Crown Financial Ministries

What Crown Financial Ministries does

Crown Financial Ministries is a 501(c)(3) nonprofit Christian financial education organization founded in 1976 and headquartered in Knoxville, Tennessee. It teaches biblical stewardship principles to individuals, families, churches, and rural communities, reaching approximately 10 million people taught and 17 million impacted annually across more than 140 countries and 70+ languages through a network of 200+ ministry partners and more than 2,000 trained Career Coaches. Its core products include the Biblical Financial Study (BFS) and MoneyLife small-group curricula, the Career Direct vocational assessment (300,000+ users at $100 per detailed report), Crown Online (a self-paced learning platform on Thinkific), one-on-one budget coaching, Christian Credit Counselors debt services, and the African Money Map, I Was Hungry, and Restoration Path poverty-alleviation programs. Content distribution is anchored by My MoneyLife and Crown Money Minute radio programs that air over 8,000 times weekly using donated Christian radio airtime valued at more than $12 million per year. Crown's business model is predominantly donation-based, supported by the recurring Freedom Investors and Outreach Partners programs (Outreach Partners starting at $30/month), supplemented by e-commerce product sales, Career Direct assessment fees, planned/legacy giving, and grants; the organization reports a delivered cost of approximately $4 per person taught and holds ECFA accreditation since 1988 plus a MinistryWatch Shining Light Award.

Name

Crown Financial Ministries

Legal name

Crown Financial Ministries, Inc.

Website

https://crown.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Crown Financial Ministries is a 501(c)(3) nonprofit founded in 1976 that teaches biblical financial stewardship to individuals, families, and churches globally, reaching ~17 million people annually across 140+ countries through curricula, assessments, coaching, and donated-airtime radio broadcasts.

Ownership category

akta.pro rank

Product category

Christian Financial Education Services

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking Foundations (813211)

SIC

Finance Services (6199)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industries

Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH), Philanthropic & Charitable Trust Services (FSAAANAI)

Keywords

• Biblical financial education
• Christian financial counseling
• Stewardship ministry services
• Career assessment services
• Debt management counseling

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit, Crown relies primarily on donations from supporters. Freedom Investors program offers monthly recurring donations. Outreach Partners program provides monthly giving at various levels ($30/month minimum). The organization emphasizes low cost per person taught (~$4) and high impact through leveraged programs.
2. Product Sales: E-commerce shop selling books, study guides, and resources for individuals, families, and churches. Products available in English and Spanish. Online store at shop.crown.org.
3. Career Direct Assessment Fees: Career guidance assessment sold at $100 for detailed report, with optional consultant-led consultations available at custom pricing. Over 300,000 people have completed the assessment.
4. Donated Airtime: Crown receives millions of dollars annually in donated radio airtime from Christian radio stations, airing programs over 8,000 times per week. This expands reach exponentially at no direct cost.
5. Planned Giving and Legacy Gifts: Donors can include Crown in wills, living trusts, gift annuities, life insurance, and retirement assets through CrownLegacyGiving.org.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

Crown Financial Ministries is a 501(c)(3) nonprofit Christian financial education ministry that provides small group Bible studies, online courses, career assessments, one-on-one budget coaching, and debt counseling grounded in biblical stewardship principles. It distributes its curriculum through churches, online learning platforms, radio broadcasting on 1,500+ outlets, and volunteer networks across 6 continents, and operates specialized programs serving rural African farmers and at-risk communities in the U.S.

Product overview

Crown Financial Ministries is a nonprofit Christian financial education organization offering a comprehensive suite of products and services centered on biblical stewardship principles. The core offerings include the Biblical Financial Study (BFS) and MoneyLife Study small group curricula, which teach practical money management based on scripture. The Career Direct assessment system (over 300,000 users) provides vocational guidance through personality and skills analysis. Crown Online, powered by Thinkific, delivers digital courses and tools. Additional services include Budget Coaching, Christian Credit Counselors debt management, Ask Chuck advice column, and Crown Radio programming (8,000+ weekly broadcasts). Special initiatives include African Money Map for African farmers, I Was Hungry agricultural training, and Restoration Path poverty alleviation. Resources include books (Business By The Book, Root of Riches, Love Your Work, Raising Money Wise Kids), the God Provides Film Series, God is Faithful devotional, and various calculators and guides. The organization reaches over 200 partners in 140+ nations and teaches approximately 10 million people annually.

Differentiator

Problem solved

Functional benefit

Products and services

• MoneyLife Study A small group Bible study curriculum for individuals, families, and churches focused on applying scriptural principles to personal finance, budgeting, debt, generosity, and stewardship.
• Biblical Financial Study A foundational small group study resource used in church and individual settings to teach core biblical financial principles.
• Career Direct An online career and personality assessment that provides a detailed report on motivations, abilities, talents, and ministry fit, with an option to review results with a Crown consultant.
• Crown Online A subscription-based online learning platform (powered by Thinkific) that delivers Crown's biblical financial courses on demand.
• Budget Coaching A one-on-one personal financial coaching service in which a Crown Money Map coach helps individuals and families build a budget and a plan to achieve financial goals.
• Christian Credit Counselors A Christian debt counseling service that helps individuals and families develop plans to eliminate debt.
• African Money Map A financial literacy training program adapted from the Money Map system, designed for rural African farmers and translated into local languages, often combined with agricultural training.
• I Was Hungry A program that integrates agricultural training with biblical stewardship teaching to address hunger and poverty in underdeveloped regions.
• Restoration Path
• God Provides Film Series A video-based teaching series designed for church and small group use to convey biblical financial principles.
• Books (Business By The Book, Root of Riches, Love Your Work, Raising Money Wise Kids) Published books authored by Crown leaders that teach biblical perspectives on business, wealth, career, and raising financially literate children.
• God is Faithful Daily Devotional A daily devotional publication that provides ongoing biblical teaching and encouragement related to finances and faith.

