What ORIVO does

ORIVO AS is a Norwegian laboratory services company headquartered in Molde, Norway, founded in 2014 (originally as OmegaVeritas, rebranded in 2019) by two chemists, Svein Erik Haugmo (CEO) and Erik Fuglseth (CTO). It provides evidence-based product testing and certification services to brands and ingredient producers in marine-derived industries, with the central proposition of scientifically verifying the species and geographic origin of marine ingredients and finished consumer products using laboratory-grade instrumentation rather than paper-trail documentation.

The technical stack combines Nuclear Magnetic Resonance (NMR) spectroscopy, Next Generation DNA Sequencing (NGS), and stable isotope ratio analysis with a proprietary reference database of authenticated chemical fingerprints. This suite is applied to four core certification programs: Omega-3 Dietary Supplements (krill, salmon, cod liver, herring oil), Pet Food & Pet Supplements, Aquaculture Feed, and Seafood, plus an emerging 'Other Industries' track covering cosmetics, collagen, and CBD. Supporting services include a Mystery Shopping Program that purchases products incognito from retail channels to test for compliance, market screening reports that expose industry adulteration rates, and an ORIVO verification seal with unique 4-digit validation codes for consumer products.

Revenue is generated primarily through annual subscription certification programs (random analysis, batch certifications, product verifications) complemented by ad-hoc market screening and benchmarking projects. The company goes to market via consultative enterprise field sales, regional directors covering North America, China, and Europe, and active trade-show presence at Vitafoods, SuperZoo, and GOED Exchange. ORIVO reports 120+ customers and partners, 140+ verified products, operations across 24 countries, and certification of approximately 75% of global salmon meal production used for pet food; Chile has reached 100% enrollment of its salmon meal producers. The company holds B-Corp certification and remains privately held, bootstrapped through customer revenue and Norwegian public research grants (Norwegian Research Council, Innovation Norway) with no disclosed equity funding rounds.

Name

ORIVO

Legal name

ORIVO AS

Website

https://orivo.no

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ORIVO AS is a Norwegian laboratory services firm that uses NMR spectroscopy, DNA sequencing, and stable isotope analysis to verify the species and geographic origin of omega-3 oils, pet food, aquaculture feed, and seafood products for brands seeking evidence-based transparency certification.

Ownership category

akta.pro rank

Product category

Food Origin Verification & Certification Services

akta.pro primary industry

Identity & Authenticity Verification for Label Accuracy (species, varietal, adulteration) (AFALAHAF)

akta.pro secondary industries

Serialization, Lot/Batch & Label Traceability Verification (AFALAGAG), Method Validation & Verification Services (Food Methods) (AFALAKAC), Chemical Hazard Risk Assessment (Residues, Toxins, Adulterants) (AFALAOAB)

Keywords

• Origin verification services
• Omega-3 certification
• NMR spectroscopy testing
• Pet food authentication
• Supply chain transparency

Headquarters

HQ city

Molde

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription Programs: Ongoing certification programs with random analysis, mandatory next-level-in-value-chain checkpoints, and batch certifications for verified products.
2. Batch Certifications: Certification services for individual production batches, adding approved batches to online certificates accessible via unique test numbers.
3. Product Verifications: Verification services allowing brands to use the ORIVO verification logo on their product labels, with possibility to use verification seal on packaging.
4. Market Screenings: Ad-hoc testing and benchmarking services for market analysis, providing reports on adulteration levels across product categories.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

ORIVO provides laboratory-based origin verification and certification services that scientifically validate the species and geographic origin of marine-based ingredients and finished consumer products (omega-3 oils, pet food, aquaculture feed, seafood). The service combines NMR spectroscopy, DNA sequencing, and stable isotope analysis against a proprietary global reference database, and includes a mystery shopping program that purchases and tests consumer products from retail channels. Customers receive the ORIVO verification seal and unique codes to display on certified products.

