MD Publishing

What MD Publishing does

MD Publishing is a privately held B2B media company founded in 2003 and headquartered in Tyrone, Georgia (Atlanta area), with a secondary office in Franklin, Tennessee (Nashville area). It operates a portfolio of three award-winning monthly trade magazines - TechNation for healthcare technology management (HTM) and biomedical professionals, ICE (Imaging Community Exchange) for medical imaging professionals and administrators, and OR Today for perioperative and sterile processing department (SPD) professionals - reaching a combined audience of more than 21,000 monthly readers and 30,000+ Buyers Guide subscribers.

Its core technology stack is a multi-brand publishing and event-management platform: owned websites (1technation.com, ortoday.com, theicecommunity.com), Issuu-based digital editions, dedicated event microsites (mdexposhow.com, attendice.com, southeastperiop.com), and the HTM Jobs recruiting platform, supported by an in-house webinar production capability that delivers accredited continuing education (CE) content. Primary revenue streams are (i) print and digital magazine advertising, (ii) conference registrations and exhibit-hall booth sales across MD Expo, ICE Conference, OR Today Live!, and the Southeast Councils of Perioperative Nurses events, (iii) Webinar Wednesday and OR Today webinar CE-credit programs, (iv) annual Buyers Guide display and editorial advertising (with a freemium listing tier), and (v) Creative Services (graphic design, web design, branding) sold primarily to medical equipment advertisers. Pricing is quote-based across advertising and events, not transparently published, and the go-to-market is a direct sales-led and community-led motion targeting HTM, imaging, perioperative, and surgical-services professionals as the audience, with medical equipment manufacturers, service companies, and parts suppliers as the advertiser customers.

The company is family-led under President John Krieg and Vice President Kristin Leavoy, with other family members (Kennedy Krieg, Sydney Krieg) in digital marketing and recruiting roles; it has no disclosed external investors, no parent company, and a 16-person publicly listed leadership and operations roster within an 11-50 employee band.

Name

MD Publishing

Legal name

MD Publishing

Website

https://mdpublishing.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

MD Publishing is a private B2B media company operating TechNation, ICE, and OR Today magazines plus conferences, webinars, and the Buyers Guide, serving healthcare technology management, medical imaging, and perioperative professionals with content, CE credits, and advertiser access for medical equipment manufacturers.

Ownership category

akta.pro rank

Product category

Healthcare Trade Media and Events

NAICS

Periodical Publishers (513120), Directory and Mailing List Publishers (513140)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

STM Publishing (Science, Technical & Medical) (MPAJABAD)

akta.pro secondary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

Keywords

• Medical trade publishing
• Healthcare conferences
• Continuing education
• Trade media advertising
• Industry events

Headquarters

HQ city

Tyrone

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Advertising: Sale of print and digital advertising placements across three industry-leading magazines serving HTM, imaging, and OR professionals
2. Conference Revenue: Registration fees and exhibit hall booth sales for annual conferences including MD Expo, ICE, and OR Today Live! featuring education, networking, and CE credits
3. Webinar CE Credits: Sale of continuing education credits through Webinar Wednesday series and OR Today webinar programs
4. Buyers Guide Advertising: Annual buyers guide publication offering free listings, editorial features, and display advertising to medical equipment companies reaching 30,000+ subscribers
5. Creative Services: Graphic design, web design, and brand development services for medical equipment companies including print ad preparation and website development

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MD Publishing is a B2B trade media company that publishes medical and surgical equipment industry news through three monthly magazines (TechNation, ICE, OR Today), an annual Buyers Guide, multiple annual conferences, and CE-accredited webinar series serving healthcare technology management, medical imaging, and perioperative professionals. The company monetizes its audience primarily through advertising sales to medical equipment manufacturers and service companies, conference registrations and exhibit sales, and in-house creative services.

Product overview

MD Publishing operates a multi-channel media company focused on the medical equipment industry. The portfolio consists of three award-winning monthly magazines (TechNation serving 12,000+ HTM/biomedical professionals, ICE Magazine serving 9,000 imaging professionals, and OR Today serving perioperative/SPD professionals), an annual Buyers Guide (28 years, 30,000+ subscribers), four conferences (MD Expo, ICE Conference, OR Today Live!, Southeast Councils), two webinar series (Webinar Wednesday and OR Today Webinar), creative/design services, and HTM Jobs recruiting platform. These products serve the medical equipment and healthcare technology community through print, digital, and in-person channels.

