Sala Family Dentistry

What Sala Family Dentistry does

Sala Family Dentistry is a privately held, family-owned dental practice headquartered at 4875 Summit Ridge Dr, Reno, Nevada, founded in 1974 by Dr. Mike and now led by his sons, Drs. Jason and Todd Sala, in its second generation of family ownership. The practice operates from a single physical location serving Reno and Northern Nevada, with 101-250 total employees and eight or more licensed dentists on staff (including a dedicated pediatric dentist, Dr. Jeff). It is a direct-to-consumer business with no enterprise or B2B channel, accepting patients via online booking, phone scheduling, walk-ins, and same-day emergency appointments, and operating on extended weekday hours (7am-5pm).

The practice offers a comprehensive dental service portfolio spanning general dentistry (cleanings, fillings, root canals, dentures), cosmetic dentistry (whitening, veneers, crowns, bridges, implants), pediatric dentistry (with free visits for children under three), Invisalign clear aligner orthodontics, and sleep apnea treatment. Its core technology stack centers on an in-house dental laboratory staffed by a certified technician (Jim Copple, since 1979) and his daughter, supporting same-day crown fabrication and shade matching, complemented by laser dentistry and iTero digital scanning for impressions and Invisalign treatment planning. Dr. Jason Sala holds Invisalign Diamond+ provider status (top 1% in North America), and the practice reports that roughly 95% of its orthodontic work is Invisalign.

Sala Family Dentistry generates revenue through three streams: traditional fee-for-service clinical dentistry, an in-house patient membership program offering ongoing preventive care and discounts in lieu of conventional insurance, and partnerships with Cherry Financing and CareCredit for patient payment plans on higher-ticket procedures. Distribution is entirely direct (in-person visits plus an online booking system), and the practice invests in brand and community through a sustained Best of Reno award streak (2021-2025) and the Smiles for Freedom non-profit initiative, which has provided free dental care to veterans and active service members since its first event on May 8, 2015.

Name

Sala Family Dentistry

Legal name

Sala Family Dentistry

Website

https://salafamilydentistry.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Sala Family Dentistry is a privately held, family-owned dental practice in Reno, Nevada, founded in 1974 and now led by second-generation Drs. Jason and Todd Sala. The single-location practice serves families and individuals across Northern Nevada with general, cosmetic, pediatric, Invisalign, and sleep apnea dentistry.

Ownership category

akta.pro rank

Product category

Family Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Routine Dental Prophylaxis (Cleanings) (HLABAHAA), Pediatric Dentistry Group Practices (HLABAKAD)

Keywords

• General dentistry services
• Cosmetic dentistry services
• Pediatric dental care
• Invisalign clear aligners
• Family dental practice

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Services - Fee-for-Service: Traditional fee-for-service dental care covering general dentistry, cosmetic dentistry, pediatric dentistry, and orthodontics (Invisalign). Services include fillings, dentures, root canals, teeth whitening, dental implants, crowns, bridges, veneers, and emergency care.
2. Patient Membership Program: In-house membership program offering patients an alternative to traditional insurance, providing ongoing preventive care and discounts on services for recurring revenue.
3. Third-Party Financing: Partnership with Cherry and CareCredit to provide patient financing options, enabling patients to pay for treatments over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sala Family Dentistry is a single-location family dental practice in Reno, Nevada that provides comprehensive dental care including general dentistry (fillings, root canals, dentures, cleanings), cosmetic dentistry (whitening, implants, crowns, bridges, veneers), pediatric dentistry, Invisalign clear aligner orthodontics, and sleep apnea treatment. The practice differentiates itself through an in-house dental laboratory enabling same-day crown fabrication and shade matching, and operates a membership program plus third-party financing options (Cherry and CareCredit).

Product overview

Sala Family Dentistry operates as a comprehensive family dental practice offering a unified portfolio of dental services. The core offerings include General Dentistry (fillings, root canals, dentures, hygiene), Cosmetic Dentistry (teeth whitening, implants, crowns, bridges, veneers), Pediatric Dentistry with a free program for kids under 3, and Invisalign orthodontic treatment. The practice differentiates through an in-house dental laboratory enabling same-day crown fabrication, and supports patients through financing options including Cherry Financing and CareCredit. Additional offerings include Sleep Apnea Treatment, emergency pediatric care, and the Smiles for Freedom non-profit program providing free dental care to veterans.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Top 1% of Invisalign providers in North America
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Smiles for FreedomcoreStrategic or Co-development Partner · 8 May 2015Smiles for Freedom is a non-profit organization designed to provide free dental care services for veterans and active service members within local communities. The organization's first event was held at Sala Family Dentistry on May 8, 2015. Volunteer dental care providers work together to provide happier and healthier smiles to those who have served.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Heartland Dental: Largest US dental support organization (DSO) backing ~1,700+ affiliated practices. A broad incumbent in multi-specialty dental services comparable to Sala's general + cosmetic + pediatric + ortho breadth, but at vastly greater scale and with a DSO support infrastructure rather than a single owner-operator model.
• Aspen Dental: A leading national DSO (~1,000+ offices) offering general, cosmetic, and restorative dentistry. Comparable to Sala in its full-service family/general dentistry focus, but with a multi-state footprint and DSO support model rather than a single Reno location.
• Pacific Dental Services: Major DSO supporting 4,000+ dental practices across specialties including general dentistry, pediatrics, and orthodontics. Overlaps with Sala's multi-specialty family dentistry model; comparable as a broad incumbent in DSO-backed general + specialty dental care.
• Western Dental & Orthodontics: Large multi-specialty dental group practice (~200+ offices, with strong orthodontic/aligner offering) operating general dentistry, orthodontics, and pediatric care. A broad incumbent comparable to Sala's aligner-heavy, multi-specialty, multi-doctor structure.
• Smile Brands Dental Group: National DSO (~700+ affiliated locations) providing general, cosmetic, and specialty dentistry under brands like SmileDirect. Overlaps with Sala's general + cosmetic + Invisalign model; broad incumbent comparable on service mix but materially larger and DSO-structured.
• Great Expressions Dental Centers: A multi-location dental group offering general, cosmetic, endodontic, and orthodontic care in over 300 offices. Comparable to Sala in delivering full-service family dentistry with multi-specialty capabilities, though at regional/multi-state scale.
• Gentle Dental: InterDent-affiliated dental group with hundreds of multi-specialty offices (general, ortho, pediatric, cosmetic). Comparable to Sala's single-location, multi-doctor, multi-specialty family model; broad incumbent at much greater scale.
• Benevis: Dental support organization supporting general/pediatric dental practices (including Kool Smiles) with a Medicaid/insurance-friendly patient mix. Comparable to Sala in the multi-specialty, family/pediatric service mix; a broad incumbent focused on underserved markets.
• Mortenson Dental Partners: Large DSO (100+ locations) offering general, cosmetic, pediatric, and orthodontic dentistry with heavy Invisalign/aligner emphasis. Comparable to Sala's multi-specialty family practice model and aligner-heavy mix; broad incumbent but similar operating philosophy around comprehensive care.

Regional players

• Absolute Dental: Multi-location family/orthodontic dental group headquartered in Reno/Sparks, NV. A regional peer sharing the same Northern Nevada catchment as Sala, with overlapping general dentistry, Invisalign, and pediatric offerings; closest geographic direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@salafamilydentistry
• LinkedInlinkedin.com/company/sala-family-dentistry
• Xx.com/saladentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sala Family Dentistry