FaithFi
FaithFi is a U.S. faith-and-finance platform that combines a mobile budgeting app, daily radio broadcast, quarterly magazine, and Christian financial content library, serving individual Christians and Certified Kingdom Advisors under parent nonprofit Kingdom Advisors via a freemium subscription model.
- Company typePrivate
- Founded2017
- HeadquartersAtlanta, United States
- Headcount—
- GTM typeB2C
- OfferingSoftware
What FaithFi does
FaithFi is a U.S.-based faith and finance platform that integrates biblical financial teaching with practical personal finance tools. The company operates the daily nationally syndicated radio program Faith & Finance with Rob West (airing on American Family Radio and Moody Radio across 2,000+ outlets, reaching 1.5 million weekly listeners), a companion podcast with 825K downloads, the quarterly Faithful Steward magazine, a digital library of studies and devotionals, a free community forum, and the FaithFi mobile app (iOS/Android) for budgeting and stewardship. The mobile app uses Plaid for secure bank account integration and offers smart transaction categorization and historical-spending-driven budget recommendations. The app is positioned as the only biblically-based budgeting application, combining money management tools with Christian financial content, devotionals, and a community of users.
The company is legally organized as FaithFi: Faith & Finance LLC, a Georgia limited liability company headquartered in Atlanta, and operates under the 501(c)(3) nonprofit Kingdom Advisors, which acquired the predecessor MoneyWise broadcast ministry in 2017. FaithFi's lineage traces back to Larry Burkett's 1988 "Money Matters" radio program. Leadership consists of CEO and show host Rob West (who also serves as CEO of Kingdom Advisors) and President Sharon Epps, supported by an 11-person disclosed team spanning content, production, social media, and creative functions.
FaithFi generates revenue through a three-tier freemium subscription model on its app (Free, Pro at $9/month, Partner at $35+/month or $400+/year), individual magazine and study sales (quarterly issues at $5, devotionals at $16-$32), tax-deductible donations routed through Kingdom Advisors, and radio broadcast underwriters (including Christian Healthcare Ministries, Eventide, GuideStone, National Christian Foundation, Movement Mortgage, and Sound Mind Investing). The Certified Kingdom Advisor (CKA) referral directory monetizes indirectly by routing listeners to independent faith-aligned financial advisors. There is no publicly disclosed revenue or funding data.
FaithFi firmographics
Firmographics- Name
- FaithFi
- Legal name
- FaithFi: Faith & Finance LLC
- Website
- https://faithfi.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- FaithFi is a U.S. faith-and-finance platform that combines a mobile budgeting app, daily radio broadcast, quarterly magazine, and Christian financial content library, serving individual Christians and Certified Kingdom Advisors under parent nonprofit Kingdom Advisors via a freemium subscription model.
- Ownership category
- akta.pro rank
FaithFi industry classification
Industry- Product category
- Personal Finance & Faith-Based Budgeting Software
- NAICS
- Religious Organizations (8131)
- akta.pro primary industry
- Religious Education, Kids & Family Faith Programming (MPABALAM)
- akta.pro secondary industries
- Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Religious Reference & Study Tools Publishing (Commentaries, Concordances, Lexicons) (MPAJAHAL), Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters) (MPAJAHAI), Religious & Spiritual Books Retail (CRALAAAE)
Keywords
Where FaithFi is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FaithFi business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- App Subscription - Pro Tier: Monthly subscription at $9/month providing premium money management tools, full access to Faithful Steward magazine digital articles, and unlimited access to digital studies and devotionals library. Annual billing available at $400+ per year.
- App Subscription - Partner Tier: Premium subscription at $35+/month or $400+ annually providing all Pro features plus quarterly printed Faithful Steward magazine, two print devotionals or studies per year, and exclusive ministry updates.
- Magazine Sales: Quarterly Faithful Steward magazine sold individually at $5 per issue. Individual studies and devotionals also sold through the shop, including titles like 'Our Ultimate Treasure' ($32), 'Wisdom Over Wealth' ($18), and 'Rich Toward God' ($16).
- Donor/Partner Contributions: FaithFi operates as a ministry supported by donors. Monthly partners at $35+/month or annual partners at $400+/year receive premium benefits. Donations are tax-deductible through parent organization Kingdom Advisors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Basic access to FaithFi community and tools |
| Subscription | Monthly | Pro - Premium financial tools and full content library |
| Subscription | Multi-year contract | Partner - Ministry support with premium print benefits |
| Subscription | Annual | App Pro - Enhanced mobile budgeting experience |
| Unit Pricing | Pay-as-you-go | Individual publications |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
FaithFi product offering
Product offeringCore offering
FaithFi provides a mobile budgeting application that integrates biblical financial training with practical money management tools, including bank account linking via Plaid, AI-powered transaction categorization, and personalized budget recommendations. The company also produces a daily radio program and podcast (Faith & Finance with Rob West), a quarterly Faithful Steward magazine, a digital Studies & Devotionals library, and a directory of Certified Kingdom Advisors. Revenue is generated through freemium app subscriptions (Free, Pro at $9/month, Partner at $35+/month), individual publication sales, and donations.
