Cocari
Cocari is a Brazilian agricultural cooperative founded in 1962 (Mandaguari, Paraná) serving 10,300+ members across Paraná, Goiás, and Minas Gerais through 75+ units, with vertically integrated offerings spanning agricultural inputs, grain commercialization, industrial processing (animal feed, fish, cotton yarn, seeds, coffee), agricultural machinery dealerships, and poultry/fish farming integration programs.
- Company typePrivate
- Founded1962
- HeadquartersMandaguari, Brazil
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Cocari does
Cocari - Cooperativa Agropecuária e Industrial is a Brazilian agricultural cooperative founded on February 7, 1962, headquartered in Mandaguari, Paraná. Operating 75+ units across the states of Paraná, Goiás, and Minas Gerais, it serves over 10,300 cooperative members (cooperados) through 2,300+ employees and a vertically integrated business model covering the full agricultural value chain. Core business streams include: distribution of agricultural inputs (seeds, fertilizers, pesticides, veterinary supplies); reception, storage, and commercialization of grains (soybeans, corn, wheat, coffee); industrial processing through owned facilities including a feed factory (30 tons/hour, plus 10 tons/hour extrusion), a fish processing plant (capacity up to 50,000 fish/day), cotton yarn production (up to 1,000 tons/month, ISO 9001:2015 certified for six consecutive cycles), seed processing units (300,000 bags/year), and coffee processing units. The cooperative also owns and operates two machinery dealership networks acquired in 2021 — Tratornew (6 New Holland stores) and Tratorcase (8 Case IH stores) — covering approximately 5 million hectares of planted area across 181 municipalities.
The revenue model is largely transactional/transaction-fee based across multiple streams: input sales to members, grain storage and commercialization margins, animal feed sales, poultry integration (with Aurora intercooperation) and fish integration fees, cotton yarn and coffee product sales, machinery dealership commissions, plus commercial paper issuance in financial markets. Customer acquisition is sales-led through direct field force, agronomic consulting (DETEC), veterinary consulting (DEVET), and the Centro Tecnológico Cocari (17 hectares, founded 2002) used for technology validation and Expo Cocari events. Beyond the member-facing core business, Cocari also operates the Vita Campo e-commerce platform (launched 2019), Cocari Energia Sustentável solar energy distribution (launched 2021), an insurance brokerage Cocari Corretora de Seguros (launched 2023), and fuel distribution under the TRR program. The cooperative is governed by member voting (one member, one vote) with a Board of Directors, Administrative Council, and Fiscal Council, and is LGPD-compliant with an appointed DPO. Strategic partnerships with Aurora (poultry), Coonagro (joint procurement with peer cooperatives), Rodocoop (transport), and UniTI (IT cooperation) further embed Cocari in a broader intercooperation network across Paraná.
Cocari firmographics
Firmographics- Name
- Cocari
- Legal name
- Cocari - Cooperativa Agropecuária e Industrial
- Website
- https://cocari.com.br
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Cocari is a Brazilian agricultural cooperative founded in 1962 (Mandaguari, Paraná) serving 10,300+ members across Paraná, Goiás, and Minas Gerais through 75+ units, with vertically integrated offerings spanning agricultural inputs, grain commercialization, industrial processing (animal feed, fish, cotton yarn, seeds, coffee), agricultural machinery dealerships, and poultry/fish farming integration programs.
- Ownership category
- akta.pro rank
Cocari industry classification
Industry- Product category
- Agricultural Cooperative Services
- SIC
- Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)
- akta.pro primary industry
- Farmer Cooperatives & Co-op Retail (AFABAJAB)
- akta.pro secondary industries
- Agrochemical & Fertilizer Wholesale Distribution (AFABAJAC), Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH), Tea, Coffee & Cocoa Farming (Beverage Specialty Crops) (AFAGAGAG)
Keywords
Where Cocari is headquartered
LocationHeadquarters
- HQ city
- Mandaguari
- HQ country
- Brazil
- HQ region
- Latin America
Offices50 records
Markets served
Cocari business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agricultural Inputs Sales: Sale of seeds, fertilizers, pesticides, agricultural supplies, veterinary products, machinery and implements to cooperative members and producers.