Differentiator

Problem solved

Functional benefit

Brands

• TechNation: Primary monthly magazine for over 12,000 medical equipment service professionals in biomed/CE, imaging, and IT.
• OR Today
• ICE (Imaging Community Exchange)
• HTM Jobs
• Buyers Guide
• MD Expo
• ICE Conference
• OR Today Live!
• HTM Mixers
• Southeast Councils
• Webinar Wednesday
• PeriOp Connect
• MedWrench

Products and services

• TechNation Magazine Monthly trade magazine serving over 12,000 medical equipment service professionals, including biomedical/clinical engineers, imaging professionals, and IT personnel in healthcare technology management. Provides industry news and information to advance careers.
• ICE Magazine Community publication linking nearly 9,000 imaging professionals and administrators, covering technological advances, new tools, and professional development for medical imaging service professionals.
• OR Today Magazine Magazine providing perioperative and sterile processing department (SPD) professionals with up-to-date news and information on guidelines, techniques, equipment, career building, and practical professional information.
• Buyers Guide Annual resource guide providing year-round exposure to over 30,000 qualified subscribers for medical equipment and services companies through free listings, paid editorial features, and display advertising.
• MD Expo Annual conference for HTM/biomedical professionals offering educational sessions, networking opportunities, CE credits, and an exhibit hall with medical technology, service, and equipment options.
• ICE Conference (Imaging Conference & Expo) Annual conference dedicated to imaging service professionals including imaging technicians, directors, and managers. Offers CE credits from ASRT and ACI, presentations, networking, and an exhibit hall.
• OR Today Live! Surgical Conference Annual surgical conference for operating room professionals, providing education, networking, and exhibit opportunities.
• Southeast Councils of Perioperative Nurses Conference Regional CE-accredited education conference for perioperative nurses across the Southeast, with vendor exhibits and networking events. Supported by state councils of periOperative Registered Nurses in NC, SC, TN, GA, and FL.
• Webinar Wednesday Monthly educational webinar series providing easily accessible educational opportunities and CE credits for the medical equipment industry, with a 98% positive attendee rating.
• OR Today Webinar Series Monthly educational webinar series organized by OR Today magazine in partnership with industry leaders, providing top-quality educational opportunities for perioperative professionals.
• HTM Jobs Specialized job board and recruiting platform for healthcare technology management professionals, connecting employers with qualified candidates in the biomedical and HTM fields.
• Creative Services In-house design and development services including graphic design for print ads and branding, custom website design with SEO optimization, and project support for medical equipment, service, and parts industry clients.

Quantifiable outcome

• 98% positive rating for Webinar Wednesday series
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 24x7 Magazine: Trade publication focused on healthcare technology management and clinical engineering — the same primary audience MD Publishing's TechNation magazine serves. Directly comparable in product mix (magazine, digital content, CE education) and target advertiser base.
• Imaging Technology News (ITN): Leading trade media outlet serving medical imaging professionals and service engineers, the same audience as MD Publishing's ICE magazine and ICE Conference. Comparable B2B media model targeting imaging decision-makers and OEMs.
• Healthcare Purchasing News (HPN): Long-running trade publication covering healthcare supply chain, medical equipment purchasing, and service decision-makers. Directly overlaps with MD Publishing's Buyers Guide and medical equipment advertiser base.
• Outpatient Surgery Magazine: Surgical and perioperative trade publication serving OR professionals — directly comparable to MD Publishing's OR Today magazine and OR Today Live! surgical conference in audience and content focus.
• Repertoire Magazine: Trade publication for medical products distribution and the med/surg supply chain. Comparable B2B niche publishing model targeting distributors and manufacturers reaching healthcare providers.
• Healio: Specialty medical publisher operating across numerous clinical verticals with magazines, conferences, and CE-accredited education. Comparable multi-brand B2B medical media model though with broader clinical specialty reach than MD Publishing's HTM/imaging/OR focus.

Broad incumbents

• Becker's Healthcare: Large multi-title healthcare media company covering hospitals, health systems, and healthcare business. Overlaps with MD Publishing's audience and advertiser base at the healthcare provider level but addresses broader executive and operational decision-makers.
• AAMI (Association for the Advancement of Medical Instrumentation): Industry association and standards body for healthcare technology management, with peer-reviewed publication, certification, and conference products. Comparable institutional presence in the HTM/biomed community that MD Publishing's TechNation and MD Expo serve.

Emerging players

• MedCity News: Digital-first healthcare business media outlet covering medtech, providers, and innovation. Competes for advertiser attention and reader mindshare in adjacent healthcare technology verticals through a primarily digital model.

Others

• MassDevice: Medical device industry news outlet covering manufacturers and the broader medtech ecosystem. Adjacent media player serving overlapping medical equipment advertiser demand though focused upstream on device makers rather than the HTM service professionals MD Publishing targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNQJHjr_5j8rEBiWm4r438Q
• Facebookfacebook.com/mdpublishing
• LinkedInlinkedin.com/company/md-publishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MD Publishing