Product overview
FaithFi is a Christian financial platform offering a multi-channel product portfolio that integrates biblical wisdom with practical financial tools. The core offering centers on the FaithFi App (a mobile budgeting and stewardship application), the Faith & Finance Live daily radio program and podcast, and the quarterly Faithful Steward Magazine. These are supported by a digital library of studies and devotionals (including titles like 'Our Ultimate Treasure', 'Wisdom Over Wealth', and 'Look at the Sparrows'), the Find a CKA® directory connecting users with faith-aligned financial advisors, and a free community forum. The product operates on a tiered freemium model: a Free tier with basic budgeting and community access, a Pro tier ($9/month) adding premium money management tools and full magazine access, and a Partner tier ($35+/month) including print materials and annual devotionals. The platform positions itself as the only biblically-based finance app, combining money management, educational content, and community in one place.
Differentiator
Problem solved
Functional benefit
Brands
- Faithful Steward: Quarterly magazine published by FaithFi covering topics at the intersection of faith and finance.
Products and services
- FaithFi App Mobile application integrating biblical training with practical budgeting tools, including bank account linking via Plaid, AI-powered transaction categorization, personalized budget recommendations, daily financial check-in rhythms, and access to devotionals, articles, and a community forum for individual Christians.
- Faith & Finance Live Radio Program and Podcast Daily nationally syndicated radio program and podcast hosted by Rob West, airing on American Family Radio (10am ET) and Moody Radio (4pm ET), addressing financial questions with biblical answers and reaching over 1.5 million listeners weekly across more than 2,000 radio outlets.
- Faithful Steward Magazine Quarterly print and digital magazine featuring original articles at the intersection of faith and finance, covering generosity, work, retirement, saving, investing, and biblical wisdom. Sold individually at $5 per digital issue or included with Pro/Partner subscriptions.
- Studies & Devotionals Library Digital library of biblical studies and devotionals including titles like 'Our Ultimate Treasure' (21-day journey, $32), 'Wisdom Over Wealth' (12 lessons from Ecclesiastes, $18), 'Look at the Sparrows' (21-day devotional), and 'Rich Toward God' (study on the Rich Fool, $16). Available individually or through Pro/Partner plans.
- Find a CKA® Directory Searchable directory connecting users with Certified Kingdom Advisors (CKA®) — financial professionals trained to integrate faith-based values into financial planning. CKAs undergo training in biblical wisdom, financial planning, and ethical practices, and operate as independent professionals.
Quantifiable outcome
- Users report improved financial goal clarity and budgeting consistency after 3 months of use
- +1 more outcomes
Companies that use FaithFi
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
FaithFi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
FaithFi partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Moody RadiocorePrimary broadcast partner for Faith & Finance radio program, airing weekdays at 4pm ET. Moody Radio is a Christian radio network reaching millions of listeners across the United States.
- American Family RadiocorePrimary broadcast partner for Faith & Finance radio program, airing weekdays at 10am ET. AFR is a national Christian radio network.
- Kingdom AdvisorscoreParent organization and co-founder of the CKA (Certified Kingdom Advisor) certification program. FaithFi operates as part of Kingdom Advisors' ecosystem. Kingdom Advisors acquired the MoneyWise broadcast ministry in 2017 and rebranded it as FaithFi.
- PlaidcoreTechnology partnership for secure bank account connections within the FaithFi app. Plaid enables users to securely link their financial institutions to the budgeting platform.
- Christian Healthcare MinistriesminorUnderwriter/sponsor of the Faith & Finance show, supporting the ministry's radio broadcast operations.
- Sound Mind InvestingminorUnderwriter/sponsor of the Faith & Finance show, supporting the ministry's mission.
- EventideminorUnderwriter/sponsor of the Faith & Finance show, faith-based investment firm supporting biblical finance content.
- GuideStoneminorUnderwriter/sponsor of the Faith & Finance show, Christian asset management company supporting the ministry.
- National Christian FoundationminorUnderwriter/sponsor of the Faith & Finance show. Major Christian donor-advised fund provider supporting faith-based giving and ministry.
- Movement MortgageminorUnderwriter/sponsor of the Faith & Finance show, faith-based mortgage lender.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
FaithFi competitors and assessment
Company assessmentDirect peers
- YNAB (You Need a Budget): Subscription-based budgeting app with active community and educational content. Direct competitor in the budgeting functionality that FaithFi provides, though YNAB is secular and lacks the faith-integration differentiator. Useful comparable for app pricing, freemium economics, and retention benchmarks.
- Compass Finances God's Way: Howard Dayton's organization that transformed 'Money Matters' into 'MoneyWise' in 2011 before Kingdom Advisors acquired that broadcast. Direct predecessor entity offering biblically-based budgeting courses, coaching, and the same radio lineage as FaithFi.
- Crown Financial Ministries: Founded by Larry Burkett (the co-founder of FaithFi's predecessor program), Crown Financial Ministries offers biblical financial counseling, small-group studies, and budget coaching. Direct sister organization to FaithFi in the Christian personal finance space with overlapping content and methodology.
Broad incumbents
- Dave Ramsey Solutions: Largest Christian personal finance media brand in the U.S., with the Ramsey Show (radio/podcast), Financial Peace University, and EveryDollar budgeting app. Comparable business model of faith-integrated financial education with broadcasting, app, and curriculum, but at materially larger scale and broader audience.
- Christianity Today: Major Christian publishing platform producing magazine, articles, and digital content for evangelical audiences. Comparable to FaithFi's Faithful Steward magazine and article publishing operations, with similar demographic but broader theological and lifestyle coverage.
- Focus on the Family: Large Christian media organization producing daily radio broadcast, magazine, and family/financial content with biblical worldview. Comparable model of faith-integrated broadcast content reaching mass Christian audience, but with a wider family-focused scope rather than purely financial specialization.
Others
- Eventide Funds: Faith-based mutual fund company and one of FaithFi's underwriters. Operates in adjacent faith-based financial services with values-aligned investment products referenced in FaithFi's content, but is a distribution/ecosystem partner rather than a direct competitor.
- Kingdom Advisors: FaithFi's parent organization — a 501(c)(3) nonprofit operating the Certified Kingdom Advisor (CKA) certification program. Provides ecosystem and credentialing infrastructure that FaithFi leverages, but is a nonprofit support structure rather than a direct competitor.
Emerging players
- Tithely: Faith-based giving and church management platform offering donation processing, church apps, and engagement tools. Adjacent in faith-and-finance ecosystem with comparable donor-partner monetization model and Christian audience, though concentrated on giving rather than personal budgeting.
- Gloo: Faith engagement and community platform serving churches and Christian individuals with content, connection, and resource tools. Adjacent in the faith-tech ecosystem with comparable target audience, though focused on broader engagement rather than specifically financial education.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
FaithFi social profiles
Digital presenceFaithFi financial estimates
Financial estimateRevenue estimate
Valuation estimate
FaithFi leadership team
Management profileNumber of profiles
Profiles11 records
FaithFi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FaithFi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FaithFi
What does FaithFi do?
FaithFi provides a mobile budgeting application that integrates biblical financial training with practical money management tools, including bank account linking via Plaid, AI-powered transaction categorization, and personalized budget recommendations. The company also produces a daily radio program and podcast (Faith & Finance with Rob West), a quarterly Faithful Steward magazine, a digital Studies & Devotionals library, and a directory of Certified Kingdom Advisors. Revenue is generated through freemium app subscriptions (Free, Pro at $9/month, Partner at $35+/month), individual publication sales, and donations.
Is FaithFi a public or private company?
FaithFi is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was FaithFi founded?
FaithFi was founded in 2017.
Where is FaithFi based?
FaithFi is headquartered in Atlanta, United States, in the North America region.
How does FaithFi make money?
Four revenue lines are on record. App Subscription - Pro Tier is the primary driver. The others are app Subscription - Partner Tier, magazine Sales and donor/Partner Contributions.
Who are FaithFi's main competitors?
Direct peers on record are YNAB (You Need a Budget), Compass Finances God's Way and Crown Financial Ministries. Broad incumbents are Dave Ramsey Solutions, Christianity Today and Focus on the Family. Others are Eventide Funds and Kingdom Advisors. Emerging players are Tithely and Gloo.
Does FaithFi have an API?
No public API is recorded for FaithFi.
What industry is FaithFi in?
FaithFi's product category is Personal Finance & Faith-Based Budgeting Software. Its primary akta.pro industry code is MPABALAM, Religious Education, Kids & Family Faith Programming, with a secondary code of MPAJAHAB, Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides). Its NAICS code is 8131.