Product overview

ORIVO is a Norwegian laboratory company founded in 2014 (originally as OmegaVeritas) offering evidence-based transparency services through laboratory-first verification technology. The core offering consists of origin verification programs that scientifically validate species and geographic origin of marine-based ingredients and consumer products using NMR spectroscopy, DNA analysis, and proprietary fingerprinting technology. The product portfolio includes: the Omega-3 Certification service for dietary supplements (krill oil, salmon oil, cod liver oil, herring oil); the Pet Food Certification program using DNA-based testing for protein source verification; Aquaculture Feed Certification for feed ingredient verification; Seafood Certification for farmed/wild and organic verification; and Other Industries verification for emerging markets. Supporting services include the Product Verification Seal (with unique 4-digit codes), Mystery Shopping Program for ongoing compliance monitoring, Reference Database for fingerprint matching, Market Screening Reports exposing industry fraud, Raw Material Testing for ingredient verification, and Salmon Meal Authentication. The company operates B2B, serving ingredient producers, supplement brands, feed producers, and seafood companies, with verified products sold in over 24 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• ORIVO Origin Verification Program Laboratory-based certification service that verifies the species and geographic origin of omega-3 oils, krill oil, salmon oil, cod liver oil, and seafood products through NMR and DNA fingerprinting technology against a proprietary reference database. For businesses seeking independent third-party origin certification.
• Omega-3 Certification Verification service for omega-3 supplement brands to certify species and origin of krill oil, salmon oil, herring oil, and cod liver oil products using NMR technology. For omega-3 supplement brand owners seeking the ORIVO seal for consumer packaging.
• Pet Food Certification DNA-based verification service using Next Generation Sequencing (NGS) to verify protein sources and species composition in pet food products, providing the ORIVO seal of approval as proof of origin. For pet food manufacturers and pet supplement brands using marine ingredients.
• Aquaculture Feed Certification DNA-based analysis service for feed producers to verify species composition of marine ingredients and provide traceability documentation to fish farmers and retailers. For aquaculture feed producers such as BioMar.
• Seafood Certification Verification service using stable isotope ratio analysis to distinguish farmed from wild-caught fish, verify organic/non-organic status, and confirm country of origin for seafood products. For seafood producers and retailers such as Stella Polaris.
• Other Industries Verification Evidence-based transparency services for emerging markets including restaurant industry, retail, cosmetics, vegetable oils, collagen, and CBD products. For brands in adjacent industries seeking origin verification.
• Raw Material Testing Laboratory testing service for raw marine ingredients to verify species composition and geographic origin before processing. For ingredient producers and processors seeking pre-production verification.
• Product Verification Seal ORIVO seal of approval placed on verified products with unique 4-digit validation code, enabling consumers to check authenticity at orivo.no. For certified brands to display on consumer packaging.
• Mystery Shopping Program Service where ORIVO secretly purchases and tests products from retail channels (Amazon, TMALL, local pharmacies) to verify continued compliance and detect counterfeit products. For certified brands seeking ongoing compliance monitoring.
• Market Screening Reports Periodic testing and reporting on adulteration rates in omega-3, pet food, and seafood market segments to expose fraud and educate consumers. For industry stakeholders, media, and prospective certification clients.
• Salmon Meal Authentication Fat-extraction based testing method to verify species and geographic origin of salmon meal used in pet food, with DNA-based enhanced testing in development. For salmon meal producers serving the pet food industry.
• Omega-3 Concentrate Authentication Authentication technology for chemically processed omega-3 concentrate products (representing 40%+ of human supplement market) to verify origin of concentrated fat molecules. For omega-3 concentrate producers such as Golden Omega.
• ORIVO Reference Database Service Proprietary database of chemical fingerprints from authenticated omega-3 oil samples from different species and geographic origins worldwide, used for fingerprint matching during product verification. Built over more than a decade of sampling.

