MassDevice
MassDevice is a B2B digital media platform and the online business journal of the medical device industry, publishing daily medtech news, special reports, the DeviceTalks podcast network, and regional DeviceTalks events, monetized via advertising, sponsored content, and event sponsorship.
- Company typePrivate
- Founded2006
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MassDevice does
MassDevice is a B2B digital media platform serving the medical device industry, operating as a brand of WTWH Media LLC and headquartered in Newton, Massachusetts. Founded in 2006, it functions as the online business journal of the medtech sector, publishing daily news across cardiovascular, orthopedic, neurological, diabetes, surgical robotics, and AI sub-sectors, plus dedicated regulatory, M&A, funding, and clinical-trial coverage. Its core products include the MassDevice website and email newsletter, a Special Reports series (paid market intelligence on surgical robotics, orthopedics, transcatheter heart valves, diabetes tech, and cardiac devices), the DeviceTalks Podcast Network (more than 11 branded shows including AbbottTalks, Boston ScientificTalks, MedtronicTalks, StrykerTalks, IntuitiveTalks, and specialty shows on AI, neuro, ortho, and structural heart), DeviceTalks regional events (Minnesota, Boston, West, plus virtual Tuesdays), and the MedTech 100 Index.
The company is operated by WTWH Media LLC alongside sibling healthcare-technology publications including Medical Design & Outsourcing, Drug Delivery Business News, Medical Tubing + Extrusion, and Medical Design Sourcing, providing cross-promotion and bundled audience reach. Its GTM motion is sales-led B2B media: the editorial product is offered free to a vertical audience (reported in the hundreds of thousands), and monetization comes from display and sponsored content advertising, whitepaper placements, podcast sponsorships, and event sponsorship and registration packages, with pricing likely quote-based rather than publicly disclosed. MassDevice's primary customer segments are medical device industry professionals and medtech manufacturers, with secondary reach into healthcare providers and medtech-focused investors.
MassDevice firmographics
Firmographics- Name
- MassDevice
- Legal name
- WTWH Media LLC
- Website
- https://massdevice.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MassDevice is a B2B digital media platform and the online business journal of the medical device industry, publishing daily medtech news, special reports, the DeviceTalks podcast network, and regional DeviceTalks events, monetized via advertising, sponsored content, and event sponsorship.
- Ownership category
- akta.pro rank
MassDevice industry classification
Industry- Product category
- Medical Device Industry Trade Media
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Medical, Clinical & Biomedical Scholarly Publishing (EDAGAFAB)
Keywords
Where MassDevice is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MassDevice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Digital advertising and sponsorship: MassDevice generates revenue through advertising and sponsored content on its digital platform, including display ads, sponsored articles, and whitepaper placements.
- Event sponsorship and attendance: Revenue generated from DeviceTalks conferences and webinars, including sponsorship packages and attendee registration.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
MassDevice product offering
Product offeringCore offering
MassDevice is a B2B trade media publication providing news, analysis, and market intelligence for the medical device industry. Its core offerings include daily news articles, in-depth Special Reports on medtech market segments, the DeviceTalks Podcast Network, regional DeviceTalks conferences, webinars, and the MedTech 100 stock index. The publication covers regulatory developments (FDA, 510(k), PMA, MDSAP), mergers & acquisitions, funding rounds, clinical trials, and technological innovations across cardiovascular, orthopedics, neurological, diabetes, and surgical robotics sectors.
Product overview
MassDevice is The Medical Device Business Journal providing comprehensive coverage of the medtech industry through multiple content channels. The core offering consists of free downloadable Special Reports covering surgical robotics, orthopedic devices, transcatheter heart valves, and diabetes technology markets. The publication delivers daily news articles across technology categories including AI, cardiovascular, orthopedics, neurological, diabetes, and surgical robotics. Additional products include the DeviceTalks Podcast Network with specialty shows like AbbottTalks, Boston ScientificTalks, IntuitiveTalks, MedtronicTalks, and StrykerTalks; webinars and events including DeviceTalks Minnesota, Boston, and West; the MedTech 100 Index stock tracker; and industry whitepapers.
Differentiator
Problem solved
Functional benefit
Brands
- MassDevice Special Reports: In-depth market intelligence reports on medical device segments including surgical robotics, orthopedic devices, diabetes technology, cardiac devices, and transcatheter heart valves.
Products and services
- MassDevice Special Reports
Quantifiable outcome
- Audience numbering in the hundreds of thousands
Companies that use MassDevice
Customer profileSegments3 records
Ideal customer profiles3 records
MassDevice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MassDevice partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- DeviceTalks Podcast NetworkcoreMassDevice operates the DeviceTalks Podcast Network, a comprehensive podcast platform covering the medtech industry with multiple shows including DeviceTalks Weekly, AbbottTalks, Boston ScientificTalks, IntuitiveTalks, MedtronicTalks, StrykerTalks, Neuro Innovation Talks, Ortho Innovation Talks, Structural Heart Talks, and MedtechWOMEN Talks.
- MedTech 100 IndexcoreMassDevice partners with the MedTech 100 Index, a stock market index tracking the performance of medtech companies, providing financial data and market intelligence alongside news coverage.
- Medical Design & OutsourcingcorePart of the same media network (WTWH Media LLC), Medical Design & Outsourcing covers medical device design, manufacturing, and outsourcing topics, with cross-promotion and shared audience access.
- Drug Delivery Business NewsminorSibling publication within WTWH Media network covering drug delivery technology, with content cross-promotion and shared audience reach within the healthcare technology sector.
- Medical Tubing + ExtrusionminorNiche publication within WTWH Media network focused on medical tubing and extrusion technology, part of the broader medical device industry coverage ecosystem.
- Medical Design SourcingminorA manufacturers and suppliers search platform and directory, providing additional resources for medical device professionals and driving audience to MassDevice content.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
MassDevice competitors and assessment
Company assessmentEmerging players
- BioSpace: BioSpace provides life sciences industry news, job listings, and intelligence, with significant medtech-adjacent coverage. Comparable in B2B life sciences digital media model, audience (industry professionals), and recruitment/job-board monetization adjacency.
- Endpoints News: Endpoints News is a biopharma-focused business news outlet using a similar subscription- and advertising-driven model. Comparable in B2B life sciences media mechanics, though primarily biopharma-rather-than-medtech focused.
- Orthopedic Design & Technology: Orthopedic Design & Technology is a niche B2B publication focused on the orthopedic device sector, one of MassDevice's primary vertical coverage areas. Comparable in medtech trade publishing model, though narrower in vertical scope.
Direct peers
- MD+DI (Medical Device and Diagnostic Industry): MD+DI is a long-standing trade publication covering the medical device and diagnostic industry, competing head-to-head with MassDevice for medtech executive readership, advertising dollars, and event sponsorships. Highly comparable in target audience and editorial focus.
- Medical Design & Outsourcing (WTWH Media): Sister publication under WTWH Media LLC covering medical device design, manufacturing, and outsourcing. Directly comparable in publisher, audience overlap, and content/revenue model; effectively a portfolio peer within the same parent.
- MedTech Dive: MedTech Dive is a B2B newsletter and digital publication covering medical device industry news, regulation, and business trends. Comparable in audience (medtech executives), content format (newsletter-led), and advertising-driven revenue model.
- MedCity News: MedCity News covers healthcare business, innovation, and policy with significant medtech coverage. Comparable in B2B healthcare media model, newsletter distribution, and event sponsorship monetization.
- Drug Delivery Business News (WTWH Media): Sister publication under WTWH Media covering drug delivery technology with adjacent medtech coverage. Comparable business model and audience, providing cross-promotion and bundled sponsorship opportunities.
- Fierce Medtech (Questex): Fierce Medtech is a leading medtech-focused publication under the Questex Fierce network, providing daily news, newsletters, and events targeting medical device executives. Directly comparable in audience, content type, and revenue model.
Broad incumbents
- STAT News: STAT News is a major healthcare and life sciences news outlet covering pharma, biotech, and medtech with deep B2B reach. Comparable in healthcare journalism depth and advertiser appeal, though broader in scope than MassDevice's medtech vertical focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MassDevice social profiles
Digital presenceMassDevice financial estimates
Financial estimateRevenue estimate
Valuation estimate
MassDevice leadership team
Management profileNumber of profiles
Profiles4 records
MassDevice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MassDevice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MassDevice
What does MassDevice do?
MassDevice is a B2B trade media publication providing news, analysis, and market intelligence for the medical device industry. Its core offerings include daily news articles, in-depth Special Reports on medtech market segments, the DeviceTalks Podcast Network, regional DeviceTalks conferences, webinars, and the MedTech 100 stock index. The publication covers regulatory developments (FDA, 510(k), PMA, MDSAP), mergers & acquisitions, funding rounds, clinical trials, and technological innovations across cardiovascular, orthopedics, neurological, diabetes, and surgical robotics sectors.
Is MassDevice a public or private company?
MassDevice is a private company. It is classified as corporate owned and is currently operating.
When was MassDevice founded?
MassDevice was founded in 2006. It employs 11 to 50 people.
Where is MassDevice based?
MassDevice is headquartered in Boston, United States, in the North America region.
How does MassDevice make money?
Two revenue lines are on record. Digital advertising and sponsorship is the primary driver. The others are event sponsorship and attendance.
Who are MassDevice's main competitors?
Emerging players on record are BioSpace, Endpoints News and Orthopedic Design & Technology. Direct peers are MD+DI (Medical Device and Diagnostic Industry), Medical Design & Outsourcing (WTWH Media), MedTech Dive, MedCity News, Drug Delivery Business News (WTWH Media) and Fierce Medtech (Questex). STAT News is listed as a broad incumbent.
Does MassDevice have an API?
No public API is recorded for MassDevice.
What industry is MassDevice in?
MassDevice's product category is Medical Device Industry Trade Media. Its primary akta.pro industry code is EDAGAFAB, Medical, Clinical & Biomedical Scholarly Publishing. Its NAICS code is 513120 and its SIC code is 2721.