Southern Charm Clothing

What Southern Charm Clothing does

Southern Charm Clothing is a privately held, locally owned apparel boutique founded in 2013 in Ringgold, Georgia, and operated by co-owners Zack Cross and Courtney Cross. The company sells men's and women's fashion across categories including dresses, tops, bottoms, rompers and jumpsuits, shoes, swimwear, outerwear, jewelry, and accessories, alongside a private-label "Southern Charm" apparel line and tuxedo/suit rental and purchase services. Pricing is unit-based with retail price points ranging from roughly $15 to $128 per item and a standing clearance channel offering markdowns of 50% to 75% off.

The business runs a dual-channel model: a single physical retail storefront at 7768 Nashville St. in Ringgold, GA (open six days a week) and a direct-to-consumer e-commerce site built on Shopify, integrated with Route for shipping protection. The assortment is curated across more than 20 third-party brand partners including ZSupply, January & May, Duck Head, Johnnie-O, Genteal, L.L.Bean, Matisse, Southern Shirt, Breezy Golf, and others, with 1,446+ total SKUs and 336+ active sale items. Marketing is conducted through organic social (Facebook, Instagram, Pinterest) and an email newsletter, with a stated value proposition of personalized small-town boutique service as an alternative to mall and big-box retailers.

Revenue is generated entirely through one-time retail product transactions, both online and in-store, with a $75 free-shipping threshold for online orders. The company is bootstrapped and self-funded, with no disclosed institutional investors, funding rounds, or M&A activity. Customer concentration is diffuse across individual consumers, with named testimonials from local shoppers Tyler Williams and Morgan Stanley. Technology surface is limited to standard Shopify commerce tooling with no documented AI/ML capabilities, proprietary models, APIs, or developer platform.

Name

Southern Charm Clothing

Legal name

Southern Charm Clothing

Website

https://southerncharmclothing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern Charm Clothing is a privately held, locally owned men's and women's fashion boutique founded in 2013 in Ringgold, Georgia, operating a single retail storefront and a Shopify e-commerce site carrying 1,400+ SKUs across 20+ brand partners plus a private-label line.

Ownership category

akta.pro rank

Product category

Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Jewelry Retailers (45831)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944)

akta.pro primary industry

Denim & Casualwear Brands (CRAAAAAE)

akta.pro secondary industry

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)

Keywords

• Boutique apparel
• Women's clothing
• Men's clothing
• Fashion accessories
• Specialty retail

Headquarters

HQ city

Ringgold

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Direct retail sales of apparel and accessories to consumers through both e-commerce and physical storefront. Products include women's and men's clothing, shoes, jewelry, and accessories. Revenue is generated through one-time product transactions with standard retail pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Southern Charm Clothing is a locally owned boutique that sells men's and women's apparel, shoes, jewelry, accessories, swimwear, and youth clothing through both a physical storefront in Ringgold, Georgia, and a Shopify-powered e-commerce site. The assortment combines an in-house Southern Charm private label with a curated lineup of third-party fashion brands such as ZSupply, January & May, Genteal, Duck Head, and Johnnie-O, alongside tuxedo and suit rental services and gift cards.

Product overview

Southern Charm Clothing is a locally owned boutique in Ringgold, Georgia, established in 2013, operating both a physical store and e-commerce platform. The product portfolio centers on men's and women's apparel across multiple categories including dresses, tops, bottoms, shoes, swimwear, and accessories. The store offers both its own private-label Southern Charm brand and carries multiple third-party brands including January & May, Z Supply, Wild Indigo, Johnnie-O, Duck Head, Genteal, Breezy Golf, L.L.Bean, Matisse, SAXX, Teleties, and others. Additional offerings include jewelry, accessories such as hats and bags, tuxedo/suit rental and purchase services, youth clothing, and a sale/clearance section featuring up to 75% discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Dresses Women's dress collection including short, midi, and maxi dresses in various styles (floral prints, solid colors) sourced from multiple brands such as January & May and THML.
• Women's Tops Women's tops including shirts, blouses, sweaters, cardigans, sweatshirts, hoodies, jackets, coats, graphic tees, tanks, bodysuits, and bralettes from brands like January & May, Z Supply, and Wild Indigo.
• Women's Bottoms Women's pants, skirts, shorts, and denim from brands such as Z Supply, featuring various fabrics like linen and knit materials.
• Women's Rompers, Jumpsuits & Sets Women's one-piece rompers, jumpsuits, and coordinated sets providing complete outfit solutions for various occasions.
• Women's Shoes Women's footwear including sandals, sneakers, boots, and heels from brands like Matisse, Dolce Vita, and Naked Feet.
• Men's Tops Men's polos, sport shirts, dress shirts, and t-shirts in short and long sleeve from brands including Genteal, Duck Head, Southern Shirt, and Johnnie-O.
• Men's Bottoms Men's shorts, pants, swimwear, and boxers from brands including Duck Head, Southern Shirt, Mavi, and Meripex.
• Men's Outerwear Men's jackets and coats for layering and cold weather protection.
• Men's Shoes Men's casual and dress footwear.
• Swimwear Swimwear for both women and men including swimsuits, bikinis with wrap skirts, and performance swim shorts from brands including Genteal and Duck Head.
• Jewelry Earrings, necklaces, bracelets, and charms featuring collegiate and team-themed designs from Canvas Style and BuDha Girl.
• Accessories & Gifts Accessories including hats, bags, hair accessories, speakers, and men's belts and wallets, plus gift cards.
• Tuxedos & Suits Rental and Purchase Tuxedo and suit rental and purchase services with appointment booking via Cowlendar for formal occasions such as weddings and proms.
• Youth T-shirts T-shirts for youth including short and long sleeve options for children and teens.
• Sale & Clearance Discounted and clearance items across women's and men's categories with markdowns of 50–75% off.
• Southern Charm Private Label The store's own private-label Southern Charm line offering men's and women's apparel including performance polos, casual tops, and everyday essentials in Southern-inspired styles.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