- Grain Storage and Commercialization: Receipt, storage and commercialization of grains from members including soybeans, corn, wheat and coffee, with quality analysis and monitoring systems.
- Animal Nutrition Products: Production and sale of animal feed including pet food (Belosso, Belovit, Bobcoc, Bobcats, Vitacoc, Stratus, Pacato brands), aquaculture feeds, and feeds for cattle, swine, poultry and horses through the Animal Nutrition Complex.
- Poultry Integration: Poultry farming integration with 263 chicken coops in 26 municipalities. Cocari handles administrative, fiscal and financial procedures in the Aurora-Cocari-Integrated Producers flow, with Aurora conducting slaughter and commercialization.
- Fish Farming Integration: Fish farming integration project including fingerling supply, feed provision, technical assistance, harvesting and slaughter of tilapia. UBP has capacity up to 50,000 fish/day.
- Cotton Yarn Production: Cotton spinning industry producing up to 1,000 tons of yarn monthly including cotton and mixed yarns, conventional, open-end and combed quality for knitting and weaving. Products used in clothing, towels and sheets of major national brands.
- Coffee Products: Own coffee lines including Traditional Line (roasted and ground coffee, vacuum and pillow packaging), Gourmet Line (roasted and roasted and ground), and Capsule Line. Coffee filters in polypropylene also available.
- Éfforos Agricultural Products: Plant nutrition products (Éfforos StimuBio, Npk+Micros, FortnpK) and application technology products (Éfforos SprayPrime, Spray, Define) launched in 2021.
- Agricultural Machinery Dealership: Tratornew (New Holland tractors) with 6 stores and Tratorcase (Case machinery) with 8 stores offering tractors, harvesters, seeders, sprayers, platforms, implements, and after-sales service with parts and accessories.
- Commercial Paper Issuances: Financial market operations through first and second issuance of commercial notes for public distribution, registered with B3.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Membership fee for becoming a cooperado |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels10 records
Cocari product offering
Product offeringCore offering
Cocari is a Brazilian agricultural cooperative that supplies agricultural inputs (seeds, fertilizers, pesticides, veterinary products), provides technical consulting and grain storage/commercialization services, operates industrial facilities for animal feed, coffee, seeds, cotton yarn, and fish processing, and runs agricultural machinery dealerships. The cooperative serves over 10,300 farmer members through 75+ units across three Brazilian states (Paraná, Goiás, Minas Gerais), integrating production support from inputs through final product commercialization.
Product overview
Cocari is a cooperative offering a diverse portfolio of agricultural and industrial products and services. Core offerings include Café Cocari (own coffee brand), Éfforos (plant nutrition and application technology line), Cocari Energia Sustentável (solar energy systems), Rações Cocari (animal feed), Sementes Cocari (seeds), and Insumos (agricultural inputs). Services encompass poultry farming integration (Fomento Avícola), fish farming integration (Piscicultura), Centro Tecnológico for agricultural technology, technical and veterinary departments, agricultural innovation using digital intelligence tools, grain reception and storage, fuel supply, and agricultural machinery dealerships (Tratornew for New Holland and Tratorcase for Case IH acquired in 2021). E-commerce is available through Vita Campo platform. Industrial operations include animal nutrition complex, fish processing (UBP), cotton spinning (Fiação Cocari with ISO 9001:2015 certification), seed processing (UBS), and coffee processing units. The cooperative also offers insurance brokerage services.
Differentiator
Problem solved
Functional benefit
Brands
- Café Cocari: Own brand of roasted and ground coffee products including traditional, gourmet, and capsule lines.
- Éfforos
- Rações Cocari
- Vita Campo
- Cocari Energia Sustentável
- Sementes Cocari
- Tratornew
- Tratorcase
- TRR - Transporte Revenda Retalhista de Combustível Ltda
Products and services
- Café Cocari Own brand of roasted and ground coffee including traditional line, extra strong Lovat brand, gourmet line in whole bean and ground formats, and capsule coffees in Intenso and Gourmet versions, distributed through cooperative units and supermarkets.
