Easirent Car Rentals

What Easirent Car Rentals does

Easirent Car Rentals, operating under the legal entity ER Travel LLC, is a US-based budget car rental company headquartered at 100 NE 3rd Avenue, Fort Lauderdale, Florida. The company rents brand new premium vehicles across airport-adjacent locations in six US states — Florida (Fort Lauderdale, Miami, Orlando, Tampa, Jacksonville, Palm Beach, Port Everglades), Texas (Dallas-Fort Worth, Dallas Love Field, Houston George Bush), North Carolina (Charlotte Douglas), Nevada (Las Vegas Harry Reid), Arizona (Phoenix Sky Harbor), and Utah. Its core offering covers economy through luxury sedans, SUVs, pickups, AWD/4x4s, convertibles, and electric vehicles (including Tesla Model 3), with most rentals including unlimited mileage. Customers reach the off-airport branches via free shuttle service running every 20-30 minutes from terminals.

The company operates primarily as a direct-to-consumer business through its website (us.easirent.com) and a mobile app that handles the full rental lifecycle: booking, location changes, amendments, extensions, and check-in, with real-time vehicle availability. A Travel Agent Portal provides B2B access for agents managing client reservations, and phone reservations and walk-up airport counter sales supplement the digital channels. Technology is largely conventional: GPS telematics on a subset of high-asset vehicles through third-party Plant-I (data hosted on Amazon Secure Servers), Google Analytics and FullStory for web behavior analysis, and an Easi-Express electronic toll payment service integrated with Sunpass. Easirent is PCI DSS certified (via Barclaycard) and GDPR compliant.

Revenue is generated through daily and weekly vehicle rentals plus ancillary fees, including Collision Damage Waiver ($19-$29/day), Easi-Express Toll Service ($9.99-$19.99/day), GPS navigation, child seats, additional driver fees, mileage packages ($10-$25/day), refueling charges ($7.99/gallon plus $9.50 admin fee), and penalty fees for late returns, smoking, and cleaning. The primary customer segment is value-conscious leisure and tourist travelers arriving at major US airport destinations, with secondary segments in business travel, local renters (subject to higher deposits and mileage caps), and international visitors. A loyalty rewards program, pet-friendly rental policy, and English/Spanish bilingual site support the consumer value proposition.

Name

Easirent Car Rentals

Legal name

ER Travel LLC

Website

https://easirent.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Easirent Car Rentals (ER Travel LLC) is a US budget car rental operator offering brand new vehicles at airport-adjacent locations across six states, primarily serving leisure and tourist travelers via direct website, mobile app, and Travel Agent Portal bookings.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Off-Airport / Neighborhood Car Rental (THADAAAB)

akta.pro secondary industries

Airport Car Rental (On-Airport Concessions) (THADAAAA), One-Way / Intercity Car Rental (THADAAAD), Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH), Ancillary Services & Add-Ons (GPS, Child Seats, Tolling, Fuel Plans, Roadside) (THADAAAL)

Keywords

• Car rental services
• Airport car hire
• Leisure vehicle rental
• Van rental services
• Budget car hire

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Rental: Core revenue from daily and weekly car rentals across multiple vehicle classes (economy, compact, intermediate, full-size, SUV, pickup, luxury, electric vehicles). Rental periods can extend up to 30 days per agreement.
2. Optional Add-ons and Extras: Additional revenue from Collision Damage Waiver ($19-$29/day), Additional Driver fees, Easi-Express Toll Service ($9.99-$19.99/day), GPS/Satellite Navigation, and Child Seats.
3. Mileage and Fuel Charges: Extra mileage charges ($0.49/mile overage), mileage packages ($10/day for 50 extra miles, $15/day for 100 extra miles, $25/day unlimited), and refueling charges ($7.99/gallon + $9.50 admin fee).
4. Late and Penalties: Fees from late returns ($25/day), smoking ($250 cleaning fee), excess cleaning ($250), traffic/parking fines ($25 admin fee), and no-show charges (up to 3 days rental).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Easirent rents cars, SUVs, pickups, convertibles, and electric vehicles (including Tesla Model 3) from off-airport branches in Florida, Texas, North Carolina, Nevada, and Arizona, with free shuttle pickup from major airport terminals. Rentals can be booked directly via the company website or mobile app, with optional add-ons (Collision Damage Waiver, Easi-Express Toll Service, GPS navigation, child seats, additional drivers) and one-way drop-offs available between Florida locations.