Quantifiable outcome

• 30-40% of tested omega-3 products carry false label claims (industry-wide adulteration rate discovered through ORIVO market screenings)
• +5 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BioMarcoreStrategic or Co-development Partner · 1 February 2021Danish sustainable aquaculture feed producer collaborating with ORIVO since 2018+ on DNA-based feed analysis. BioMar was first client in aquaculture feed segment, using ORIVO's testing platform to verify species composition in marine ingredients. ORIVO received Norwegian Research Council funding (NOK 8.6M) for next-generation DNA-based feed analysis project with BioMar as key industry partner.
• GC Rieber OilscoreStrategic or Co-development PartnerNorwegian producer of omega-3 concentrates providing products for ORIVO's development of authenticity testing method for fish oil concentrates. Collaboration with SINTEF Ocean and University of Nantes to develop technology that can verify species and geographic origin of concentrated omega-3 supplements.
• PatoGencoreStrategic or Co-development PartnerWorld-class DNA laboratory and strategic collaboration partner for developing game-changing analytical tools for pet food and animal feed industry. PatoGen serves as both R&D partner and high-throughput DNA laboratory for ORIVO's operations. First product is DNA-based species detection tool with precision exceeding current industry offerings.
• SINTEF OceancoreStrategic or Co-development PartnerNorwegian research organization and key R&D partner. Originally developed the testing technology that ORIVO commercialized. Currently collaborating on development of authenticity testing method for omega-3 concentrates using advanced laboratory technologies.
• University of NantesminorStrategic or Co-development PartnerFrench research institution collaborating with ORIVO and GC Rieber Oils on feasibility study for omega-3 concentrate authentication technology using advanced measurement technologies.
• Aker BioMarinecoreTechnology or IntegrationNorway-based market leading krill oil supplier and industry partner in ORIVO's krill oil development project. Provided authentic reference samples from Antarctic krill harvesting operations with full batch traceability to precise harvesting times and locations. Key supplier for NYO3 and VIK krill oil brands verified by ORIVO.
• Imprint AnalyticsminorStrategic or Co-development PartnerStrategic collaboration for developing advanced chemical fingerprinting analysis based on stable isotope ratios for authenticity testing of organic salmon and other seafood products.
• GOED (Global Organization for EPA and DHA)coreStrategic or Co-development PartnerLeading international omega-3 industry trade association that embraced and recommended ORIVO certification to members since 2015. ORIVO is a GOED member. GOED Exchange conference is key event for ORIVO to recruit project partners and showcase technology.
• Norwegian University of Life SciencesminorStrategic or Co-development PartnerAcademic research partner in the Norwegian Research Council-funded project for developing next-generation DNA-based analysis for feed products, bringing multidisciplinary expertise to the project.
• Scoular CompanyminorChannel Partner/ Reseller/ DistributorGlobal commodity trader and distributor entering commercial collaboration agreement with ORIVO (then OmegaVeritas) in 2016 to authenticate species of Scoular's fish oil offerings using proprietary O3V-technology. Opens market opportunities to reach supplement and pet food brands through distribution channels.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Eurofins Scientific: Global food testing laboratory group offering DNA-based species identification and authenticity testing for seafood, oils and processed foods. Comparable to ORIVO in offering lab-based authentication, but serves a much broader testing portfolio across all food categories rather than specializing in marine ingredients.
• SGS: One of the world's largest testing, inspection and certification companies, with a food and agri division that runs authenticity, traceability and origin-verification services. Comparable to ORIVO as an enterprise TIC provider but with global lab infrastructure and broader category coverage.
• Bureau Veritas: Global TIC company with food and commodity testing services including species identification, traceability and label-claim verification. Directly comparable service offering to ORIVO but at a much larger scale, serving multiple industries rather than specializing in marine oils and meals.
• NSF International: Independent public health and safety organization running food certification, testing and authentication programs including omega-3 and supplement verification. Comparable as a third-party certification and testing brand but with a much broader scope across supplements, packaging and food safety.
• Intertek: Global TIC company with food testing services covering authenticity, contaminants and label compliance. Comparable as an enterprise testing partner for omega-3 and seafood producers, but without ORIVO's specialization in marine-origin fingerprinting.
• Mérieux NutriSciences: Food safety, quality and authenticity testing group serving food manufacturers, retailers and ingredient suppliers globally. Comparable to ORIVO in offering authentication testing but with a broader food category scope rather than marine specialization.
• DNV: Independent assurance and certification company running food chain and aquaculture certification programs (including a major seafood certification arm). Comparable to ORIVO as a third-party certification body, with the note that ORIVO explicitly renamed from OmegaVeritas to avoid confusion with DNV-GL/Veritas.

Direct peers

• Control Union: Global certification company specializing in aquaculture, fisheries and marine ingredient supply chains, with programs covering seafood traceability and feed certification. Closely comparable to ORIVO's aquaculture feed and seafood certification services for marine supply chains.

Regional players

• AsureQuality: New Zealand-based food quality and assurance company running seafood, aquaculture and primary industry testing and certification. Comparable to ORIVO in applying lab and audit-based verification to marine ingredients, but primarily serves Australasia rather than Europe, North America and South America.

Emerging players

• Authenticity Testing Services (Seafood Analytics / similar DNA seafood labs): Specialist DNA-based seafood authentication laboratories offering species identification and fraud detection for seafood buyers and retailers. Comparable to ORIVO's DNA-based pet food and seafood authentication services, but without the NMR fingerprinting capability or marine oil specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/o_3_v

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORIVO