What OMG Roofing Products does

OMG Roofing Products is the commercial roofing attachment division of OMG Building Products LLC, a privately held manufacturer founded in 1981 and headquartered in Agawam, Massachusetts. The company designs and manufactures fasteners, plates, single- and two-component polyurethane adhesives, roof drains, pipe boots, safety tools, and induction welding systems used to attach single-ply and modified bitumen membranes to commercial rooftops. Its customer base spans commercial roofing contractors and the roofing system manufacturers that private-label or specify OMG components within their warranted assemblies.

The company's product portfolio is anchored by several proprietary technologies protected by US patents. RhinoBond is an induction welding system that fuses a coated plate to the underside of TPO and PVC membranes without penetrating the membrane; OptiWeld is a hand-welding variant; the PaceCart family is a wheeled two-component adhesive delivery system; and PowerGrip is a line of solar attachment products for rooftop PV. OMG also operates what it describes as the industry's largest sales and service team, performing more than 2,600 on-site pull tests per year to engineer fastener specifications for individual roof decks.

OMG sells primarily through independent commercial roofing distributors and stocking partners, with finished goods shipped to roughly 39 countries across North America, Europe and the Middle East. The company has disclosed that OMG products are installed on more than 50% of US commercial buildings, with cumulative installations of approximately 4 billion square feet of OlyBond adhesive and 3 billion square feet of RhinoBond. In 2021, the company divested its Edge Metal Business Unit to Metal-Era and completed a 60,000 sq ft manufacturing expansion in Agawam to support growing demand for its core roofing attachment lines.

Name

OMG Roofing Products

Legal name

OMG Building Products LLC

Website

https://omgroofing.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

OMG Roofing Products manufactures patented fasteners, polyurethane adhesives, drains, and induction welding systems used by commercial roofing contractors and roofing system manufacturers to attach membranes on commercial rooftops across 39+ countries.

Ownership category

akta.pro rank

Product category

Commercial Roofing Products

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333), Asphalt Shingle and Coating Materials Manufacturing (324122)

SIC

Asphalt Paving & Roofing Materials (2950), Bolts, Nuts, Screws, Rivets & Washers (3452)

akta.pro primary industry

Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA)

akta.pro secondary industries

Flashing, Edge Metal & Roof Accessories (IMADAFAJ), Roof Insulation & Cover Boards (IMADAFAN)

Keywords

• Commercial roofing fasteners
• Roof membrane attachment
• Induction welding roofing
• Roofing insulation adhesives
• Commercial roof drains

Headquarters

HQ city

Agawam

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Roofing Fasteners and Hardware Sales: OMG manufactures and sells highly engineered roofing fasteners, stress plates, and related hardware for commercial roofing applications. Products include roof insulation fasteners, membrane fasteners, specialty fasteners, base sheet fasteners, and nail board fasteners for steel, wood, gypsum, concrete, and other roof deck types.
2. Roofing Adhesive Products: Sale of OlyBond500 polyurethane foam adhesives and OlyGlu membrane adhesives in various packaging configurations (canister sets, cartridges, Bag-in-Box, drums) for insulation attachment and membrane installation in commercial roofing.
3. RhinoBond System Components and Tools: Sale of the RhinoBond induction welding system including the RhinoBond tool with OptiWeld technology, RhinoBond plates (TPO and PVC), RhinoBond Hand Welder, RhinoTrac EZ tool, and accessories such as magnets and power cords. The system is a proprietary roof attachment technology.
4. Roof Drain Products: Sale of OlyFlow commercial roof drain inserts including SpeedTite RetroDrain, Hercules-Plus RetroDrain, and Hercules RetroDrain in various sizes (3-6 inches) with TPO/PVC coated flange options for re-roofing applications.
5. Rooftop Equipment Securement Products: Sale of PowerGrip roof mount products (Universal 11, Universal 7, Plus) for securing solar panels, HVAC equipment, and other rooftop installations to commercial roofs without coring or penetrating the membrane.
6. Pipe and Conduit Support Products: Sale of OMG PipeGuard pipe stands in multiple configurations (Mini, Small, Tall Small, Large, Strut, Height Adjustable) and PipeFlash pipe boots for sealing rooftop pipe penetrations.
7. Technical Services: OMG provides technical services including jobsite training, equipment maintenance, pull tests, and new product demonstrations. These services support product sales and contractor engagement.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