Product overview

Easirent is a car rental company offering a comprehensive fleet of brand new premium vehicles through both its website and mobile application. The core offering consists of standard car rentals across multiple vehicle categories (sedans, SUVs, pickups, AWD/4x4s, and electric vehicles) available at airport and city locations throughout Florida, Texas, North Carolina, Nevada, Utah, and Arizona. The company differentiates through its direct booking platform, one-way rental options within Florida, and value-added services including the Easi-Express toll service, GPS navigation, child seats, and a loyalty rewards program. A Travel Agent Portal supports B2B partnerships, while pet-friendly rentals expand accessibility. The mobile app enables the full rental lifecycle from booking to check-in.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Rental Services Short-term (daily/weekly, up to 30 days) rental of brand-new vehicles across multiple classes (economy, compact, intermediate, full-size, SUVs, pickups, AWD/4x4s, convertibles, luxury, and electric vehicles including Tesla Model 3). Served to leisure, business, local, and international renters from off-airport branches in Florida, Texas, North Carolina, Nevada, Utah, and Arizona with free shuttle pickup from major airport terminals.
• Easirent Mobile App iOS/Android mobile application letting customers browse real-time vehicle availability, rent cars, change locations, amend and extend existing bookings, and start the check-in process in three steps. Available for download with QR code from the Easirent website.
• One-Way Car Rental Service allowing customers to pick up a vehicle at one Easirent Florida location and drop off at another, supporting multi-destination itineraries within the state of Florida.
• Easi-Express Toll Service Optional electronic toll payment add-on covering all tolls and related fees incurred during the rental period across all US states, with Sunpass integration; priced USD 9.99 to USD 19.99 per rental day depending on location.
• Easirent Loyalty Rewards Program Repeat-customer rewards program offering benefits, incentives, and free extra driver promotions via email to enrolled members.
• Travel Agent Portal (TAP) Dedicated B2B online portal at www.easirent.com/tap/ enabling travel agents to make and manage client car rental reservations, with dedicated support helpdesk ([email protected]).

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• BarclaycardminorOthersPCI DSS compliance certification provider for payment card security. Easirent is fully PCI DSS compliant certified by Barclaycard.
• TrustpilotminorOthersReview collection platform used by Easirent for post-rental customer surveys. GDPR compliant and does not store data after transferring to Easirent.
• SurveyMonkeyminorOthersSurvey platform used for post-rental customer experience surveys. GDPR compliant and does not store data after transferring to Easirent.
• Global Toll SolutionsminorOthersThird-party operator handling post-rental toll violation charges. Contact: (954) 372-1411.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Enterprise Rent-A-Car: Largest US car rental operator with extensive airport, neighborhood, and city branch network. Competes across all tiers including budget/value where Easirent operates, with structural advantages in fleet scale, financing, and brand recognition.
• Dollar Car Rental: Value-tier brand under The Hertz Corporation operating at major US airports. Targets price-conscious leisure travelers with a comparable fleet and airport-concession model, though backed by a global incumbent's fleet financing and loyalty program.
• Sixt Rent A Car: Major global car rental company with significant US airport presence in leisure cities (Miami, Orlando, Las Vegas, Phoenix). Competes across price tiers including the value segment where Easirent operates, but at meaningfully larger scale.
• Thrifty Car Rental: Value brand under The Hertz Corporation with strong airport presence in leisure destinations. Direct competitor to Easirent for budget-conscious leisure travelers but with the structural advantages of Hertz ownership.

Direct peers

• ACE Rent A Car: Independently owned US value car rental company with airport locations in leisure destinations. Comparable off-airport branch model, leisure-traveler focus, and budget pricing tier make it a directly comparable competitor.
• Advantage Rent A Car: Value-tier airport car rental brand serving leisure and budget-conscious travelers across US airports. Similar market positioning, fleet breadth, and reliance on tourist demand to Easirent.
• Fox Rent A Car: US value/budget car rental brand operating primarily at airport locations with off-airport branches and shuttle service. Closest direct peer to Easirent in target customer (leisure/value travelers), airport-adjacent model, and pricing position.
• U-Save Auto Rental: Independently operated value car rental brand with US airport presence in leisure markets. Similar target customer (budget leisure travelers), comparable fleet composition, and parallel off-airport shuttle-driven distribution.
• Payless Car Rental: Budget-focused car rental brand historically operating at major US airport locations. Targets the same price-sensitive leisure customer with a comparable fleet mix and airport-shuttle distribution model.

Emerging players

• Kyte: Digital-first car rental startup delivering vehicles directly to customers in major US cities and airports. Targets the same value-conscious leisure traveler with a mobile-app-native experience that pressures traditional rental economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/easirentcarhire
• Facebookfacebook.com/easirentcarhire
• LinkedInlinkedin.com/company/easirent-com

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easirent Car Rentals