What GOED Omega-3 does

GOED (Global Organization for EPA and DHA Omega-3s) is a private, membership-driven trade association founded in 2006 as a spin-off from the Council for Responsible Nutrition (CRN) and headquartered in Salt Lake City, Utah. The organization represents 200+ member companies spanning the entire EPA and DHA omega-3 supply chain — from fisheries and crude oil suppliers to refiners, concentrators, contract manufacturers, and finished-product brands — and operates with a 12-person management team led by Executive Director Ellen Schutt. GOED does not manufacture products but functions as the central standards-setting, market-intelligence, and advocacy body for the global omega-3 industry.

Its core proprietary assets include the GOED Voluntary Monograph (the de facto quality standard for the category, recently tightened to a 0.05 mg/kg lead limit), the Clinical Study Database indexing 50,000+ published human interventional studies on EPA and DHA, the Global Omega-3 Navigator (an interactive regulatory insights tool), and two flagship market reports — the annual Global EPA+DHA Omega-3 Ingredient Market Report and the biennial Finished Products Report. Revenue is generated through a tiered membership model (Base, Plus, and Leadership levels), direct sale of market reports (US$2,500–$4,000), newsletter advertising reaching 1,300+ industry contacts, and sponsorship of the biennial GOED Exchange conference.

GOED's go-to-market is sales-led and relationship-driven, anchored by the biennial Exchange conference (most recently held in Singapore, March 2026), a member directory, public awareness campaigns such as Global Omega-3 Day, and a multi-channel content strategy spanning consumer websites (alwaysomega3s.com) and healthcare-practitioner resources. The organization has demonstrably influenced international regulation — securing EU Article 13 health claims in 2011, a US blood pressure health claim in 2019, and Codex Alimentarius approval for a microbial omega-3 oil standard in December 2024 — establishing it as the industry's central advocacy voice.

Name

GOED Omega-3

Legal name

Global Organization for EPA and DHA Omega-3s

Website

https://goedomega3.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

GOED is a 2006-founded global trade association representing 200+ companies across the EPA and DHA omega-3 supply chain, providing industry standards (GOED Voluntary Monograph), proprietary market intelligence reports, a 50,000-study Clinical Study Database, regulatory advocacy, and the biennial GOED Exchange conference.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: GOED operates as a membership-driven organization with tiered membership levels (Base, Plus, Leadership). Different tiers provide varying access to reports, resources, and member benefits. Leadership and Plus level members receive complimentary market reports.
2. Market Research Reports: Sale of proprietary industry reports including the Global EPA+DHA Omega-3 Ingredient Market Report (US$4,000 for non-members) and Finished Product Report (US$2,500). These reports contain proprietary data compiled from member companies and are considered the most comprehensive in the industry.
3. Advertising: GOED sells advertising positions in its weekly member newsletter 'The GOED Current' and Breaking News Alerts, reaching over 1,300 industry contacts from 200+ member companies. Leaderboard ads at US$2,500 (members) / US$4,500 (non-members), Box ads ranging from US$1,000-$1,300 (members).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

GOED is a membership-driven trade association serving the global EPA and DHA omega-3 industry through 200+ member companies across the supply chain. Its core offerings include the GOED Voluntary Monograph quality standard, the Clinical Study Database of 50,000+ studies, proprietary annual market reports on omega-3 ingredients and finished products, the Global Omega-3 Navigator regulatory tool, the biennial GOED Exchange conference, and consumer awareness campaigns such as Global Omega-3 Day.

Product overview

GOED (The Global Organization for EPA and DHA Omega-3s) is a membership-driven trade association offering a portfolio of research databases, market intelligence reports, regulatory tools, and industry programs. The core offerings include the Clinical Study Database (indexing 50,000+ published studies), the annual Global EPA+DHA Ingredient Market Report ($2.38B market size in 2024) and Finished Products Report ($55.4B in 2025), the GOED Voluntary Monograph quality standard, and the Global Omega-3 Navigator regulatory tool. Members also access consumer market research, technical reports, and GOED presentations. Additional programs include the Special Achievement Program for testing laboratories, the biennial GOED Exchange conference, and the annual Global Omega-3 Day public awareness campaign.

Differentiator

Problem solved

Functional benefit

Brands

• GOED Exchange: The premier biennial event organized by GOED to bring together the omega-3 industry to network and discuss topics of importance to the global industry.
• Global Omega-3 Day
• The GOED Current
• GOED Voluntary Monograph
• GOED Clinical Study Database (CSD)
• GOED Quality
• Global Omega-3 Navigator
• alwaysomega3s.com