Quantifiable outcome

• Taught biblical financial principles to 10 million+ people annually
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Korea Stewardship Academy (KSA)coreStrategic or Co-development Partner · 1 January 2015Formal partnership established in 2015 with Crown Korea, now known as Korea Stewardship Academy. Dr. Jong S. Park serves as Chairman. The academy reached more than 8,000 trainees before formal partnership was established. Received Award in excellence in October 2017.
• SIFATcoreStrategic or Co-development PartnerOngoing collaboration with SIFAT (Servicio International de Formacion y Asistencia Tecnica) in Latin America. Recently conducted Money Map training in Costa Rica with 23 participants representing eight countries including Honduras.
• Church of UgandacoreStrategic or Co-development PartnerAfrican Money Map training conducted with the Church of Uganda, filled with energy, enthusiasm, and practical application for church leaders.
• Bridge to RwandacoreStrategic or Co-development PartnerPartnership with Bridge to Rwanda enabling exponential impact and life change through Crown teachings in Rwanda.
• Amazing GracescoreStrategic or Co-development PartnerAmazing Graces Social Investments is a Christian non-profit organization, based in Centurion, Pretoria, South Africa. They serve as Crown's partner organization in South Africa.
• University of the FamilycoreStrategic or Co-development PartnerBrazil partnership where Crown works with University of the Family to transform lives financially and spiritually.
• Christian Radio StationscoreOthersChristian radio stations across the U.S. donate millions of dollars in airtime annually to broadcast Crown programs My MoneyLife and Crown Money Minute, airing over 8,000 times per week.
• I Was HungrycoreStrategic or Co-development PartnerEmpowering those dependent upon the land to be the best farmers in the world through biblical principles, practical tools, and coaching to break generational chains of poverty.
• Restoration PathminorStrategic or Co-development PartnerBiblical principles, practical tools, and coaching to break generational chains of poverty and dependency through Crown's network.
• Campus Crusade for Christ (Crisis)minorStrategic or Co-development PartnerDavid Mrotek started Crown Ministry in Poland in 2008 with help from Campus Crusade (Crisis), expanding biblical financial teaching in Poland.
• Crown Solutions SpanishcoreStrategic or Co-development PartnerFrank Gonzalez serves as Managing Director of Crown Solutions Spanish, leading introductory financial literacy training in Spain using MoneyLife Study and God Provides Film Series.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Alpha USA: Alpha runs the widely-used Alpha Course small group curriculum in churches globally — a comparable community-led, church-based small group delivery model to Crown's MoneyLife and Biblical Financial Study, though focused on evangelism rather than financial stewardship.

Direct peers

• Barnabas Foundation: Barnabas Foundation provides Christ-centered philanthropic services including donor-advised funds, planned giving, and estate planning for Christians — overlapping Crown's legacy giving and stewardship education offerings.
• National Christian Foundation: NCF is one of the largest Christian donor-advised fund and planned giving platforms in the U.S., directly comparable to Crown Legacy Giving's planned-giving/wills/trust offering for faith-based donors.
• Ramsey Solutions: Dave Ramsey's company is the dominant faith-based financial education brand in the U.S., offering Financial Peace University curriculum, Ramsey+ streaming, and EveryDollar budgeting — directly competing with Crown's MoneyLife/BFS studies, Christian credit counseling, and career guidance.
• Kingdom Advisors: Kingdom Advisors is the leading network for Christian financial advisors and biblically responsible investing practitioners, training and certifying professionals — a directly comparable faith-based financial education and certification organization to Crown's coach/consultant network.
• FaithFi (formerly Faithful Steward): FaithFi is a faith-based financial education community and resource hub focused on biblical money management for individuals and couples. It overlaps Crown's MoneyLife and Career Direct offerings with a more modern content/media-led approach.

Broad incumbents

• National Foundation for Credit Counseling (NFCC): NFCC is the national membership and accreditation body for credit counseling agencies in the U.S., comparable to Crown's Christian Credit Counselors network and ECFA-style accreditation positioning, but operating in the broader secular credit-counseling ecosystem.
• GreenPath Financial Wellness: GreenPath is a large, established nonprofit credit counseling and financial wellness agency that provides debt management plans, housing counseling, and financial education — comparable to Crown's Christian Credit Counselors and budget coaching services, but secular.
• Christianity Today: Christianity Today is a major evangelical media and content organization producing Christian journalism, podcasts, and leadership resources — overlapping Crown's content/media distribution model (blog, podcast, devotional) for the same Christian audience.
• InCharge Debt Solutions: InCharge is a large national nonprofit credit counseling and financial education provider, directly comparable to Crown's Christian Credit Counselors network for debt management and budgeting services, though secular and at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/crownupdates
• YouTubeyoutube.com/user/crownministries
• Facebookfacebook.com/crownfinancialministries
• LinkedInlinkedin.com/company/crown-financial-ministries
• Instagraminstagram.com/CrownFinancialMinistries

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Financial Ministries