OMG Roofing Products manufactures and sells commercial roofing attachment and securement products for low-slope and metal roofing systems. Its core offerings include mechanical fasteners and plates, the RhinoBond induction welding system for membrane attachment, OlyBond spray polyurethane foam insulation adhesives, OlyFlow roof drains, PowerGrip roof mount products for solar and pipe securement, and pipe boot flashing. Products are sold to commercial roofing contractors, system manufacturers, and distributors for new construction and reroofing projects.

Product overview

OMG Roofing Products is a leading manufacturer and global supplier of high-performance Factory Mutual-approved products for the commercial roofing industry. The company offers a comprehensive portfolio of hardware-based products organized into several core product lines: (1) Roof Fasteners & Plates covering virtually every deck type including steel, wood, gypsum, and concrete; (2) RhinoBond Membrane Fastening System using electromagnetic induction welding for TPO and PVC membranes with accessories including RhinoBond with Optiweld Technology, RhinoBond Hand Welder, RhinoTrac EZ tool, RhinoBond Plates, and RhinoMark Plate Marker; (3) OlyBond Roofing Adhesives including OlyBond500 and OlyBond Classic with dispensing equipment including PaceCart 3 and PaceCart Pro15 adhesive pump carts; (4) OlyFlow Roof Drains including SpeedTite, Hercules-Plus, and Hercules RetroDrains with vortex breaker technology; (5) Fastening Tools including AccuTrac EZ and AccuTrac Plates; (6) Rooftop Equipment Securement including PowerGrip Universal 11, PowerGrip Universal 7, and PowerGrip Plus roof mounts; (7) Pipe & Conduit Supports including OMG PipeGuard, Height Adjustable and Strut Model PipeGuards, and PipeFlash Pipe Boots; (8) OlyFill Foam Sealant; and (9) OlyGlu Membrane Adhesive. The products are sold through roofing system manufacturers and extensive distribution networks with technical support services including jobsite training, equipment maintenance, pull tests, and new product demonstrations.

Differentiator

Problem solved

Functional benefit

Brands

• RhinoBond: Proprietary electromagnetic induction welding system for single-ply membrane attachment in commercial roofing
• OlyBond
• OlyFlow
• AccuTrac
• RhinoTrac
• PowerGrip
• PipeGuard
• OlyFill
• OlyGlu
• RhinoMark
• PaceCart
• SpotShot
• FastenMaster PRO Driven

Products and services

• RoofGrip Fasteners and Plates Pre-assembled mechanical fasteners and plates used by commercial roofing contractors to attach insulation and single-ply membrane to steel, wood, and concrete decks.
• SpeedLine Fasteners High-installation-speed fasteners and plates for commercial roofing assemblies, targeting labor productivity on single-ply and metal roofs.
• OMG Heavy Duty Fasteners Heavy-duty fasteners and plates engineered for demanding commercial roofing assemblies where higher pull-out and corrosion performance are required.
• RhinoBond Induction Welding System Proprietary induction welding system that uses coated plates and a handheld induction tool to weld PVC and TPO membrane to the plate, eliminating membrane penetrations and improving wind uplift performance on commercial roofs.
• OptiWeld Induction Welding System Induction welding system for single-ply membrane attachment, providing a non-penetrating fastening alternative for commercial roofing projects.
• OlyBond Spray Polyurethane Foam Adhesives Low-rise spray polyurethane foam adhesives used to bond insulation and cover boards to roof decks and to each other, offering a fastener-free attachment option that reduces deck penetration and installation labor.
• OlyFlow Roof Drains Roof drains and related drainage components for commercial low-slope roofing systems, designed to be installed with OMG roofing accessories.
• PowerGrip Roof Mounts Roof mount products that secure solar racking, pipe, and other rooftop equipment to commercial roofs without standard membrane penetrations.
• PowerGrip Plus Enhanced PowerGrip mount product line targeted at solar and HVAC rooftop equipment installations that require higher load or attachment performance.
• PowerGrip Triple Grip Tube Mount Roof mount accessory for securing tubes, conduits, and piping on commercial roofs as part of the PowerGrip securement system.
• PipeGuard Pipe Boots Pre-formed pipe boot flashings used to seal pipe penetrations through commercial roofing membranes.
• AccuTrac Standing Seam Clips Standing seam roof clips used to attach metal roofing panels to the building structure with concealed fastener attachment.
• AccuSeam Products Accessory products for standing seam metal roofing seaming and clip attachment, used in commercial metal roofing installations.
• Retrofit Drains and Vents Roof drains and vent products designed for installation on existing commercial roofs during re-roofing and retrofit projects.
• Ridge Vent and Ventilation Products Ridge vents and related ventilation accessories for commercial roofing systems.

