Rocky Mountain Care

What Rocky Mountain Care does

Rocky Mountain Care is a private, Utah-based non-profit healthcare services provider headquartered in Woods Cross that operates a full continuum of senior and post-acute care across six western US states: Utah, Idaho, Wyoming, Nevada, California, and Missouri. Founded around 1990 (firmographics) with service history extending over 20 years, the company delivers skilled nursing and rehabilitation, hospice, home health, assisted living, palliative care, outpatient therapy, personal care, physician services, and a Medicare/Medicaid Chronic Care Management (CCM) program. Its clinical footprint is delivered through owned skilled nursing facilities (including Hunter Hollow in West Valley City, Cottage on Vine in Murray, Clearfield, Riverton, Logan, and an Evanston, Wyoming location) and a portfolio of wholly owned home health, hospice, and personal care subsidiaries that retain acquired regional brand names such as Crest, Terrace, and Amador.

The company supplements its facility-based services with direct-to-consumer hardware — the Belle and Belle+ 4G LTE mobile personal emergency response system (mPERS) pendants — certified on AT&T and Verizon networks and connected to a UL-Listed, TMA Five Diamond Certified central monitoring station. A 2026 partnership with Ukrainian health-tech startup Aspichi adds the Luminify clinician-guided VR therapy platform, which uses generative AI to deliver personalized, multi-language post-acute rehabilitation programming. Revenue is generated primarily through Medicare and Medicaid per-diem and episodic reimbursement for skilled nursing, home health, hospice, and CCM services, with secondary streams from private insurance and private-pay out-of-pocket payments for hospice, personal care, and monthly pendant monitoring subscriptions. Go-to-market relies on referrals from physicians and hospital discharge planners, direct patient and family inquiries, and local brand reputation reinforced by multiple Pinnacle Customer Experience Awards and CMS 5-Star quality ratings.

Name

Rocky Mountain Care

Legal name

Rocky Mountain Care

Website

https://rockymountaincare.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Rocky Mountain Care is a Utah-based private non-profit healthcare provider operating skilled nursing, hospice, home health, assisted living, palliative, and personal care services across six western US states, serving seniors and chronically ill patients through a continuum-of-care model.

Ownership category

akta.pro rank

Product category

Senior healthcare services (skilled nursing, rehabilitation, hospice, and home health)

NAICS

Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Affordable / Middle-Market CCRCs (HLADAEAJ)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Adult Day Rehabilitation & Therapy Programs (PT/OT/SLP) (HLADAIAD)

Keywords

• Skilled nursing care
• Hospice and palliative care
• Home health services
• Assisted living facilities
• Senior rehabilitation therapy

Headquarters

HQ city

Woods Cross

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Medicare/Medicaid Reimbursement: Primary revenue stream through Medicare Part A, Medicaid programs for skilled nursing, home health, hospice, and CCM services. Covers qualifying patients for skilled care services with specific eligibility requirements per program.
2. Private Insurance: Health insurance payments for home health care and hospice services based on patient's insurance benefit plan. Coverage varies by plan with some providing extensive services and others limited coverage.
3. Private Pay: Out-of-pocket payments for hospice care, personal care, and other services not covered by insurance programs. Eligibility for personal care requires ability to pay.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Rocky Mountain Care operates a multi-state continuum of senior healthcare services delivered through owned skilled nursing and rehabilitation facilities, home health agencies, hospice programs, assisted living communities, outpatient therapy clinics, and personal care operations, complemented by Medicare/Medicaid Chronic Care Management and direct-to-consumer mobile medical alert devices (Belle/Belle+). Services are reimbursed through Medicare Part A, Medicaid, private insurance, and private pay, with the model designed to enable seamless patient transitions between acuity levels as care needs evolve.

