Criminal

What Criminal does

Criminal is a privately held, for-profit commercial film and video production company founded in 2011 and headquartered at 130 Bush Street, Floor 9, San Francisco, California. The company produces five categories of video content — brand films, social media content, broadcast television commercials, impact documentaries, and behind-the-scenes production — for a global roster of enterprise and Fortune 500 clients. Documented customers span technology (Salesforce, OKTA, Box, Slack, ServiceNow, Pure Storage, Google, HPE, Fujitsu, Intel, Autodesk, Twitter, Lenovo), consumer goods (PepsiCo, Unilever, Adidas), automotive (Aston Martin, McLaren Formula 1, Ford), industrial (Siemens, Bombardier), telecommunications (British Telecom, Virgin Media), financial services (Goldman Sachs, Wells Fargo, Barclays, Lloyds Banking Group), retail (Saks Fifth Avenue, Old Navy, Williams Sonoma), healthcare (Roche, Takeda, Humana), and nonprofit (Salesforce.org, World Central Kitchen, Rotaplast, Facebook). Salesforce is a repeatedly documented client across brand, impact, broadcast, and documentary categories.

The company's go-to-market is enterprise field sales: it engages brand managers, marketing directors, and creative decision-makers through direct relationships on project-based engagements. Distribution is direct-to-enterprise. Marketing relies on its showreel and portfolio (top-of-funnel), event and award visibility, and direct referrals from existing clients (bottom-of-funnel). Pricing is not publicly disclosed; the revenue model is professional services on a per-project basis. Headcount is not disclosed; four team members are named (two partners, a senior producer, and a producer). The company has no disclosed funding rounds, no parent company, and no subsidiaries.

The input data also documents an entity referenced as 'Criminal IP' — an AI-powered threat intelligence platform integrated with IBM QRadar SIEM and SOAR — together with cybersecurity conference (RSAC) participation. The available evidence does not conclusively establish whether this is the same legal entity as the production company, a related entity, or a data-aggregation artifact sharing the 'Criminal' name. This analysis treats the production company (per firmographics, website content, products, and customer roster) as the primary subject. The production company's own technology stack beyond standard creative production tooling is not documented.

Name

Criminal

Legal name

Criminal

Website

https://criminalsf.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Criminal is a San Francisco-based, award-winning commercial film and video production company founded in 2011 that produces brand films, social media content, broadcast commercials, impact documentaries, and behind-the-scenes content for Fortune 500 enterprise clients globally.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Threat Intelligence Platform Licensing: AI-powered threat intelligence platform integrated into enterprise security platforms like IBM QRadar SIEM and SOAR, providing risk assessment and threat enrichment services to security teams
2. Film and Video Production Services: Award-winning commercial production company providing brand films, social media content, broadcast advertising, impact films, and behind-the-scenes production for enterprise clients

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Criminal is an award-winning commercial film and video production company based in San Francisco. It produces brand films, social media video content, broadcast television commercials, impact and documentary films, and behind-the-scenes production for enterprise clients across technology, consumer goods, financial services, automotive, healthcare, and nonprofit sectors.

Product overview

Criminal is an award-winning commercial film and video production company based in San Francisco, California. The company operates as a single unified production studio offering multiple video production service categories: Brand Films (corporate and brand commercial content), Social Media Content (platform-specific short-form digital content), Broadcast Television (commercial television advertising), Impact Films (documentary and non-profit production), and Behind the Scenes (making-of documentation). The company serves enterprise clients across technology, finance, automotive, healthcare, and consumer goods sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Films Corporate and brand video production services creating commercial brand film content for enterprise clients, with documented work for Salesforce, OKTA, Box, Slack, Service Now, Pure Storage, Fujitsu, Bombardier, Siemens, British Telecom, Aston Martin, McLaren Formula 1, Virgin Media, Williams Sonoma, PepsiCo, Saks Fifth Avenue, Goldman Sachs, Barclays, Lloyds Banking Group, Ford, Adidas, Intel, Autodesk, Roche, Takeda, Humana, and Unilever.
• Social Media Content Short-form video production for social media platforms including Instagram, Twitter, LinkedIn, and web viral content for clients such as Google, Lenovo, HPE, Old Navy, and Twitter.
• Broadcast Television Commercial television production including broadcast advertising for clients such as Toyota, Wells Fargo, American Beauty, and Sharper Image.
• Impact Films Documentary and nonprofit video production including cause-related content for organizations such as Salesforce.org, Salesforce Foundation, World Central Kitchen, Facebook (2 Billion Fundraiser), and Rotaplast.
• Behind the Scenes (Making-of) Behind-the-scenes production documentation for corporate events and projects, including content for OSH and Toyota.

Quantifiable outcome

• Reduces manual work for security analysts through automated IP labeling (High, Medium, Low risk)
• +1 more outcomes

Named customers35 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• IBM QRadarcoreTechnology or Integration · 10 February 2026IBM QRadar integration allows automated risk assessment of IP addresses and threat enrichment during incident response. The collaboration is expected to help IBM better address cyber threats and potentially expand its customer base by providing automated threat intelligence capabilities.
• IBMcoreTechnology or Integration · 9 February 2026IBM has integrated Criminal IP's AI-powered threat intelligence platform into its QRadar SIEM and QRadar SOAR platforms. The integration enables security teams to analyze firewall traffic logs and automatically assess risk levels (High, Medium, Low) directly within QRadar workflows. SOC analysts can investigate suspicious IPs and access detailed threat reports without leaving the QRadar environment, while also supporting automated threat enrichment during incident response through pre-built playbooks.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Bullion Productions: Commercial production company producing advertising and branded content for global brands. Comparable in commercial production focus and brand-driven work.
• Tool of North America: San Francisco-based boutique commercial production company serving major brands on brand films, commercials, and digital content. Directly comparable to Criminal in size, geography, and enterprise brand focus.
• Radical Media: Premium commercial and branded content production company working with Fortune 500 brands on brand films, advertising, and documentary-style content. Comparable in enterprise focus and creative positioning.
• Anonymous Content: Production company producing commercials, brand films, and original content for major global brands and agencies. Comparable in award-winning commercial production serving enterprise clients.
• M ss ng P eces: Creative production company with offices including San Francisco, producing brand films and advertising for major global brands. Comparable in enterprise commercial production focus.
• EPOCH Films: NY/London-based boutique commercial production company producing commercials and branded content for global brands and agencies. Comparable in commercial-focused boutique model.
• Park Pictures: Premium commercial and branded content production company with offices in LA/NY/London. Comparable in producing award-winning commercials and brand films for enterprise clients.
• Furlined: Boutique commercial production company producing brand-led advertising and digital content. Comparable in boutique model and enterprise brand focus.
• Arts & Sciences: Boutique commercial production company in NYC producing brand films and advertising for major brands and agencies. Comparable in boutique commercial production serving major brands.
• Pytka: Long-established LA-based commercial production company producing commercials and brand content for global brands. Comparable in commercial production focus and enterprise brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/criminal-/?trk=company_logo
• Instagraminstagram.com/criminal_tv
• Xx.com/the_criminals

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Criminal