- Éfforos Plant nutrition and application technology product line divided into Nutrição Vegetal (StimuBio, Npk+Micros, FortnpK) and Tecnologia de Aplicação (SprayPrime, Spray, Define) segments for crop productivity and quality, targeted at agricultural producers.
- Cocari Energia Sustentável
Quantifiable outcome
- 2,300+ professionals serving 10,300+ members across 75+ units
- +6 more outcomes
Companies that use Cocari
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Cocari technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cocari partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Aurora (Cooperativa Central Aurora Alimentos)coreIntercooperation agreement signed in 2015 with Cooperativa Central Aurora Alimentos headquartered in Chapecó-SC. Cocari handles administrative, fiscal and financial procedures for poultry integration while Aurora conducts slaughter and commercialization. The partnership enables over 263 chicken coops in 26 municipalities.
- Coonagro (Cooperativa Nacional Agroindustrial)coreCoonagro supplies inputs to members and producers under more competitive conditions. Associated cooperatives include Agrária, Coopagrícola, Coanorp, Frísia, Cooperval, Castrolanda, Bom Jesus and Capal. Works on cost reduction and product quality certification.
- RodocoopminorRodocoop - Cooperativa de Transportes e Serviços Rodoviários founded in 2006, performs transportation of raw materials, finished products and diesel for supply to members and producers. Intercooperation ensures harvest transportation between properties and units.
- UniTI (Cooperativa Central de Tecnologia da Informação)coreUniTI enables technology information sharing among Paraná cooperatives, resulting from union of 21 cooperatives including Cocari with support from Sistema Ocepar. Initial focus on technology contract management and joint purchases, later expanding to information security and rural connectivity.
- NortoxminorPartnership for Olho D'Água project promoting restoration of water springs on member properties, with support from Secretaria de Estado do Meio Ambiente e Recursos Hídricos (Sema), Emater and Instituto Ambiental do Paraná (IAP)
- Instituto Ambiental do Paraná (IAP)minorEnvironmental partnership for Mata Ciliar program producing native seedlings for riparian forest restoration, and Olho D'Água project for spring restoration
- ApaeminorPartnership employing special needs students (30 students currently) in seedling production for Cultivando Cidadania and Mãos Especiais projects. Students have work cards and all labor rights.
- Social Entities (130+ organizations)minorOver 130 entities benefited through Cocari Solidária campaign which distributes tree vouchers for R$10 each. Value raised over 20 editions amounts to approximately R$21.5 million (CDI-corrected).
- OCB/SescoopcoreCooperativism system supporting programs including Cooperjovem, Jovem Aprendiz, Núcleo Feminino, Núcleo Jovem, and Dia C - Dia de Cooperar initiatives
- New Holland AgriculturecoreTratornew operates 6 exclusive New Holland dealerships covering 61 municipalities in Campos Gerais and Norte Pioneiro regions with nearly 2 million hectares of planted area
- Case IHcoreTratorcase operates 8 exclusive Case dealerships covering 120 municipalities in center, center-south, Campos Gerais and metropolitan region of Curitiba with nearly 3 million hectares of planted area
- Solar Energy SystemsminorSolar energy system distribution with facilitated financing for installation on rural properties, industries and general public. Up to 95% electricity cost reduction with 25-year panel warranty
Scale indicators18 records
Recent moves9 records
Expansion highlights7 records
Cocari competitors and assessment
Company assessmentDirect peers
- Coamo Agroindustrial Cooperativa: Brazil's largest agricultural cooperative, headquartered in Campo Mourão, Paraná. Direct competitor to Cocari across input retail, grain commercialization, and member services in overlapping Paraná and Cerrado regions.
- C. Vale: Large agricultural and dairy cooperative based in Palotina, Paraná, operating a similar full-service model of inputs, grain storage, and industrial processing for member farmers.