Products and services

• Clinical Study Database (CSD) A searchable database product that catalogs over 50,000 published human interventional studies on EPA and DHA omega-3s. Available to GOED members and industry users who need to access omega-3 scientific literature.
• Global EPA+DHA Omega-3 Ingredient Market Report Annual market research report on the global EPA+DHA omega-3 ingredient industry covering volume, value, sources, end products, and geographies. Sold at US$4,000 for non-members and discounted or complimentary for members.
• Global EPA+DHA Omega-3 Finished Products Report Biennial market research report covering the global EPA+DHA omega-3 finished products market across multiple product categories. Sold at US$2,500 for non-members with discounts for members.
• Global Omega-3 Navigator Interactive regulatory and standards tool providing members with access to regulations, monographs, technical standards, and guidelines for the omega-3 category across regions worldwide.
• Special Achievement Program for Testing Laboratories Recognition program for third-party testing laboratories demonstrating high accuracy in EPA and DHA quantification in omega-3 oils, leveraging the AOCS-GOED Laboratory Proficiency Program results.
• GOED Exchange Biennial Conference Biennial conference event bringing together executives, scientists, marketers, and stakeholders from across the omega-3 supply chain for networking and industry discussions.
• The GOED Current Newsletter Advertising Advertising placements in GOED's weekly members-only digital newsletter The GOED Current and Breaking News Alerts, sold at differentiated member and non-member rates.

Quantifiable outcome

• 90% of the global population fails to consume adequate amounts of EPA and DHA omega-3s, creating a significant market opportunity that GOED addresses through awareness campaigns.
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• US-China Health Products Association (US-CHPA)coreStrategic or Co-development Partner · 17 October 2016GOED signed a memorandum of understanding with the US-China Health Products Association to form a partnership that helps GOED better serve its member companies with increased presence in China. This strategic alliance enables GOED to support members operating in or looking to enter the Chinese market.
• American Oil Chemists Society (AOCS)coreStrategic or Co-development PartnerGOED partnered with AOCS to create the AOCS-GOED Nutraceutical Oil Laboratory Proficiency Program (LPP), which tests third-party laboratories' accuracy in quantifying EPA and DHA in omega-3 oils. GOED uses LPP results for its Special Achievement Program recognizing highly accurate testing laboratories.
• Nutrasource DiagnosticsminorStrategic or Co-development PartnerGOED and Nutrasource Diagnostics jointly published a white paper entitled 'Measurement of Environmental Contaminants in a Globally-Representative Sample of Fish Oil Supplements' in 2013, addressing product safety and quality in the omega-3 industry.
• Tasting the FutureminorStrategic or Co-development PartnerSustainable food consultancy commissioned by GOED to conduct a Horizon Scan analysis (2023) cataloging environmental, social, and governance issues for the omega-3 category, and a Materiality Assessment (2024) determining which sustainability issues require urgent action.
• Codex Alimentarius Commission (CAC)coreStrategic or Co-development PartnerGOED's proposal for new work to develop an international standard for microbial omega-3 oils (encompassing EPA and DHA algal oils) was approved to move forward by the Codex Alimentarius Commission in December 2024. This represents significant regulatory influence for GOED's membership.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Council for Responsible Nutrition (CRN): The US trade association for the dietary supplement and nutritional product industry, and the organization from which GOED was spun off in 2006. Operates the same membership/standards/advocacy model for a broader supplement category.
• International Alliance of Dietary/Food Supplement Associations (IADSA): Global umbrella trade association for the food supplement sector. Closest international analog to GOED, representing national supplement associations on worldwide regulatory and standards issues.
• American Herbal Products Association (AHPA): US trade association focused on herbs and botanical products. Operates a similar membership model with quality standards, regulatory advocacy, and technical committees serving ingredient suppliers and brands.
• Natural Products Association (NPA): One of the largest US trade associations representing natural products retailers, manufacturers, wholesalers, and distributors. Closely comparable membership-driven trade body in the supplement and nutrition space.
• United Natural Products Alliance (UNPA): US trade association for dietary supplement manufacturers, distributors, and ingredient suppliers with a focus on quality, regulatory compliance, and industry education. Mirrors GOED's standards-and-advocacy focus within a broader nutritional product scope.

Broad incumbents

• Consumer Healthcare Products Association (CHPA): US trade association for OTC drugs and dietary supplement manufacturers. Operates at a larger scale and broader scope than GOED, but is a comparable trade-body model with regulatory advocacy and self-regulatory standards programs.

Emerging players

• International Probiotics Association (IPA): Global trade association for the probiotics industry with a similar niche-ingredient membership, scientific, and advocacy structure. Useful peer for benchmarking GOED's engagement model in an adjacent supplement category.

Regional players

• European Federation of Associations of Health Product Manufacturers (EHPM): European regional trade association representing national food supplement industry associations, with a similar advocacy and standards function focused on EU regulation. Regional peer to GOED's global scope.

Others

• American Oil Chemists' Society (AOCS): Global scientific society for fats, oils, and lipid chemistry. GOED is an active partner with AOCS through the Nutraceutical Oil Laboratory Proficiency Program, making AOCS a closely adjacent — though scientific-society rather than trade-association — peer.
• International Society for the Study of Fatty Acids and Lipids (ISSFAL): International scientific society for fatty acid and lipid research. Adjacent to GOED's mission around the EPA/DHA evidence base, and a relevant peer for understanding how scientific communities interact with industry trade bodies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLAdRCuXXJrPvCmjxGQKC0QYtaM2fOvFqB

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOED Omega-3