With Winning In Mind
- Attainment – The 12 Elements of Elite Performance
- Freedom Flight – The Origins of Mental Power
- Fore The Mind – The Mental Program for Golf
- Parenting Champions
- Performance Analysis – The Ultimate Performance Journal
- Coaching Sessions with Lanny Bassham
- Coaching Sessions with Troy Bassham
- Personalized Training
- Training to Win Webinar with Troy Bassham
- Online Courses (Thinkific)
- With Winning in Mind Gold App (Patreon)
- Gift Card
Quantifiable outcome
- Eun-chul Lee improved from 1140 to 1160+ scores after 6 months of Mental Management training
- +1 more outcomes
Companies that use Mental Management Systems
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
Mental Management Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Mental Management Systems partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ThinkificcoreThinkific is used as the platform for hosting and delivering online courses including Fundamentals of Mental Management, Running a Mental System, and Mastering Self-Image Change. Course catalog is available at mm-courses.thinkific.com.
- PatreoncorePatreon hosts the 'With Winning in Mind' Gold app offering monthly audio programs, over 100 articles, complete CD catalog, videos, and monthly Zoom meetings with staff at $30/month subscription.
- ShopifycoreShopify powers the e-commerce storefront at mentalmanagement.com for product sales, including books, merchandise, and coaching session bookings.
- Certified Instructors NetworkminorNetwork of certified instructors located at withwinninginmind.com who teach Mental Management courses independently. Managed through Kajabi platform (withwinninginmind.mykajabi.com).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mental Management Systems competitors and assessment
Company assessmentDirect peers
- Dr. Bob Rotella: Legendary sports psychologist specializing in mental performance for elite athletes, especially golfers. Operates a similar author/coaching/course model to Mental Management Systems and is frequently cited alongside Lanny Bassham in the mental-game category.
- Brian Cain (Complete Performer's Mental Training): Mental performance coach for MLB, NCAA, and Olympic athletes offering books, online courses, and team workshops. Directly comparable in the elite-athlete mental-training niche with a similar coaching and content-led model.
- Peak Performance Sports (Dr. Patrick Cohn): Sports psychology and mental toughness coaching practice serving individual athletes and teams, offering online courses, books, and one-on-one coaching. Closely comparable structure and audience to Mental Management Systems.
- Jason Selk: Mental toughness coach and author focused on business and athletic performance, with corporate team training engagements and a published library of mental performance content. Operates a similar coaching/books/training model.
- Dr. Gio Valiante: Sports psychologist specializing in performance anxiety for professional athletes, including elite golfers. Comparable audience, methodology focus, and elite-athlete positioning to Mental Management Systems.
- InsideOut Development (Alan Fine): Performance coaching company based on Alan Fine's work (The Inner Game of Tennis lineage) serving athletes, coaches, and executives. Direct peer in mental-skills coaching with a similar practitioner-led content model.
Broad incumbents
- BetterUp: Enterprise coaching and mental wellness platform used by Fortune 500 companies for leadership and performance development. Overlaps with Mental Management's corporate engagement ambitions but at vastly greater scale and with platform/digital delivery.
- Headspace: Consumer and enterprise mental wellness / meditation app with broad reach and significant funding. Competes for attention in the broader performance and stress-management category Mental Management targets.
- EXOS: Human performance company providing integrated fitness, mindset, and coaching services to elite athletes, military, and corporate clients. Overlaps with Mental Management's enterprise and elite-sports engagements as a much larger incumbent.
- IMG Academy: Premier sports training academy combining athletic and mental performance coaching at scale for elite and aspiring athletes. Comparable in serving elite athletes with mind-body training, though much larger and operating a campus model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mental Management Systems social profiles
Digital presenceMental Management Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mental Management Systems leadership team
Management profileNumber of profiles
Profiles6 records
Mental Management Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mental Management Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mental Management Systems
What does Mental Management Systems do?
Mental Management Systems delivers a proprietary mental training methodology developed by Olympic Gold Medalist Lanny Bassham since 1976. The company sells foundational and specialized books, online courses (via Thinkific), a Patreon membership with audio programs, personalized one-on-one coaching sessions, and webinars. The system teaches athletes, military personnel, and business professionals how to control their minds under pressure, build a winning self-image, and achieve consistent performance.
Is Mental Management Systems a public or private company?
Mental Management Systems is a private company. It is classified as family owned and is currently operating.
When was Mental Management Systems founded?
Mental Management Systems was founded in 1976. It employs 1 to 10 people.
Where is Mental Management Systems based?
Mental Management Systems is headquartered in Flower Mound, United States, in the North America region.
How does Mental Management Systems make money?
Five revenue lines are on record. Product Sales are the primary driver. The others are coaching Services, online Courses, patreon Membership and webinars.
Who are Mental Management Systems's main competitors?
Direct peers on record are Dr. Bob Rotella, Brian Cain (Complete Performer's Mental Training), Peak Performance Sports (Dr. Patrick Cohn), Jason Selk, Dr. Gio Valiante and InsideOut Development (Alan Fine). Broad incumbents are BetterUp, Headspace, EXOS and IMG Academy.
Does Mental Management Systems have an API?
No public API is recorded for Mental Management Systems.
What industry is Mental Management Systems in?
Mental Management Systems's product category is Mental Performance & Sports Psychology Training. Its primary akta.pro industry code is HSADAGAC, Wellness Program Design & Accountability Coaching, with a secondary code of EDAAAHAK, Mental Wellness & Resilience Education (Non-clinical). Its NAICS code is 6114 and its SIC code is 8200.