- Cooperativa Lar: Paraná-based agricultural cooperative with food processing (dairy, meat), agricultural inputs, and grain commercialization, structurally comparable to Cocari in size, geography, and diversified cooperative model.
- Integrada Cooperativa Agroindustrial: Paraná-based cooperative offering agricultural inputs, grain storage, and coffee processing — directly comparable in services, geography, and cooperative structure to Cocari.
- Coopavel Cooperativa Agroindustrial: Western Paraná cooperative with agricultural inputs, grain commercialization, meat processing, and the Show Rural expo; competes with Cocari for member farmers in overlapping Paraná geography.
- Agrária Cooperativa Agroindustrial: Member of Coonagro (which also supplies Cocari), Agrária is a Paraná cooperative that combines agricultural inputs, grain, malting barley, and oilseed processing — a direct benchmark for Cocari's diversified industrial cooperative model.
- Frísia Cooperativa Agroindustrial: Ponta Grossa, Paraná-based cooperative and Coonagro affiliate, offering inputs, grain, dairy, and meat processing. Highly comparable to Cocari in scale, geography, and full-service cooperative offering.
- Capal Cooperativa Agroindustrial: Coonagro-affiliated cooperative in northern Paraná and São Paulo, offering inputs, grain, and dairy processing. Competes with Cocari for member base in overlapping Campos Gerais region.
- Castrolanda Cooperativa Agroindustrial: Castro, Paraná-based cooperative with dairy, meat, grain, and inputs, and a coonagro affiliation. Comparable in size, multi-business cooperative model, and Campos Gerais footprint to Cocari.
Emerging players
- Cooperativa Central Aurora Alimentos: Central cooperative and Cocari's poultry integration partner; comparable because Aurora operates meat processing for the same member farmers Cocari serves, and the intercooperation model is itself a competitive structure.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Cocari social profiles
Digital presenceCocari compliance and trust
Trust signalCompliance3 records
Cocari financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cocari leadership team
Management profileNumber of profiles
Profiles8 records
Cocari subsidiaries and ownership
Company hierarchySubsidiaries2 records
Cocari funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cocari M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cocari
What does Cocari do?
Cocari is a Brazilian agricultural cooperative that supplies agricultural inputs (seeds, fertilizers, pesticides, veterinary products), provides technical consulting and grain storage/commercialization services, operates industrial facilities for animal feed, coffee, seeds, cotton yarn, and fish processing, and runs agricultural machinery dealerships. The cooperative serves over 10,300 farmer members through 75+ units across three Brazilian states (Paraná, Goiás, Minas Gerais), integrating production support from inputs through final product commercialization.
Is Cocari a public or private company?
Cocari is a private company. It is classified as management employee owned and is currently operating.
When was Cocari founded?
Cocari was founded in 1962. It employs 1,001 to 5,000 people.
Where is Cocari based?
Cocari is headquartered in Mandaguari, Brazil, in the Latin America region.
How does Cocari make money?
Ten revenue lines are on record. Agricultural Inputs Sales are the primary driver. The others are grain Storage and Commercialization, animal Nutrition Products, poultry Integration, fish Farming Integration, cotton Yarn Production, coffee Products, Éfforos Agricultural Products, agricultural Machinery Dealership and commercial Paper Issuances.
Who are Cocari's main competitors?
Direct peers on record are Coamo Agroindustrial Cooperativa, C. Vale, Cooperativa Lar, Integrada Cooperativa Agroindustrial, Coopavel Cooperativa Agroindustrial, Agrária Cooperativa Agroindustrial, Frísia Cooperativa Agroindustrial, Capal Cooperativa Agroindustrial and Castrolanda Cooperativa Agroindustrial. Cooperativa Central Aurora Alimentos is listed as an emerging player.
Does Cocari have an API?
No public API is recorded for Cocari.
What industry is Cocari in?
Cocari's product category is Agricultural Cooperative Services. Its primary akta.pro industry code is AFABAJAB, Farmer Cooperatives & Co-op Retail, with a secondary code of AFABAJAC, Agrochemical & Fertilizer Wholesale Distribution. Its SIC code is 100.