Quantifiable outcome

• Up to 50% productivity increase with AccuTrac EZ and RhinoTrac EZ tools compared to traditional installation methods
• +10 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Roofing System Manufacturers (various)coreChannel Partner/ Reseller/ DistributorOMG works with many roof system manufacturers who approve and distribute OMG products including RhinoBond plates, fasteners, and adhesives alongside their membrane systems. The RhinoBond system is a proprietary roof attachment system approved for use by select roofing manufacturers. OMG products are available through most roofing system manufacturers and the extensive distribution network.

Scale indicators15 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Carlisle Construction Materials: Carlisle SynTec is one of the largest U.S. commercial single-ply roofing membrane manufacturers and offers its own fastener and insulation attachment systems, directly competing with OMG's fasteners, plates, and RhinoBond-compatible attachment products.
• Firestone Building Products: Firestone Building Products manufactures commercial roofing systems (TPO, EPDM, modified bitumen) and offers complementary attachment hardware, overlapping with OMG's fastener and adhesive product lines serving the same contractors.
• Versico Roofing Systems: Versico is a major commercial single-ply roofing membrane manufacturer that distributes and approves OMG products (including RhinoBond plates) but also offers its own fastener and insulation attachment solutions, making it both a channel partner and competitor.
• Sika Sarnafil: Sika Sarnafil is a leading PVC roofing membrane manufacturer that has approved and distributed OMG's RhinoBond system; its recognition of RhinoBond in award-winning installations makes it a key channel partner that also sells competing attachment solutions.
• Siplast: Siplast manufactures commercial modified bitumen, SBS, and APP roofing systems along with compatible fasteners and insulation adhesives, overlapping with OMG's modified bitumen-compatible fasteners and OlyBond adhesive offerings.
• Metal-Era: Metal-Era is a leading manufacturer of commercial roof edge metal, fascia, and coping systems; notably, OMG divested its Edge Metal Business Unit to Metal-Era in 2021, making Metal-Era both a former sister business and a current edge-metal competitor.
• Trufast (a division of Illinois Tool Works): Trufast manufactures commercial roofing fasteners, plates, and insulation attachment systems used with TPO, EPDM, and metal roofing. It is one of the closest direct competitors to OMG's core roof fastener and plate business.

Broad incumbents

• GAF: GAF is one of the largest North American roofing manufacturers offering commercial roofing systems, insulation, fasteners, and adhesives. While not specialized in attachment hardware like OMG, it competes across overlapping contractor relationships and product categories.
• Johns Manville: Johns Manville manufactures commercial roofing membranes, insulation, and accessories. Its roofing systems include compatible fastener and adhesive offerings, putting it in direct overlap with OMG's attachment and adhesive product portfolio.
• Tremco Roofing and Building Maintenance: Tremco Roofing is a large commercial roofing systems provider offering membranes, insulation, and accessories including fasteners and adhesives. It competes broadly with OMG across commercial roofing attachment categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/OMGRoofing
• LinkedInlinkedin.com/company/omg-roofing-products
• Xx.com/omgroofproducts
• Facebookfacebook.com/omgroofingproducts

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMG Roofing Products