13 partnerships are on record, tiered core, major and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the company's online store. Provides shopping cart functionality, product catalog management, checkout system, and order processing infrastructure.
• ZSupplymajorChannel Partner/ Reseller/ DistributorKey brand partner carried by Southern Charm. ZSupply is a women's fashion brand offering dresses, tops, bottoms, and loungewear. Multiple ZSupply products featured prominently in inventory.
• January & MaymajorChannel Partner/ Reseller/ DistributorFeatured women's fashion brand with extensive product line including dresses, tops, and coordinated sets. One of the primary brands carried by the boutique.
• GentealmajorChannel Partner/ Reseller/ DistributorMen's performance apparel and golf lifestyle brand. Genteal provides performance polos, swimwear, and casual menswear. Multiple Genteal products in inventory.
• Duck HeadmajorChannel Partner/ Reseller/ DistributorMen's casual and resort wear brand specializing in shorts, shirts, and swimwear with Southern aesthetic.
• Johnnie-OmajorChannel Partner/ Reseller/ DistributorMen's premium lifestyle and golf apparel brand. Carried in men's swimwear and performance shorts categories.
• L.L.BeanminorChannel Partner/ Reseller/ DistributorOutdoor and lifestyle brand carried in accessories and apparel categories.
• Breezy GolfminorChannel Partner/ Reseller/ DistributorGolf apparel and lifestyle brand featured in men's collection.
• MatisseminorChannel Partner/ Reseller/ DistributorWomen's footwear brand offering sandals, boots, and shoes carried in women's shoes category.
• Southern ShirtminorChannel Partner/ Reseller/ DistributorMen's Southern-inspired shirts and apparel brand. One of the namesake-adjacent brands in the store.
• FacebookcoreGTM or Marketing PartnerSocial media marketing platform for customer engagement, brand awareness, and traffic driving to online and physical stores.
• InstagramcoreGTM or Marketing PartnerVisual social media platform for showcasing products, new arrivals, and brand identity to followers.
• PinterestminorGTM or Marketing PartnerVisual discovery platform linking to southerncharmclothing Pinterest boards for style inspiration and traffic driving.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Monkee's: Multi-brand women's boutique chain with a similar curated, Southern-adjacent aesthetic, selling dresses, tops, and accessories from independent and lifestyle brands. Comparable because it operates physical stores plus an online storefront carrying many of the same third-party labels (e.g., ZSupply-adjacent brands).
• Scout & Molly's: Specialty boutique retailer offering women's apparel, accessories, and gifts in a similar boutique format with multiple locations. Comparable as a direct peer in multi-brand curated fashion retail, overlapping customer demographic and assortment strategy.
• Altar'd State: Larger specialty boutique retailer operating physical stores and e-commerce, focused on women's fashion, accessories, and gifts with a mission-driven brand identity. Comparable as a scaled multi-brand boutique serving a similar customer seeking curated, trend-forward fashion.
• Hemline: Multi-store boutique chain carrying contemporary women's apparel and accessories from a similar mix of indie and lifestyle brands. Comparable as a direct peer in boutique-format multi-brand retail with overlapping vendor relationships and customer demographics.
• The Scouted: Independent women's boutique offering curated apparel, accessories, and gifts both online and in-store. Comparable as a direct peer in multi-brand boutique retail, particularly in personalized service and trend-forward assortment.

Broad incumbents

• Anthropologie: Large national specialty retailer offering women's apparel, accessories, and home with a strong boutique-style brand identity. Comparable as a broad incumbent overlapping in curated, feminine fashion, jewelry, and accessories, though at vastly larger scale.
• Lulus: Online-first women's fashion boutique selling dresses, tops, and accessories across a broad price range. Comparable as a broader incumbent in the boutique-style online women's apparel space that competes with Southern Charm's e-commerce channel for the same customer.
• Lilly Pulitzer: Established Southern-prep women's lifestyle brand operating DTC, outlet, and select wholesale boutique distribution. Comparable as a broad incumbent in the colorful, Southern lifestyle women's apparel category that overlaps with Southern Charm's dress and accessories assortment.

Emerging players

• Southern Tide: Lifestyle apparel brand rooted in the coastal/Southern prep aesthetic, sold through its own DTC site and wholesale partners including boutiques. Comparable because Southern Charm carries similar Southern-lifestyle men's and women's categories and shares overlapping customers.
• Vineyard Vines: Preppy lifestyle brand offering men's and women's apparel (polos, shorts, swim, dresses) through DTC and select wholesale. Comparable as an EMERGING_PLAYER adjacent to the same Southern lifestyle niche and as one of the aspirational brands a boutique like Southern Charm would carry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SouthernCharmClothing
• Instagraminstagram.com/southerncharmclothing
• Pinterestpinterest.com/southerncharmcl
• Xx.com/socharmclothing
• LinkedInlinkedin.com/company/southern-charm-boutique

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Charm Clothing