Product overview

Rocky Mountain Care is a healthcare services provider offering a continuum of care services across multiple states (Utah, Nevada, Idaho, Wyoming, California, Missouri). The company operates as a unified healthcare services platform rather than a single product company, providing both residential and in-home care services. The core service portfolio includes Personal Care, Hospice, Skilled Nursing and Rehabilitation, Outpatient Therapy, Assisted Living, Home Health, Palliative Care, Physician Services, and Chronic Care Management. Additionally, the company offers Emergency Pendants (Belle and Belle+), which are mobile personal emergency response systems (mPERS) that provide 24/7 safety monitoring and emergency response capabilities through cellular network connectivity. A notable partnership with Ukrainian health-tech startup Aspichi brings Luminify VR therapy with generative AI capabilities for personalized therapy programs. The services are designed to provide seamless transitions as patients' care needs change, from short-term rehabilitation to long-term care.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care In-home visits by skilled personal care assistants and aides supporting medication reminders, grooming, dressing, toileting, bathing, meal preparation, housekeeping, and transportation for individuals needing an extra level of support in their home.
• Hospice Comfort-focused care for patients with life-limiting illnesses emphasizing quality of life and dignity; includes emotional and spiritual support, 24-hour nursing availability, medical equipment, therapy services, and bereavement support for families, delivered in the patient's home or in facility settings across Utah, Nevada, and Idaho.
• Skilled Nursing and Rehabilitation Specialized nursing care and rehabilitation therapy services including 24-hour skilled nursing, short and long-term care, wound care, physical therapy, occupational therapy, speech therapy, and respiratory care for post-acute recovery and transitional rehabilitation.
• Outpatient Therapy Continued care and medical support with highly trained therapy professionals offering physical, occupational, and speech therapy on an outpatient basis.
• Assisted Living Residential care services that help residents maintain freedom and independence while providing necessary assistance with daily activities.
• Home Health Skilled healthcare services delivered in the comfort of the patient's own home, including nursing care, rehabilitation therapy, medical social services, and home health aide assistance.
• Palliative Care Compassionate care for patients dealing with serious illness, focused on relief from symptoms, pain, and stress to improve quality of life for both patient and family.
• Physician Services Convenient access to doctors and healthcare professional services for overall patient well-being, including medical oversight and coordination of care.
• Chronic Care Management (CCM) Medicare/Medicaid program providing ongoing medical support for patients with two or more chronic conditions, including personalized care plans, regular text check-ins, phone consultations, and care coordination to prevent unnecessary hospital visits.
• Belle Emergency Pendant Mobile personal emergency response system (mPERS) certified on AT&T and Verizon 4G LTE networks with up to 30-day battery life, one-button emergency contact, two-way voice communication with monitoring specialists, and use at home or away, sold directly to consumers with a monthly monitoring service fee.
• Belle+ Emergency Pendant Advanced mobile personal emergency response system with automatic fall detection, GPS and WiFi location tracking, Verizon 4G LTE connectivity, up to 7-day battery life, and automatic connection to UL-Listed, TMA Five Diamond Certified care specialists who can dispatch help.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• AspichicoreStrategic or Co-development PartnerUkrainian health-tech startup Aspichi has partnered with Rocky Mountain Care for post-acute rehabilitation services. Aspichi developed Luminify, a clinician-guided VR therapy platform that has been used by over one million people across approximately 150 rehabilitation centers in Ukraine. Rocky Mountain Care will leverage this VR therapy technology for post-acute rehabilitation patients in the US, combining Aspichi's generative AI-powered personalized therapy programs with Rocky Mountain Care's clinical rehabilitation expertise.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Ensign Group: The Ensign Group operates skilled nursing, assisted living, home health, and hospice services across multiple U.S. states through independent operating subsidiaries, making it the closest direct comparable in terms of multi-service, multi-state senior care delivery model.
• National HealthCare Corporation: National HealthCare Corporation operates skilled nursing facilities, assisted living, home health, and hospice services, primarily across the southeastern U.S. Comparable mid-market continuum-of-care operator.
• Amedisys: Amedisys is a national home health and hospice provider focused on post-acute care delivery in patients' homes. Directly comparable to Rocky Mountain Care's home health and hospice service lines across multiple states.
• LHC Group: LHC Group provides home health, hospice, and facility-based post-acute care across the U.S. (now part of Optum). Comparable to Rocky Mountain Care on home health and hospice delivery, though at substantially larger scale.
• Genesis HealthCare: Genesis HealthCare operates skilled nursing and assisted living facilities across the U.S. with rehabilitation therapy services. Directly comparable on the skilled nursing and rehabilitation core of Rocky Mountain Care's services.
• Enhabit: Enhabit is a home health and hospice provider operating across 30+ states. Directly comparable to Rocky Mountain Care's home health and hospice subsidiaries (Rocky Mountain Home Care, Rocky Mountain Hospice) in scale and service mix.
• Compassus: Compassus provides hospice, palliative care, and home health services across the U.S. Closely comparable to Rocky Mountain Care's hospice and palliative care service lines.

Broad incumbents

• Encompass Health: Encompass Health operates inpatient rehabilitation hospitals and home health/hospice services at national scale. Comparable on the post-acute rehabilitation and home health/hospice components of Rocky Mountain Care's portfolio.
• Brookdale Senior Living: Brookdale Senior Living is the largest U.S. operator of senior living communities, including independent living, assisted living, and memory care. Comparable on the senior residential care component; broader scope but overlapping service lines.

Regional players

• Five Star Senior Living: Five Star Senior Living operates independent living, assisted living, and memory care communities across the U.S. Comparable on assisted living and residential senior care, though with limited skilled nursing overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Care